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4 Steps to Declare Your Independence

July 4, 2012 by Liz 31 Comments

INDEPENDENCE


Yes that’s me.

My birthday is July 3. The country’s birthday is July 4. I have a cousin who’s 361 days younger than me.
Those three facts added up to personal birthday celebrations that were often combined and moved around because of the holiday and the idea that one party — usually a picnic — meant less disruption for everyone.

As I got older, I reached adult birthday status much earlier than my much older brothers — whose birthdays fell on days that had no competition with other events. They got their private parties well through high school. My birthday more quickly became a piece of another event rather than my own day. We’d go see fireworks or a parade to celebrate, but those events were bigger than my birthday.

4 Steps to Declare Your Independence

The fact that I was born on the Eve of Independence Day was never lost on me. I was already saying “My birthday is the day before 4th of July.” when I was kindergarten. My birthday couldn’t compete. I was never at the center of my birthday. Being a painfully shy child, I have to think that worked for me.

But there comes a time in any life that we have to claim our own independence. We have to learn how to make ourselves the “center of our own life’s plan,” or we’ll end up spending the time of our life without actually living it. Here are 4 steps to declare your independence right now.

  • Decide who you are. At first it seems natural to let the people around us define us. Our family teaches us how to be social. Our teachers and peer groups tell us what they see. The universe is larger than the thoughts and images those groups put in our minds. Our potential is too. Don’t rely on the observations of the world to tell you who you are. They haven’t lived your life. The world can’t get together to take a vote on who you are. Choose your own best true story. Decide and show them instead.
  • Be that person now. Don’t try to be that person. Don’t work toward some future date when you’ll know you are. None of us have enough future to waste on getting there. You know what you value. You know who you admire. Define yourself with those and be what you’ve defined immediately.
  • Surround yourself with people who recognize you. Use your values to choose the people you trust. Shared values reinforce themselves. Time is unrenewable. Spend your time with people who make you feel proud to be who you are. You’ll know them because you’ll never have to focus on what you want or need. Being with people who see, hear, and understand us, frees us from having to highlight, underscore, or prove who we are. It move us away from living through self-consciousness, self-centeredness, and a conflict of selfishness with selflessness to consciousness, centeredness, and a balanced view of ourselves.
  • Own the good things about you. Influence yourself. Get to know and value what others see and value in you. That’s how you’ll grow what’s good in you naturally. You can’t share or give what you don’t truly own.

Somehow we have it backwards. We live as if at the end of our life, we’ll know …

who we are.
what we’ll do.
where we will end up.

Decide those things first. — The Problem Isn’t Not Knowing What You Want to Do …

Before I found my own independence, sharing my day always felt a bit disappointing. Hearing folks say, “enjoy YOUR day,” didn’t resonate with me. Yet once I decided who I am, began to live that, focused on people who truly see me, and learned from them what I offer, sharing my day — any day, any amount of time — became as easy as breathing. That’s how I learned to live the moments of my life.

Once I declared my independence, I learned how irresistible the people in my life truly are.

Have you declared your independence?

Be irresistible.

–ME “Liz” Strauss
Related: Top 10 Ways to Start Living Your Life

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Filed Under: management, Motivation, Successful Blog Tagged With: bc, business, Independence, irresisitble, LinkedIn, opportunity, Strategy/Analysis

Influence: How to Attract Maximum Support for Your Business Idea

May 7, 2012 by Liz 3 Comments

IRRESISTIBLE BUSINESS: Network Building

Ask Everybody

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I had THAT conversation again. You might be surprised how often it happens. It’s basically the same conversation with entrepreneurs, small businesses, and career professionals who have a new idea they want to present to their corporate team. The conversation goes something like this one.

I ask someone what he or she is working on.
I hear about a new product, service, or idea that has that someone truly interested, invested. and intrigued by possibilities.
I ask few questions and get some answers such as:

  • Why are you the best person / team / business to make it real?
  • Who do you know needs this idea?
  • What core group of people will find your idea absolutely irresistible?

Whenever I have this conversation, it’s rare that people answering these questions offer much detail. They seem to know far more of the intricacies and inner workings of their brain child than they do about the people who will actually use it.

That’s not good.

If you’re going to solve a problem, the better you know the people who have that problem the more likely you are to be able to attract those people to you.

Influence: How to Attract Maximum Support for Your Business Idea

Attraction is the power of evoking interest or drawing something to another. Mere exposure can build familiarity, but it takes some compelling similarity — something that reaffirms ourselves and our values — to build a true and lasting attraction.

Start with your existing network. Don’t ignore the people who love you to chase the people who are ignoring you. Find your first support in your existing network. Look at the people right next to you, they’re the people you have already attracted.

To build the deepest influence build out your business idea, product, or service by starting with start with what has attracted other people to you on the deepest levels — your core competencies and values — to what you want to see happen — your business idea, product or service.

Use the first question to qualify your business idea.

Why are you the best person / team / business to make it real?

  • Know your value. Who are you with respect to your business idea? What competencies, skills, and talents qualify you?
  • Know what attracts you. What about this idea attracts you emotionally? Just because you CAN do something doesn’t mean you SHOULD.
  • Be invested. Why would you choose this idea over all others as where you invest your time?
  • Identify your unique attractiveness. What unique value and values will you bring to making it real?

Use the second question to qualify your core community.

Who do you know needs this idea?

  • Know who already values your competencies, skills, and talents. Who in that group will be most interested in what you’re doing? Who knows others who would be interested? How does your idea solve an important problem for them? How will you get their best thinking?
  • Know what attracts them. What about this idea will attract them emotionally? How seamlessly does it fit what they’re already doing?
  • Be worth investing in. What unique value and values will they see? How much time / money / resources are you asking? What’s their payoff for participating — what makes their work / life easier, faster, more meaningful?
  • Identify their unique attractiveness. Who in your network will increase the attractiveness of your idea by participating? How will you identify them?

Use the third question to combine the first two and refine them into an irresistible offer.

What core group of people will find your idea absolutely irresistible?

  • Name and claim your core group. Maximum support stand on deep relationships. 12 apostles can do more than 1200 subscribers. Who are the 20% who will give you the 80% of your support always? Who will spend the most time / money / resources on this idea? Focus there. Build your first offer to show you know them deeply.
  • Raise the value in your value proposition. What does your core community love most about your idea? How can you enhance that, refine that, and deliver it more seamlessly?
  • Lower or remove the irrelevant details. What does your community not care about or find irritating? How can you limit that, lower that, or remove it completely?
  • Be uniquely satisfying. What would delight and surprise your core community? How can you introduce something only you might add to the idea that would uniquely satisfy the community because you know them so intimately?

Keep the community in the process. Constantly talk to people about what you’re thinking and seeing. Ask them if they’re having the same experience. Whenever community members offer valuable insight, think of ways to bring them closer to what you’re doing. Encourage your fans to ask their friends what you’re wondering. Tell them how you’d like people to think of you and ask if that’s what they’re saying about you. Solicit their suggestions, insights, and corrections.

None of us can be inside and outside a system at the same time. As you stay inside the thinking on your idea, product, or service, find ways to share what you’re doing. Invite your influence network or community bring you news of what they’re seeing. That outside point of view will raise their investment and prove your assumptions.

The closer you get to your community, the closer they’ll be to you.

And that’s irresistible.

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, business, irresisitble, LinkedIn, opportunity, Strategy/Analysis, Twitter

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