I Know Cowtipping Where I grew up, some kids would go out cowtipping in the summer. They would drive out to 1-Mile Road or 2-Mile Road to find a farm where cows were sleeping, sneak up on a cow, and … [Read more...]
Does Your Business Make Subtle Promises You Can’t Keep?
Making Promises Without Thinking Back when every client was a “new” client, I occasionally got caught up in the spirit of doing what I loved with people I like. In quest to give them an outstanding … [Read more...]
How Do You Show Readers You Value Them?
Content Counts But . . . People are the key to any brand. People are the center, the edges, and the bottom line. People are the reason that we write. Want a way to show your readers that you value … [Read more...]
Do A Survey to Focus Your Business
Our Customers Know Have you noticed? Everything about setting up a business requires clean decisionmaking that comes from both heart and head. In other words, to do it well, we have to know who we … [Read more...]
What to do when you are dealing with Humans?
by Shashi Bellamkonda I have been in the people business for many decades. First in the hospitality industry and now in the small business technology space. Some of the companies I love are for their … [Read more...]
Deeper Shade of Viral: How 1 Brand Hero Delivered an Irresistible Experience
A True Story of How to Win a Life-Long Advocate Now, more than ever, growing brands search for connections that mean something to their customers and the people who help their business thrive. The … [Read more...]
Customer Service or torture?
by Patty Azzarello Be careful what you measure⦠BMW serves as a good example of a company that measures service vs. providing it.  But many companies fall into this trap. Does yours? Here … [Read more...]
Don’t Hijack My Attention
WAYS TO LOSE READERS Going Shopping I’m walking down the sidewalk on a sunny day. I have a little time to look in the shop windows. I look in one and see something interesting. I go in, only to … [Read more...]
Introducing Customer Think
Uh-oh I’ve Been Thinking Again What happens when you cross thinking outside of the box with personal branding? Customer Think–a series that takes Brand YOU outside the box to become Brand YOU & … [Read more...]
Words We Search with, Words We Sell with
When Words Fuel the Internet Words are the fuel of the Internet. We type the name or description of a product, service, or topic into a search engine, and the search engine takes us to it. With luck … [Read more...]
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