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The Formula for Better Business Productivity

May 7, 2014 by Thomas

asuccesssFor your business to truly prosper and ultimately achieve its goals, you must look for ways to increase productivity or, simply put, find ways to get more done without sharply increasing your expenses.

Before exploring measures you can take to boost productivity in your workplace, it may be helpful to look at some of the things workers consider major obstacles to achieving optimal productivity.

Workplace Productivity Survey

Harris Interactive, a market research firm best known for its Harris Poll, in late March 2013 conducted a survey of just more than 2,000 professionals to get their views on productivity. The survey, commissioned by Ask.com, was designed to gather input on the factors that both hinder and maximize productivity in the workplace.

Reporting on the survey’s results in “Forbes,” Jacquelyn Smith said more than 60 percent of respondents cited noisy co-workers as a major productivity killer.

Somewhat surprisingly, 63 percent of those surveyed said they feel they can be more productive in a quiet personal workspace in the office than if they were working from home. The emphasis here is on quiet and personal.

Cubicles Rejected

More than a quarter of the survey’s respondents said they believed they could be most productive in an open office setting as opposed to a cube farm or a workplace that consists of separate offices.

The opposition to cubicles came as no surprise to Lisa Ross, vice president of human resources at Ask.com.

In the interview with “Forbes,” she said cubicles “are great for maximizing office space, but cubes are not known for being particularly exciting or inspiring. Your personal workspace is where you spend the bulk of your time, and I think office workers in general are hungry for something different.”

Impromptu Meetings

Another widely cited productivity killer is the impromptu meeting that occurs when co-workers drop in at another employee’s workspace.

Although these so-called meetings may begin with a work-related matter, they all too often devolve into conversations about issues that are totally unrelated to business. Nearly half of all survey respondents said they prefer to hash out work-related questions via email, instant messaging, or by telephone.

Other obstacles to productivity cited by survey respondents include group projects and sitting next to a supervisor.

Eliminate Productivity Killers

Hopefully, you can realize some productivity gains by eliminating some of these productivity killers in your workplace.

To do even more, here are six ways to take your office productivity into the next generation:

Five of these suggestions for increasing productivity come from Odessa Hopkins, owner of a marketing and advertising consultancy in Greenbelt, Maryland.

She shared her tips with writer Kelly K. Spors, who summed them up in an article for Entrepreneur.com.

Prioritize To-Do Lists

1. Prioritize projects based on their revenue-generating potential. It’s also helpful to take complex projects and break them into more manageable segments and attach a deadline to each.

2. Delegate or outsource tasks that don’t generate revenue. As a business owner, you may be tempted to try to juggle such essential tasks as bookkeeping, copywriting, and payroll, even though you may not be fully qualified to handle these responsibilities. This creates a time-consuming distraction from the all-important task of making money, which should be your top priority.

Don’t Over Check Email

3. Don’t interrupt your workflow by constantly checking your email inbox. Set your email server to retrieve messages only manually or at less frequent intervals — such as every 90 minutes. Respond immediately to email messages that require only a simple reply so that you don’t end up reviewing the same message two or more times.

4. Maximize your use of technology shortcuts. The inexorable advance of technology means that new tools become available every day that can streamline office and other workplace procedures significantly. Try to stay abreast of such new technology and the time savings it offers.

Train Employees Well

5. Train your employees well. While it may take a bit more time during the employee orientation process, it will save a great deal of time in the long run. Make sure your employees fully understand the jobs they are to perform and all the individual tasks involved. Otherwise, you and other workplace supervisors will be constantly interrupted by questions from employees who are unsure of themselves and how to proceed with various tasks.

Our sixth suggestion comes from an article posted at NevadaSmallBusiness.com and focuses on the importance of keeping your employees healthy.

6. Move proactively to increase workplace health. This might include the establishment of programs to help employees quit unhealthy habits, such as smoking, or the replacement of high-fat, high-sodium vending machine options with healthier choices. As a business owner, you can also encourage exercise programs and make sure that employees have adequate protection against workplace safety hazards. Cutting down on absenteeism due to illness or injury is a sure way to keep productivity at high levels.

Photo credit: newlifeoffice.com

About the Author: Don Amerman is a freelance author who writes extensively about a wide array of business and personal finance topics.

 

Filed Under: Strategy/Analysis Tagged With: bc, business, office, Productivity, teamwork

Word Choices That Sell

May 6, 2014 by Rosemary

By Deb Bixler

In the world of sales, the successful sales professional is always trying to close a business deal.

The problem that some inexperienced sales associates run into is that they appear to be pushy when trying to close deals and that turns off the client. Instead of going in for the obvious close at all times, you should use smart word choices that make it a done deal by the time you are done.word choices

Never Offer Yes Or No Questions

Successful sales professionals practice their presentations constantly and one of the things they practice is avoiding yes or no questions. You never want to ask a customer a question that can be answered yes or no because that opens the door for a no answer. Instead, you want to use positive word choices that push the client for an answer that commits to a product sale.

For example, most sales professionals would simply ask the customer if they want a product in the color white. This is a question that can be answered with a no and it can kill a deal. Instead, you should ask the customer if they would like to see the product in white or blue. No matter what color the customer says, it enhances the idea that a sale is imminent.

Avoid Questions That Start With The Word “Can”?

Can I interest you in a better way to close sales? Questions that start with the word “can” will always be yes or no questions.

The better way to ask the opening question of this section would be to say “Would you like a better method to close sales or the secrets to make more money?” Remember, yes or no questions kill a deal and the word “can” is the most common way to create a yes or no question.

Learn To Love The Word “Or”

The simplest way to put it for sales professionals that want to learn how to push a customer to a close is that this or that questions mean money. Choose your words wisely and give your customers a choice, but never give them the chance to say no.

Positive word choices mean everything in sales!

Author’s Bio:
Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business using a party plan business model. She now provides education and services for work at home professionals at the largest party plan training center on the web: CreateACashFlowShow.com. Find her on Twitter: @debbixler.

Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business using a party plan business model. She now provides education and services for work at home professionals at the largest party plan training center on the web: CreateACashFlowShow,com. Find her on Twitter: @debbixler.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, sales

6 Reasons You Need to Stop Wasting Your Time With Flash on Your Website

May 2, 2014 by Rosemary

By Teddy Hunt

When you design your website, there are a lot of things that you take into consideration. You worry about the design colors; you worry about your site’s compatibilities across different devices; and you worry about your website looking good. For a stylish effect, it’s likely that you’ve tried to implement Flash on your page. That’s a huge mistake, and here are a few reasons that you need to stop using it right now.

It’s Not Compatible With Everything

Flash error
Photo Credit: jonathanpoh via Compfight cc

Flash can look pretty awesome on a desktop computer. That’s the problem, though — a lot of users are accessing the Internet through their smartphones. It seems like everything and everyone loves smartphones except for one thing: Flash. Flash doesn’t play with mobile devices, and though many have tried to design a workaround, none have completely succeeded. For those that have succeeded in getting Flash to work on a mobile platform, they’ve experienced a lot of lock-ups and performance issues. By using Flash on your site, you’re completely alienating your audience.

It Takes a Long Time to Load

It’s been said that the average attention span of an Internet user is four to ten seconds. If you’ve ever dealt with Flash, you know that if you have any sort of awesome looking video, it’s not going to take three to five seconds to load. In fact, you’ll be lucky if it loads in under 15 seconds. During that time, you’re going to completely lose your mobile users because of the incompatibility of Flash, and the desktop users that you do get will likely navigate elsewhere rather than wait for your site to load. It’d be wise of you to completely ditch Flash and choose an introductory image or banner.

Not SEO Friendly

The goal of starting a website or a blog is to get users, right? Flash is completely counterproductive to that end. Flash isn’t index-able, so search engines won’t be able to do anything with it. Which would you rather have: an awesome intro or visitors who found your website from a search engine?

Very recently, both Yahoo and Google added the ability to see Flash videos. It requires a lot of extra steps by the site administrator to enable, and even then the search engines will likely not be able to see the text in the Flash video.

It’s Expensive

Flash doesn’t come cheap. It involves you buying the software to create the Flash video, which can cost $500 or more. You’ll also have to deal with maintenance and upgrade fees associated with the latest versions, and you’ll have to constantly update your creation. In contrast, HTML is very cheap and it’s extremely flexible.

It’s Difficult to Maintain

Once your Flash site is rolled out, it’s not easily editable. With HTML, you’re able to switch up the design as you see fit. If you’re using Flash, you’re out of luck. You’ll be unable to easily edit the link structure of your site, but even simple edits, like text, are a pain. You’ll have to completely take the Flash portion of your site down, decompile it, edit the content, recompile it, then upload it again to the website. It’s a long, boring procedure, and you’ll have to do it every single time you need to update anything.

Instability

In theory, Flash is a unique platform designed to show off your product — and to that end it’s effective. The problem, though, is that it’s not stable. You’ll need a plugin for your browser to watch the Flash video, Shockwave. Those with extremely old computers won’t be able to properly use Shockwave in their browser, and instead of seeing your intro, they’ll see a blank screen.

No matter how badly you want to incorporate Flash into your site, it might be better to leave it completely off. It limits your user base and it adds virtually nothing to your site.

Do you have any experience with Flash? If so, do you still use it? Leave a comment below and let us know.

Filed Under: Successful Blog, Web Design Tagged With: bc, Design, Flash, HTML

June 2014 Gathering in Chicago with Liz Strauss

May 1, 2014 by Jane Boyd

Dear Friends & Community,

Thank you for your interest in being part of the gathering in Chicago that is being held June 27 -29, 2014 with Liz Strauss. Paul O’’Mahony, Eric T. Strauss and I have been working behind the scenes to develop a weekend that will be full of amazing connections, wonderful learnings and inspiring personal & business opportunities!

We have been collaborating closely with Liz Strauss to plan what’’s next. We have also received feedback from many folks about what they want to happen when we all meet in Chicago in June. People have told us how much they truly value working together; both as a large group and through smaller group interactions as well. They appreciate being able to share the challenges and opportunities that are before their businesses. They love being part of a community that has common values & strong bonds.

We are very excited about what’s coming together!

What You Need To Know

1. Dates, Times & Venues

The gathering will be held on June 27 & 28, 2014  from 8:30 AM – 4:30 PM at the Inspire Business Center (in the West Loop)  which is located at 1016 W Jackson Blvd Chicago. On June 29, 2014 – 9:00 AM – 11:30 AM we will meet at Next Door (Lincoln Park neighborhood) which is located at 659 W Diversey Pkwy, Chicago.

2. Working Agenda for the Event

We have been working closely with Liz Strauss to develop an agenda for the event.  Here is an overview of how things are shaping up. Note – this is still a “working agenda”; so things will continue to be updated as we get closer to the event.

On June 27 & 28, 2014 the days will consist of facilitated discussions, small group interactions and moments of insight with the room on a range of topics.  Each topic will be explored in three ways:

  • Facilitated discussion of the topic

  • Interactive quest (a 2-person, 3-person or small group interaction) in which we work together to identify best path and best practices for each of us.

  • Moments of insight shared with the room.

We will also be incorporating some Hot Seat opportunities into each of the days.

Day One – June 27, 2014

8:30 AM – 4:30 PM

Location: Inspire Business Center

Finding Your Genius

Opens with a whole room conversation about goals for the gathering.

Topic 1 – How to tap into the genius that is your key contribution.

Topic 2 – How to identify the genius you need on your team.

Topic 3 – How to claim, convince, and deeply connect with your ideal community.

Ends with small group discussion to list the connections and information we each need to achieve our goals.

Evening Plans – TBA

Day Two – June 28, 2014

8:30 AM – 4:30 PM

Location: Inspire Business Center

Putting Day 1 to Work

Opens with whole room discussion to aggregate the lists of connections and information we need.

​Topic 4 – Multiple how-to sessions pulled from the group list of needs.

Topic 5 – How to share content to attract ideal customers.

Topic 6 – How to get the right people sharing what you do.

Evening Plans – TBA

Day Three – June 29, 2013

9:00 AM – 11:30 AM

Location: Next Door

Several Possibilities

We are currently exploring a number of options for the morning of Day Three. We have several possibilities available to us and are in the process of developing them out. Whatever we finalize, we know it will be truly worthwhile – so we hope you will plan to join us. If you have thoughts about Day Three please feel free to reach out to me via email or direct message.

Lunch Plans – TBA

Important Note: We are still sorting out the logistics related to food/meals for this event.  Unless we otherwise advise you will be responsible for all costs related to coffee/meals etc.  We are exploring options related to this and are hoping to secure some local sponsors.

3. How To Register

There are a limited number of spaces available for this event due to the size of the venues we have secured. As such, we request that you complete the registration process as quickly as possible.

  • Step One: Follow this Paypal link to make a payment of $275.00 to confirm your registration for this event. (Please note: Any funds that you paid for participation in the previous June event have been fully refunded several weeks ago.)
  • Step Two: Complete the Registration Form so that we have your personal information on file for our registration records.

4. Hotel Accommodations

We have not secured a block of hotel rooms for this event so you are responsible to make and pay for your own hotel accommodation if this is necessary. One of the closest hotels to the event venue is the Crowne Plaza Metro. Out of town attendees may wish to register at this hotel. It’s about a 15 minute walk from the Inspire Business Center.

 5. How You Can Help

We expect that we will need some help with a few specific tasks prior to June as well as during the event. If you are interested in assisting with any of this please Jane Boyd. We will reach out to the community as tasks are identified.

Thank you for your ongoing interest and support related to this gathering with Liz Strauss.  We can’t wait to see you in June!

 

Filed Under: Community, SOB Business Tagged With: bc

Sharpen Your Marketing Skills with MOOCs

May 1, 2014 by Rosemary

What’s a MOOC?

It’s a trendy name for online college courses–Massive Open Online Courses.

It’s college without the beer pong.

In many professions, it’s common to have a requirement to do continuing education. Accountants, educators, attorneys, and many others are obligated to keep learning in order to maintain their professional status. Entrepreneurs should be doing it voluntarily.

Why You Should Always Be Learning

Even if you have 100 business and marketing blogs in your RSS reader, you should still go deeper. With the latest online courseware technology, you can communicate with fellow students, receive the information in video and/or audio format, work on collaborative projects, and often get course materials as well. This is a much richer experience than the hit-or-miss method of reading blog posts or e-books.

Stephen Covey’s 7th Habit of Highly Successful People is “sharpen the saw.” Anyone who wants to run a successful business with longevity should pay attention to this important habit.

Sharpening the Saw means preserving and enhancing the greatest asset you have–you. It means having a balanced program for self-renewal in the four areas of your life: physical, social/emotional, mental, and spiritual.

A key component of many MOOCs is the sharing of real-world experiences and projects by the participants. You may get inspiration, support, and new ideas by joining. If you’re feeling stuck in a rut, this could be something to give you a good kick in the pants.

First, Decide What You’re Studying

There are courses available on a huge array of subjects. You can either follow a course series from a specific institution, or set up your own path of study.

Are you interested in honing your branding skills? Need help with market research? Want to build on your knowledge of competitive analysis? Do some research and gather a group of courses that you can “stack” consecutively for maximum reinforcement of the key concepts.

A Sampling of MOOC Resources

  • edx.org (https://www.edx.org/) – Free online courses for an array of schools, sortable by category/subject area. This is a collaborative effort by several institutions. Includes a lot of Ivy League content.
  • MITOpenCourseWare (ocw.mit.edu) – Free online courses from MIT; includes a marketing subject area.
  • Entrepreneurship Corner (ecorner.stanford.edu) – Stanford’s excellent series of videos and podcasts for entrepreneurs. There is a mobile app available as well.
  • MOOC List (http://www.mooc-list.com/) – An aggregator site that is searchable by subject; huge list of MOOCs from all over the web.

Drawbacks of the MOOC

  • You may not earn credits; if you’re looking to end up with a certification or course credits, check up-front. Some offer college credits and some do not.
  • Might be outdated material (check the date on the course before starting it…some were recorded a long time ago, and best practices do change).
  • You get what you pay for. If it’s free, remember that you won’t have full attention from the professor, and there may not be technical support available if you have problems accessing the course.
  • Might not be structured enough for some types of learners. Most MOOCs are free-flowing and study-at-your-own pace. This won’t work if you don’t have some discipline to keep going.

So, are you ready to give it a try? Please share any good online courses you’ve experienced already!

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Filed Under: Leadership, Personal Development, Successful Blog Tagged With: bc, education, MOOC, personal-development

Mastering a Social Media Career

April 30, 2014 by Thomas

asociallle

Are you an avid Facebook user? Do you enjoy keeping friends up to date on your activities with multiple Twitter posts? Do your pins get re-pinned on a regular basis from Pinterest?

You just might be able to turn your love of social media into a career.

Career Options for Social Media Fans

You can begin as a content writer for social media sites and work your way up to manager and finally to strategist.

There are also other jobs in between these options that range from providing the content to organizing it to incorporating social media into an entire marketing strategy.

The different jobs require various experience or education and provide different levels of income.

Starting at the bottom is the content writer that can earn between $14,000 and $60,000 annually based on experience and the job demands. Public relations managers and social media strategists can earn six figures in the larger cities.

How to Get Started

If you want to know how mastering social media can turn into a career, you have to get away from your computer and meet the professionals.

Attend events, conferences, and seminars on social media. Don’t just sit in a corner and listen; use these opportunities to network. Pick the brains of those who are successful to find out what they did to get where they are.

Social media is just beginning to be viewed as a viable career choice. Because of this fact, there aren’t a lot of training guidelines and requirements to go by. Instead, it is more important that you stay updated on changes in the industry.

Know the latest technology and news about social media. You must know them in-depth, understand the newest tools and applications. You must know what is current, but also where social media is headed.

Of course, some standard education will put you ahead of the game.

A background in marketing and public relations or even journalism can give you an edge over the competition.

Perhaps the best advice for people who want to have a career in social media is to develop a strong online presence on social networks.

By creating networks and demonstrating your ability to gain a strong following, you can show your skills to potential employers.

Finding Jobs

Put your contact information on your sites to make it easy for people who stumble across your profiles to contact you. Join groups and establish strong profiles on networks such as LinkedIn to enhance your visibility.

Also, don’t be afraid to approach potential employers.

See a company that you’d like to work for that either doesn’t have a social network nor has one that is ineffective? Send them a message and let them know how you can help them. You have to be able to tell companies why social media is important and why you are the right person for the job.

As social media continues to grow and develop more credibility, more businesses and organizations will increase their interest in it.

This means that there will be more jobs for people like you.

Photo credit: my6essentials.com

About the Author: Joyce Morse is an author who writes on a variety of topics, including SEO and social media.

Filed Under: Personal Branding Tagged With: bc, career, marketing, networking, social-media

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