Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

5 Ways to Survive Hard Times Without Ending Up Unemployed

October 1, 2008 by Liz

Job Anxiety Is Real–and It’s Global

Gorilla_from_sxc.hu

These are not normal times. Two changes in the past decade have produced a huge global oversupply of labor and intense competition for an expanding array of jobs. First, the Cold War’s end threw millions of workers, who formerly produced only for the socialist bloc, onto the global labor market. And second, that market has become integrated by technological change that now permits outsourcing of service as well as manufacturing jobs. Carnegie Endowment

As if we didn’t know that.

And it has some of us worried. Who doesn’t need to eat tomorrow or pay the rent?

Worrying doesn’t bring anything to build new business. Waiting for the other shoe to drop doesn’t build confidence. It doesn’t matter if we’re working in an office or working for ourselves, letting the bad news stop our progress will only make things worse.

Taking action and putting both feet in the game with all we’ve got is the way to make it though hard economic times.

5 Ways to Survive Hard Times Without Ending Up Unemployed

During hard economic times, people turn inward, we want to take care of our own worries and our own spaces. We tend to have less money, less time, and less energy to socialize. Here are 5 ways to stay a productive part of the environment in which you work.

  1. Pay attention. When people are worried or stressed, they are more easily offended and set off balance. If you notice them and their concerns, you’ll be a source of support rather than an irritant.
  2. Be adaptable. Change often comes with trying times. Be someone who moves easily through change. Help keep things stable for the culture to realign. Notice the vision that your managers or clients are espousing. Don’t try to teach them how to think. Learn about what makes them tick.
  3. Be beginner every day. Show up and be present as if you’re starting your first week of work. Keep interested and interesting. Be anxious to take your boss’ or your clients’ advice. Now’s a great time to learn knew skills with enthusiasm.
  4. Be aware. Explore your own anxiety. Don’t dismiss it. Know what it’s about and determine whether your concerns are real.
  5. Be realistic. Compare the current situation with your past. Do you see patterns that match others? Is it time to break out a resume or start looking for new clients? Sometimes it’s good to just go.

When times are tough the first place people look to save money are points of pain and points of redundant or superfulous spending. It’s as simple as that.

And if you find your life has a new job in the future. . . .

Be creative and don’t forget to ask for help.

How do you stay focused and productive in hard economic times?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Motivation, Successful Blog Tagged With: bc, business, great traits of business

To Write a Review Folks Find Useful — Don’t Stick to the Facts

October 9, 2007 by Liz

Reviewers Who Think

insideout logo

Have ever read a review and still wondered whether you’d like the product? Do you know any reviewer who you rely on because he or she has the opposite opinions of you? Sometimes a reviewer who thinks differently than we do is more valuable than one who doesn’t say what he or she thinks at all.

I’ve been reading a passel of product reviews all weekend. Now I remember why I don’t read reviews. In an effort to be unbiased, reviewers seem to be too distant, too flat — they give the facts. The facts aren’t enough.

Don’t Stick to the Facts

When you blog the facts only, anyone could write basically the same review. The differences will be in the writing only. When you blog the facts only people tend to read to the minute detail to make sure your facts are exactly right . . . and that they’re all there. Too many facts can be either distracting or boring. Would the VW Beetle have been a hit based only on the facts? What about McDonalds? the iPod?

If you want to write a product review that folks find useful, don’t stick to the facts.

  • Facts don’t tell me if I will love my future mate.
  • Facts don’t tell the story of history.
  • Facts are only a part of the whole picture.

Write your experience too.

The Two Key Reasons to Write Your Experience

Here are the 2 key reasons why you should write a review with both the facts AND your experience.

  1. When you add your experience, readers get to see you. They know you used the product. It’s your voice and your credibility.
  2. When readers hear talk about using the product, they can picture themselves. It doesn’t matter whether they agree with how you found it, If you explain what made you think as you do — they’ll decide for themselves.

Any customer needs more than facts to decide whether to buy any product. Sure the facts are important, but looking only at the facts doesn’t tell what it’s like to use it.

When you add your experience, people are more likely to remember both the product and you. A great review can save a reader a great deal of time and money.

Don’t be shy. Tell me what you think.

— ME “Liz” Strauss
Work with Liz!! page in the sidebar. Call her now!

Related
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.

Filed Under: Blog Basics, Inside-Out Thinking, Successful Blog Tagged With: bc, Blogs, business, Inside-Out Thinking, product-reviews

Where Does Your Blog Fit in Your Business?

August 30, 2007 by Liz

Blogs Are Tools, Not the Core Business

insideout logo

Two days ago, Steve Broback and Teresa Valdez Klein announced that Blog Business Summit Chicago would not be happening after all. In its place they have launched a new blog called Web Community Forum. Steve explains their reasoning this way.

Our conferences have always relied heavily on local participation, and our feeling is that Chicago has been very well served this year by at least two excellent, and very reasonably priced blogger conferences: SOBcon and BlogHer. A third event close on the heels of these other shows is obviously a tough sell. In addition, it’s clear from discussions with local marketers that blogging has normalized and is not the disruptive force it was back in 2004 when we launched the BBS.

I applaud Steve and Teresa for their insight and courage.

I think they’re right. Blogs shouldn’t be the center of what we see anymore.

Where Does Your Blog Fit in Your Business?

In February 2006, I posted that blogs are technology. At the time, I didn’t take the idea as far as I might. But I’ve been thinking about this since SOBCon07. My thought is that we don’t talk about computers, spreadsheets, or pencils the way we talk about blogs. Yet to me, all are tools we use to get our work done.

Unless we charge a subscription, blogs are not our businesses. They help us advertise, communicate, teach, interact, meet with our customers, but they are not our product or service. They are not what we do or sell. A blog is a business support not the business itself.

My point is this:

Just as knowing how to lay bricks, work with wood, paint walls and decorate can make beautiful store, but does not ensure a thriving business. Having a beautiful blog with wonderful content is not having a thriving business either.

The design, the usability, and the words on our blog are merely a vehicle to sell the products, ads, or services that are our real income streams. Knowing how business works is still key.

A great business uses a blog, but is not merely a blog.

So I leave you with these questions.

  1. How would you describe your blog’s place in your business?
  2. If you could get one all-important question answered about your online business what would it be?

Thank you for your answers.

–ME “Liz” Strauss
Work with Liz!!

Filed Under: Blog Basics, Productivity, Successful Blog Tagged With: bc, Blogs, business, Inside-Out Thinking

10 Ways Every Blogger Is an Entrepreneur

April 9, 2007 by Liz

Why I Wish My Son Grew Up Blogging

Business Rules Logo

I’ve been a publisher, worked with publishers. I’ve met publishers from all over the world — book publishers, software publishers, web publishers. Bloggers are web publishers. We do what web publishers do.

If you give that some thought something begins to become clear.

Blogs are micro businesses. Every blog, monetized or not, is an entrepreneurial publishing business.

10 Ways Every Blogger Is an Entrepreneur

Running a blog is an undergraduate course in business if you pay attention to what you are doing. From how they are built to how they are run, you can learn about entrepreneurial businesses from your blog.

  1. Great entrepreneurs often study the business they’re about to enter before they start their company. Great bloggers often learn about blogging that way too.

  2. Great entrepreneurs have a vision for what they are building. They gather data and historical statistics to keep improving based on customer behavior. Great bloggers do too.

  3. Great entrepreneurs know that their business needs to be an expression of their authentic self in action — their passion at work. Great bloggers blog their passion with transparency.

  4. Great entrepreneurs build a company that is a quality reflection of their vision down to the last detail. Great bloggers design their blogs to reflect their passion with the same care.

  5. Great entrepreneurs have great communication skills. Great bloggers do too.

  6. Great entrepreneurs know that a strong business stands on authentic relationships. Great bloggers are great at those.

  7. Great entrepreneurs realize that their business is only about choosing for their customers in what they say, what they do, how they smile, and every detail of what they offer and what they choose. Great bloggers configure their blogs to meet their customers, not the other way around.

  8. Great entrepreneurs celebrate their competition, because they know that game is won in serving the customers they love better than anyone else can. Great bloggers realize the same thing.

  9. Great entrepreneurs know that the best marketing is paying attention to the folks who already know who you are and want to help you be the best you can be — listening to your evangelists. Great bloggers are great listeners. It’s inspiring to watch them.

  10. Great entrepreneurs know that a great enterprise really belongs to the customers who helped to build it. Great bloggers might know that even better than great entrepreneurs.

What a difference it would have made if this small town girl had know half this before I started my first job in business. What a difference it would make if most businesses knew it now.

I gave my son a blog for his birthday last year.

–ME “Liz” Strauss

I’ll be talking about this very thing when I discuss our relationship to our blogs and our community at SOBCon 07. Register now! Friday is the last day the convenient rooms at the Sofitel Chicago Ohare are blocked at the supersaver rate.

–ME “Liz” Strauss
Check out the Work with Liz!! page in the sidebar.

Filed Under: Business Life, SOB Business, Successful Blog Tagged With: bc, Blogs, business, entreprenuers, SOBcon-07, sobevent.com

Business Rule 3: In PRM, the First Test Always Outweighs the Final

December 6, 2006 by Liz

People Relationship Mathematics

Business Rules Logo

In the world of textbooks, I worked on problems in Discrete Mathematics for kids. Discrete math includes finite algorithms that do not go on beyond a particular problem or scenario. I have decided that in order to keep the world in balance, I’m adding to that a distinct pattern I’ve noticed about business, PRM — People Relationship Mathematics. PRM is about what folks mean when they say, “do the math.”

In general career management, PRM is more diverse and applicable than traditional mathematics. Every thing we do relates to the people and how we relate to each other. If we do the math on that idea from the very first moment, business life can be much more of a pleasure. Take it from me — I remember well the days I didn’t know that.

Let’s start from the beginning. Beginning — that’s a great word. There are more beginnings than we might suspect. Here are a few:

  • first day at a new company
  • first day in a new role
  • first day with a new boss
  • first day with a new client or new customer

Any one of those and you’re the new guy all over again. Whether you go to work at a home office or one down the road, Personal Relationship Mathematics says you have to show up.

Showing up is like long division, a whole lot trickier than it looks. Showing up requires paying attention to everyone and everything that’s going on. It also means doing the best work that you’ve ever done–beginning, middle, and end.

Day one –- that’s 100 days in PRM –is when you build a concrete foundation. What people think, decide really, about you now will determine whether they will forgive you then. The relationships you forge on the proverbial day one are your safety net.

Do the PMR to pass the first test. The first test always outweighs the final.
[Read more…]

Filed Under: Business Life, Successful Blog Tagged With: bc, business, life., Perfect Virtual Manager, Personal-Relationship-Mathematics-business-thinking, stress, working-smart

Writing YEAH! 10 WHOLE NEW Reasons to Get Jazzed About Writing

September 6, 2006 by Liz

Writing in Times of Cabin Fever

Power Writing Series Logo

Artists, designers, painters, woodworkers, crafters . . . all of us who put our hands in our heads . . .

First we learn the habits and tools of what we do.
Then we take on the values they represent.

The real tools of writing are thoughts and ideas.
The real values are the relationships we make with them.
–ME Strauss

We call the time cabin fever. It’s the end of Chicago winter — no sun, not much sunshine in people. Everyone’s tired of being cooped up. One dismal Sunday last March, I wrote Writing–Ugh! 10 Reasons to Get Jazzed about Writing.

Jazz helps when you’ve got cabin fever.

Then it was over. The sun finally came, and we wrote. We wrote through spring tulips, young love, and baseball season. We wrote through summer vacations, the World Cup, and fireworks. We got into some serious writing.

Like everyone who’s been busy writing, I didn’t stop to notice much. Until today, now I’m jazzed all over again!

YEAH! Now I’ve got . . .

10 WHOLE NEW Reasons to Get Jazzed about Writing

The original 10 reason still hold fast. Writing is a phenomenal tool. What I’ve discovered are new reasons are about how writing has made a difference in our lives.

Here’s what I see and why I’m jazzed all over again.

    1. Writing has given us a place we can meet. We talk about writing — in public now. Think back a few months, a few years, talking about writing was something that got left behind in school and in writers’ groups, or it was the private venue of folks who worked in intellectual property. Now it’s become the conversation of regular people.

    2. Writing has led us to read more. In order to write, we read. Many of us read more than we ever did before. We read to find out what folks write about. We read to find ideas. We read to find out our own thoughts. We read more than we would if we didn’t write.

    3. Writing leads us to read like writers. “If it’s in print, it must be true.” Remember that? Writing takes the shine off the coin and the glamour off the print. We’re not so quick to be taken in by words that “look” good. We’re separating fact from opinion more quickly and more accurately, and letting folks know when they get mixed up about them.

    4. Writing has brought more of us to care about how we write. Good enough isn’t the standard any more. What once was a “have to” has become a “want to.” We’re learning to write for ourselves and our readers, not for our job roles and our teachers’ approval.

    5. Wrting is making us better communicators. People talk back and push ideas forward. We’re having conversations we never would have had were we not writing. Each communication offers a secret something new that adds to what we already know about writing and people.

    6. Writing builds confidence and expertise. Every piece we write is just that much better than the last — over time it shows. Go back and look. Have you stopped to see how much better your writing is since you started? . . . how much more you know? Other folks have. That’s why they read what you write.

    7. Writing allows us to think more deeply — a crucial skill. People don’t spend time typing “small talk.” Only weather folks type about the weather, and when they do, they’re not having casual conversation. We organize our thoughts before we publish them. We consider the world differently in search of ideas and points of view to write about. We think about the folks who will read what we write. We no longer think on the surface of ideas. We’re learning to push past sound-bytes and infosnacks, so that readers have something to respond to.

    8. Writing can make us better listeners and better people. We’re finding out people say the same things in different ways. Writing is the best way to learn that different doesn’t mean wrong, and letting go is the first step in learning. Sometimes folks send our message back in entirely new ways — they hear something valuable, but not what we said. We learn to listen to them and to ourselves as well.

    9. Writing is contagious, builds relationships, and changes lives. Writing great content still means search engine ranking and link popularity. It also means people — real human beings. People come who take an interest in the writer. Writing begets writing. Conversations lead to conversations. Relationships grow between like minds, and people meet. How many folks have you written to in the last week? How many of those people will you meet in your life? How many folks have you met that you trust?

    10. Writing can break down walls and build communities. Corporations are finding that customers write. Big companies are taking down their brick walls to listen and starting to write back to us. Walls are falling down all over the Internet. Communities are replacing them. There were 456 comments from people across the world who were talking to each other about their favorite neighborhood. Enough said.

You might find other ways on the Internet to communicate — podcasting, video — but they’re not the same.

Writing is interactive, individual and social, makes a person think first and filter out thoughts that don’t matter. What I realized today is the greatest way that writing is changing us.

We’re becoming literate people who know more about ourselves, the world, and each other.

Now . . . . I’m even more jazzed about writing than I was last March.

Can you blame me?

–ME “Liz” Strauss

Related articles
The 9 Rights of Every Writer — Peer Pressure Is for Jr. High School
4+6 Things to a Product Review Even James Bond Would Trust
Why Dave Barry and Liz Don’t Get Writer’s Block

Filed Under: Blog Basics, Successful Blog, Writing Tagged With: bc, blog_promotion, business, personal-branding, power_writing_for_everyone, promotion, survival_kit, writer's_block

  • « Previous Page
  • 1
  • …
  • 33
  • 34
  • 35
  • 36
  • Next Page »

Recently Updated Posts

Is Your Brand Fan Friendly?

How to Improve Your Freelancing Productivity

How to Leverage Live Streaming for Content Marketing

10 Key Customer Experience Design Factors to Consider

How to Use a Lead Generation Item on Facebook

How to Become a Better Storyteller



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared