According to Daniel Pink . . .

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . .

Congratulations! Consolidated Media has acquired your blog for US$100,000. Better yet, they’ve been paying you the same six figures to write for them for the past six months. Life is good. You’ve enjoyed more money, more traffic, more-engaged readers, and a couple of tasteful ads on your blog. You couldn’t feel better about how things have been going. Well, that was until this morning.

This morning, you received an email quoting Daniel Pink’s book “A Whole New Mind.” Here’s what the email said.

_______

Dear Consolidated Author,
Consolidated Media is pleased to announce a new initiative, “The Whole New Network.” This initiative, based on Daniel Pink’s famous work, “A Whole New Mind,” will move us firmly into the 21st Century. To quote Mr. Pink

“Today, the defining skills of the previous era — the “left brain” capabilities that powered the Information Age — are necessary but no longer sufficient. And the capabilities we once disdained or thought frivolous — the “right-brain” qualities of inventivesnes, empathy, joyfulness, and meaning — increasingly will determine who flourishes and who flounders.”

With these words in mind, Consolidated is setting aside our left-brain, spreadsheet image to support our right-brain thinkers in these ways.

• Webinars will begin next week on empathy and play as the driving force of business.
• We’ll be renaming your categories to reflect “high touch” and “high concept” values.
• We are lifting the posting requirement of 6 posts per week. Post when it’s creatively important.
• Blog posts that score well for high-emotion keywords relating to empathy, play, and finding meaning will receive a monetary bonus of US$1.00/keyword. You’ll be receiving a list of words that qualify, please feel free to propose others.
• Most of all have fun!

Thank you for joining our initiative to launch a Whole New Network. Feel free to offer feedback on how we might make this plan more successful.

Sincerely,
Consolidated Media
________

You can see plainly that Consolidated Media has missed Dan Pink’s message — that both left and right brain thinking are needed to be successful in this new age.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Question 58: I Read, Therefore I Am . . .
Bloggy Question 57: Excuse Me, Thought Leader
Bloggy Question 56: Get Your Own Network!
Bloggy Question 55: It’s My Vacation!
Bloggy Question 54: This Conversation Is NOT Bloggable