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He said, “I Charge a Lot!” Calculate and Communicate Value, Not Price

October 19, 2006 by Liz

Not Writing, But Communication

Personal Branding logo

A friend called with regards from an old boss she had just seen at a trade show. She shared this bit of conversation she had with him.

“So I asked Frank, are you getting as much work as you want.”

Frank answered, “Just a little less, but I charge a LOT. That way I know the folks I work with want to work with me.”

That was Frank. In one fell swoop, he made sure his clients valued him — not his price.

But I need the money. Frank doesn’t.

How Do Real People Get Respect Like That?

[Read more…]

Filed Under: Successful Blog Tagged With: bc, client-relationships, determining-value, personal-branding, personal-proficiency, value-formula

25-Words Birthday Challenge Prize Update

October 19, 2006 by Liz

YEA! Kirsten!

Kirsten Harrell, Psy.D. the dynamic and delightful author of ipop-in has donated a new prize to the 25-Words Birthday Challenge. Now one lucky winner will get a $25 Gift Certificate for an RX for a Positive Attitude.

Rx for a Positive Attitude

Thanks, Kirsten!

What Party?

To find out about the Party — Tuesday Open Comments DAY, October 24th, links, prizes, conversation, fun, and how to be part of the Successful-Blog 25-Words Birthday Challenge, click the title below.

25 Word Birthday Challeng Post

We’re gonna party until the comment box explodes!

–Me “Liz” Strauss

Filed Under: Community, SOB Business, Successful Blog Tagged With: 25-Word-Writing-Challenge, bc, ipop-in, Kirsten-Harrell, Rx-for-a-Positive-Attitude, Successful-Blog-Birthday, ZZZ-FUN

Even the Margaritas Were Leaking Links!

October 19, 2006 by Liz

It Was Beverage of Choice

It was Margaritaville on Tuesday Open Comment Night. We were celebrating being alive for another week. The Margaritas were BJ’s fine idea, and the margarita glasses were elegant to say the least. Still we made sure everyone had their beverage of choice. So things started out very nicely.

Then Link Leak Virus seeped into our discussion of what we would drink. — The Link Leak Virus is a special strain of the indie virus with blogtipping mutations that occur in threes at Open Comment Night they become a link free-for-all.

Welcome to Mike. It was great fun having you!

Delicious links were shared.

  • Kelt
  • One Red Paperclip
  • Coffee roasters
  • Long Island Ice Tea
  • liquor store webpage.
  • How to market with.business cards.
  • Webtender.
  • new 7 wonders of the world

The Conversation Was Salty

How could the conversation be anything but interesting with a cast of characters like you find on open comment night here?
[Read more…]

Filed Under: Blog Comments, Checklists, Links, Marketing /Sales / Social Media, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

Net Neutrality 10-19-2006

October 19, 2006 by Liz

Net Neutrality Links

I’m adding this link to the Net Neutrality Page.

No Room for Neutrality on Net Neutrality

Imagine the Internet as being like cable television. To access websites of your choosing, you’ll have to pay extra to your Internet service provider (ISP). To put up your own website or blog, you’ll have to pay an additional surcharge to ensure that your website is easily accessible to your friends. If your ISP has a special relationship with, for example, Barnes & Noble, then you may not be able to easily access its rival Amazon.com, or independent booksellers like Pages for All Ages. There’s even a chance that your ISP will decide to block certain content (like political websites challenging its authority) or ban certain devices (like free Internet phone service)––all for your own good, of course.

If powerful interests get their way, this nightmare scenario could easily become the new reality. Up until now, a safeguard called “net neutrality” has prevented this from happening. But at this very moment, the fate of net neutrality rests on legislation pending in Congress.

[ . . . ]

Looking ahead, the stakes are even higher. In the coming years, with increased convergence and decreased numbers of market players, Americans will be forced to rely on single providers to deliver so-called “triple play”––Internet, television, and phone––via one pipe to each household. This creates the potential for one telecom giant to take control over all of these media––not just in terms of pricing, but, without net neutrality, gate-keeping power over all content as well.

Want to know what you can do?
MA Bell Monopoly Versus the Free Internet — Tell the FCC Net Neutrality Is Not Negotiable

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: bc, cable-television, gate-keepers, Net-Neutrality

Writing Project: The Successful-Blog 25-Word Birthday Challenge

October 18, 2006 by Liz

25 Words — It’s Harder than It Looks

Tuesday, October 24th is one-year since I wrote Who’s ME Strauss and What’s She Doing Here? That was my very first post at Successful-Blog. This post is somewhere over number 1000. A lot has happened between then and now.

successful blog logo - ff

In that first post, I defined Successful-Blog in 33 words. Not too shabby, but not too lean either. Put it down to being new here.

Now it’s your turn. I’m having a contest — a challenge really — to see what happens when folks, great writer/bloggers like you, try to describe Successful-Blog in a few words. Here it is.

The Successful-Blog 25-Word Birthday Challenge: Define Successful Blog in 25 words max. That’s 24 PLUS One — in keeping with the plus one tradtion that’s been part of this blog for so long.

The Rules, Regulations, and Prizes

Of course there have to be rules, regulations, and prizes. So I’m going to tell you about them.
Rules and Regulations
They’re easy, and there’s not a lot of them.

    1. Twenty-five words is the limit.
    2. Describe Successful-Blog — your experience, a memory, something funny, UPDATE: no need for love notes to Liz . . .
    3. Post your answer on your blog UPDATE:OR JUST EMAIL IT TO ME..
    4. Send the link AND the 25 words to Successfulblog [at] aol [dot] com
    5. Entries must be received by noon, Sunday, October 22, 2006 UPDATE:OR AS SOON AS YOU CAN.
    6. One entry per person.
    7. As always, be nice

Prizes
Hey, I’ve got a kid in an expensive university. So bear with me on this one.

    1. An autographed copy of Phil’s Book, 10 Ways to Make It Great!
    2. An autographed copy of my dearest writing essay “Walking on Water.”
    3. A guest post or an interview by/with me.
    4. Every participant, of course, will get linked and front page notice on the 24th.

UPDATE: Kirsten Harrell, Psy.D. the dynamic and delightful author of ipop-in has donated a new prize to the 25-Words Birthday Challenge. Now one lucky winner will get a $25 Gift Certificate for an RX for a Positive Attitude.

All entries will be posted on Monday, October 23rd. UPDATE: early a.m. Chicago time, Tuesday, October 24th. The winners will be announced Tuesday Night, but THE MIC WILL BE OPEN ALL DAY. We’re Having a Blow-Out Birthday Party!!!

So join the fun, get a link, and wish us a happy birthday!

Prize donations are still being accepted. Who knows what the judging criteria will be? I might just have to do a random drawing if they’re all as good as I think they’ll be. Feel free to suggest some. I’m making this up as I go along.

UPDATE:The judging will be by random drawing.

— ME “Liz Strauss

Related
Who’s ME Strauss and What’s She Doing Here?

Filed Under: Business Life, Community, SOB Business, Successful Blog Tagged With: 25-words-or-less, bc, Blog-Birthday-Party, Contest, Open-Comments-Night, Successful-Blog-Birthday-Challenge, ZZZ-FUN

Five Reasons Writers Make More $ Writing White Papers

October 18, 2006 by Guest Author

Michael A. Stelzner, Guest Writer

Michael Stelzner 3

Looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?

Consider the five reasons why white papers could dramatically increase your writing revenue:

    1. Demand exceeds supply: There are not enough writers who know how to write white papers. Businesses are aggressively looking to write more white papers. Master the art and count your dollars.

    2. You can charge more for a white paper: White papers help businesses generate leads and close sales; thus, they are directly tied to revenue. For many businesses, only one or two sales from a white paper return the investment.

    3. Businesses pay top dollar for white papers: Word for word, nothing beats a white paper. A good white paper writer charges between $3,000 and $10,000 for a 10-page white paper. This is the most lucrative writing business out there.

    4. White papers can be multi-purposed: A well-written white paper can be converted into a contributed article or used as content on a website. This adds more value to a white paper project.

    5. Many businesses need multiple white papers: Prove yourself with an excellent white paper and your client will want others. This can generate a consistent pipeline of work.

Your action: Develop your white paper writing skills with the groundbreaking new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

—Michael A. Stelzner

Filed Under: Business Book, Successful Blog, Writing Tagged With: bc, blog-promotion, Michael-Stelzner, Writing, Writing-White-Papers:-How-to-Capture-Readers-and-Keep-T

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