Successful Blog

4 Fear Busters To Jumpstart Your Business

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By Kevin Kelly

In my latest book, DO! The Pursuit of Xceptional Execution, I interviewed entrepreneurs from around the world. They lead some of the world’s most compelling brands and companies, ranging from one to 3,000 employees, with turnovers from $100,000 to $130 million. I call them the Xceptionalists. They hail from Buenos Aires, Argentina to Bologna, Italy; from Des Moines, Iowa to Galway, Ireland. They run app companies, consultancies, clinics and sprawling technology corporations.

Given that half of all new business fail in the first five years, how did they deal with fear and survive their early failures?

1. Stop fearing feedback

Xceptionalists treat failures as feedback and a prelude to future success. Ben Milne of Dwolla said, “… I have failed in making adaptations to the product… I have failed at selecting business partners. I nearly went out of business three times in my career. When you are failing the key point is to just admit it. … The longer you drag it out the less chance you have.”

According to Peldi from Balsamiq. “Mistakes don’t really matter that much as long as you fix them straight away and put your hand up. … It is very much the lean start-up way: throw it out there and listen.”

Why fear feedback? Why stigmatize failure in the workplace when it’s bringing you closer to achieving your organizational goals. If you want to find the next big success, failure comes with the territory.

2. Face and floor it

In the early 1970’s, during the height of the political turmoil that rocked Northern Ireland, Agnes McCourt, owner of Unislim had a very frightening encounter with an armed and masked gunman, Agnes’s husband wanted to cease all business links in Northern Ireland and relocate to Southern Ireland. Agnes agreed to the house move but continued to develop the her business. Why? “In business, one has to be fearless and do what one’s inner voice tells you is the right thing,” she told me.

Devon Brooks co-founder of the unique women’s personal care business Blo Blow Dry Bars, was sexually assaulted and went through the ensuing harrowing judicial process. She made a personal commitment that she would never let her past get in the way of taking action. Devon told me, “Sometimes you live life, and sometimes life happens to you. But you always get to choose what you do about it.”

3. Find the source of the fear

Like many Xceptionalists, when fear raises its head, Patrick McKeown of Asthmacare had a strategy that works for him. He asks three questions:

  • What is the best possible outcome?
  • What is the worst possible outcome?
  • What outcome falls between the above two?

McKeown says entrepreneurs who survive in the long term take calculated risks, and tend not to take monumental courses of action with their head stuck in the sand. So the fear has no gone away, they just understand it a little better.

4. Flow floors fear

For our Xceptionalists from Brazil, WeDemand.com, fear was never an issue. They have been so immersed in an industry they love, they haven’t had the time or the inclination to be afraid. “I would tell entrepreneurs not to be afraid. If you sit around and just wish about your idea, nothing will happen. All you can lose is money and there is no shame in trying,” said cofounder Bruno Natal.

So in essence, there is nothing to fear. The challenge for you the entrepreneur is to find your passion and make fear history.

See more extracts from Kevin Kelly’s new book “Do! The pursuit of Xceptional Execution”

Author’s Bio: Kevin is an internationally acclaimed leadership and motivational speaker and best selling author. For more information: http://www.kevinkellyunlimited.com.

15 Ways to Zig When You Want to Zag

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When you woke up this morning, did you grab your robe, shuffle to the kitchen, and press the Brew button? (Mine was a Starbucks Verona K-cup.)

How to zig when you want to zag

Most people spend their entire lives in that same state of semi-aware robot sameness. They do the same thing every day, say the same things, write the same things, look the same way.

And then they expect something to change.

They’re stuck.

My suggestion is: zig when you want to zag.

  1. Have tea tomorrow morning instead of coffee.
  2. Wear an acid green shirt.
  3. Drive a different route to work (or hitch a ride with a colleague).
  4. If you always write about marketing, write a post about neuropsychology or ant farming.
  5. Practice a new response to “how are you?” Instead of “fine, how are you,” what if you said, “I’m FANtastic!”
  6. Floss tomorrow.
  7. If you’ve been afraid to submit a guest post to your favorite blog, just do it.
  8. When you normally would say “no thank you” to something, go for it and say “sure, thanks!”
  9. Go for a full day without typing minimizing words in any emails (like “just” or “sorry”).
  10. Have lunch at a place you’ve never been.
  11. Have you become afraid of talking on the phone? Call three clients out of the blue.
  12. Mail a handwritten thank you note to someone.
  13. If you have a habit of checking email first thing in the morning, wait until noon.
  14. Pick a new habit to incorporate into your routine (listen to this awesome podcast from Michael Hyatt for some help with that).
  15. Choose one task you need to get done, and ask someone for help with it.

Get unstuck. Out of the rut.

Things will change if you change them.

The Successful-Blog community is here to help. What can we help you get unstuck from?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: purplemattfish via Compfight cc

10 Easy Tips to Develop Your Own Writing Style

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By Leslie Anglesey

Your writing style is something that is uniquely your own. While you can admire another writer’s voice, it would be a mistake to try to mimic it. You will only end up creating a pale imitation of the work you are trying to master. Stand up, take a deep (virtual) breath and be yourself. Follow these 10 tips to develop your own writing style.

develop your own writing style - inspiration
  1. Read other writers’ work.
    If you want to get a feel for how words fit together, read how other writers use them. Read for enjoyment and with an editor’s eye. Ask yourself why the author would choose to use them.
  2. Start by writing short paragraphs.
    If the idea of crafting a lengthy work makes you feel intimidated, start with something smaller. Try writing a single paragraph describing something that made you laugh or your favorite movie.
  3. Focus on getting your idea down first.
    For a first draft, all you need to be concerned with is getting your basic idea down. You can always edit and revise it later on.
  4. Experiment with some different styles.
    Keep in mind that writing is a solitary activity. You can work at it and choose not to share the content of your latest project with anyone unless you want to. If you are curious about a new genre, find a class or experiment with it on your own.
  5. Make friends with a dictionary.
    Part of developing your own writing style is to make sure that you are using words in the right context. If you are reading something and you aren’t sure of its meaning, take the time to look it up in a dictionary.
  6. Use a thesaurus to add new words to your vocabulary.
    Do you have certain words that you find you are always relying on when you write? If you and your friends tend to use the same phrases, it will be difficult for you to stand out from the crowd. The next time you find yourself using a stock phrase to describe something, stop and look it up in a thesaurus. See if there might be an alternative that will describe it more accurately. If not, you don’t have to use the suggestions, but you will have learned some new words to consider for next time.
  7. Read your work out loud.
    Does your writing sound like the way you talk? If it doesn’t sound like it was written in your spoken voice, you may want to work on it until it does. Keep polishing it until you feel that it reflects your inflection and tone.
  8. Turn off your inner critic.
    As you write, there will always be a part of your brain that will tell you that your work is unfinished or can be improved. You may even feel that other people can or have done it better, so why should you even try to get something down. This inner critic can be very harsh, and will likely judge your work even more severely than a real editor would. To the extent you can, try to shut it down and just focus on letting your work speak for itself.
  9. Take some risks in your writing.
    Once you turn off your inner critic, make a decision to step outside of your comfort zone in your writing. Nothing you write has to be forever. You can choose to delete it and start over if you want to. Think of the blank page like a playground, not something that is scary and intimidating. You can’t hurt yourself, so you really aren’t taking a risk at all. You are always in control of your writing.
  10. Write every day.
    If you think about writing as if it were a muscle, you will appreciate that you need to keep it limber. Work it often and it will reward you by being easier to work with. If you don’t use it, you’ll find that it is stiff and hard to get into the groove. Ideas won’t flow as freely as if you make a habit of writing every day.

Set aside some time to be creative regularly. It doesn’t matter if you are writing a novel, working on essays, blogging, or writing in a personal journal. Take time to explore the world of words regularly to develop your own writing style – and don’t forget to enjoy it.

Author’s Bio: Leslie Anglesey is an editor at Essay Tigers, a website about essay writing tips. She also works as a professor in the University of Southern California and loves teaching others how to improve their writing style.

Image via Flickr CC: Alan Cleaver

Five steps to fully optimising your website against hacker attacks

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By Brittany Thorley

Cyber attacks have been a growing trend and an ever-growing challenge for organisations of all sizes with the financial loss as a result of cyber attacks and the cost of resolving such threats costing billions worldwide. Whilst the global price tag of cyber attacks is staggering and hackers by no means defeated, organisations across the globe are taking steps to optimise their websites to avoid hacking disasters.

Prevent hackers from using your server as a transmitter of spam and illegal files using these five steps to a website that is safe, secure and ultimately uncompromised.

1. Update regularly to close hacker loopholes

Updating software and backing up files should be the mantra of every online business and this regime is an important step to protecting your site from hackers. Updating all software on your server and any web applications on a regular basis is essential and will close loopholes that leave your site vulnerable to attacks. Exercise particular diligence when using any third party software (e.g., CMS) by regularly running security updates. CMS software (such as WordPress) informs you of any available updates when logging in.

2. Use parameterised queries

Preventing SQL Injection vulnerabilities is a developer’s nightmare when it comes to web application security, and many have quite the battle on their hands to ensure the code they write is secure and a number of other factors are controlled to inhibit compromise. Despite developers’ best efforts, SQL Injection, whereby the hacker uses a URL parameter or web form field to access and manipulate databases, is all too common but you can do your bit in protecting your website from unauthorised changes, data collection and deletion.

Parameterised queries can be used in collaboration with many web languages and will prevent the hacker from changing URL parameters to add their additional query to the SQL statement.

3. Censor error messages

Unbeknownst to many, error messages can give away essential information that leaves your system compromised. One area in particular where hackers can use error messages to attack and gain access to your website is the admin login form. For example, they use vague error messages such as ‘Your username or password was incorrect,’ implying that one of the two fields is correct. This will give the hacker the information they need to launch an attack on the incorrect field and gain access to your system even quicker.

4. Use strong passwords server and browser side

The importance of strong passwords may be an obvious one, but many organisations still fail to make their password as complex as they should, especially when protecting their server and admin area. Follow the principles and create a password that will outwit the most persistent hackers and defend your website appropriately.

  • Ensure your password is at least eight characters in length
  • Regularly update your password and ensure it is dramatically different every time
  • Do not include your username, company name or real name
  • Use a mixture of uppercase letters, lowercase letters, numbers and symbols
  • Avoid using complete words or phrases

The use of memorable information in a password can make it easy to remember, but apply the principles above and the following example to form a stronger alternative. If you’d like to use your husband’s birthday as the basis of your password, use the values in the following example: ‘My husband’s birthday is 25 November 1987’, opt for this password – ‘Mhbi25/Nov,87’.

5. Assess your website security with penetration testing

Penetration testing (or pentest) uses similar scripts as hackers to simulate a hacker attack and highlight and exploit vulnerabilities within your IT infrastructure. These weaknesses can be found and remedied before hackers have the chance to abuse them in a bid to compromise your website. Internal, external and hybrid penetration testing can provide organisations across all industries with a level of certainty and reassurance when protecting their website from hackers.

Have you taken steps to secure your website?

Author’s Bio: Brittany Thorley is a business and security blogger, she works with a range of organisations to enhance their security online with advice on penetration testing, security audits, source code review and training.

Book Review: “The Age of Context,” by Robert Scoble and Shel Israel

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The image of Robert Scoble in the shower with his Google Glasses on is seared in our collective brains by now. But we should all stop laughing because it’s about to get serious, folks.

According to Scoble and his co-author Israel, there are five key trends that are converging to create the “age of context:”

  • Mobile
  • Social Media
  • Data
  • Location-Based Technology
  • Sensors

The Age of Context

This book is a funhouse tour through technologies, apps, and jaw-dropping devices that are on our horizons, whether we’re ready for them or not.

Many of the forthcoming developments raise issues of privacy, security, or safety, and the authors take the time to address those issues. It may be years before we come to grips with the new world where you can trade in your personal information in exchange for a more convenient and catered-to experience, but Scoble and Israel are laying the groundwork.

The Future’s So Bright, I Gotta Wear Google Glasses

After cruising through this book, you will consider whether it might be nice to walk out of a store without visiting an actual cash register, or get driven to work in a driverless car, or get rescued by a firefighter wearing augmented reality glasses.

Scoble and Israel aren’t the only ones starting to bring up the big questions brought on by our new connected, contextual world. The Federal Trade Commission is holding a workshop on November 19 to discuss the privacy and security concerns surrounding the Internet of Things.

But the central premise of the book is hopeful. As much as the new technology forces us to deal with new challenges, it promises to potentially save lives, make us more productive, and revitalize our cities.

You can choose to be frightened or energized, but one way or another you’ll need to react to the changes highlighted in this exhilarating book.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Why working for charity is not your average day job

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By Sophie Ponting

It’s not every job that offers you the satisfaction of knowing that the hard work you put in every day is making a real difference to those less fortunate than yourself, but that’s the feeling that comes with working for a charity. Whether it’s as a fundraiser, administrator, or even marketing for a charity, the opportunities for work in your particular area of expertise whilst sticking to your moral values are endless.

According to the UK Charity Commission there are 180,000 registered charities in England and Wales alone, and while many of the workers at these charities carry out their duties as volunteers, there are also quite a number of reasonably well paid charity jobs on offer at many of the larger organisations.

Here we’ll take a quick look at some of the pros of working for a charity

  • Improve the quality of life of those that need it most
  • Contribute something worthwhile to the community
  • Tremendous job satisfaction in seeing the results of your work
  • Work in a not for profit organisation setting you apart from more money oriented workplaces
  • Gain valuable experience as a graduate – pro bono internships are regularly on offer at many charities

Job diversity is also a key factor for many that choose to pursue charity jobs and here are a couple of the areas within your everyday charity with many job opportunities.

Fundraising

The role of fundraiser is one of the most important roles within any charity. They are quite often seen as the public face of the charity and their duties are quite extensive and can cover anything from organising traditional street collections to liaising with major businesses to encourage corporate donations.

Marketing

Marketing is where many businesses fail and charities are no different. Raising public awareness of a charity is key to its survival and a good marketing department is essential. With marketing being such a large component of a successful charity there are many roles available such as campaign managers, press officers, and brand managers, to name but a few.

If a change in career is something you are considering, then taking a step into the world of charity work could be the most rewarding career choice you will ever make. With vacancies that are numerous and varied, and a level of job satisfaction that is second to none, it’s easy to see why working for a charity is not like your average day job.

Author’s Bio: Sophie Ponting is a keen volunteer for a well known UK charity as a hobby and is interested in helping out others and fundraising events. Her original interest in this came due to her association with TPP Not For Profit – UK Charity Recruiters, where she is based in London.