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Money Strategy, a Dead Horse, and Folks

February 13, 2007 by Liz

Three Absolutes that Belong Together

Strategic Plans logo

On every performance appraisal form I have worked with, a question has been asked about the use of financial resources. That question was an opportunity to talk about money strategy with my team of employees.

Whether we work in an office, work at home, or don’t work at all, most of us have never been formally taught how to make strategic decisions about money.

My experience is that many folks tend to make one of three global assumptions, and their choice of assumptions becomes their de facto strategy for financial decisions both at work and at home. The three global assumptions are these:

  1. Money is meant to be spent. You have to spend money to make money.
  2. Money is meant to be saved. The more you save, the more you earn.
  3. The best bet is to ask someone else — get advice, or “persmission,” from someone who knows.

All three assumptions are useful — but only when taken together.

Taken individually, the three assumptions above become absolutes without balance. When we rely on only one of three, that assumption often works the opposite from the way a strategy should. We tend to use our chosen one of the three to avoid having to think through a decision. We turn the above assumptions into rationalizations. Each one of the three keeps us tied to the belief that only some people know how to deal with money decisions, and we’re not in that group.

If we look at a decision and at each assumption, we can develop a framework for how to approach money decisions.

Sample Decision: Do I need the latest upgrade for my computer?

Money is meant to be spent.

That’s a nice thought. It’s also a nice way to empty a bank account. Fast adopters tend to favor this assumption.

Money is meant to be spent when it will give us a greater return than not spending it will.

The key here is whether the new upgrade will pay for itself in productivity, quality of life, or other tangible or intangible benefits. In circumstances such as this, here are some of the “go or no go” questions.

  • What benefits will this purchase bring me, my clients, my family? Are these benefits worth more than the purchase price?
  • Will this purchase bring me more time, more productivity, more ability to serve my clients, more efficiency, more quality of life? In other words, can I turn this purchase into money; use it to lighten my workload; or to improve or better balance my life?
  • If I wait to buy this item later, what will I lose while I wait? What opportunity am I giving up by buying this item now?
  • Do I have the cash flow to pay for this? If I’m putting this on charge card or increasing my debt, what is the real cost of what I’m buying when I include the interest and finance charges? — Are the benefits still a good return at that price?

Money is meant to be saved.

Saving money is good. So is spending it wisely. Slow adopters and folks who don’t like change — two different groups — sometimes save when they should spend. A friend of mine calls this “thinking poor.” They are often caught without the right tool for the job. This can mean more work at a lower pay rate.

I repeat, money is meant to be spent when it will give us greater return than not spending it will.

Here are some of the “go or no go” questions for folks whe are biased toward not spending.

  • If I don’t buy this now, what extra work will I be doing? What opportunity to become more efficient will I miss? Is the cash value of the opportunity greater than letting the cash stay in my account?
  • What will it cost to save the money? Would making this purchase be an investment that would gain me more time, more productivity, more ability to serve my clients, more efficiency, more quality work, more quality of life?
  • What will I lose, if I continue to put off purchasing? Am I saving money at a long-term cost?
  • Is my money just sitting in an account, when it could be working for me? If I bought new tools and equipment, would I be more efficient? If I hired part-time help, would I be able to handle more and higher-level work, or spend more time living my life?

The best bet is to ask someone else.

Actually the best advice is to be that someone else.

Money decisions are like other decisions. They require looking at options and possible outcomes. In the end, every money decision comes down to one basic premise.

Money is meant to be spent when it will give us greater return than not spending it will.

I know. I know. This is the place where you say. “Okay, Liz, the horse is dead.”

Sorry, I thought the horse was still twitching.

Truth is, if you can explain how spending money on what you want will deliver a tangible or intangible return that people care about, they will spend their money to invest in what you propose. That’s not selling, that’s helping folks reach their goals.

Solid strategy is simple and makes sense.

–ME “Liz” Strauss
If you think Liz can help with your business, your brand, or your blog, check out the Perfect Virtual Manager on the Work with Liz!! page in the sidebar.

Filed Under: Strategy/Analysis, Successful Blog Tagged With: bc, Money-decisions, money-strategy, Strategic-Plans

Week of Valentines: Emmett Fox

February 13, 2007 by Liz

Enough Love

neon heart

There is no difficulty that enough love will not conquer,
no disease that enough love will not heal,
no door that enough love will not bridge,
no wall that enough love will not throw down,
no sin that enough love will not redeem . . .

It makes no difference how deeply seated may be the trouble,
how hopeless the outlook, how muddled the tangle,
how great the mistake. A sufficient realization of love will dissolve it all.

If only you could love enough, you could be the happiest and
most powerful being in the world . . .

Thanks, Stormy Weather, this has been a favorite since college.

–ME “Liz” Strauss

Filed Under: Successful Blog, Writing Tagged With: bc, Emmett-Fox, Love, Stormy-Weather, Week-of-Valentines

Business Rule 6: Who Dropped the Paddle?

February 12, 2007 by Liz

Can This Canoe Be Saved?

Business Rules Logo

The scene is an executive meeting. The characters sitting around the table are the best team of people I’ve ever worked with — they have the highest core competencies and know the business we are in, which unfortunately, is darned unusual. I “sat” on the table inside the black telephone that looked like a spaceship, patched in from Califormia. I had already learned the OZ-like power of the black box by then.

As a company we were fighting the uphill battle of trying to reverse a decline. We were determined not only to show a profit in six months, but to buy our way out of the bank covenants that were tying our hands.

The company ran on a direct mail model much like Lands™ End. The market was schools and educational institutions. The question on the table that day was whether to make one huge catalog drop for the most important fall release or to hold back some money and do a second release in January. Some of us suspected that if fall didn’t work, there wouldn’t be a January. The owners were looking for progress.

I was new to direct mail and in the spaceship on the table, so I walked around my backyard listening in. The longer I walked, the more the conversation went deeper into what had gone wrong in the past. The history was informative as background for the decision. But an hour later, the discussion was still on the history.

I was in California. I had run out of backyard to explore.

“Excuse me,” I said. They had forgotten about me in the spaceship again. I measured my words and spoke with some urgency. “When you’re in a canoe and about to go over a waterfall, NOW is NOT the time to discuss WHO DROPPED THE PADDLE.”

I still smile to think of the Director who answered with a laugh, “Is it a BIG waterfall?”

“YES, . . . and there are LIONS and TIGERS below it, WAITING at the bottom!”

That meeting became known in company folklore as “The Famous Canoe Analogy.”

The President called me an hour later to say thank you for stopping the history telling. The story still comes up when we get together.

Sometimes the obvious is the hardest thing to see, especially when we are a part of it. In this case they had forgotten Basic Business Rule # 6:

Focusing on the past can’t fix the future. Focusing on the future might.

We had decided to put all of our strength into that fall catalogue. We made that decision in 10 minutes flat. The decision paid off. We won the bet. We finished the year with 3% growth in an industry that was showing 3% growth, after our own company had suffered three years of 10% decline.

That was also the day that my favorite CFO decided that I talk best in stories and sound bytes. He still doesn’t know I write much better than I talk. (A girl has to have some secrets from a CFO.)

–ME “Liz” Strauss
Check out the Perfect Virtual Manager on the Work with Liz!! page in the sidebar.

Related
Business Rule 5: Never Underestimate the Power of a Voice on the Telephone
Business Rule 4: You Know Your Truth — Listen to Yourself
Business Rule 3: In PRM, the First Test Always Outweighs the Final

Filed Under: Business Life, Successful Blog Tagged With: bc, Business-Rules, focusing-on-the-future, Rules-They-Dont-Teach-in-Business-School

Week of Valentines: Mother Teresa and Dr. Kent M. Keith

February 12, 2007 by Liz

Do Good Anyway

This version, often called “Do Good” or “Do Good Anyway”, is found on the wall in the home for children that Mother Teresa established in Calcutta. The Original Version called “The Paradoxical Commandments,” was written by Dr. Kent M. Keith as part of a piece for student leaders.

neon heart

People are often unreasonable, irrational, and self-centered. Forgive them anyway.

If you are kind, people may accuse you of selfish, ulterior motives. Be kind anyway.

If you are successful, you will win some unfaithful friends and some genuine enemies. Succeed anyway.

If you are honest and sincere people may deceive you. Be honest and sincere anyway.

What you spend years creating, others could destroy overnight. Create anyway.

If you find serenity and happiness, some may be jealous. Be happy anyway.

The good you do today, will often be forgotten. Do good anyway.

Give the best you have, and it will never be enough. Give your best anyway.

In the final analysis, it is between you and God. It was never between you and them anyway.

Mother Teresa as taken from
The Paradoxical Commandments
by Dr. Kent M. Keith

Thanks, WheresJim, for the real story.

–ME “Liz” Strauss

Filed Under: Successful Blog, Writing Tagged With: bc, Do-Good-Anyway, Dr.-Kent-M.-Keith, Mother-Teresa, The-Paradoxical-Commandments, Week-of-Valentines

Bloggy Question 36: When She Started Serenading

February 11, 2007 by Liz

Bloggy Buddy Forever

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life hypothetical question. . . .


At a tech social two months ago, you talked to a woman, an independent contractor like yourself. She’s a person who you keep meeting at such events. You hadn’t spent much time with her, but this time you got to know her, what she does, and her business views.

She told you that she has clients in many cities, that she travels 6-12 days a month. You discussed how you both dislike hotel rooms, how isolating they are. She seemed vibrant, intelligent, and curious. You left the tech social thinking of her as extra help for your business when you need it.

She sent you a CD you had talked about as a thank you for the tech social conversation!

One month ago, you met her at Panera and spent a work session together. As a friend, you introduced her to blogging. You thought that blogging might help her business and give her something to do when she’s on the road.

Every day since, she has linked to every post you put up. People are talking about your new blogging buddy — especially after someone mentioned the roses your new friend sent you to thank you for teaching her blogging.

You seem to have. . . um . . . a ”needy” blogging buddy forever.

How do you respond?

–ME “Liz” Strauss

Related articles
Bloggy Question 34: Time Is Money, but Content Is Free for the Paraphrasing!
Bloggy Question 33: You’ve Changed, Man — DON’T Look at Yourself
Bloggy Question 32: Blogger Alert! Where Is She? What Should You Do?
Bloggy Question 31: Do You Send Away the Idea of a Lifetime?
Bloggy Life Question 30 — How Does He Get the Book to Readers?

Filed Under: Bloggy Questions, Successful Blog Tagged With: bc, blog-promotion, blogging-hypothetical-question, blogging-life, Bloggy-Questions, personal-branding, problems

Sandy’s Great Graphic Tips: Selecting File Types

February 11, 2007 by Liz

Which graphic file type is best? It depends . . .

A lot of people wonder what the difference is between file types. Here’s a quick description of three common types. To learn more, follow the links for examples and detailed explanations.

.jpg or .jpeg = Joint Photographers Experts Group

  • Superior for photographs, computer game screenshots, blends or gradients (including metallics)
  • Allows compression options (removes information to make the file smaller)
  • Can be used as an image map (single image with clickable areas)
  • Does not support transparency
  • Supports millions of colors

.gif = Graphics Interchange Format

  • Superior for simple shapes, line art, diagrams, or flat colors (think cartoons, icons, logos, buttons)
  • Supports animation
  • Supported by most browsers
  • Allows transparent backgrounds (for round or irregular shapes)
  • Can be used as an image map
  • Supports 256 colors maximum

.png = Portable Network Graphics

  • Designed to improve/replace .gif file but does not support animation
  • Supports transparency
  • Preserves sharp edges
  • Not all browsers support it but it’s gaining in popularity
  • Supports RGB or greyscale (does not support CMYK for print)

How do you know if you have the right file format?

If it’s too grainy, too fuzzy, or the file size is too large, you might want to review the descriptions above or check out Pat Kalbaugh’s GIF vs JPG page at The Sirius Web. Experiment a little – save it as a different file type and see what happens.

See you next time!

–Sandy, Purple Wren

Related articles:
Great Graphic Tips: Why Use Graphics?
Great Graphic Find: Pixel Ruler
Great Graphic Find: FavIcon from Pics
Great Graphic Find: SnagIt

Filed Under: Design, Successful Blog Tagged With: bc, sandys-great-graphic-tip, tips

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