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The Book List: Social Media Geek-to-Geek and Launch: How to Prepel Your Business…

July 13, 2011 by teresa Leave a Comment

The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, aka The Author’s Cheerleader and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!). The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Social Media Geek-to-Geek’ by Rick & Kathy Schmidt Jamison

“Social Media Geek-to-Geek is a great resource for technologists who use social media to communicate and share real-time information. In our business environment, where transparency and relevancy rules, it’s the perfect time to equip geeks alike to join the conversation and have fun!”
Michael Brito, VP, Social Media, Edelman Digital

“A fresh view, based on up-to-date marketing experience, and particularly welcome at a time when the ground rules are changing so quickly.”
Andrew Betts, Technical Sales & Marketing Consultant, Iconda Solutions

In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts. They lucidly share how you, in a tech marketing strategy, analysis or implementation role, can harness its energy for your company. Peppered with actionable wisdom from start to finish, this enlightening book kicks off by highlighting a truism that is often overlooked–the fact that social media has been made possible purely by geek innovation.

Geeks have created this unique, powerful medium of communication just as they have created and enabled every digitally-based form of creative expression that makes social media interesting, engaging and popular.

Entertaining and informative, the authors of Social Media Geek-to-Geek very rightly point out that there is no rulebook or manual or IT department for social media. But the incisive and handy volume they have put together surely comes close to filling that gap.

About Rick:

By day, Rick Jamison is disguised as a mild-mannered corporate communications contractor. But at sundown, he reveals his real superpowers as author and cartoonist. Part illustrator, part subject clarifier, and part Big
Business underbelly tickler, his words and cartoons enlighten, enliven, enrich, entertain—and, from time to time, even educate.

About Kathy:

Kathy Schmidt Jamison is a blogger, photographer, and humorist. She is Director of Strategic Communications at Synopsys where she’s privileged to work directly for and with one of the finest übergeeks on
the planet, Chairman and CEO, Dr. Aart de Geus.

You can purchase your copy of ‘Social Geek-to-Geek’ either at Synopsis Press or on Amazon.

‘Launch: How to Quickly Propel Your Business Beyond the Competition’ by Michael Stelzner

“Launch is your road map to success in an ever-changing world.” Guy Kawasaki, author of Enchantment –from book

“What Stelzner shares here is proven! He’s already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry.” Brian Solis, author of Engage! –From book

About the Book
If you’ve been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth.

This book will show you how to:

Create highly sharable content that meets people’s needs
Identify and work with outside experts, many of whom will gladly promote your content
Attract and retain raving fans that will help your business grow
Creatively market and sell to people who will gladly purchase your products and services

Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success.

About Michael:
Michael Stelzner is the founder of SocialMediaExaminer.com (one of the world’s largest business blogs), author of the books “Launch: How to Quickly Propel Your Business Beyond the Competition” and “Writing White Papers: How to Capture Readers and Keep Them Engaged.” Michael is also the man behind large summits, such as Social Media Success Summit.

Twitter: http://Twitter.com/mike_stelzner
Facebook: http://Facebook.com/smexaminer

You can purchase your copy of ‘Launch: How to Quickly Propel Your Business Beyond the Competition’ on Amazon.

Filed Under: Business Book, Business Life, Successful Blog Tagged With: bc, Business Book, Launch book tittle, Michael-Stelzner, Rick Jamison, Social Media Geek to Geek book, Teresa Morrow

Don't Seek Success!

October 22, 2007 by Guest Author Leave a Comment

Thoughts on a Successful-Blog Birthday

from Michael A. Stelzner

————————————————–
Liz;

Happy 2! Hard to believe that your blog is so young!

My thoughts:

birthday balloonDon’t seek success
It should not be a goal in life
It is hard to achieve
You never really think you’re there

Rather, you should aim for achievable goals
Set your sights high
But celebrate when you reach mile markers along the way

Let others label you “successful”
But always aim to improve
Never accept “good enough”
Give back to those who helped
And lastly, be thankful

Happy second again Liz!

Mike
Michael Stelzner’s – Blog – Writing White Papers
————————————————–

Thank you, Mike!
Liz's Signature
birthday balloon The party is Oct. 24th! Come for the surprises! Bring a link to your success!!!

Filed Under: Community, Successful Blog Tagged With: bc, Michael-Stelzner, Successful-Blog-Birthday, Writing-White-Papers

SOB Business Cafe 01-19-07

January 19, 2007 by Liz 14 Comments

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Michael Stelzner wants your vote on the Best Books.

Top 10 Books for Writers – The Finalists

Orbit Now! has 10 Traits that are worth knowing about.

10 Traits of Positive Thinkers

Shards of Consciousness exquisitely details how to change domains on a WordPress blog. This is fine art in how-to writing.

Changing Domains for a WordPress Blog

Copyblogger points out why keeping connected is critical to a growing blog.

Why Linking to Other Blogs is Critical

A View from the Isle points out a truth of humanity.

You can lead a worker to a tool, but you can’t make them collaborate

Vitaly Friedman has the right stuff for drawing up our plans.

List of nifty tools for drawing diagrams, charts and flow-charts

Related ala carte selections include

The Zehnkatzen Times coins the much needed phrase “clicky to embiggen” to let you know he has our colors.

[design] Pantone’s Colors of Spring 2007

A Weblog Tools Collection Essay teaches the fine art of blog juggling.

Blog Juggling

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: A-View-from-the-Isle, bc, copyblogger, Michael-Stelzner, Orbit-Now, Shards-of-Consciousness, Vitaly-Friedman, Weblog-Tools-Collection, Zehnkatzen-Times

Michael Stelzner Announces Top 10 Blogs for Writers

December 5, 2006 by Liz Leave a Comment

Best Blogs for Writers

On November 13, at his White Papers Blog Michael Stelzner announced he was looking for nominations for the Best Blogs for Writers on the Web by saying

As the executive editor of the 20,000 reader WhitePaperSource Newsletter, I have been tasked to seek nominations for the top blogs for writers.

Today he announced the winners.

  1. Brian Clark’s CopyBlogger: This blog is the leader because it does an amazing job of helping writers improve their writing.
  2. Deborah Ng’s Freelance Writing Jobs: For freelance writers seeking new work, this site is your sole destination.
  3. Tom Chandler’s Copywriter Underground: This site provides regular doses of inspiration and writing tips.
  4. Liz Strauss’s Successful-Blog: This blog has some amazing insights into the craft of writing.
  5. Angela Booth’s Writing Blog: All writers will find something useful at this site.
  6. Kristen King’s InkThinker: This blog is focused on improving the written word.
  7. Anne Wayman’s The Golden Pencil: Wayman provides gold nuggets of information to freelance writers.
  8. Carson Brackney’s Content Done Better: Follow one man’s journey to write better copy and make a living along the way.
  9. Dianna Huff’s B2B Marcom Writer Blog: This is your destination to learn about marketing communications copywriting.
  10. Allison Winn Scotch’s Ask Allison: For writers looking to break into the publishing world, be sure to check this one out.

PLUS ONE: Michael A. Stelzner’s Writing White Papers Blog THE blog by the man who wrote THE white paper on white papers and then wrote Writing White Papers: How to Capture Readers and Keep Them Engaged. There’s a reason his newsletter has 20,000 subscribers.

It’s an honor to be on this list. Wow! When you check them out, you’ll know why I feel that way. What a fabulous resource this is. It’s going on the New Blogger Page.

Thank you, Michael for all you contribute, and for finding the Top Ten Blogs for Writers.
–ME “Liz” Strauss

Related articles
A 5-Part Series: Five Reasons to Start Writing White Papers NOW

Filed Under: Motivation, Successful Blog, Writing Tagged With: bc, Michael-Stelzner, Michael-Stelzners-White-Papers-Blog, Top-Ten-Writers-Blogs

Call for Nominations — Top 10 Writing Blogs

November 14, 2006 by Liz Leave a Comment

Visit Mike Stelzner’s Blog to Nominate

Award for Writers

Our own Mike Stelzner, editor of WhitePaperSource Newsletter, is seeking nominations for the 10 Ten Blogs for Writers.

Here’s some information from Mike’s blog:

Ok writers… I know many of you frequent blogs. I am looking for your nomination for the BEST blogs for writers.

As the executive editor of the 20,000 reader WhitePaperSource Newsletter, I have been tasked to seek nominations for the top blogs for writers.

Click the title shot to get the details and make a nomination in Mike’s comment box:

Top 10 Blogs for Writers -- Seeking Nominations

Hurry you only have until November 30th!
C’mon let your farvorite writing blogs get some recognition!!!

–ME “Liz” Strauss

Filed Under: Community, Motivation, Successful Blog, Writing Tagged With: bc, CIO-Magazine, Michael-Stelzner, Writing-White-Paper-Source-Newsletter

Five Reasons Writers Make More $ Writing White Papers

October 18, 2006 by Guest Author Leave a Comment

Michael A. Stelzner, Guest Writer

Michael Stelzner 3

Looking to drum up some new business? Want to get more dollars from existing clients? Are you a starving writer?

Consider the five reasons why white papers could dramatically increase your writing revenue:

    1. Demand exceeds supply: There are not enough writers who know how to write white papers. Businesses are aggressively looking to write more white papers. Master the art and count your dollars.

    2. You can charge more for a white paper: White papers help businesses generate leads and close sales; thus, they are directly tied to revenue. For many businesses, only one or two sales from a white paper return the investment.

    3. Businesses pay top dollar for white papers: Word for word, nothing beats a white paper. A good white paper writer charges between $3,000 and $10,000 for a 10-page white paper. This is the most lucrative writing business out there.

    4. White papers can be multi-purposed: A well-written white paper can be converted into a contributed article or used as content on a website. This adds more value to a white paper project.

    5. Many businesses need multiple white papers: Prove yourself with an excellent white paper and your client will want others. This can generate a consistent pipeline of work.

Your action: Develop your white paper writing skills with the groundbreaking new book, Writing White Papers: How to Capture Readers and Keep Them Engaged.

—Michael A. Stelzner

Filed Under: Business Book, Successful Blog, Writing Tagged With: bc, blog-promotion, Michael-Stelzner, Writing, Writing-White-Papers:-How-to-Capture-Readers-and-Keep-T

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