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What Influence Could Push You to the Magic that Is Missing?

January 6, 2010 by Liz

cooltext443794242_influence

It’s old news and I think we all know …

If we’re not adding value, we’re taking it away.

So we’re busy adding value, doing great things, working, building, being productive. We want to get on with what we know how to do well. We do something that adds to the big thing and it gets bigger and better.

Somewhere near every one of us is someone who thinks differently. He or she is smart as we are, but has different experience or a different view of how things work. He wants to add his own extra value. She has reasons to care and contribute. He might not know the process, the culture, or the traditions. One’s a coworker. One’s a customer. One’s a big brand client.

Most come with a job. We have to include them.

The temptation often is to move forward. Try to ignore them or keep them from the core of things. Add our value and show them when we’re done. That makes it hard for even the most collaborative and curious to find the right way to join in.

But what if we invite them? What if we ask these different thinkers to sit beside us, to invest in our quest and be part of the process?

They’ll bring ideas, thoughts, and opinions. They’ll influence what we’re doing. They will challenge our assumptions. People who think differently make us uncomfortable … and that can make communication and progress seem a lot slower.

The more different we find someone’s experience and thinking, the more we should consider his or her questions and reasoning. It’s the best safety net and idea test in the population. We love and understand our own thinking. Agree with the guy who thinks unlike us and we’ve got something hot cooking.

That difference — in their experience, how they see things, and how they do things — is added value we might be overlooking. That influence could the the one thing that pushes us to add the magic that was missing.

When do you invite a different influence to be part of what you’re doing?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

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Filed Under: Marketing /Sales / Social Media, Motivation, Successful Blog Tagged With: bc, influence, LinkedIn, social web

Can Corporate Jets Help Aircraft Carriers Adapt to the Social Web?

January 5, 2010 by Liz

It’s a Metaphor and a Challenge

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When I worked for a small publisher turning itself around, we were well aware of the disadvantage our size in terms of visibility, offer, and reach. Still we felt we were on the winning side, because we had advantages the corporate publishers had lost just because they had gotten big.

A friend of mine used to say, “It takes a long time to turn an aircraft carrier. Corporate publishers have the same problem. We’re like a Seafox, small but quick.”

It looks the same for small business and corporations on the social web.

  • Corporations have more structure. Think of the set relational culture and history of huge corporations. Think organizational structure and traditions.
  • Corporations have more to lose. Think stakeholders, stockholders, and financial histories. Think protecting reputation and market share that is huge.

Small business can focus, move, and respond quickly. A change of thinking and a few new people can change the culture in a few breaths. Communication is faster, so education is too. Could that be why smaller business is adapting more quickly to the social web?

But then, I keep thinking, “Aircraft carriers also transport jets.”

aircraft_carrier


Here’s the challenge:
Put your imagination to the test …

What sort of “corporate jet” can help corporations adapt to the social web?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, ideation, lateral thinking, LinkedIn

14 Keys to a Community that Builds Your Business for You

January 4, 2010 by Liz

Last summer at AdTech, a VP at huge corporate brand extended her arms completely — way out in front her — and used her hands to gesture as she said something close to this about her goal for building a community:

I want to build a community in which peers are talking to peers openly.

I’m sure she didn’t mean it the way it looked … Her hands were so far away from her. — or sounded … peers talking to peers?

cooltext443809437_relationships

I couldn’t help thinking … Where will YOU be? Studying me? Is that what you think of me? I’m not a peer. I’m a person. I only do well in places where people “get” me.

Users. Consumers. Buyers. Customers. Leads. Eyeballs. Peers. Those are faceless, flattening labels. They come from the time of one-size-fits-all.

People are individual human beings complete with aspirations, intentions, ideas, opinions, habits, behaviors, thoughts, and emotions.

Which community would you join?

More Communities and More Time for Them

Online social communities aren’t a new thing. People have been linking and sharing via blogs since the 20th century. Organized social networking sites, such as Twitter, Facebook, MySpace, and LinkedIn have become a part of our lives.

Our communities are becoming more about communicating and being creative about what interests us. It’s all about making it relevant to the people we want to attract.
We’re participating more. We’re spending more time in communities. We’re building more of them. How do attract people to the communities we’re building that are perfect for them?

14 Keys to a Community that Builds Your Business for You

A building is not a business. A community is not a collection of profiles or a page on Facebook. People won’t visit our community because it’s pretty. People come because it offers them something they value.

If they value what you offer enough, those same customers will lend their heads, hearts, and hands to helping your business grow. They’ll not only help you build your business, but they’ll also protect it.

What attracts and creates a community that will do that?

From two people to more than plenty, a community is a social structure that shares personal values, cultural values, business goals, attitudes, or a world view. What binds it is a culture of social rules and group dynamics that identify members. In the most concise terms, an online social community is a group of like-minded individuals connected by relevant interactions and protected by a high-trust environment.

A high-trust community is an agreement, a pact or contract, like love or friendship. We can’t order, build, or wish our way to one. What we can do is attract people who want to join what we’re doing. The only way to do that is clear passionate commitment, obvious generosity, trustworthiness, and a touch of intentional serendipity … which looks something like this.

  1. Be a person (or people) who likes people. People work with, talk with, and relate to other people not a business.
  2. Articulate a clear and passionate vision worth investing in. Live your commitment. Get your hands dirty.
  3. Seek out people who would love what you’re doing. Find them where they are already gathering and talking. Join THEIR conversations. Get to know them.
  4. Be a beginner, but keep the vision. Learn from everyone who’s been anywhere near where you’re going. Learn to sort wrong from unexpected or different. Ideas that jar you could be the best ones.
  5. Invite everyone who “gets” the vision to help build this new thing. Look for ways to include their skills and their passions.
  6. Keep participation efficient and easy. Curb the urge to add cool things that get in the way of conversation and sharing.
  7. Let trust sort things. Model the standards of behavior. Keep rules to a minimum.
  8. Be visible authenticity. Lean toward full disclosure, but avoid over-exposure. Most of us look better with our clothes on.
  9. Protect everyone’s investment. Forgive mistakes. Ignore little missteps. Eradicate what is destructive. Know the difference by holding thing up to trust, values, and the community vision.
  10. Stop doing what isn’t working. Be lethal about keeping things easy, efficient, and meaningful.
  11. Promote your members … and honor your competition! Secure communities need both to thrive and get new ideas.
  12. Encourage mutation. Let the environment change to meet the changing needs of the people it serves.
  13. Celebrate contagion. Make it heroic to share what’s going on!
  14. Be grateful and always about the people. The community wouldn’t be a community without them.

An online community isn’t built or befriended, it’s connected by offering and accepting. Community is affinity, identity, and kinship that make room for ideas, thoughts, and solutions. What Is a Social Community?

It’s not “If You Build It, …”

We create vibrant, high trust community by letting other folks raise the barn with us, by being their first offering trust and a passionate vision, and valuing the trust and energy they give us.

It’s not if you build it, they will come. It’s if they build it, they’ll bring their friends.”

What attracts you to a community? What keeps you coming back again?

-ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Community, Successful Blog Tagged With: bc, Community, LinkedIn, Marketing /Sales / Social Media, social-media

Beach Notes: Sandimal 2 – Elma the Elephant

January 3, 2010 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

In this second of our “Sandimal” posts from the beach, we feature the obviously intelligent Elma the Elephant, who is clearly using her time on the beach to do a lot of remembering as well as sunbaking.

elma

Elma prompted us to think about how a lot of people at this time of the year seem a bit fixated on bad things that happened last year and using that as some kind of motivation to expect good things this year. We prefer the old NLP technique of focusing on good experiences and successes we have had, whether yesterday, last year or many years ago and using that to put ourselves in a state of high expectation of achieving outstandingly positive results and multiple successes in the year ahead.

Happy remembering!.

Suzie Cheel & Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, Des Walsh, Suzie Cheel

Thanks to Week 219 SOBs

January 2, 2010 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

10e20

beyond-the-hype

buzz-edition

host-wisely

pamorama

the-tiny-soprano

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

Three Steps to Powerful Personal New Year Resolutions

January 1, 2010 by Liz

Products, Promises, and Irresistible Payoffs

Ah, New Year’s Day Resolutions. Millions of us are making promises to be better people. Some will try to become a different human being. Some will make their radical resolution the center of every conversation. Some will think they deserve a medal for trying. Some won’t think of any reason to bother. Some folks will resolve to buy a new car.

800374_sunset_4

Some won’t get past the thinking.
Almost all of us will falter.

To make a powerful, personal resolution, we can’t be the only ones at center of the payoff.

A powerful resolution serves other people.

A great resolution is like a great product — it makes a promise — and it keeps it. Like a product, it’s not all about the folks who made it. A great resolution builds confidence and influence, because it helps us grow, connects us, and pays off in irresistible and unexpected benefits.

Three Steps to Build Powerful Personal New Year Resolutions

Use these steps to find your own powerful personal New Year’s Resolutions. Pick just one or two, if you want to boost your confidence and influence. Do all three of them if you want to irresistible.

  1. What do you do or offer that the important people in your life would love to see more of?

    Do more of that.

  2. What do you do or offer that the important people in your life would love to see go away?

    Oh, just stop.

  3. What do you know you might do or offer the important people in your life that surprise, thrill, and delight them?

    Why didn’t you think of doing that sooner?

A resolution is a goal wrapped up as a promise. When we keep our promises, we see ourselves as authentic, confident, competent, and trustworthy. To other people see it too and it becomes influence and authority. When our kept promises reach out to and benefit other people, it’s attractive, influential, and can be downright irresistible.

Of course, we’ve got make and keep a powerful promise.

How do your plans to grow this year have other people in them?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Marketing /Sales / Social Media, Motivation, Successful Blog Tagged With: bc

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