Diverse Portfolio A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, … [Read more...]
How Smart People Can Be So Dense, Difficult, and Frustrating
Thinking about What I Think About It was Valeria who challenged me and Joe who challenged her. The challenge was simple enough. Choose something that I have a negative response to and find a way to … [Read more...]
Kala, a Reader, from Sprint/Nextel Cares
Thank you, Kala This morning, Kala left a comment to the post I wrote July 11 about Sprint/Nextel. Hello. I read your blog and am very eager to assist you. I work for Sprint Nextel and would love … [Read more...]
SOB Business Cafe 12-15-06
Welcome to the SOB Cafe We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy … [Read more...]
A Model to Describe One Ideal Customer
Get Specific Our ideal customers — those folks who love that businesslike thing we love doing, that we do to serve them — they are the foundation of our business. Pick one of them. One? But the … [Read more...]
Always Choose for Your Readers, Right?
It Just Happened Again I got a link to a fresh, vibrant article on how to make my business more fun. I wanted to leave a word, start a conversation, be a part of the discussion. Then I saw those … [Read more...]
Bloggy Life Question 24 — Hello, Blogger, I’m Her Parent!
Uh – Before You Go Out the Door . . . For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life … [Read more...]
Customers and Credibility
Two Words Two words I guard ferociously when it comes to my brand — customers and credibility. They, in fact, mean the same thing as Brand You and Me. I cannot think of better brand promotion than … [Read more...]
Enough About Me, Let’s Talk About What You Think
That Couldn’t Be Us Or Could It? I share a joke with a friend in California. It’s like a script. It goes like this. I call him up. He answers. I say, “Hi, Eddie, how am I?” He replies, “Oh, you’re … [Read more...]
How THEY Work — Why the Heck Do I Care?
The Fortune Series You might have caught the Fortune Magazine piece by Cait Murphy that featured 12 successful individuals at work. It was called Secrets of Greatness: How I Work. The article … [Read more...]
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