Anything Less Will Be Forgettable
Brand, reputation, relationship the impression that people have of us and our business. We help shape and form it, but the image people take away isn’t in our control. Or is it? In some ways, what people decide about us has to do with experience we might never have been a part of. Some folks dislike all techies or all teachers. Some are biased against our age group and no actions will change that. Some are fiercely loyal to our competitor so much so that they cannot see us.
What does it take to get loyalty like that?
Three “Love You Loyal” Realities to “Love You Loyal” Brand
But with the folks who don’t know us and hold nothing against us. We have a chance to invite them into a passionate business relationship. To that well, we have to understand three critical “love you loyal” realities about you and your brand. You probably already know these intuitively, but you may not have put them all together in one place.
- A brand is how people think and feel about us … not what they say. People might remember what tell them or repeat what we want them to say. They might even agree with what we’ve taught them is our value base. If we invite them in, value them, ask them to contribute to it, they see the values in action, become part of what we’re building and want to protect it.
- People have expectations based on who they think and feel we are. People use our values to interpret our behaviors and our behaviors to interpret our values. If we share our intentions and how those intentions support our values, people make the connections that support us and help us see the unfavorable disconnects.
- The environment — especially other people — influences the thoughts and feelings people have about us. People feel a loyalty until someone tells a story that shakes their belief or their understanding. If we’re consistent with our shared values, state our intentions to keep them, and let folks contribute as vibrant growing part of improving on that, they’ll protect us against influences that might unravel the best of plans.
If we love our customers loyal, by knowing what we stand for and what we stand for is defined by valuing, serving, and protecting them, they will love us loyal back.
What’s one way you’ve seen a person or a company these three “love you loyal” realities into a web presence or a brand?
–ME “Liz” Strauss
Work with Liz on your business!!