Successful Blog

Ideas & Infographics: Is Social Media Ruining Our Minds?

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by Mihaela Lica

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Social Networkers and Social Conversations Everywhere

Social media is going stronger than ever, Google + now seizing the forefront of all our frontal lobes, or at least resting on the minds of networkers everywhere online. The power of that so called “conversation” we all adopted as a fact of life though, does not come without a price. Along with the profound positive effects Facebook, Twitter, and g+ afford us, there appear to be some “less than positive” effects you may not be aware of.Scientists now believe social media may impact cognitive function and development negatively. From multitasking to other focus oriented skills, it appears a sort of transformative process is occurring – in short, our brains may be adjusting. The infographic courtesy Assisted Living Today below is demonstrative of this theory. You may want to investigate this.

[Click the image to see the isolated infograph and again to see it full size.]

Let’s Move Some Ideas at a Human Pace

As you can see, How Social Media is Ruining Our Minds opens up a bit of a can of worms where knowing what’s good for you on the web goes.

What?

Did we all assume pecking away at our keyboards, smacking those barriers with a slingshot and Angry Birds, endless hours of looking at crazy or not so crazy video would have no effect? The bigger question is, “Just how rewired have you become?” Our attention spans have become so short (perhaps) that soon a friend will have to get even the most “fuzzy” feelings across in microseconds. I don’t know about you, but I like my kindness and consideration delivered at a leisurely pace. That goes for absorbing other wonderful things on and off the web. Of course, those pesky “scientists” don’t know everything yet. Let’s hope so anyway.

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Author’s Bio:

Mihaela “Mig” Lica founded Pamil Visions in 2005 where she uses her hard won journalistic, SEO and public relations skills toward helping small companies navigate the digital realm with influence and success.

You can find Mig on Twitter as @PamilVisions

Thanks, Mig! Thank you, too, to Assisted Living Today!

–ME “Liz” Strauss
Work with Liz on your business!!

Ideas & Infographs: How to Build a New Age Marketing Machine

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by Mihaela Lica

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The Right Balance of Human & Machine Outreach

Human powered search engines to artificial intelligence (AI), technology not only astounds us, but at times confounds us as to its proper uses. The same holds true for PR, marketing, advertising, even yelling at your next door neighbors for their dog barking. How and what you use to convey your messages is a crucial part of success, no matter what your goal. SPAMMING current or potential clients is only one negative where mechanized marketing is concerned, the “who” of method is just as crucial. How the message is received, this is the rub for all corporate, business, or personal community.

The infographic below reveals a good balance and some insight into how a new age marketing machine should be built. Using the right proportion of personable and technological (mechanical) power can work wonders for your business outreach. Conversely, the wrong mix will lose conversions, make some angry, and become an overall burden on your personal and business brand. You can’t grow your business to its potential, without thinking of how your message is perceived, adopted, and reverberated.

[Click the image to see the isolated infograph and again to see it full size.]

Understanding Marketing Automation

Marketing mechanization is then, in a real sense, just an extension of a good, standard communications strategy. Even “brick and mortar” PR & marketing firms do not SPAM their constituents with post office clutter, the balance is still crucial. Ask any great communicator today about chosing the right mix, and you will invartiably get the simple answers presented in the graphic above. Of course the long tail of overall communications strategies is complex, and for in depth professionals to implement, but you see the value.

Even in your personal mailbox, you can see the wisdom of correlating what you enjoy looking at, versus what really turns you off about newsletters and other communique. For the expert that comes up with the best balance? Well, the sky is the limit, wouldn’t you say? We hope you enjoyed the data above, and please let us know your views on best practices too.

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Author’s Bio:

Mihaela “Mig” Lica founded Pamil Visions in 2005 where she uses her hard won journalistic, SEO and public relations skills toward helping small companies navigate the digital realm with influence and success.

You can find Mig on Twitter as @PamilVisions

Thanks, Mig!

–ME “Liz” Strauss
Work with Liz on your business!!

Ideas & Infographs: Decisions, Decisions … How Do You React?

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by Mihaela Lica

cooltext443809602_strategy

Decisions Require Intelligence

When it comes to making big decisions, that can often make or break your business, it can be tempting to just go with your gut instinct, Isn’t it? After all, it’s your business and you know it better than anyone, right? Who’s better qualified to make a decision than you? And then, most of you out there have learned how hard this mentality bites too.

In actual fact, the “gut instinct” approach is fraught with hazards, that is, unless your gut instinct is Homeric – the stuff of legend. Face it, people have tendency to let their imaginations run away with them – we have all these plans and ideas and we can picture everything in our minds working out perfectly, accordingly – even in the most dire situations. Our judgment can so easily become clouded, as we get excited and think too far ahead of ourselves. Consequently, we make rash decisions that usually backfire on us.

So, decision making big or small, requires intelligence. No, not you turning into Albert Einstein, but the kind of business intelligence that can be gleaned ever more effectively in our digital work and playground here.

[Click the image to see the infograph full size.]

Business Intelligence Consumerization

Created By DomoTechnologies, Inc.

Business intelligence is far more accessible now, than ever before. As the above infographic courtesy DOMO (http://www.domo.com/what-we-do/additional-resources/8/82#featured) above shows, business intelligence, in the form of highly visualized and easily accessible data, is quickly becoming a vital resource for internet entrepreneurs. Check this out.

Having access to business intelligence is critical to your success. Unless you have a crystal ball, you simply cannot predict the outcome of those key decisions, no matter how well you might think you know your business and your consumers. The message is loud and clear – don’t act impulsively, get the facts first. That’s what everyone else is doing – so think about competing.

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Author’s Bio:

Mihaela “Mig” Lica founded Pamil Visions in 2005 where she uses her hard won journalistic, SEO and public relations skills toward helping small companies navigate the digital realm with influence and success.

You can find Mig on Twitter as @PamilVisions

Thanks, Mig!

–ME “Liz” Strauss
Work with Liz on your business!!