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6+1: Writing Voice the Sound of Your Brand

June 19, 2006 by Liz

Yeah, I Hear You

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Ever notice when you read some writers’ work, that you can almost hear them? I don’t just mean that they write conversationally. I mean that, well, you can almost hear the pitch of a voice, a twinkle in an eye.

How do some writers do that? How do they become real in your mind while you read? [Read more…]

Filed Under: Marketing /Sales / Social Media, Personal Branding, Productivity, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, bc, blog-promotion, blog-writing, personal-branding, Writing-Power-for-Everyone, writing-voice

6+1: The Ferrari Analogy for Organized Writing

June 14, 2006 by Liz

I Don’t Have to Read Your Desk

A messy desk is like a garage – it’s where you keep your tools. It helps if it’s organized, but your car will run fine even if it is not. But messy writing is a sign of messy thinking. It’s proof that our ideas are not under control. No one wants to be behind the wheel with someone who can’t keep the car on the road.

Organization is the second trait of good writing. Great writing needs a plan, like a road trip needs road. Ideas need to be organized before we set off.

Organizing a Writing Road Trip

Mountain Road

I’m sure you’ve read a blog post, or maybe twenty, that left you wondering where it was going and why it kept stopping and starting. Reading was like riding in a half-dead jalopy. (Jalopy don’t you love that word? It sounds like a food.)

Reading should be like a fabulous road trip — the blog equivalent of riding in a fast machine stuck to the road, handled by an experienced driver.

It’s true.

I’m Italian. I’ll take the Ferrari. [Read more…]

Filed Under: Blog Basics, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, bc, blog-promotion, blog-writing, ideas, organizing-ideas, Writing-Power-for-Everyone

6+1 Ways to Compelling & Elegant Blog Posts

June 7, 2006 by Liz

Atilla, the Great Idea Killa

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Ideas. Everyone talks about getting ideas. I get one. It’s great. I jump on it. I start to write. Soon enough I find myself in a pile of mush — words all over, thoughts in too many places.

What made me think this was a great idea? Now I’ve wasted all of this time. Here I sit — still no blog post and now one mangled idea. it isn’t pretty. What the heck am I doing wrong here? I was sure this idea was great. I am Atilla, the Great Idea Killa.

Yeah, I do that too.

I Want Compelling & Elegant!

The truth is that most ideas misbehave. They’re just not strong the way they come to us. They have a problem staying on track. Sometimes they fall apart. Often, they’re too large or stray all over the place. Your average idea needs a little help to be what it will be when it grows up to be a “Hey, lookat me” blog post. [Read more…]

Filed Under: Checklists, Idea Bank, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, bc, blog-promotion, blog-writing, focusing-ideas, ideas, Writing-Power-for-Everyone

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