The Eye Is Quicker Than . . .

We know that we have only a blink, a mere second, for a visitor to decide to stay . . . or go. What they see is the gating factor. They take the page in and the decision is theirs.
A few days ago on Seth Godin’s blog, he showed the results of an eye-tracking study. It’s worth a few seconds to see how those “eyeballs,” that marketers talk about, actually take in what they’re looking at. Click the title to go over to youtube tape on Seth’s blog.

Is it what you expected? How does a designer design for that?

Gives the term page view a whole new meaning, doesn’t it?

–ME “Liz” Strauss

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