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How to Release Your Inner Bruce Lee

June 26, 2014 by Rosemary

By Guest Columnist Martin Stellar

The young monk was sweating profusely. He was hurting and out of breath. He was spent.
In front of him stood a barrel full of kidney beans.

Beyond that was the cliff, and in the distance the rice paddies.
His master sat a little ways away to his side, meditating in the shade of a bamboo cove.

He could hear the shouts of “Katsu!” drift up across the rice fields. And the cracking sounds too, each time one of the older and more advanced monks broke bamboo in two with their fists or their shins.

He looked at the beans and he loathed them.

rice paddy

For the last three hours, he’d been jabbing his outstretched hands into them, as hard and as fast as he could.

A bucket full, 50 liters of dry kidney beans.

In. Out. Down. Up. Left. Right. Left. Right.

At first it’s not so bad: The beans are smooth and slide to make space.

But after ten minutes it starts to hurt.

After 30 minutes, you want to stop.
After 45 minutes, you want to cry.

After an hour, your hand feels like a building fell on it, and everything from your fingertips to your neck feels like Dr. Frankenstein just stitched it together last night.

He looked at the beans, then at the fields. He looked at his master, placidly meditating, his eyes closed.

He hurt. He wanted to cry, to topple the barrel and throw it off the cliff. In fact, he wanted to go home, or jump off the cliff, or perhaps throw his master off instead. He wanted to quit, any which way he could.

“Katsu!” it sounded across the valley. “Crack!”

He looked at the beans again, and breathed slow deep breaths. He still hurt, but not as much, not if he concentrated on his breath.

He raised his hand, paused, and jammed his fingers into the beans again. Left. Right. Left. Right.

His master opened an eye, and quietly smiled to himself.
This kiddo was going to turn out very strong indeed.

I always wondered how people manage to get so strong that they can break stone or wood with their hands. You see the videos of Shao-lin monks, and you wonder if that stuff is real.

Kick a thin tree in two with your shin? How…

Turns out, each time they ram their hand into the beans, or practice-kick against a sapling, they create micro-fractures, hairline splits, in the bone.

When that heals, just like any scar tissue, the new bone material is stronger than the actual bone.

Do that for a decade, and your bones do indeed become as hard as rock. It’s simple biology.

Now, I don’t expect you’re on the path to becoming a Kung-fu master.

But if you’re in business in any way – if you’re in life, actually – you are only ever going to get results, of any kind, if you can muster the guts just like the monk in my story did.

Saying ‘a quitter never wins’ is a nice quip, but it’s not very useful.

It’s not about quitting – you can’t quit. There’s no quitting life.

You can quit one activity, get rid of one burden, or avoid one challenge – but the moment you turn your back, life will present you with exactly the same challenge you avoided, just in a different way.

Life’s a bitch in that sense. Or, you could say life is a blessing, in that it never fails to show you what you need to learn or overcome next.

“Does this hurt, is it difficult, does it make you want to scream? Ah… That means, my friend, that you can push through, find the key, and make that difficult thing a stepping stone, something you can use to grow and get stronger.”

And then life simply asks you to choose: Slam the beans again – or walk away?

I’ve never trained for Kung-fu. My bones aren’t rock-hard. My best punch involves fruit, wine and liquor.

But I’ve had my own path, training, setbacks and hard knocks.

And over the years, I’ve learned that ‘giving up’ isn’t an issue.

It’s not about quitting or giving up: it’s to do with the battles you choose.

And sometimes, it’s good practice to step back – not to quit, but to say “I’m not fighting this battle today – I’m going to train first and get stronger first. THEN I’ll show you”.

Just like that little monk, who realised that the real battle wasn’t against the beans, but against his own mind.

You have more strength in you than you can possibly imagine.

The only reason you’re not living your strength fully, bringing it all out onto the playing field, is that it takes time and persistence to get strong.

Breathe. Relax. Life is very, VERY playful – naughty and a bit mean too, sometimes. But life is always there to help you, to show you ways to grow and get stronger.

Life and the world aren’t out to hurt you – it’s only there to teach you.

Punch the beans.
If it starts to hurt too much: put ice on it.

There’s no shame in losing a battle so you can regroup and recover your strength.

The beans will be there waiting for you tomorrow.

If you keep it up long enough, you’ll be stronger than beans, bamboo, wood, stone.

If you allow life to teach you, you’ll become stronger than life.

Now if you’ll excuse me, I’ve got some of my own bean-punching to do.

Author’s Bio: Martin Stellar is an email marketing specialist with a knack for building relationships. Former monk, former copywriter, once-upon-a-tailor; these days he’s on a mission to inspire and motivate. Each day he writes articles like these and sends them to his private list – and if you’d also like to receive them, please register at http://martinstellar.com.

Photo Credit: ♥siebe © via Compfight cc

Filed Under: Leadership, Motivation, Successful Blog Tagged With: bc, inspiration, Motivation

Connect to Better Business Service with VoIP

June 25, 2014 by Thomas

avoiperBusinesses can utilize modern technology to become more efficient and increase cost savings while providing better customer service. One of those technologies is VoIP or Voice over Internet Protocol phone systems.

With that in mind, why should your business consider switching?

More than Just a Phone Service

While VoIP offers the same features that you get with regular phone service, it gives you much more.

You get voicemail, call waiting, call forwarding, and other features. But other features enhance your business that you can’t get with traditional phone companies.

Many of these features can allow your business to be more productive.

The ability to transcribe your voicemail messages to email allows you to record important information without having to replay the message.

It also permits you to receive your messages in a convenient fashion even when you are away from the office and contact customers more quickly.

Improved Customer Service

Coaching tools on VoIP allows managers or supervisors to listen in on phone conversations their employees are having with customers without disturbing anyone. They can even whisper instructions and advice without the client overhearing. This not only makes a good training tool but can help employees deal with difficult clients.

Auto attendant allows customers to be connected with the right extension without having to be transferred. This saves them the time and hassle of going through a live person when they already know where they need to go.

Improved Cost Savings

Using VoIP helps save businesses money because VoIP providers are cheaper than traditional telephone companies.

It also allows people to connect to the system from anywhere as long as they have a VoIP phone. You can access the system through email, which is ideal when you are traveling.

You don’t have to spend a lot of money or change your system completely to switch over to VoIP. Just use a VoIP converter and connect it to any standard phone.

You can find systems such as the Ooma Telo VOIP phone system from major retailers like Walmart.

Improved Staff Relations

A VoIP service allows you to hold conferences with your staff even when you are away.

Just connect an IP phone and you can hold meetings over important topics from anywhere.

It’s also ideal for the staff members that are working from home full-time or even a day or two a week. It’s much easier for them to keep track of what is happening at the office and to feel part of the group. They also receive calls as if they were in the office and no one can tell the difference.

As more businesses offer the option for staff to work at home, a VoIP system becomes even more valuable.

It is one way of making employees feel like they are part of the team while giving them the flexibility they value.

As you can see, a VoIP system provides numerous benefits to a business whether in employee relations, customer service or with cost savings.

See how it can help your business and implement your own VoIP telephone system.

Photo credit: Image courtesy of stockimages / FreeDigitalPhotos.net

About the Author: Joyce Morse is an author who writes on a variety of topics, including SEO and technology.

Filed Under: Business Life Tagged With: bc, communications, customer-service, technology, VOIP

5 Resources To Help You Pitch Like a Pro

June 24, 2014 by Rosemary

On the AMC series The Pitch (watched by advertising nerds like me), the pitching team strides into the conference room with a steely confidence that’s equal parts John Wayne and Kanye West. They are super prepared, they’ve done their research, and they have shiny boards prepared by the design team.

Most of the time, you will not have any of these items when you get the chance to pitch. When you’re starting your own business, you need to take advantage of inexpensive tools that will help you “spread your ideas,” in the words of Nancy Duarte.

Pitch with Purpose and Structure

#1 Nancy Duarte’s TEDxEast talk about structure

This little 16 minute video will change the way you think, every time you talk. Although on the surface, it seems to be about making speeches, it’s really about storytelling. A pitch is a story.

#2 Duct Tape Selling by John Jantsch

You can’t tell a story without another person listening. There’s no pitch without a “pitchee.” And John Jantsch is someone who truly understands that successful marketing and sales is all about relationships. Read this excellent book, and arm yourself with the power of becoming a perceptive listener. Sounds counterintuitive, but it’s not. A crucial aspect of the successful pitch is the ability to listen first.

Pitch from Anywhere

#3 Join.me

Join.me has a free and premium service that allows you to easily share your screen (with audio) with anyone, anywhere. Share your personal URL or a special code, and the other person simply has to click the link. Audio can be done via Internet or via a call-in number (and they do have International numbers available). It’s well worth paying for the premium service, as you can then record sessions, make notes directly on the screen, and change presenters on the fly.

#4 Pinstriped

Have you ever been in the middle of a pitch or presentation when your IM pops up with a random message from your colleague? Or you need to browse past your Grumpy Cat photo collection to get to that image you need to pull in, in front of your prospect? Pinstripe is the elegant little solution to this problem. After you install it, you can present a clean, controlled desktop behind your deck or screenshare. You can even put up a logo/branded image instead of the clutter you usually have on your desktop. Pinstriped is in free beta right now.

Know Who You’re Pitching To

#5 Nimble

I’ve spent a lot of time researching CRM platforms, and Nimble has consistently impressed me. Its “secret sauce” is the 360 degree view of each contact’s social streams, pulled into one interface. If you’re about to meet with someone, you can easily pull up their profile and see what they’ve published recently. If you integrate your email account, you can also have a consolidated viewpoint of all past communications with that person. There is a free personal option, as well as premium business accounts, well worth the investment.

Pitching is an art form that requires practice and discipline. Surround yourself with tools and resources that will help you become a pro and close the deal.

What’s your favorite resource for pitching clients?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, pitching, Selling, tools

How to Work with a Web Design Firm; 5 Questions with Andy Crestodina

June 19, 2014 by Rosemary

When you’re starting a business, one of the first items on the agenda is putting together a website. But it can be really tricky to figure out who can help you get it done.

site is under construction

Luckily, I managed to snag some time with the very busy Andy Crestodina of Orbit Media. I asked him some questions about how to hire and work with a reputable web design firm. (Thanks Andy!)

Every entrepreneur starts out thinking they can cobble together a decent website with HTML, spit, duct tape, and the design knowledge they picked up in college. How do you know it’s time to get professional help?

You know your website is bad when you hope that people don’t visit it. It sounds like a joke, but it’s not uncommon. You tell people the address, but add a disclaimer: I’m still working on it… I made it myself… I’m planning to redesign it soon…

If it’s not obvious from a lack-of-pride, it may be obvious in your Analytics. If traffic isn’t up from last year and if it’s not turning 1% – 3% of visitors into customers and leads, something is probably wrong.

What are some critical indicators that you’re talking to a rip-off artist rather than a professional web design shop? Some of them look pretty convincing.

If you connect with the company through a referral, that helps. Beyond this, I recommend asking some specific questions:

  • Can I meet the team? This will tell you if they’re a company of full time people, or a collection of freelancers. There’s more risk of issues if they’re all freelancers or if they outsource the work.
  • Have you ever done a similar project for a similar company? Ideally, the answer is yes. Ask about the return on the investment and the results in Analytics.
  • What kind of support do you offer after the site goes live? If they have a team dedicated to helping clients post-launch, you’re more likely to be happy in the long run. If their support team is the same as the project team, they may not be great at service over the long run…

They should be really excited to answer your questions. You should be able to feel some passion. If they sound worried about your project, you should probably be a bit worried about trusting them with the project.

What should we expect in an initial consultation with a web consultant? Do we need to have anything prepared in advance?

You should expect to get a demo of their process. Most web companies have a process that they believe in. Seeing this will give you a sense for what to expect. The process should emphasize the people, the scope and the timeframe.

Listen for evidence that the process and the projects are focused on results. Listen for signs that they understand Analytics. They should talk a bit about search engines, visitor psychology and future updates. This shows they care about the three most important things: traffic, conversion rates and easy updates.

How often should a website be re-designed or refreshed? If it’s working well, do you still need to change it periodically?

Website content should be updated regularly, but that doesn’t mean you have to blog everyday. In a recent post about how often to blog, we suggested that blogging and email frequency be aligned to the sales cycle in your industry.

But if the site performs well, it should be years before a complete redesign is necessary. The lifespan of a great website is three to five years!

What’s the most common web design mistake you see small businesses making right now? You don’t have to name names.
There are so many common mistakes! Here’s a quick list…

  1. Generic Navigation
    If the navigation looks like this… “About, Services, Blog, Contact” …then you’re probably missing opportunities to communicate quickly to visitors and indicate relevance to search engines.
  2. Contact Pages Without Forms
    If the contact page doesn’t have a form, it doesn’t have a thank you page, which means you can’t easily track leads in Google Analytics. A contact page with an email link is a problem.
  3. Long Paragraphs
    Remember, visitors are busy. They want to scan. Be concise.
  4. The Home Page Title Tag Says “Home”
    This little bit of text is the single most important piece of SEO real estate on the website. You wouldn’t write a book and call it “Book” so don’t make the title of your home page, “Home”
  5. Abandoned Spaceship Syndrome
    The about page should have names and faces of the team. Better yet, make a page for each person. People buy from people, so add personality to the site. Small business have an advantage here, but a lot of small companies miss the opportunity.

There are a dozen other common mistakes, but these ones are pretty easy to fix. Hope this is helpful!

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: jakeisdead via Compfight cc

Filed Under: Interviews, Successful Blog, Web Design Tagged With: bc, Hiring, web design

Making a Healthy Choice When It Comes to Insurance Plans

June 18, 2014 by Thomas

ahealthcheckSmall business owners wrestling with the decision of whether to offer group health coverage to their employees have several more months before Obamacare’s small business insurance marketplace is fully operational.

Under the provisions of the Affordable Care Act, businesses with 50 or fewer full-time equivalent employees, or FTEs, are not obligated to provide such coverage for their workers.

However, many companies, both large and small, find they can better attract — and keep — top-quality employees if they offer health coverage as a benefit.

SHOP Postponed

The multiple problems following last fall’s launch of open enrollment for individual health coverage prompted the federal government to postpone for a year the opening of SHOP, known officially as the Small Business Health Options Program.

In the meantime, small businesses that want to move ahead with group health coverage can continue to purchase health plans that meet Obamacare standards from insurance brokers.

Also, businesses in states that have their own Obamacare exchanges can buy coverage in those marketplaces.

Guidelines for Eligibility

If you’re among the small business owners who are opting to wait until SHOP is fully operational, here’s what you need to know about the qualifications necessary for participation in the marketplace:

  • You must have a principal business address within the state where you’re seeking to buy coverage or have an eligible employee with a primary worksite within the state where you’re buying coverage;
  • You must have at least one common-law employee on your payroll other than the business owner, sole proprietor, or their spouses. A common-law employee is defined as anyone who performs services for you wherein you can control what will be done and how it will be done;
  • Your business must have 50 or fewer FTEs, including part-time employees, in order to be eligible to purchase health plans within the small business marketplace. Two part-time employees are equal to one FTE. A couple of years down the road, SHOP eligibility will be expanded to include businesses with 100 or fewer FTEs.

Pay o to 100% of Premium

Interestingly, small businesses that purchase health insurance plans through SHOP are not required to pay any of the premiums for such coverage, according to a Forbes analysis of small business options under Obamacare.

Employers can pay anywhere from 0 to 100 percent of the plan’s premium, and employees must pay the rest. This rule applies only to health insurance plans purchased through SHOP, which is the federal marketplace for small businesses, and is not necessarily applicable to coverage purchased through state-operated exchanges.

For example, employers purchasing coverage through California’s state-operated exchange must pay at least 50 percent of the premiums for such coverage.

No matter whether you plan to pay 100 percent, 50 percent, or none of the premiums for health coverage offered to your employees, there’s a significant tax benefit to buying through SHOP.

Premiums for all such plans are paid with pre-tax dollars. This means that whoever pays the premium — employer, employees, or both — gets a nice tax break.

Control the Coverage

Choosing a health insurance plan from SHOP allows the small business owner to control the coverage that is offered to employees and, as we’ve already seen, to decide how much, if any, to pay toward employee premiums.

If your small business has 25 or fewer FTEs and you decide to pay 50 percent or more of the premiums for health plans purchased from SHOP, you may be eligible for a small business tax credit for the premiums paid.

In order to be eligible for this tax credit, your employees must average less than $50,000 per year in annual wages. Forbes reports that many employers that are eligible for this tax credit are forgoing it because the calculations involved are “slightly cumbersome.”

4 Levels of Coverage

As a small business owner, you can select the level of coverage that will be available to your employees.

As for individual health plans, the four main levels of coverage are Bronze, Silver, Gold, and Platinum.

According to HealthCare.gov, these categories have nothing to do with quality of care but rather describe “the way your employees and the plan can expect to share costs for health care.” In other words, bronze plan coverage would require a higher copay for health services than would be charged under the other metal categories.

HealthCare.gov points out, however, that all plans available through SHOP must provide a set of essential health benefits.

Such benefits include ambulatory patient services, emergency services, hospitalization, maternity and newborn care, mental health and substance use disorder services, prescription drugs, rehabilitative services, laboratory services, preventive and wellness services, and pediatric services.

When evaluating health insurance plans in SHOP, you can compare side by side what services are available under the four levels of coverage.

As noted above, all must provide for the essential health benefits, but higher level plans are likely to have additional benefits.

And, of course, higher level plans cover more of the costs of services and thus have lower copays, if any.

Photo credit: Image courtesy of Vichaya Kiatying-Angsulee / FreeDigitalPhotos.net

About the Author: Don Amerman is a freelance author who writes extensively about a wide array of business and personal finance topics.

Filed Under: Business Life Tagged With: bc, benefits, coverage, doctors, employees, health insurance, medical

Content: The Fit Matters

June 17, 2014 by Rosemary

By Lisa D. Jenkins

When I did a last read-through on the post I had for today, I scrapped the whole thing.

Content fit matters

I realized the words I’d written weren’t for you. They didn’t fit. They were too narrowly niched. They were written for my clients. You are not my clients.

Some of you are my peers, some of you are my competitors and some of you are my role models. We gather here because we’re each building an online business. What I write here needs to serve you and honor your time. It needs to add value to your day.

In the same way, regardless of where you publish, every piece of content you produce should serve your reader, honor their time and add value to their day.

Writing for your own blog is one thing – the occasional tangent piece can humanize your brand, but when you’re writing for the audience of a peer, colleague or client you must be respectful of the audience that’s been cultivated. Whether you’ve been asked to write guest post or you’re pitching to a new blog, it’s your job to cater to their fields of interest and needs.

Know Your Audience

Vegetarians don’t want to know how to barbecue the world’s perfect steak.

Parent bloggers don’t need your sports marketing strategies.

People discussing how to build their online businesses don’t have a use for decorating tips.

That doesn’t mean you can’t contribute something worthwhile to any of these groups. It just means that you have to frame what you know in such a way that it’s relevant to those who’ll be reading it.

Find A Way To Fit In

If you’re a barbecue expert, share one of your best sauce recipes and show how it can be used for corn on the cob or a thick slice of grilled cauliflower.

If you’re a sports marketer, adapt your strategies to helping parents provide visibility for their kids’ league sports or school athletic teams.

If you’re an interior designer, help online business owners understand how to choose the right color palette for their website.

Finding a way to tie the knowledge you have to a need your readers have, then sharing that knowledge in a clear concise way so they can put it to work for themselves shows that you understand what you do well enough to explain it simply.

It’s All About Perspective

It doesn’t matter who you are, your content is only a good fit when it helps someone. Never ever make the mistake of thinking you’re so big that it’s the other way around.

Author’s Bio: Lisa D. Jenkins is a Public Relations professional specializing in Social and Digital Communications for businesses. She has over a decade of experience and work most often with destination organizations or businesses in the travel and tourism industry in the Pacific Northwest. Connect with her on Google+

Photo credit: Sephiroth98

Filed Under: Content, Successful Blog, Writing Tagged With: bc

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