Successful Blog

25 Traits Of Twitter Folks I Admire and 25 Folks Who Have Them

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Conversation, Relationship, Then Transaction

Those of us who’ve read the Cluetrain Manifesto and experience community working together have no desire to go back to a transaction-based business model ever. We see the value of working with people we know, like, and trust. And as we learn how to use the tools, we don’t lack people to connect with to get our business done.

Certain signs and characteristics seem to show in the folks who live the social media culture. Certain value and actions make people who care about having relationships and conversation before transactions easy to spot. I’ve listed 25 traits of Twitter Folks I admire.

These social media folks …

  1. don’t seek to be the center of any universe.
  2. find great conversations and get to know the people there.
  3. realize that every venue has it’s own culture and rules.
  4. do their own talking and their own listening.
  5. talk mostly about the accomplishments of others.
  6. ask intriguing questions that invite others to join the conversation.
  7. don’t worry when folks don’t respond to something they say.
  8. have time for new friends, talk to them, listen to them, read their sites and bios, ask them questions — avoid assumptions.
  9. have a different conversation with every individual and every business.
  10. take embarrassing or private conversations offline.
  11. are inclusive and encourage folks who exclude people to exclude themselves.
  12. shout out good news, help in emergencies, and celebrate with everyone.
  13. say please, thank you, and you’re welcome, and mean them.
  14. are incredibly curious about what works, what doesn’t work, seek feedback often, and look to improve what they do.
  15. study the industry and trends, watch how things occur, share information about those freely, but never break a trust.
  16. offer advice when people ask. Help whenever they can.
  17. aren’t “shameless.” Ask for help in ways that folks are proud to pitch in.
  18. are constantly connecting people and ideas in business conversations that are helpful, not hypeful.
  19. get paid to strategize business, build tactical plans, but won’t “monetize” relationships.
  20. ignore the trolls.
  21. keep their promises.
  22. can be transparent without being naked … most of us look and behave best in public with our clothes ON.
  23. listen to the hive mind, but think their own thoughts.
  24. send back channel “hellos” to friends when there’s no time to talk.
  25. understand that the Internet is public and has no eraser.

The relationships with people — social in social media — is what is changing things. It makes a business experience worth looking forward to and turns a transaction into a relationship. It’s different online because I can’t see you. When I meet folks who make that distance and darkness disappear, I respect and admire them.

Updated slightly for to replace those who’ve gone.

Of course, I admire @@chrisbrogan, @guykawasaki, @problogger and the others you already have read on every other list. I’d like to add some great social stars that you might not know yet. Here are 25 more great conversationalists I admire and learn from every day.
@LucretiaPruitt
@BethHarte
@MackCollier
@AmberCadabra
@ShannonPaul
@mark_hayward
@zaneology
@Tojosan
@AaronStrout
@nanpalmero
@hdbbstephen
@rainesmaker
@SheilaS
@DanielleSmithTV
@caroljsroth
@remarkablogger
@melissapierce
@BeckyMcCray
@jnswanson
@BawldGuy
@inspiremetoday
@jasonfalls
@northernchick
@ernohannink
@jonathanfields
@joannapaterson

I suspect you’ll enjoy their conversation as much as I do.
Feel free to add your own 25 to the list or make a list of your and link it back to here.
Great folks are worth celebrating.

–ME “Liz” Strauss
Work with Liz!!

If You Remove the Social from Social Media Tools …

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Hammersmith or Nail Banger?

This weekend on Twitter, I passed along Beth Harte and Geoff Livingston’s fabulous post, Top 25 Ways to Tell if Your Social Media Expert is a Carpetbagger. I encourage you to read it.

Not everyone who does things differently than we might have them do it is a carpetbagger. I’m sure Beth, Goeff, Jason, Chris, Amber, Mack, or any other well-respected social media adviser would agree with that statement. Individuals and individual companies need to find their own voice and their own path.

Yet in this fast growing context and culture of experiments and experiences, the chance is high that folks may not have found the information they need for every decision. The world is full of “Swiss cheese knowledge.” Some folks get taught by bad teachers. Some things get past all of us.

Add to that the creativity factor, the drive for innovation, and the necessity that is the mother of invention. Experimentation is a good thing, especially as we test new tools. No one gets to pick who’s qualified to experiment and who’s not.

I’ve used a wooden-heeled shoe to pound a nail when I didn’t have a hammer.

What happens when the experiments change the nature of the tools?

If You Remove the Social … What’ve You Got?

Social media tools — blogs, social networks, Twitter, Facebook, Ning — what happens when you take out the social and just use the tool? What happens when messages and conversations become automated and future dated? What have you got if you don’t know whether you’re responding to a person or a bot?

It’s a fair question.

Some folks see the world with a different filter. They find uses for books and hammers that I’d never imagine. Some folks find uses for social media tools that, in my mind bypass the social. Allow me three extreme — of course no one actually does these things — metaphors to explain what I mean. Here are three people who would surely not see the social in social media tools.

  1. The person who sends a singing telegram rather than meet for coffee. That person probably won’t understand why socially inclined social media advisers don’t take to auto responders.
  2. The person who enters into a new neighbor’s house, saying “Cool boxes! Glad you picked my neighborhood! Check out my roller skate store.” That person probably won’t see the problem folks have with a “Just found you. Will you review my blog?” requests that come before “hello” has been mentioned.
  3. The person who interrupts people at parties to hand out business cards might not put together why a Twitter profile page filled with his / her website links and no @ signs would be considered unsocial.

Don’t get me wrong. Tools are meant to solve problems and experiementing is how we learn. Guy Kawasaki says there’s no wrong way to use tools such as Twitter. Within reason I have to agree.

I’m just sayin’ … when I use a wooden-heeled shoe to pound a nail, I’ve not become a hammersmith or a journeyman carpenter. I’m a nail banger who reconfigured a shoe.

For a hammer to be hammer, its design, function, and use involves setting nails. When I use a hammer as leg on a artfully made table, it’s no longer a hammer. It becomes a table leg.

The primary design, function, and uses of social media tools involve community, conversation, and relationships. A social media advisor brings social skills, relationships, and conversation into the mix. Without using the tools as they were designed, the tools change into something else.

If you remove the social from social media tools, what have you got? More Internet Marketing tools. Spammers and bots figured that out.

Scary thought.

How do we keep the social in social media tools?

If you disagree with what I’m saying, please set me straight. If you agree, please help me explain.

–ME “Liz” Strauss
Work with Liz!!

Beach Notes: flipflop

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When Does Flexibility Become Flipfloppiness?
The Business Owner’s Challenge
by Guest Writer Des Walsh

The picture I took recently of an abandoned pair of flip-flops prompted my thoughts today on what I regard as one of the most serious challenges business owners face today.

The challenge of balancing flexibility and openness to change with the need for consistency in what we do and how we present it. 

Because if there is one thing all of us know about doing business in the 21st century it’s that we have to be flexible and adaptable. The business environment, the economy, the global political environment all change rapidly and with developments, twists and turns that leave even the most respected commentators and pundits scrambling to catch up and re-interpret, re-explain what they thought they had nailed just a few months ago.

If you are not flexible and adaptable you can look forward to the kind of future once arranged for themselves by buggy whip makers who saw the new-fangled vehicles we now know as cars going by and said “Won’t last. Give me a good pair of horses any day.”.

Equally, a business owner can overdo flexibility, with constant changes to the business model, the product or service on offer and the marketing message. Although the market can often respond to novelty (and especially in some industries, toys for instance), the market can also punish businesses that don’t know or are unable to communicate coherently what they really want to be, what need they are trying to meet or what they stand for.

But it can be confusing and even unnerving when the external environment is changing very rapidly, massively and unpredictably.

Right now, for instance, what is the small business owner to do when captains of industry, government leaders and seasoned observers give every sign of not knowing which way is up, or even whether indeed there is an up anywhere in the offing?

Well, we probably need to have a Plan B (which assumes we already have a Plan A). We definitely need a risk management strategy.

And we definitely need to be flexible.

As long as we don’t become so flexible that we do not develop or sustain any consistent vision and coherent, persuasive message about who we are and what we offer, to meet specified market needs.

We have to find a balance, in the long term and also on a more immediate basis, between being so consistent that we are too rigid and miss opportunities or threats and being so flexible that we come to be and be seen as master practitioners of flipfloppiness.

If you agree that finding that balance is a challenge, I hope you will share with us what guiding principles or rules you use to be the Philippe Petit of 21st century business.

Des Walsh

Picture “flip-flop flipped” Copyright Des Walsh 2008

Thanks to Week 165 SOBs

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muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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Expedition Evan

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

What Robert Hruzek Said … About Selfless Givers

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A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.

Giving or Giving Ourselves Away

They say “givers get,” but some just give and give and get taken advantage of. Some never say “no” or “stop.” How do you tell them apart? How do you know which one you are?

Here’s what Robert said . . .

I’d have to say the difference is one’s attitude! One who is giving it all away due to a lack of self-worth would probably have an attitude problem that can be seen a mile away.

It’s sortof like (warning! methaphor alert!) the difference between a sand castle – and a shining city on a hill (which is how I think of you and “Successful-Blog”).

I think the truly selfless people stand out in such a way that anyone can, and will, find their way there.

Robert Hruzek from a comment on June 12, 2007

A successful and outstanding blogger said that.
–ME “Liz” Strauss

SOB Business Cafe 12-18-08

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Greg Verdino shows how to get ahead of the curve in 2009.
As one of the contributors, I’ve had the opportunity to read everyone’s predictions and can say for sure that you’ll want to download a copy right away. Lots and lots of good stuff — from a great cross-section of the blogging community, representing a variety of different points of view.

Seth’s Blog shows how mixing the wrong things only gets you a bad and messy dessert.
Do people really want to follow P&G on Twitter so they can learn about the history of the soap operas they sponsored? Why? There are millions of people to friend or follow or interact with… why oh why are you going to spend time with Dunkin Donuts unless there is something in it for you?

Copyblogger shows how negativity bias runs through us.
Think about it, which post would you be more inclined to open?
“A-List Blogger Taken Down By Vicious Allegations Of Slander”
“Five Things Bloggers Should Know About Slander”

Remarkablogger shows how a great question starts a great conversation.
… And while for some people this may be true, that is a patronizing oversimplification. It’s not a matter of “getting it” or not.

SuccessCreeations shows the results of the Law of Unintended Consequences.
At their worst, shortcuts can be manipulative, destructive and downright counter productive. Especially when it comes to influencing others to take an action that benefits you.

Related ala carte selections include

Ari Herzog shows the power of rocking the status quo.
Imagine the potential if you ripped apart the status quo and challenged everything you knew. Your mind was blown away by that video above, right? And this ad campaign blew you away some more.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss