Successful Blog

Blog Design Checklist

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A successful blogger is always asking the question, How does this serve my readers?

To many of us design is the fun and “creative” part of building our blog, talking and tweaking design can take up more time than writing content–if we let it. A checklist can help keep my creativity at uptimum levels and keep my focus on how my choices will ensure my readers enjoy their stay well enough to return again and again.

Blog Design Checklist.

      1. Title and Subtitle: Are they here? Are they clear? Could any reader understand what they mean? Turn off the blinkers, the sliders and slinkers. They distract me when I’m trying to read your post.

      2. Bio: Can I find it? Does it tell enough about you that I feel a connection with the person behind the screen? Did you give me a way to contact you, if I have a genuine reason to? Is there a photo, or at least a visual, there to represent you?

      3. Fonts/Text: Are they readable? Are there too many? too few? Are they in readable colors? Is there moving, blinking, twinkling text to distract me and annoy me? When it comes to color, size, and number less is always more.

      4. Comments/Permalinks/Trackbacks/Email: I expect to find these after the post? Please don’t get creative and make me look all over to find them.

      5. Navigation: Can I find my way around in a glance? Can I find your Classic Posts? Do your links really work? Is it easy to get back to the home page? I don’t like feeling lost.

      6. Sound/Gadgets/Plug-ins: Do they really need to be there? Are you sure they won’t irritate me? When in doubt, take them out.

      7. Technical Issues: Does the blog load fast in my browser? Does it load accurately? You may hate IE but most folks still use it. If you pretend they don’t exist. You can be sure for you they won’t.

      8. Images: Are they clean, clear and crisp? Are the files compressed so they load quickly? Fuzzy pictures hurt my eyes.

      9. Organization: Does the page feel in proportion? Do things seem where they belong? Is there enough white space and a lack of clutter? I like a little room to breathe.

      10. Marketing: Is the presentation of subscriptions, ads, and other marketing integrated into the design? Do ads become too interruptive? Are there pop-ups or pop-unders? Ads that make themselves too annoying will drive me from your blog forever. No pop-ups or pop-unders–they break your trust with me.

Use this checklist to remind yourself not to let too much design creativity take the “fun” out of reading your blog. Then get started. Have fun tweaking.

–ME “Liz” Strauss

And don’t forget the other checklists in the set:
Blog Review Checklist
Editing for Quality and a Content Editor’s Checklist
Checklist for Linking to Quality Blogs
A Blogger’s Personal Narrative Checklist
Checklist for Starting a Directory Listing

More Blog Designs to Discuss

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muddy teal strip A

Successful bloggers are constantly trading ideas and talking about things.

Remember tonight is Tuesday Night Successful Blog Design Discussion Night.

Here are some more blog designs you might check out.

muddy teal strip A

Come if you can. If not it will be just Javier and me, figuring out how to comment on everyone’s blog.

–ME “Liz” Strauss

Related articles:
NEW————->> Cool Designs April 2006
Call for Designers
Blog Promotion: Checking Out Curb Appeal
GAWKER Design: Curb Appeal as Customer-Centered Promotion
Turning Reluctant Readers into Loyal Fans
Blog Design Checklist

The Sidebar Is How Readers Know Things

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Brian Shih of Brian Shih.com offers suggestions for Improving sidebar usability in his post on blog sidebar design.

Who wants to read about sidebars?

Think of your sidebar as a reader does, and you’ll soon enough realize that it’s a critical part of a blog. It’s your readers’ grounding point. The sidebar, after all, is how our readers know things–like who we are and what we offer.

In this well-researched post, Brian discusses the use of sidebar components, quoting experts and adding his own viewpoint to bring the article back down to the ground. He also takes examples from real-life–the blogs of Steve Rubel and Paul Stamatiou.

Though I disagree with Brian’s comments on a “popular posts” section–I’ve had great success with mine–this article is a solid review of design basics and worth the time of every reader–either as a first time hit or a quick reminder. That’s why I’m adding it to the Successful Blog Survival Kit.

Brian ends the post with his own thoughts on side bar usage. (Note the great example of a collaborative link–a thank you to a colleague for looking over the article.)

When WAS the last time you thought about your sidebar?

Thanks Brian for sharing this design post with us. A community blog needs to hear from many voices. I’m glad yours was one.

It’d be great to hear a response to what Brian brought to the table. So have a read, and come back to leave a comment. We’ve hardly talked design and navigation. What are your experiences with sidebars? Tell me what has worked on your blog?

Talk to me. Let’s discuss it. I get in trouble. when I’m alone. 🙂

ME “Liz” Strauss

SEO–Five Traits of Relevant Content

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Practical SEO for Every Blogger

Five Traits of Relevant Content

Relevant is the keyword. Content without “relevant” is less than content. Who would want to post something irrelevant? Here are five traits of relevant content.

Relevant content is text.
Search Engines love quality relevant content. They love quality content because readers do. Content here means text, not graphics or photos. That’s where search engines and readers see pages differently. Readers “read” photos and graphics; search engine spiders crawl right past them. So under that photo or graphic include a caption explaining what’s in it.

Relevant content is fresh and free-flowing.
Search engine spiders are demanding creatures. They want original, relevant content to list for their readers–and lots of it. Provide original content with accuracy and frequency about topics readers search for, and your posts will be born relevant.

Relevant content is formatted.
When your document follows a structured format, a search engine can follow how topics relate. Relationships between topics establish that keywords aren’t just mentioned–they are connected and relevant.

  • title
  • h1–subhead that relates
  • paragraph(s)
  • h2–subhead that relates
  • paragraph(s)

Relevant content is linked–Links in, links out, and links to yourself are relevant.
Spiders crawl the web by following links. Links draw spiders to related pages from blog to blog and within your blog. Connections in content are inherently relevant.

Relevant content is error free and accessible.
Open HTML tags, gross errors in spelling, and unnecessary plugins trip spiders. Enough said.

Relevant content is what readers are searching for, what spiders are crawling for, what bloggers are blogging for–right?

I’d rather not blog than be irrelevant.

I think there’s a t-shirt in that.

–ME “Liz” Strauss

Blog Hooks that Bring Readers Back

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Since this is Building Readership Week at Successful Blog, I have to share this with you.

Some posts are a 10 out of 10. Darren Rowse’s post Blog Hooks – Elements that Draw Readers Back is one of them. In it he lays out the qualities that hook readers into becoming devoted fans. He says

We are blogging in a context where there are literally millions of blogs, in some niches there are hundreds (if not thousands) of alternatives for people to read. Successful blogs do something that makes them distinct from the rest.

They are not ‘just another blog on ((insert topic here))’ – they are ‘the blog that….((insert ‘hook’ here))’

He then lists what he thinks are the seven most intriguing hooks for readers.

  • personality of the blogger
  • design element
  • readers participation and community
  • thought leading content
  • latest news
  • practical tips
  • readership levels

Some appeal to readers who are thinkers. Some appeal to readers who are feelers. All tell readers that their time is well invested. Every one in some way tells readers this is a quality experience.

Imagine a blog that has 3 or more of Darren’s “hooks.” How could a reader leave without planning to return?

Sometimes you have to say, “I wish I wrote that.”

–ME “Liz” Strauss