Successful Blog

How to Use the Mirroring Technique in Online Conversations

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In psychological circles, mirroring is a subconscious reaction between two people who are very close.

Basically, mirroring is when two people who are in conversation mimic one another’s body language, facial expressions, or conversational style. Have you ever looked up in a meeting and seen everyone on your side of the table with their hands folded in the exact same manner?

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Closeness and rapport is what we all want from our online efforts.

Mirroring happens naturally when rapport exists, but it can also be helped along by proactive mirroring. Ham-handed sales dudes have been using the “mirroring technique” for years, but we don’t have to resort to cheesy parroting of whole sentences.

Judicious use of the mirroring technique can enhance your online conversations

  • If you’re writing a blog post, reflect the topics that your readers express the most interest in.
  • If you’re a sales person, include the same language in your response that your prospects use in their inquiries.
  • If you’re in customer service, repeat the issue back to the customer so they know you understand their problem.
  • If you’re an entrepreneur seeking partners or investors, sync your tone with the individual with whom you’re speaking.
  • If you’re a marketing communications professional, use language that reflects the terms and phrases familiar to your audience or industry.

The key is to be natural, and not force it. Have you ever tried using mirroring to strengthen rapport with your customers, readers, or partners?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

3 Small Business Concerns Going Into 2014

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What will 2014 have in store for small businesses?

A few small business concerns certainly present themselves, as owners prepare for some hurdles that come in the way of a successful year.

Looking ahead to 2014, here are a few small business concerns that you will do well to counter if you hope for your small business to succeed.

 1.    Health Care

Without question, health care will remain a concern for small businesses heading into 2014.

Largely due to health care concerns, a recent report found that optimism among small business owners fell to 59 percent in October, where it was as high as 72 percent in the prior month.

While these numbers were affected by the government shutdown, health care remains a big concern of small business owners.

As worded in the report by SurePayroll CEO and President Michael Alter, “the only thing that’s certain about health care reform right now is that it’s causing more uncertainty.”

As the dust settles heading into a new year, small business owners will need to grapple with the implications of health care reform.  Business owners will need to understand and react to how it will affect their business.

Many owners would do well to take this matter seriously.

If these changes are not understood, it would be a smart move to consult with a professional on the business’ options moving forward.

2. The Economy

Indeed: the economy could easily land on any year’s list of small business concerns.  It is clear that 2014 is not bucking the trend.

Based on the previous report, year-over-year nationwide hiring is down 1.7 percent, while paychecks are down 0.1 percent.  While the West (down 2.5 percent), Midwest (down 3.0 percent), and Northeast (down 4.1 percent) were not positive, the South is the only region where hiring is up – at 1.3 percent.

As you might expect, there is not simple solution for dealing with economic difficulties at the small business level.

Savvy budgeting and planning will need to take place, with a careful eye towards difficult areas like health care and insurance.

3.    Taxes

In a recent article from the Washington Post, tax reform is said to target small business concerns.  Yet, as the headline asks, “will it matter?”

With criticisms of the current rate structure and the overall code, there are plenty of hurdles that must be overcome.  Small business owners are awaiting the changes that will occur with tax reform, in order to react and – hopefully – enjoy any benefits that come from its developments.

Similar to the subject of health care, small business owners are advised to stay abreast of relevant changes.

Finding a professional that can be trusted can be an invaluable step towards staying on top of any and all relevant changes.

As a small business owner, what has you most concerned as we head into 2014?

Photo credit: didays.com

About the Author: Brian Neese is an author that specializes in content marketing, social media, and SEO.  He writes about technology, how to be first on Google, marketing, much more.

Save on Taxes by Making Wise Choices During Open Enrollment at Work

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By Sharita Hutton

When it comes to tax-deferred accounts for health expenses, most taxpayers get it all wrong. A recent Fidelity survey shows that nearly 3 in 4 incorrectly think employer-provided health savings accounts and flexible spending accounts are virtually the same thing. H&R Block (NYSE: HRB) knows this misunderstanding causes many to miss out on a chance to pay less in taxes because contributions to these accounts are not taxed. Before checking off the same boxes they do every year during open enrollment for health benefits at work, taxpayers who have access should consider these accounts.

How much money? A $2,000 annual ($166 monthly) contribution to health savings account or a flexible spending account could save a taxpayer in the 25-percent tax bracket $500 in taxes (contribution × marginal tax rate = tax savings).

The money contributed to either type of account must be spent on qualified medical expenses, which include eyeglasses, contact lenses and prescribed medication. Also, appointments with doctors – for general preventative checkups, appointments with specialists and visits when not feeling well – are among the eligible expenses. All these routine expenses can add up quickly; out-of-pocket costs for a family of four were expected to average $3,600 in 2013, according to the 2013 Milliman Medical Index.

Not going to the doctor when sick could save money, just like wearing outdated prescription glasses and only taking half as much medication as prescribed, but none of these are advisable ways to save on health care expenses. Here is some information taxpayers can use to determine if a health savings account or a flexible spending account could help them save money.

Health savings account gives opportunity for long-term saving

As with other savings accounts, the money in a health savings account can stay in the account indefinitely, allowing the account holder to save for future medical needs. Funds used for qualified expenses can be withdrawn tax-free, and interest earned on the account is tax-exempt. Here are some of the participation rules:

The taxpayer must participate in a high-deductible health plan

  • High-deductible is defined as at least $1,250 deductible for self-only coverage and $2,500 for a family
  • Plan must not pay benefits until deductible is reached

(There are exceptions for preventive care and certain permitted benefits, such as dental expenses)

The maximum contribution for 2014 is $3,300 for self-only coverage and $6,550 for a family

  • An additional $1,000 may be contributed for taxpayers who are at least 55 years old.

Flexible spending account money must be used by deadline or it will be lost.

Unlike with health savings accounts, the money contributed to a flexible spending account must be used by the end of the plan year or grace period, or it will be lost. Up to $2,500 may be withheld from gross income for contributions to flexible spending accounts.

Just like other elections made during open enrollment for benefits, decisions about these accounts cannot be changed before the next annual enrollment period, unless an employee has a qualifying event. Among qualifying events are birth, divorce, marriage, death and loss of benefits from another source (e.g., a spouse losing a job).

Some retirement options selected during open enrollment also have pre-tax benefits

Another option for pre-tax savings that happens as part of open enrollment in the workplace is selecting retirement savings plans. The average retirement span is 18 years and 80 percent of people ages 30-54 don’t think they will have enough money put away for their retirement. A good first step in saving for retirement is to make pre-tax contributions to a 401(k). Because these contributions are made with money that has not been taxed, the amount contributed reduces taxable income and that can potentially reduce the overall tax bill. Also, retirement savings grow tax-free.

For more information about health savings accounts and flexible spending accounts, saving for retirement or advice on other ways to reduce tax liability, contact an H&R Block tax professional. To find the nearest H&R Block office, visit www.hrblock.com or call 800-HRBLOCK.

5 Reasons Why Social Media Managers Shouldn’t Live Without Analytics

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By Marcela De Vivo

An adept social media manager knows that no social platform or social signal is truly insignificant, which is why we often create multiple accounts on every platform that exists, or has the potential to become the “next big thing.” Currently sites like Facebook, Twitter, LinkedIn, and Google+ dominate the market, but collating data from these four sites alone can be a full-time job.

Every campaign has its own methods of tracking and analyzing data, but ultimately every social media manager longs for a tool that will not only allow you to aggregate various metrics in a convenient way, but also gives you the data you need to discern what is your most engaging content, how it applies to your target audience, and how it calls them to act.

Long no more–that tool does exist, in the form of social media analytics dashboards. Analytics dashboards are designed to organize information in an easy-to-access and comprehensible presentation. You can gain all the valuable statistics from every social media network, all in one place, along with the data that can help you measure the quality and effectiveness of your campaign, thereby increasing your overall productivity on social media.

With a number of widgets and add-ons, dashboards allow you to gain specific information without having to visit an endless amount of sites to access them. Managing your social media output requires a lot of legwork but dashboards will decrease the amount of time finding the data and giving you the time to work with it.

If you are a social media manager and you do not have a social media dashboard, this will revolutionize the way you do your work for five valuable and empowering reasons:

1. Time Management

It’s vital for a business or website to keep their finger on the pulse of social media, but this often requires having multiple campaigns running on multiple networks, which can be incredibly time consuming. Though the small actions of logging in, tracking activity, switching back and forth to compare metrics, and engaging with customers might only take a few minutes or even seconds each, those actions quickly rack up.

A social media dashboard like Google Analytics or Cyfe can greatly reduce the amount of time you spend because you have access to each network, and each network’s data. This gives you quick and simple answers to questions such as “what’s working” and “when were we the most effective?”

Besides having access to a variety of networks such as Facebook and Pinterest, you can also create multiple dashboards to control each campaign or client separately, if need be. And when it’s time to present reports to clients or to your manager, outputting the data is as simple as a quick export.

2. Visual Comparisons

With a dashboard, the easy aggregation allows you to see all of the statistics regarding a campaign, which can be displayed in a variety of graphs and charts (another great feature for reporting).

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Image Courtesy of koozai.com

Along with the stunning amount of graphs, dashboards like Cyfe gives you the ability to track what works with customers such as the number of conversions, likes, re-tweets, etc. Another time saving tool for social media managers is that most of the brand management data on social media dashboards can not only be exported but also be transferred to a hard copy at the end of a time period

Dashboards simply give you the opportunity to monitor your reputation around the clock worldwide. Kristi Hines’ piece on Cyfe, Get your Business Analytics Fix in One Dashboard, goes in depth about the usefulness of dashboards and widgets in regards to your business (definitely worth checking out).

3. Collaboration

An essential feature of social media dashboards is the ease of sharing; this hands you the ability to collaborate with others in your company. Most dashboards empower you with a feature to share the information no matter what the distance is.

This not only makes it easy to work together with someone on a campaign but increases the effectiveness by giving them the opportunity to see all of the valuable aggregated data. Instead of spending time over the phone or e-mailing, your co-worker can simply just access the dashboard and have all of the data right in front of them.

4. Tracking Your Competitors

A very important quality to social media dashboards is the ability to track your competitors’ data. It’s time consuming enough tracking your own data, so why spend your valuable time tracking theirs? With a dashboard, however, you can monitor widgets that can show you their statistics on social media platforms just the same as yours, and that are just as easy to view and compare.

You can also install widgets to view their SEO data like their MozStats and view their Alexa rating. This gives you the information you need to compare where they stand in regard to your campaign without setting you back in terms of time and resources.

5. Not just for Social Sites

Managing social media doesn’t just stop at Twitter and Facebook. It is important to have access to all of the benefits that the internet has for business.

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Image Courtesy of iacquire.com

Widgets that track your Google Adwords data along with AB testing give you the opportunity to see how customers engage with your business and allow you to track what is most appealing for them. Finance information from Paypal and Salesforce are all available, so you have access to invoices and balances from a variety of sources.

Stop wishing about a quick and easy social analytics dashboard and set yours up this week. Searching will help you find a myriad of tools to get you started.

How are you tracking your company’s data?

Marcela De Vivo is the CEO of Gryffin Media, an online marketing agency specializing in helping companies integrate their social media, paid, and content marketing efforts. She loves to research different ways of growing online, and sharing her knowledge. In her spare time, she’s a yoga and meditation junkie. Follow her on Facebook.

How Will Google’s Hummingbird Update Affect Small Businesses?

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By Michelle Rebecca

When Google issued its most recent update (named Hummingbird) to the company’s 15-year-old search algorithm, it raised a number of concerns for small business owners. The update has two primary objectives: using so-called conversational searches to find results, as opposed to the traditional keywords, and displaying search content on the far right side of search pages.

Many small businesses rely on search engine optimization to gain the notice of potential customers. As with any algorithm update, this one will impact SEO in a big way. Here’s what small businesses can expect, and what measures they can implement to ensure that their rankings don’t take a hit.

Google's hummingbird algorithm change

Think Like Your Customer

The Hummingbird shift to conversational searches is based in part on the impact that mobile phones are having on search. These days people can vocally ask their tablet or smartphone a question, like “where’s the best Chinese restaurant within 5 miles of here,” instead of simply searching “Chinese restaurant” with the keypad. Google’s goal has always been to think like its users, therefore bringing back the most relevant and helpful results. And so it’s changing its search to anticipate questions.

Small businesses must do the same thing. Any SEO company should now advise their clients it’s time to rethink search. You must expand beyond keywords and instead think about conversational search terms that could lead people to your site. Try to anticipate what sort of phrases people might use to search out your wares. For example, if you provide plumbing services, a good place to start would be “where can I find the best plumber?”

More Focused Results

In the past small businesses were often fighting with bigger ones, with bigger budgets, over choice keywords. But with the greater focus on phrases, which tend to be more precise, small businesses will gain an edge. Geo-targeting, or targeting by location, becomes increasingly important with these Hummingbird updates.

Small businesses should increasingly focus on searches confined to a specific area, where they stand to benefit most, rather than broader search terms. Hummingbird will take the location of a search into account whenever possible, and a small business with a very narrow focus is more likely to come up in results than a big one with locations across the country.

Dealing with the Drawbacks

Of course, for every up there is a down, and the down for small business owners is the other Hummingbird adjustment, which is designed to give users answers to their questions without ever leaving the Google page. Displaying search content on the search pages means in essence that Google will try to anticipate the information people are searching and highlight the answer in special boxes on the right-side column that offer small glimpses into web pages without making the searcher click on the result.

For example, if you’re looking for the date that the song “My Girl” was released, Google might display a few lines from the “My Girl” Wikipedia entry that answer the question on the right side of the search results page, eliminating the need for further searching.

The end result is less web traffic for your business’s web site. The dilemma is how to get people to click to your site anyway. Small business owners will need to come up with some innovative answers. One is to offer something of value on the site that can’t be “scraped” onto the right side by the Google bots, such as a coupon or voucher for a free sample. You might try offering contests on your site that you can advertise on the homepage but require clicking on the site to actually enter. The smartest businesses will play around with different approaches to see what delivers the most traffic, at least until Google offers another update.

Will you be making any changes to your SEO strategy because of the Hummingbird update?

Author’s Bio: Michelle is a freelancer who currently works for a top SEO company. She has a passion for the Internet, specifically social media and blogging. She loves how social media connects people across the globe, and appreciates that blogging gives her the opportunity to voice her thoughts and share advice with an unlimited audience. Follow her on Google+.

Standing Out Of the Crowd – How to Design A Successful Portfolio Website

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Portfolio websites are usually considered something meant only for graphic designers, web developers, design studios, artists, photographers, and the likes. But there’s no reason why you shouldn’t go for a portfolio website to get more clients or job opportunities, regardless of your job or profession, as long as you’ve got something to write home about.

A portfolio website can serve as a resume that will help you stand out of the crowd. A job applicant with his personal website will surely make a much better impression, as compared to someone presenting a typical CV, which are a dime a dozen. Having a portfolio website is one of the most effective ways of presenting and sharing your work samples, skills, and accomplishments. All you need is to share your website with prospective clients and let the website do the job. Not only that, but it will also help you brand yourself and find a better job opportunity.

And if you are thinking that a portfolio website is only for the well-established, veteran professionals then you are quite wide off the mark. Creating a portfolio website and working on your online presence via social networks like LinkedIn is equally important for fresh graduates looking for their first job.

Here’s how to make the most of your portfolio website …

The Appearance:

Appearance includes everything from logo to banner, and the overall design to colors and typography of your website. While it’s great to be a little creative and come up with an original design, however, trying to be overly creative at the expense of the usability, accessibility, or the readability of your website is not going to cut it. For example, creating a website without a header or navigation menu might be a novel idea but your potential employers might not appreciate the time or effort required in navigating through the website, so you should leave such novel ideas for graphic designers.

Talking of graphic designers, if you are looking for some inspiration, you can search for portfolio websites by some of those web designers; no wonder some of the most catchy and impressive looking portfolio websites are by web designers themselves. If you are short on budget, you can create a website yourself while using some of those freely available CMS. If you can invest a little, you can hire some freelance web designer, or simply use one of those premium templates (e.g. MotoCMS Templates).

The Content:

Content is the “meat and potatoes” of a website, be it a portfolio or any other kind of website. For a portfolio website, the main content is of course your qualification, work history, work samples, achievements, and accomplishments. Not to forget the testimonials. For a fresh graduate, it might be difficult to come up with all those achievements or testimonials to impress potential employers, but you can get some endorsements from your teachers. Regardless of the nature or type of your job, you should only present the best of your work, instead of focusing on the quantity, because usually the employers don’t have the time to go through more than 3 – 4 samples.

The Social Aspects:

Talking of the content, it is important to keep your website updated and for that, there’s nothing better than a blog. You don’t necessarily need to produce highest quality content on regular basis. All you need to do is to mix good quality posts on a relevant topic to some personal experiences and day to day activities. Not only the blog will serve as a tool to continuously update your portfolio website, but it will also help you add some social aspect to your website. You can share the good ones at social networks for some free promotion.

The Marketing:

Once you’ve a fully functional website with some content, it’s now time to market or promote your website. You don’t really need to invest your time and resources on conventional marketing techniques like SE optimization, link building, or PPC marketing. However, you should be focusing on social networking and outreach, and for that you will need to produce good quality content. Simply create a profile and spend some time at professional social networks like LinkedIn or Quora, not only you will learn a lot by Interacting with other professionals at these networks, but you will also find a lot of contacts and job opportunities from referrals.