Successful Blog

12+1 Things Every Reader Wants from a How-To Article

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How to Or Not How to

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People are always teaching each other. We show each other new and easier ways to do things. As writers we teach people what we’ve learned. As readers, they teach us new stuff. All of this teaching surrounds one question, How?

How do I spot trends before they happen? How do I brand my business blog? How do I write compelling articles? How do I become an idea magnet? How do I code links? How do I make a contact form?

As a reader ready to learn, I find nothing more frustrating than a how-to article that doesn’t work. As a writer writing one, I know how hard it is not to miss something important. I’ve scoured my files to compile a list — a baker’s dozen — of things readers want when we answer How? [Read more…]

Flow: Zen and the Art of Having Fun Writing

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Flow

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I want to tell you about one of my heroes. His name is Mihaly Csikzentmihalyi (pronounced chick-sent-me-high-ee). He became a cult figure in the creative world when he published a book called Flow: The Psychology of Optimal Experience. The book came out in 1990 and writers, artists, others who need to be creative still tell others about it.

Everyone experiences flow. We call it being “in the zone.” What you might not know is why and how it happens or that you can make it happen more often. [Read more…]

Editorial Makeover 1: Don’t Tell Me, Show Me

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Three Paragraphs

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Dear Liz,

What a fantastic idea! In one of my grad school classes we spent more than 30 minutes editing just a couple paragraphs. Some students found the exercise defeating and excessive, but to me it was a valuable lesson about cutting through jargon and getting to the point. Needless to say, I’m still learning.

I’m submitting three paragraphs from a recent post on my website. I’m researching Muslim immigrants in Berlin, and the following is from a recent post on language flubs. I’d be delighted if you gave my writing a makeover!

Thanks for your time and generosity!
Jim

Dear Jim,
You’ve got a great story here. I thought what might make it more fun would be to let the reader “see,” rather than just read about it. So I edited in a little dialogue to give your story more personality

Hope this helps you see the difference when you show readers what’s happening, rather than just telling us.

Remember this is just one way to do it! Every editor edits differently.

Smiles,
Liz

Turn the page for the editorial makeover. It’s called, “Don’t Tell Me, Show Me.” [Read more…]

NEW POWER WRITING FEATURE: An Editorial Makeover

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Why Powerful Writing Is Important

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One of the ways I work with clients is to help them improve their writing. It might not be fair or accurate, but people judge our ability to reason by how we express ourselves in writing.

Thinking . . . writing . . . business . . . thinking . . . we can’t separate them.

business thinking writing

Together they determine our place in society. Whether you blog, write for business, or only email, writing is critical to your future.

New Feature: An Editorial Makeover

I’m introducing a new feature — An Editorial Makeover. It’s a Content Edit — a Before and After — where you can look over my shoulder. Every editor edits differently. You won’t agree with all of my choices. That could make for great conversation.

I’m starting with a paragraph from my own work Bad Boys of Business: That’s Not “Real” Work.

Turn the page to see the first Editorial Makeover. [Read more…]

Bad Boys of Writing: Just Write and It Will Be Spectacular

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Meet the Bad Boys of Writing

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Everyone knows them and hangs out with them. They are the bad boys of writing. Handsome and seductive fellows, they have weaseled their way into our thinking. They’re conmen really — conmen in the true sense of the word — they play a confidence came.

The bad boys take advantage of us because we wrote so much in school. They mess with our heads because we learned to write on cue. We confused the act of writing with the art and craft of writing. We don’t do that with wearing shoes, or living in a house or driving, but we do that with books and writing. So the bad boys of writing have a field day.

It’s time we showed the bad boys that we can beat them at their game.

Meet Bad Boy 1: Just write and it will be spectacular!

[Read more…]

6+1 Traits: Conventions –The 6+1 Secret Rules of Online Writing

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Writing for Online Is Different

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Effective writing is writing that works. It follows a set of rules we agree on. We call those rules writing conventions, as in conventional writing. Where some writers can trip up is that they don’t realize that the conventions for writing for print are slightly different from those we use when writing online. The differences are small in nature, but big in impact. They can mean a reader stays to read or clicks on by.

Now I’m anything but conventional. Still I know the value of following convention to make my readers feel comfortable in knowing how to navigate through what I write. [Read more…]