Successful Blog

Thanks to Week 266 SOBs

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muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

leadership-for-good
mentor-marketing
pam-moore
rise-to-the-top
social-media-eatery

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Thanks to Week 265 SOBs

by

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

the-complete-innovator
freedom-to-think-and-dream-big
knowledgebishops-mission
the-stylelogue
trade-show-institute

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

SOB Business Cafe 11-19-10

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Ramblings from a Glass Half Full
There to meet us was the building’s concierge. As he helped us get our luggage into the elevator, my wife said to him “It’s a really gray day”.

He smiled, ear to ear. “Yes, it’s a GREAT day”

You could literally feel the positive energy coming out of him as he ever so cleverly “mis-heard” my wife’s comment.

At that moment, we forgot about the gray, and the rain. He was right – it was a GREAT day.

Social media today
More than ever, it makes sense – particularly for students right now – to get to work on enhancing their irresistibility factor in order to show up and stand out in this over-crowded and over-saturated environment. Of course, that’s exactly what creating a personal brand can do for you. It’s not only one powerful tool for getting ahead. It’s a total game changer.

How and Why We Blog
Give this checklist a try if you think your business blog needs a revamp; it’ll help you get started reinventing your site. I’ve broken the checklist down: look and feel and content items.

Six Pixels of Separation
People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us “human” (if you don’t believe me, watch science fiction movies like A.I. or Blade Runner). Before getting into a philosophical and semantic debate over what it actually means to be “human,” first think about what a brand really stands for.

What’s next blog?
Only 11% of teens email each day, Facebook COO Sheryl Sandberg told a Nielsen’s Consumer 360 conference in June. “Email is probably going away,” she said.

Related ala carte selections include

Do you think this would work?

Experience the Message
I just love this story: Nordstrom is rumored to be opening a concept store in SoHo where all thprofits are donated to charity.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of

third-tribe-marketing

Thanks to Week 264 SOBs

by

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

210-consulting
brian-mcdaniel
event-reflections
franchise-king-blog
leave-it-to-weaver

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Thanks to Week 263 SOBs

by

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

convinceconvert1
the-life-of-a-home-mom
social-media-mercenary
speak-deliver
tonic

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

3 Traits Winning Social Media Teams Bring to the Tools

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Hard Work Isn’t the Same as Great Work

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Pick a passionate team at random people, tell them your vision, and hand them the best materials and power tools. Then ask them to build the new building where you’ll meet your customers. Does that make sense to you?

The passion of random people and the best tools aren’t enough to create a team to build that vision for me or for you. Key to a winning team lies in what those passionate people bring to the tools. For a quality building to be strong, functional, and efficient, the randomness of people who are passionate about building with a passel of fabulous tools won’t build anything useful if they don’t bring something more than passion to the tools.

It’s true in any team endeavor that the tools don’t deliver the great results, the people do.
Great people can build amazing things even with less than the most powerful tools.

3 Traits Winning Social Media Teams Bring to the Tools

A winning social media team is more than people who are passionate about the tools. Look at the teams who are working and you’ll find they have outstanding traits in common that fuel the ways and whys of how they choose and use social media tools.

  1. Brand Identity and Values – The Who — Winning social media teams are anything but random people in a group. Even at the lowest levels, they are leaders who know how to think in service to their customers and as a true ambassador of a brand. This comes as much from who they and from how they’ve been brought into the team. They’re people who share the same values and higher cause of the business and they’ve learned how to their values align with and enhance the core value proposition of the team, the business and the brand.
  2. Purpose and Focus — The What – Winning social media teams have focus on goals that serve those values and that value proposition. They can easily in few words what their purpose and how it fits the higher cause of the business and how it serves a brand and it’s customers. Bringing customers closer and finding meaningful ways to learn from them, serve them, and connect them to other great customers, employees and great resources is what a winning social media team is about. They way they use the tools underscore the vallues and enhance the value proposition.
  3. Bias Toward Action — The When – Winning social media teams pay attention so that they can be there when something needs their personal touch. They respond quickly yet within the values of their brand. Their bias toward action is timed to make things faster and easier for the customers … and all of them see communication as their responsibility — no matter their specific role. They listen, learn, and contribute when the conversation is going on … not hours later after the conversation has moved, changed, or lost it’s audience.

So what about the where AND the how?

You’ll find winning teams choose their tools they use and to be where their customers are and to use the tools their customers already use. In other words …

Winning social medias teams configure their strategy rather than trying to reconfigure their customers.

What qualities drive the winning social media teams you know?

–ME “Liz” Strauss
Work with Liz on your business!!

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