personal_branding Archives - Successful Blog

Blog Post Fatigue? Please Take the Keys . . . Again!

August 1, 2007 by Liz 51 Comments

The Day I Learned What I Know

A turning point in my blogging history was called “An Open Thought: Please Take the Keys.” I knew when I wrote that piece that something was wrong; I even had a feeling what it might be. I had been looking for a way to bring it up. . . .

When I did, you were there. You stepped up and told me what I was doing wrong. It was the coolest thing. That was the day this blog became a community.

I’ve always been grateful for the day that you took the keys.

Relationships grow and change.

Last week at BlogHer I overheard someone say something. It’s something I’ve heard in passing on this blog. I’ve also heard the same thing inside the compliments that you give me and in the apologies that come when we talk.

The person at BlogHer said, “If they post more than once a day, they’re banned from my feeds.”

You’ve been more tactful than that, but you’ve been sort of saying the same thing.

Blog Post Fatigue? Please Take the Keys

Not to worry, it’s no longer about me being brave. This time it’s me asking you what you think, what you need, and what you like to read. I can tell from your comments a few things. I’m also perceptive enough to read a bit of what you’re not saying.

On the other hand, I’m as blind as every other human. No one knows that better than this human being.

You’re the people I trust and the people I serve. So, you’re the ones I’m coming to. I’ll lay out the problem, and I hope that you’ll tell me what you know.

The problem: I’m about head and heart, business and life, information and relationships, so I post twice a day at least. When I add in the projects I want to keep up with, references lists and resources, 200 outstanding blogs, and the questions/photos things I like to throw in for discussion, I’m feeling like I post way too frequently.

It’s not like anyone’s advice is going to change who I am, how I write, or maybe even what I do. I’m still the one who has trouble walking in a straight line. . . .

But you took the keys one time and you didn’t steer me wrong then. I’d be downright stupid not to listen now.

I’m many things, but stupid ain’t one of them.

Please take the keys.

–ME “Liz” Strauss
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9 + 1 Things Every Reader Wants from a Writer

June 24, 2006 by Liz 82 Comments

Where to Start

It can seem complicated to write for a readership that includes beginners to experts. I’ve done it for over two decades. It can seem like there’s too much to consider to meet them all at their own level.

My experience is that beginners and experts are not that different when they read. They might choose to read different things, but we all do. Beyond that difference of content, beginners, experts, and those of us in the middle — all readers — want the same things from a writer. [Read more…]

9rules List Take 2

June 11, 2006 by Liz Leave a Comment

Hello

This is me. I’m Liz. I’m the nice one.
I love 9rules Network. This Not a critique of the blogs there.
I never imagined in a million years it would be taken as such.
I’m sorry it was mistaken for that.
My apologies. I am truly sorry if that was not clear..
It saddens me to think someone would mistake this as something like that.
I’m so very sorry to all of you and so embarassed.

So I set the record straight.
I loved 9rules and everyone I met there when I was member and I still do.
Paul Scrivens has only been good to me. I consider him a friend.
This piece was simply meant as study in how quicky readers can sometimes make decisions
That was all.
As my dad use to say, “Only believe 1/2 of what you see, and none of what you hear.”

Sincerely,
Liz

PS. This was a post about the mathematics of a customer’s quick scan. 13,5% of 111 made a “I wanna look later list. Read the post again. There is no critical malice in it. It is an emotional observation of my own behavior.
_______________________________________________________________

Going Down the List Again

A week ago the 9rules Network announced 111 new sites had been selected to join them. I had the interesting experience of going through the list of 111 domain names looking for the blogs of folks I knew. I learned a few things from that experience that I think are worth sharing.

UPDATE: It seems I need to update this. These are the response of a cursory look through a bunch of 111 blogs that I knew nothing about, except that within them there were a certain number I already knew well. I had a limited lime as I went through list to capture those that immediately grabbed my attention. This doesn’t mean those that didn’t have something wrong. I wasn’t judging a contest. I was supershopping as some customer on timed reconnaissance might do. There is no intended implication that the blogs I left behind have anything lacking. This is about 15 unnamed blogs I happend to pick up on my way through a list of 111 that were selected.

Think of these as observations from the field. Do what you will with them.

I don’t pay attention to domain names. I pay attention to titles. That meant I had to check every single one just to be sure I didn’t miss a great blog — a blog that has, for one reason or another, a domain name that is wildly different from its title. If you have a different name on your blog, make sure that folks know about it, before they have to go through search engines to find you.
Too much going on and nothing to look at. There were several sites that couldn’t hold my attention for longer than a second. They made it easy to click on.
I was in a hurry to get to the short list. Some bloggers actually said they weren’t good enough to be in 9rules. I decided to agree with them. When there are too many choices in a short time space, customers look for reasons to say no. At least I know that I do.
On a second look, only 6 of the 15 blogs I bookmarked still hold my attention. I collected what I thought were 15 winners. I went back to check them out tonight. I couldn’t remember what I saw in most of them. Most seemed unremarkable. Had they blown their wad to get in? Did they not stand up to a longer look?
This is not the time to think that folks won’t notice. One of the 15 still has the same post up — the post that says it was chosen to be in 9rules.

Only 6 out of 111. Granted I went through the list fast and furious, but . . . even 6 out of 15 is disappointing. . . . I’m going to keep watching all 15 of them. I’ll let you know whether things change.

PS — I still like the ones I knew were great going in.

–ME “Liz” Strauss

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See the entire Customer Think Series on the SUCCESSFUL SERIES PAGE

Why? Because — How Much More Do You Need?

June 3, 2006 by Liz Leave a Comment

At About Age 3

“But Mom, I need one.”

“No.”

“Why?”

“Because.”

Around age 3 1/2, iit becomes, “Because I said so.”

That’s when we begin to learn the power of the word because. That one word becomes ingrained in our mind. That one word because — becomes a reason for anything. Our parents teach us that. [Read more…]

Don’t Read Your PR, Read Your Marketing Copy

May 29, 2006 by Liz Leave a Comment

Diverse Portfolio

A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, ice-cream, tofu, and cognac. They are quite equipped to make the district-wide, state-wide sale. But rare is the sales rep who has the time or experience to speak to the details and nuances of the four individual product lines that they offer.

The Emperor has clothes bought by the bean counters. The bean counters think in BIG NUMBERS. The PR says that’s wonderful. The enterprise doesn’t see the world becoming niches and moving online. [Read more…]

Customer Solve Your Own Problem

May 24, 2006 by Liz Leave a Comment

That’s Customer Centered

I still keep my personal blog at two click exchanges. I do that for lots of reasons. I feel a little sentimental. My little blog found it’s first friends in such places and I still like exploring them. I also like to watch how such things work. The business models interest me. I want to watch as they introduce new features. I want to see how each community reacts to them.

Brand You and Me

Over the last year, I got to be good friends with a tech at one click exchange. Rachel was like me, a nice one. They had a problem for a few weeks with a spell of trojans. It seems everyone tried to crawl onto my computer I caught four or five in three weeks. [Read more…]