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Brand YOU–Handling Problems

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Brand Integrity

Personal Branding logo

People say, “Don’t judge a book by its cover.�

In any relationship of substance, there comes a moment when things go wrong. Often folks can simply adjust and move forward, occasionally the damage is large enough that things need to stop before progress can be made. Problems need to be fixed. How these moments are handled can mean the end of a relationship or just the opposite an even stronger bond of respect is forged.

Integrity, graciousness, and the ability to deal in times of problems are key indicators of brand strength and viability. People look to see who you and your business really are when troubles come your way.

Handle Yourself, Not the Problem

Problems are opportunities . . . make lemonade. . . yeah, yeah, we all know that. The truth is. They don’t look or feel that way, when they’re happening and we don’t feel like drinking lemonade. In business, ignoring problems or running away from them usually isn’t an option, at least not for long. So instead, we rush in and try to handle them–be the hero, adrenaline pumping. That’s when we make wrong decisions–knee-jerk reactions happen. Words get said that aren’t our usual, in tones that aren’t our own.

The key to solving problems with grace and brand integrity is NOT to handle them, but to handle ourselves instead. Try these steps the next times a crisis hits to keep your head safely wired to your heart.

    1. Breathe before you do anything else. I have a saying on my personal blog, it’s from the very first blog post I ever wrote

    When I give my soul a little breathing room . . .
    everyone I know gets nicer.

    I try to remember, when problems come, that if I don’t feel taken care of myself, I’m not going to give a very good showing. So the first thing I do is a personal check. When was the last time I ate, slept, saw something beside flourescent lighting or a hotel room? I walk outside to see sky and trees if I can. It’s hard to take any business stress over-seriously when I’ve just been confronted with the scope of nature and taken a moment to breathe.

    2. The more that you want to run, the more that you should walk instead. Forcing myself to think slowly keeps me from knee-jerk reactions It also leaves space for other folks to talk.

    3. The minute you feel righteous you are wrong. When I feel a crusade coming on, I find someone to tell me what I’m not seeing. There is no problem with only one side. I know I need balance. I need somone to tell me what I’m about to get wrong.

    4. When you have balance, THEN gather facts to make an informed plan of action.

    5. Execute the plan with confidence and calm.

No Need to Be Pollyanna

No, you don’t have to look forward to problems, nor do you need to think the sun is always shining. The world can only take so many Pollyannas. Still, it is nice to have the confidence of knowing that when a problem comes, you can handle it with grace and be a credit toyour brand.

You’ll know you’re there when folks start asking how you stay so cool under pressure. They will. When they do, just smile and paraphrase my sentence for them

I find that when I give myself a little breathing room, everyone gets nicer.

I won’t tell them where you got that from.

–ME “Liz” Strauss

Related articles
Brand YOU–Capitalize on Your Strengths
Start in the Middle 3: Alligators and Anarchists
Brand YOU–Making Your Weaknesses Irrelevant
Brand YOU–You Are What They See

Your Resume-The Brand YOU Brochure

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Forget the Rules

The rules are for everyone. Personal brand is about showing you are the only one.Somewhere along the line, you probably learned rules about writing resumes. What I’m about to tell you is going to break them. I like breaking rules, especially when that works in our favor. I don’t usually do it when it doesn’t.

You don’t need a resume anyway. You need something that works like one, but is more than that.

Get Rid of the List

It’s easy to think of a resume as a list – three suits, two blue, one gray, of what you’ve done and to write it off as a painful requirement of job acquisition. That’s a major missed opportunity. With a few tweaks, your resume can be a dynamic tool in your personal branding strategy.

Throw away the list as concept.

Think about Brand YOU and promotional tools.

You’re making a personal branding brochure. Just let other people think it’s a resume. They’ve been confused before.

A Personal Branding Brochure

Imagine that you’re a product — a Ferrari. Your resume is your specification sheet. Add some marketing copy, and you’re well on your way to a promotional brochure for that Ferrari. On my own resume I include the usual career experience with the chronological job history, but that is page 2.

On page 1, I include branding information built around my branding big idea – that I am a leader and a strategist with a proven track record and competencies in several key areas of publishing. I want the person reading my resume to read this first, to know what I can do before where I did it. The former is more important than the latter. As you read through, you might notice how I took the opportunity to further my brand identity by targeting first statement under each core competency.

Turn a resume into a personal branding brochure.

Use It as a Promotional Tool

Change the way you look at your resume, and you soon find a world of uses for it. Use it as you do your business card. Just this week I sent mine to a business friend with a note saying, ““Let me know if my voice might help you in the meetings with the publishers you told me about.” Design it into your blog’s About Page to let your readers know more about you, your brand, and your business.

I use my “branding brochure” a lot when I’m networking.

It’s one more way to let people know you’re not just another suit. You’re uniquely valuable.
Without you, the world would be missing something–the one and only Brand YOU.

–ME “Liz” Strauss

Related articles
Building a Personal Brand – YOU
Brand YOU – €œCapitalize on Your Strengths
Personal Branding: Strengths Assessment Tool
Brand YOU – What’s the BIG IDEA?

BusinessWeekOnline Agrees

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I just got this in my BusinessWeekonline email.

It seems that Carmine Gallo, corporate presentation coach agrees. Click the screenshot to reach his presentation tips.

Thank you, Carmine. The facts are the facts. 🙂

–ME “Liz” Strauss

Related articles
Brand YOU–You Are What They See
Building a Personal Brand–YOU

Brand YOU–What’s the BIG IDEA?

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What’s Your Big Idea?

Personal Branding logo

Now that you know how to capitalize on your strengths and make your weaknesses irrelevant, you can work on the big idea of your personal brand.
What’s the big idea? People talk about the big idea of someone’s personal brand quite often really. You’ve probably even made big idea statements yourself. They sound like these.

  • Call Mario. He can do anything.
  • That Vanessa, she’s so sweet.
  • If you want it organized, Anne’s the one.
  • Martin’s a whiz. He’ll have this figured out in minutes.
  • I don’t know about Cat. She can’t find anything. Look at her desk.

There’s no question that folks who make such statements have a big idea about the people they’re describing. The descriptions might be accurate, or they might not be. The point is that the people talking believe them. The people being described have communicated those traits strongly over time.

The big idea of your personal brand is the most powerful point of your unique value. It’s the one sentence that folks can believe in it and can share with others easily. As I said earlier

Everything about you contributes to your personal brand–everything you say or don’t say, what you wear, your tone of voice, the look of your space, the look on your face, the way you shake hands. The quality of your work is an immense part of your brand, but not, by any means, all of it. Even there it matters whether it’s on time, done with friendliness, with teamwork, with innovation and flexibility.

I Promise

Now is the time to decide the answer to this question

If you were known for one attribute, skill, or competency what would you want it to be?

It’s a tough question, I know. However once you decide, you will have found your big idea–the focus of your personal brand. That will be what everyone sees when they see you, your work, your signature. It’s the promise that you stand for. Think of your big idea as a promise that you know you will always keep.

–ME “Liz” Strauss

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Personal Branding: Strengths Assessment Tool

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Strength and Weakness Assessment

Personal Branding logo

Here’s a tool to help you assess what you have to work with.

Capitalizing on My Strengths

  • What am I asked to teach others?

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  • What responsibilities are delegated to me?

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  • What kinds of meetings and tasks am I asked to lead?

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  • What special skills do I have that others rely on?

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  • What parts of my job would be hardest to fill?

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  • What traits make me a valuable member of the team?

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  • What are the things that only I can do?

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How does each strength meet a need in the marketplace?

Strength _________________________________________________________

Means that ________________________________________________________

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Making My Weaknesses Irrelevant

  • What weaknesses do I have that correspond to my strengths?

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  • Who might I talk to that has a strength where I have a weakness?

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  • When might I do the following?

    • Volunteer for jobs that play to my strengths.

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    Find opportunities to learn about shoring up my weaknesses.

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    Find people to work with who have strengths that balance my weaknesses.

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    Remind myself to check tasks for what strengths and weaknesses I’ll be using.

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My Personal Brand

With what I already know about capitalizing on my strengths and weaknesses, I can say this about my personal brand.

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This is one kind of assessment tool you might use to get ideas from your head onto the page where you can look at them to make decisions about what to keep and what goes away.

Like any great city builder, you want your personal brand set on a foundation of concrete, not on sand. You can’t promote yourself, your brand, or your business, until you know who you are. If you take the time to think through these questions you’ll be farther than most folks are.

–ME “Liz” Strauss

Related articles
Building a Personal Brand–YOU
Brand YOU–Capitalize on Your Strengths
Brand YOU–Making Your Weaknesses Irrelevant