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The 5 Step Strategy that Saved a Company Can Also Get You to Your Dream

September 11, 2006 by Liz

The Value of a Strategic Plan

Strategic Plans logo

In June of 1995, I joined a $9Million company that was losing 10% per year. I was part of team that was determined to turn it around. My job was to write the strategic plan. In July or 1998, we sold that company for $35Million.

We did that because of a 5 step strategy.

The same strategy can work in almost any situation of your business, career, even your life.

[Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Trends Tagged With: basic-strategy, bc, blog-promotion, Customer Think, personal-branding, Strategic-Plans

Great Find:21 Tactics to Increase Blog Traffic

September 10, 2006 by Liz

seomoz.org Is the Best

If you’re not familiar with seomoz, you might spend part of your next 10 weekends getting to know their wonderful site.

Great Find: 21 Tactics to Increase Blog Traffic
Permalink: http://www.seomoz.org/blogdetail.php?ID=1347

Audience/Topic: Bloggers

Content: seomoz has posted another winner. The 21 points in this list are straightforward, well-written, and make total sense. Points such as launch with comments closed, waiting to open them until you have readers are proof that randfish, the writer, not only has experience, but also put his best thoughts and practices into this post. This is one I’ve already bookmarked and put in a place where I’ll go back to review it when I need to check myself. Click the title to read the article.

21 Tactics to Increase Blog Traffic

Thanks, seomoz.org.

–ME “Liz” Strauss

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6 Steps to a Branded Business Blog in Record Time

Filed Under: Marketing /Sales / Social Media, Personal Branding, Productivity, Successful Blog, Tech/Stats Tagged With: bc, blog-promotion, Great-Find, personal-branding, seomoz, traffic

Introducing Have Laptop Will Travel

September 9, 2006 by Liz

SOB Hall of Famer: Have Laptop Will Travel by SeanRox

  Have Laptop Will Travel

HaveLapTopWillTravel.com went live on June 3, 1999 as the personal site of me, SeanRox, to have a place to post random thoughts, rants, jokes and photos, all hand coded and static.

Since that time, it’s no longer a static site. It’s now a database powered with the same content and has grown into a place for me to review technology, movies, music and to let people know what’s new and exciting around the world. Have Laptop Will Travel still reflects my fun, easy-going attitude which is who I am, a laid-back geek with social skills, who enjoys geektastic toys and likes to give people a hard time. If I like you, I needle you but it’s all in good fun. I’m a nice guy, really.

I hope the above helps motivate and stimulate your brain… that’s what I like to do, get people thinking.

Notes from Liz: When SeanRox and I had our first conversation about relationship blogging, he told me about a post in which he asked his readers whether he should be the next James Bond, and about two other posts in which he and his readers discussed two laptop art projects — one involving a dollar bill collection he’s started and a second that updated both the stencils rocking the cover of his laptop and the tech advances going on inside. SeanRox’s extensive background in computers also means that he knows what he’s talking about when he decides he talking tech.

The cool part is that what he says about being a fun, easy-going, laid-back geek with social skills is also true. He proved it when he stopped by Open Comment Night with food for everyone and lots to add! Can’t help but like a blogger like that.

Whether he’s talking movies, tech, geek toys, instant messaging, hacking, or about his dog, SeanRox has a way of making what he says fun to read. Take a look and tell him that I said I need a picture first before I decide on that James Bond thing. They’ve already chosen the new guy for this time around, so I don’t suppose he’s waiting on me anyway. . . .

Thanks, SeanRox, for all of the conversation that makes you part of Successful Blog.

–ME “Liz” Strauss

Has your SOB Blog Been Introduced to US?
Blog Promotion: May I Introduce You?

Filed Under: Community, Marketing /Sales / Social Media, Personal Branding, SOB Business, Successful Blog Tagged With: bc, blog-promotion, Have-Laptop-Will-Travel, personal-branding, SeanRox, SOB-Directory, SOB-Hall-of-Fame

It Was Summer Again and Links Were Leaking

September 6, 2006 by Liz

It Was Summer Again

Summer breeze made us feel fine, rolling through Open Comment Nights. The fish were jumping and the cotton was high. . . .

Starbucker, we knew we’d see you in September — but once again the evil/good link leak virus had Successful-blog leakng. The Link Leak Virus is a special strain of the indie virus with blogtipping mutations that occur in threes. But we were in a summertime frame of mind.

Welcome to all of the new folks who came. It was great fun having you!

Cool links were shared.

  • Where Is Basil?
  • The Instigator Blog
  • no-www.org
  • You on Top SEO for Blogs
  • HT Access File Generator
  • the jackol’s den
  • The Anti-Cruelty Society.
  • Beatnik Pad
  • Deep Jive Interests
  • what the h*ll is your government thinking?
  • Pork

A Lurker’s Report

Here’s what happened according to Marti Lawrence, comic and author of “Queen Klutz – The Misadventures of a Very Clumsy Woman.”

We didn’t start the choir
They were always lurking
Since Liz has been working
We didn’t start the choir
But she let them write it
Let them open mic it

BBQ, BBC, post today, BB King.
Portugal and summertime.
Labor Day and Techno ring.
Business talk is so sublime

Ben and Joe and Ricardo.
Where did triple w go?
Churchill, Stalin, beer is cold. Beach Boys songs and Toronto.
Who are you? Librarian. What’s your take? Sectarian.
Scorpia and Ricardo. Summer breeze, Wiki blows.

Doobie Brothers, Vacation. Tony, Norway, location?
Moon landing in ’69. Rick and Chris, cubits and stones.
Douglas, lawyers, coloring. Conservation, telephones.
Come on in, the talk is fine. Would you like a glass of wine?

Bloglines, law, embarrassment. Conservation and the Cubs.
Roy, Florida. Tivo, sand. Politics? Everyone shrugs.
Eureka,.beach, mosquito. Renee, dogs to the vet go.
Sky and Basil, olives, Cat. Katiebird, bed? Please say no!

Hungry, Tom, lunch, Seanrox too. There’s Yvonne, 300 woo!
ME has done it again. Marathon open mic night.
Marti couldn’t be here then. But she wrote this condensed spin.
Thanks from LA to Berlin. Liz is great, what a delight!

Thank you, Marti. This is wonderful! Read about Marti’s book and then buy it!

Thank’s Techz and Ram for your International visits too. You’ll get your turn when we do the Open Mic Weekend Marathon . . . 🙂

A weekend marathon?

Wouldn’t it be fun to find out?
I’d just have to think of a super topic!

–ME “Liz” Strauss

Related articles:
The Mic Is On! It’s Summer Vacation Again!

Filed Under: Blog Comments, Community, Links, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blog_promotion, blog-promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

The Mic Is On! It’s Summer Vacation Again!

September 5, 2006 by Liz

It’s Like Open Mic Only Different

Here’s how it works.

open mike night

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME
The rules are simple — be nice.

There are always first timers and new things to talk about.

Tonight we’re talking summer!

fireworks

We might also talk about

  • summer romances
  • summer songs
  • summer games and activities
  • summer vacations — real and fictional

AND THE EVER POPULAR,
Basil the code-writing donkey.

–ME “Liz” Strauss

Related articles
The Mic is On and It’s a Commercial!

Filed Under: Blog Comments, Community, Marketing /Sales / Social Media, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

How to Undo Reverse-Wrong Zig-Zag Marketing in 5 Easy Steps

September 4, 2006 by Liz

I’ve Been Thinking about . . .

Personal Branding logo

. . . about a conversation in college.

“Susie B., ” I said. “I envy you.”

“Oh, really? Why?”

“You’re the kind of person who knows exactly where you’re going. You move through the alphabet from A to B to C and so on. Me? I have to go from A all the way to Z and then I land on B just like you. Then I’m off again to Z before I can find my way back to C again.”

. . . about the interview question.

“Where do you see yourself in five years?”

The right answer is NOT “It depends.”

. . . about a recent comment from a friend.

“I’ve never seen you do anything in a straight line. You’ll always be such fun to watch.”

On good days, I think of it as creative, flexible, and original. On not so good ones, I think of it as chaotic, undisciplined, and unrefined. I’ve learned you go with what you got — manage to your strengths and shore up your weaknesses.

For me that means, stopping often to figure out what I’m doing wrong.

This time it’s serious. I’ve been doing Reverse-Wrong Zig-Zag Marketing.

No wonder folks don’t understand.

If you’re having a problem defining your brand, turn the page and read on.
[Read more…]

Filed Under: Business Life, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Trends Tagged With: advertising, bc, blog-promotion, brand-niche-marketing, knowing-your-brand, personal-branding

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