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Money Strategy, a Dead Horse, and Folks

February 13, 2007 by Liz

Three Absolutes that Belong Together

Strategic Plans logo

On every performance appraisal form I have worked with, a question has been asked about the use of financial resources. That question was an opportunity to talk about money strategy with my team of employees.

Whether we work in an office, work at home, or don’t work at all, most of us have never been formally taught how to make strategic decisions about money.

My experience is that many folks tend to make one of three global assumptions, and their choice of assumptions becomes their de facto strategy for financial decisions both at work and at home. The three global assumptions are these:

  1. Money is meant to be spent. You have to spend money to make money.
  2. Money is meant to be saved. The more you save, the more you earn.
  3. The best bet is to ask someone else — get advice, or “persmission,” from someone who knows.

All three assumptions are useful — but only when taken together.

Taken individually, the three assumptions above become absolutes without balance. When we rely on only one of three, that assumption often works the opposite from the way a strategy should. We tend to use our chosen one of the three to avoid having to think through a decision. We turn the above assumptions into rationalizations. Each one of the three keeps us tied to the belief that only some people know how to deal with money decisions, and we’re not in that group.

If we look at a decision and at each assumption, we can develop a framework for how to approach money decisions.

Sample Decision: Do I need the latest upgrade for my computer?

Money is meant to be spent.

That’s a nice thought. It’s also a nice way to empty a bank account. Fast adopters tend to favor this assumption.

Money is meant to be spent when it will give us a greater return than not spending it will.

The key here is whether the new upgrade will pay for itself in productivity, quality of life, or other tangible or intangible benefits. In circumstances such as this, here are some of the “go or no go” questions.

  • What benefits will this purchase bring me, my clients, my family? Are these benefits worth more than the purchase price?
  • Will this purchase bring me more time, more productivity, more ability to serve my clients, more efficiency, more quality of life? In other words, can I turn this purchase into money; use it to lighten my workload; or to improve or better balance my life?
  • If I wait to buy this item later, what will I lose while I wait? What opportunity am I giving up by buying this item now?
  • Do I have the cash flow to pay for this? If I’m putting this on charge card or increasing my debt, what is the real cost of what I’m buying when I include the interest and finance charges? — Are the benefits still a good return at that price?

Money is meant to be saved.

Saving money is good. So is spending it wisely. Slow adopters and folks who don’t like change — two different groups — sometimes save when they should spend. A friend of mine calls this “thinking poor.” They are often caught without the right tool for the job. This can mean more work at a lower pay rate.

I repeat, money is meant to be spent when it will give us greater return than not spending it will.

Here are some of the “go or no go” questions for folks whe are biased toward not spending.

  • If I don’t buy this now, what extra work will I be doing? What opportunity to become more efficient will I miss? Is the cash value of the opportunity greater than letting the cash stay in my account?
  • What will it cost to save the money? Would making this purchase be an investment that would gain me more time, more productivity, more ability to serve my clients, more efficiency, more quality work, more quality of life?
  • What will I lose, if I continue to put off purchasing? Am I saving money at a long-term cost?
  • Is my money just sitting in an account, when it could be working for me? If I bought new tools and equipment, would I be more efficient? If I hired part-time help, would I be able to handle more and higher-level work, or spend more time living my life?

The best bet is to ask someone else.

Actually the best advice is to be that someone else.

Money decisions are like other decisions. They require looking at options and possible outcomes. In the end, every money decision comes down to one basic premise.

Money is meant to be spent when it will give us greater return than not spending it will.

I know. I know. This is the place where you say. “Okay, Liz, the horse is dead.”

Sorry, I thought the horse was still twitching.

Truth is, if you can explain how spending money on what you want will deliver a tangible or intangible return that people care about, they will spend their money to invest in what you propose. That’s not selling, that’s helping folks reach their goals.

Solid strategy is simple and makes sense.

–ME “Liz” Strauss
If you think Liz can help with your business, your brand, or your blog, check out the Perfect Virtual Manager on the Work with Liz!! page in the sidebar.

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, Money-decisions, money-strategy, Strategic-Plans

Branding, Self-Promotion, Selling: Are You OverDoing?

February 5, 2007 by Liz

It’s Easier to Write About Someone Else

Personal Branding logo

Whether we work in a traditional enterprise, work in a boutique shop with a handful of people, work alone or work at a hobby, such as blogging, we need a goal to channel our investment, to direct it toward gains, to have the energy and time required to stretch and free ourselves.

Yet even when we choose productivity, to work totally alone without employee or employer, we’re still interacting with people who have myriad needs. We meet with others who have myriad needs of their own and we actively listen to take them on as our own.

If we do it well, we will gain credibility, if we miss the mark, we actually harm some part of the relationship. Relationships may be more difficult than editing this page. just forming. We know those times well, when we try too hard to convince others of our brand, apologize for our writing, ask links instead of earning them, or quote text when we should analyze.

Each day this week we’ll discuss one way we touch those we meet in business and in our personal lives. We’ll look at how branding, personal branding, self-promotion, and selling form the big picture of our image.

We’ll look at case studies and use each of our own core competencies to discuss how we might improve our interactions in each case.

We’ll begin tomorrow with the thought that all relationships are imagined and constructed within us and as such we can have an impact on how they work.

But you might start listening around the blogopshere for examples you see of branding, self-promotion, and sales today.

–ME “Liz” Strauss”

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, Brannd-You, interperosnal-skills, relationships

Business Rule 5: Never Underestimate the Power of a Voice on the Telephone

January 24, 2007 by Liz

What I Learned from the Black Box

Business Rules Logo

I was working for a company just outside of Boston. I was living just outside of Laguna Beach. The job was a great fit. At 13.5 hours door-to-door when the weather gods were on my side, the commute was not.

I was part of a team hell-bent on turning around a company in crisis. They had lost 10% for three years before I got there. About six months earlier, the staff had been cut from 200 people to 40. The culture was hurt. Everyone had ideas about what went wrong, but no one was sure about what to do right. The process models had fallen apart.

It’s so easy to talk about negatives in a situation like that.

Because of my circumstances, I attended two executive meetings each month via telephone — a black box on the table. I’d say hello to the group. They’d place the food of the day near the phone, and the meeting would start. They would forget I was there. I got to be the proverbial fly on the wall.

Three important things happened over that telephone.

  • Attending the meetings via telephone raised my concentration level. It was almost like eavesdropping. I was less inclined to speak. It required crossing a barrier. I had to feel strongly to add my opinion. Instead, I listened more intently, just to imagine what was happening.
  • When I did speak, I’m told, all eyes went to the forgotten box on the table–my voice got the complete attention of the room. I wasn’t freely spouting information. So when I spoke, they listened.
  • Like me at the other end, they had to “work” to hear the message. They had to rely on interpretting data through only one of their senses and so, it was information they had earned.

It was the absence of the visual that made our words so powerful. We actually heard each other better and valued each other’s words more.

The difference was that we had to listen.

The common wisdom is that we lose more when we lose the visual. In this case we gained. Learning to listen wasn’t the only lesson that I learned that day.

–ME “Liz” Strauss
If you think Liz can help with your PRM, check out the Perfect Virtual Manager on the Work with Liz!! page in the sidebar.

Related
Business Rule 4: You Know Your Truth — Listen to Yourself
Business Rule 3: In PRM, the First Test Always Outweighs the Final
Business Rule 2: How to Do What You Want

Filed Under: Business Book, Strategy/Analysis, Successful Blog Tagged With: bc, Business-Rules-They-Dont-Teach, the-black-box, the-value-of-listening

Nice, Intelligent, and Strategic

January 16, 2007 by Liz

A Saloonkeeper’s Daughter

2007

I read over My Blogging Goal, in the sidebar. I think about how I’m doing and I have to say that I’m only half-way there. If my dad is the model for this saloonkeeper’s daughter, I might look like him in some ways, but there was more to him than met the eye.

Everyone says I’m the “nice one,” the “friendly one,” the “community builder.” That’s so cool, and I’m grateful for that. But, my dad liked it that I was smart. That’s what this blogging goal story is about.

My Blogging Goal: Part 2

My dad worked every day at the saloon. People asked him if he ever slept. He was there when they looked for him. He was family to them and so I was too.

That meant for my Christening, he rented a farm and hired a band. The entire saloon was there to celebrate. When it was my dance recital, everyone got tickets to come. At my college graduation dinner, the long table was filled with farmers and workers who sat at the bar every other day of the week.

On holidays we went to the fanciest restaurant in town. It was one block away from my dad’s saloon. At the end of the meal, my dad would take out a writing pad and ask who was working. He’d make a list, starting with the head chef ending with the busboy — once it was the same busboy who spilled a tray of water glasses all over me before dinner. Then he’d carefully calculate tips for every person working that day. I’d put out my hand, and he’d smile as he gave me a dollar too.

My dad was a most generous man. No doubt about that.

I asked him when I was about 13, why he did that — why he tipped everyone in the restaurant. He told me this. I give you $5, and you remember me. After work you walk one block to say thank you and spend some time talking. You have a drink at my saloon.

Even at 13 years old, I knew some folks didn’t do that. After all the busboy was too young to get into the saloon. But I also knew all of the folks — especially the busboy who spilled the water — remembered the $5.

My dad was a generous man. He didn’t expect folks to come. He gave freely.

He was also an intelligent and strategic marketer, because he loved the people he served. He understood his customers.

This year I’m out to prove that I’m my father’s daughter in that way too. I’m not just the nice one. I’m also stategic and intelligent marketer.

From my new business, Perfect Virtual Manager, I’m serving people I love and having fun doing it — showing folks how to connect authentically with customers, how to let customers see their energy, how to leave that proverbial $5 that brings folks back to say thanks and spend some time talking!

My Dad was born in 1907, that makes 2007 a special year. I can’t think of a better goal in his honor than to pass on what he taught me.

The nice, intelligent, strategic one.
–ME “Liz” Strauss

Related
My Blogging Goal,

Behind every Successful business there is an Outstanding manager. Perfect Virtual Manager

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, My-Blogging-Goal, Perfect Virtual Manager

The Half-Full, Half-Empty Glass

January 11, 2007 by Liz

Saying the Same Things

I like my intellectual arguments, respectful, thorough, and balanced. But more and more what I see everywhere I look are two sides trying to be so opposite that they’re almost becoming the same. It’s worse than boring. It’s stifling, and at the same time amazing.

I’ve picked up negative comments removed the names and played them back to people I know have a stand. Folks on both sides of an issue have claimed the comments describe their opponent perfectly. Each side is saying the same things over and over. It’s proof that something wrong is going on. Don’t they know?

Read the whole feature in today’s Blog Herald by clicking the logo.

The Blog Herald

It’s about blogging and real life.
–ME “Liz” Strauss

Related articles
Liz Strauss at The Blog Herald, The Blogging Times, and Who’s One in a Million?

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, Blogging-and-Real-Life, Half-empty, half-full, polarity, The-Blog-Herald

SOB Business Cafe 12-22-06

December 22, 2006 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Presentation Zen knows which books to buy as last minute gifts — the cool and engaging ones.

Presentation Zen Gift Buying Guide

Kickass Webdesign Design knows that our emotional sides still require strong and effective web support that’s well configured.

Usability Is No Sham

Content Done Better clarifies a Google clarification, making sense of adsense.

Adsense Earnings without pictures

Brain Based Business explains why our messages get crossed.

What You Say Is Not What I Hear

99 shades of grey helps us dream of sugar plums more easily.

10 ways to get to sleep quickly

Related ala carte selections include

Orbit Now! has identified what’s worth paying attention to, and he also listes what other folks say on similar subjects.

Ins and Outs

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Business Book, Strategy/Analysis, Successful Blog, Tech/Stats Tagged With: 99-shades-of-grey, bc, Brain-Based-Business, Content-Done-Better, Kickass-Webdesign-Design, Orbit-Now, Presentation-Zen

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