Successful Blog

SOCIAL MEDIA Book List: #TEAMWORKtweet and Corporate Blogging for Dummies

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#TEAMWORKtweet’ by Caroline G. Nicholl and ‘Corporate Blogging for Dummies’ by Chantelle Flannery and Douglas Karr. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#TEAMWORKtweet: 140 Powerful Bite Sized Insights on lessons for leading teams to success’

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“Caroline’s work on teams is highly relevant, particularly in a tough economy: her insightful work with one of our divisional teams surfaced issues that clarifi ed exactly the priorities the team needed to address to increase its performance in a way that the team could hear. The team quickly got motivated to action.
Caroline’s approach is practical, sensitive and to the point, precipitating rapid learning and improvement.”
~Jay Reid, Senior Vice President, Labor Ready Inc.

Here are a few tweets to share from #TEAMWORKtweet:

#4 Teams are as old as the hills but we need a new understanding of their power. Solutions need acceleration that only teamwork delivers.

#7 Many teams are besieged by under performance, stress and underachievement: the current cost is huge;
the lost opportunity unfathomable.

#13 A common definition of a team is ‘two or more people working together to achieve a common purpose
no single person can achieve alone.’

#26 Teams share information, knowledge and perspectives that minimize blind spots, errors, the impractical, waste and endless daydreaming.

About the Author:

After a hugely successful career in law enforcement spanning two continents, Caroline Nicholl launched her Organizational Development and Coaching consulting company, Blue Apricot Solutions, so that corporate America too could benefit from the lessons learnt in law enforcement.

At Blue Apricot, Caroline works with industry leaders to root out the dysfunction and ineffectiveness found in teams, both in public and private organizations. She firmly believes that, central to individual, organizational and world success in the 21st century is building high-performing teams.

Caroline serves as Adjunct Faculty for the Organizational Development Program at the University of Georgetown and as Chair Facilitator of two groups of chief executives for Vistage International, the world’s largest CEO membership organization. To benefit from Caroline’s never-in-the-box vision, visit Blue Apricot Solutions.

You can purchase a copy of ‘TEAMWORKtweet’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#TEAMWORKtweet’ by the author.

‘Corporate Blogging for Dummies’ by Chantelle Flannery and Douglas Karr

Now I would like to highlight a book on my “review” reading list–‘Corporate Blogging for Dummies’
I have to say that the “for Dummies” books are one of those staples in any business environment, whether you are a entrepreneur or employee of a big company. And ‘Corporate Blogging for Dummies’ is no exception.

As I picked up the book to look through the pages I found myself finding great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations). If you are an entrepreneur or small business owner, you will find valuable blogging information in this book too.

Chantelle and Doug have done a nice job of categorizing the information in a way that is easy to read and you will be able to take action on your blogging right away.

‘Corporate Blogging for Dummies’ takes the reader from thinking about your blogging goals, to choosing a blogging platform, to optimizing your blog to marketing your blog, and even how to measure your blogging statistics.

About the book:

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

* Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
* Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
* Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
* Features examples of successful blogging programs throughout the book

Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
*courtesy of Amazon

About Chantelle and Douglas:

Douglas Karr is the President and CEO of DK New Media. He runs the Marketing and Technology Blog.

Chantelle Flannery works at a social media agency focusing on strategy, client relationships, and production management. Chantelle blogs at Her Take on Marketing.

You can purchase a copy of ‘Corporate Blogging for Dummies’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.
*I have also received a complimentary copy of ‘Corporate Blogging for Dummies’ from the authors.

Social Media Book List: #BOOKTITLE tweet and Groundswell

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#BOOKTITLE tweet’ by Roger C. Parker and ‘Groundswell’ by Charlene Li and Josh Bernoff. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#BOOKTITLEtweet: 140 Bite Sized Ideas for compelling article, book and event titles’ by Roger C. Parker

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“Save yourself a lot of time and heartache; the right title is absolutely crucial for any book. Roger crams lots of info into a small canvas.”
Shel Horowitz, award-winning author of ‘Grassroots Marketing for Authors and Publishers’ and co-author of
‘Guerrilla Marketing Goes Green’ and six other books;
http://www.frugalmarketing.com

Here are a few tweets to share from #BOOKTITLEtweet:

#2 Target your readers by identifying whom you’re writing for, e.g., ‘Red Wine for Dummies.’

#16 Choose titles that promise complete information, e.g., ‘The Copywriter’s Handbook’ or ‘Encyclopedia of
Natural Medicine.’

#28 Add “latest information” appeal to your titles, e.g., ‘The New Rules of Marketing & PR’ or ‘The New Influencers.’

#49 Target your readers by identifying their situation, e.g., ‘The Single Mother’s Survival Guide.’

#75 Issue an engaging command and explain it, e.g., ‘Don’t Make Me Think: A Common Sense Approach
to Web Usability.’

#95 Indicate a fresh look at your previous book, e.g., ‘The E-Myth Revisited.’

About the Author:

Roger C. Parker, is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. About his ‘Looking Good in Print’ the New York Times said, “…the one to buy when you’re buying only one!”

Roger has interviewed hundreds of successfully branded authors. He distils his experience in this book and shares what he learns at Published & Profitable, and on his Writing Tips blog.

You can purchase a copy of ‘BOOKTITLEtweet’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

‘Groundswell’ by Charlene Li and Josh Bernoff

Now I would like to highlight a book on my “review” reading list–‘Groundswell

Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines

About the book:
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

This book offers:

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

-Determine how different groups of consumers are participating in social technology arenas

About Charlene and Josh:

Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.

Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.

*courtesy of Amazon

You can purchase a copy of ‘Groundswell’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List – Red Fire Branding and The Zen of Social Media Marketing

by

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘Red Fire Branding’ by Liz Goodgold and ‘The Zen of Social Media Marketing’ by Shama Hyder. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘Red Fire Branding’ by Liz Goodgold

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Talk about a book chock full of some great information—this is one of those books! One of the first things Liz states in this book about branding, “The invisible secret to success in business today is your personal brand; you need people to remember you in order to do business with you.”

Here is another great bit of advice from Liz, “…but that we can become a star in our own field by taking a page from their (rock stars and celebrities) stage notes.”

And the book includes after every chapter concludes with hands-on exercises entitled Your Turn to Act. These exercises allows you to take the advice you read into action with your business right away.

Another great bit of advice from Liz, “I recommend that you create a Council of Advisers: colleagues, clients, investors, or even family members to help you get an outsider perspective. You’ll see the Council referred to often in your exercises to act as a reality check.

These helpful tips were in the first few pages…see what I am saying. Great information throughout the book such as her Words of “LIZdom”.

Here are a few:

***SPECIALIZATION IS THE KEY
Great brands are specialized; they stand for one thing only. To brand successfully, you cannot be all things to all people.

***USE SIGNATURES AS GREETINGS AND FAREWELLS
See if you can create a signature hello and goodbye. It can be as simple as “hola,” or as casual as “yo.” Of course, just make sure it’s already a natural part of your speech.

***MUSIC
Explore any type of trademark music that might fit with your brand. Transcriber or wordsmith? Try “Gonna Sit Right Down and Write Myself a Letter.” Perhaps a travel agent? Try “Red Sails in the Sunset.” Sell whirlpool baths? Try “Tiny Bubbles.”

***NETWORKING
People do business with people they know, like, trust, and respect. Without any of these qualities, you cannot succeed. Take the time to truly learn about your colleagues and you might be able to help in growing their business, resulting in a possible chance to grow your own.

About the Author:

Liz Goodgold is a marketing and branding expert, speaker, and author, with more than 25 years of experience working for such major companies as Quaker Oats, Times Mirror, and Arco Oil. Currently she is Chief Nuancer and CEO of The Nuancing Group, an identity-consulting firm that helps companies understand the nuances of naming and branding.

Some of her clients include Proflowers.com, Fair Isaac (of the FICO score fame), Univision (largest Hispanic Media conglomerate in the world), and Sharp HealthCare (2008 winner of the prestigious Baldridge Award.)

She also works with a myriad of corporate clients and entrepreneurs for whom she has developed compelling product names, taglines, brand identities, and Internet domains that have generated flawless recall and increased market share.

You can purchase a copy of ‘Red Fire Branding’ online at ThinkAha Books or at Amazon

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

‘The Zen of Social Media Marketing’ by Shama Hyder

Now I would like to highlight a book on my “review” reading list–‘The Zen of Social Media Marketing’ by Shama Hyder.

This book offers:

*Why and How social media works, and how to use it to drive traffic to your website

*Step by step guidelines for Twitter, Facebook and LinkedIn, plus effective web video

*Insights from more than two dozen leading online marketers and entrepreneurs

*Shortcuts and tips to help you make the most of you time and energy, and proven strategies for success from the businesses Shama works with every day

Here are a few tips she gives in the book:

~ Bring offline networking online (page 53): When you go to conferences or mixers and bring home a stack of business cards, search for the people on Facebook and add them as friends. Then throw away their cards! Facebook will even remind you of their birthdays.
Teresa’s added tip — when it is a colleagues’ birthday, take the time to send them a card.

~Regarding following on Twitter (page 82): Leave out mundane details unless they add value. Avoid things like, “loving this veggie burger.” Use, “Loving this veggie burger at the new San Francisco join on 45th and Lemon.”

~About web video (page 130): After training thousands of people across the world on how to create, get traffic from and profit from web video, I can tell you without a doubt that those who find success always follow these principles: they stop thinking about it, they start doing it and they never quit.

About Shama:

Shama Hyder is the founder of The Marketing Zen Group, a full-service online marketing firm that serves clients around the world. Fast Company has dubbed her “an online marketing shaman and a millennial master of the universe.” She holds a Masters degree in Organizational Communication from the University of Texas at Austin. Her Web sites, marketingzen.com and Shama.tv have turned into high-traffic destinations for people looking for advice on how to successfully market their businesses online. Companies of all sizes and the media look to Shama to guide them when it comes to the vast world of social media marketing. She has been named one of the 10 Most Influential and Powerful Women in Social Media and, in 2009, BusinessWeek honored Shama as one of the Top 25 under 25 entrepreneurs in North America.
*courtesy of Amazon

You can purchase a copy of ‘The Zen of Social Media Marketing’ on Shama’s site at MarketingZen.com or Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: #PROJECT MANAGEMENTtweet and The New Community Rules: Marketing on the Social Web

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#PROJECTMANAGEMENTtweet’ by Himanshu Jhamb and Guy Ralfe. and ‘The New Community Rules: Marketing on the Social Web’ by Tamar Weinberg. The books I discuss will cover such topics as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.

‘#PROJECTMANAGEMENTtweet: 140 Powerful Bite-Sized Insights on managing projects’ by Guy Ralfe and Himanshu Jhamb

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“Jhamb and Ralfe have provided a real treat with this book. Each PM tweet provides a rich mini-lesson on how to succeed as a project manager.”
Anthony C. Mersino, author of ‘Emotional Intelligence for Project Managers’ and President, The Project Advisors Group, Inc.

People are transcending cultures and geographies and are embracing diversity in their experiences and interactions with others. Most importantly, this book is a thought provoking resource for managers and those who work with a diverse group of people, be it in the workforce, community projects, team building assignments, social gatherings, or business meetings. Organizations need to know how to manage diversity to be successful in the future, and in today’s competitive age, the flexibility and creativity augmented by diversity is crucial for success.

‘#PROJECT MANAGEMENT tweet’s’ quick-read and accessible format makes sure that you immediately ‘get’ the authors’ thought-provoking and time-tested insights and apply them directly to your own project management situations. Its tweet-sized wisdom keeps the reader’s perspective firmly in mind. In concise chapters, the authors cover what your bosses, your team members and your customers would wish you to know about project management. Among the many gems the author share is this takeaway: Every ‘unknown’ in a project can be guaranteed to introduce a ‘known’ risk. But, with ‘#PROJECT MANAGEMENT tweet’ near at hand, you can be assured of immediately minimizing your risks and multiplying your successes in project management.

Here are a few tweets from ‘#PROJECT MANAGEMENT tweet’ I would like to share with you:

#6 Testing without test plans is like landing in a new city without a map.

#15 Four key questions on a task:
What is being done?
How is it going to be done?
Who is going to get it done?
When will it be done?

#24 Acknowledge breakdowns, as soon as they appear, to the customer; but more important, to yourself first!

#36 Team members live in their own worlds. It’s the Project Manager’s responsibility to make the project a
part of their world.

#52 Pay close attention to the “Opportunity Costs” of your commitments to clients.

#77 Always try to recover any delay at the start like it was the last day of the project.

About the Authors:

Guy Ralfe, has worked on global projects for over a decade. At Starr Specialty Coatings, Guy manages project delivery. He is an active contributor on ActiveGarage.com, a web portal he co-founded to address the fundamental concerns of business.

Himanshu Jhamb, thrives on challenges in Software Project Management and has successfully led global teams in industries ranging from Telecommunications to eCommerce. Himanshu is Senior Project Manager for Atypon Systems and co-founder of Active Garage, where he frequently writes about Projects and Project Management.

You can purchase a copy of ‘#PROJECT MANAGEMENT tweet’ online at ThinkAha Books or at Amazon

This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.

The New Community Rules: Marketing on the Social Web by Tamar Weinberg

Now I would like to highlight a book on my “review” reading list–The New Community Rules: Marketing on the Social Web.

Here is partial book description on Amazon.com:

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
* Learn the art of conversation marketing, and how social media thrives on honesty and transparency
* Manage and enhance your online reputation through the social web
* Tap into the increasingly influential video and podcasting market
* Discover which tactics work — and which don’t — by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

About Tamar:

Tamar Weinberg is a freelance writer and author of The New Community Rules: Marketing on the Social Web (O’Reilly, July 2009) who specializes in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing). She has been involved in the Internet since the early 90s and has dabbled in social online interactions for more than fifteen years. Tamar has been working nearly exclusively with Internet Marketing side since 2006, though she also has experience with web hosting and technical support and can handle complicated WordPress installations and configurations with ease. At the present time, Tamar is the community & marketing manager of Mashable and consults at social media marketing agency M80, in addition to working alongside other companies in her own role as a consultant.

Read more: http://www.techipedia.com/about/#ixzz0t0VnajSg

*courtesy of Amazon

You can purchase a copy of ‘The New Community Rules: Marketing on the Social Web’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: I’ve Landed My Dream Job, Now What? and The New Influencers

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘I’ve Landed My Dream Job, Now What?’. and ‘The New Influencers’ by Paul Gillin. The books I discuss will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing, self development and inspiration.

I’ve Landed My Dream Job, Now What??? by Scot Herrick

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‘I’ve Landed My Dream Job–-Now What???’ is designed to be your constant companion during the first thirty days at your new job. It will help you think through what you’re going to accomplish and how to measure your accomplishments, right from day 1 all the way to day 30. Weekly tasks and action items make sure you are on track and end-of-week reviews help you assess how closely you are meeting your goals. With Scot Herrick’s book at your side, you can be sure to survive and thrive in your new cubicle.

About the Author:
Scot Herrick, founder and owner of Cube Rules, LLC, provides online career management training for Cubicle Warriors, his catchy term for today’s knowledge workers.

Scot has a long history of managerial and individual contribution in Fortune 100 corporations. He has implemented individual products for customers and enterprise-wide customer relationship management systems. At CubeRules.com, Scot shares his wisdom and experience to provide career management guidance for all cubicle warriors, to survive and thrive in these turbulent times.

You can purchase a copy of ‘I’ve Landed My Dream Job, Now What??? How to Achieve Success in the First 30 Days in a New Job’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners and I have received a complimentary copy of ‘ I’ve Landed my Dream Job, Now What??? ‘ by the author.

The New Influencers

Now I would like to highlight a book on my “review” reading list–The New Influencers.

Here are some editorial reviews shared on Amazon about the book:

“This is essential reading for anyone who missed the blogging train when it left the station.” —Seth Godin, author, Small Is the New Big

“Offers practical advice for anyone to increase brand presence and capture new audiences in the online space . . . Gillin’s in-depth analysis, research and insights remain strong and reliable.” —Fast Company

Want to know more? Read here–

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

About Paul:
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. His books includ The New Influencers (2007), Secrets of Social Media Marketing (2008), The Joy of Geocaching (co-authored with wife Dana in 2010) and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, January, 2011). Paul is a veteran technology journalist with more than 25 years of editorial leadership experience.His website is www.gillin.com and he blogs at www.paulgillin.com*courtesy of Amazon

You can purchase a copy of ‘The New Influencers’ on Amazon


I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: Happy About the Career Alphabet & Socialnomics

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘Happy about the Career Alphabet’. and ‘Socialnomics’ by Eric Qualman. The books will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing, self development and inspiration.

Happy About the Career Alphabet-An A-Z Primer for Job Seekers of All Ages *800+ Fast & Easy Tweet-Style Tips*

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Sucher’s newest book allows those searching for the next phase in their professional life to be filled with integrity and class, whether you are a recent college graduate or looking to transition your career to a new industry.
‘Happy About the Career Alphabet’ provides a quick read in a streamlined format giving those new to the professional world to even those seasoned executives with over eight hundred tips on such topics as resume writing, interviewing, job search and personal branding inspired by Sucher’s twenty five years of career coaching, consulting and counseling.

About the Author:
Billie Sucher is a nationally-known career transition expert, outplacement consultant, professional résumé writer, speaker, author, poet, and prolific blogger for Career Hub. For over two decades, she has provided professional career management services to organizations and individuals (entry-level to executive-level) throughout the country, doing so with an unwavering commitment to and passion for:

* Career Consulting, Counseling & Coaching
* Professional & Executive Résumé Writing
* Company-sponsored Outplacement & Career Transition Programs (Group/Individual)
* Personal Branding for Competitive Advantage
* Interview Coaching to Win the Offer
* Public Speaking & Seminars on Career Topics

Sucher holds a Master’s degree in Counseling from Drake University and numerous industry certifications including International Job and Career Transition Coach, Career Management Alliance Credentialed Career Manager Distinction and William Bridge’s Transition Management Certification. Her résumé/cover letter work is featured in twenty-eight national best-selling books. Earlier this year, Billie was named one of the 150+ Experts on Twitter ALL Job Seekers MUST Follow and one of the 50 Personal Branding Consultants Worth Working With.

You can purchase a copy of ‘Happy about the Career Alphabet’ online at ThinkAha books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners and I have received a complimentary copy of ‘Happy about the Career Alphabet’ by the author.

Socialnomics

Now I would like to highlight a book on my “review” reading list–Socialnomics.

Here is some great information that Eric shared on Amazon about the book:

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future

Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren’t using social media in your business strategy, you are already behind your competition.

About Eric:
Erik Qualman is Global Vice President of Online Marketing for EF Education, the world’s largest private educator. Over his fifteen-year career, Qualman has also helped grow the online marketing and e-business functions of Cadillac, AT&T, Yahoo, EarthLink, and Travelzoo. He is a columnist for the Web site Search Engine Watch and SES Magazine. He has been featured on various national radio, television, and Internet outlets.
*courtesy of Amazon

You can purchase a copy of ‘Socialnomics’ on Amazon or in Liz’s Amazon Store.

I truly hope you will check out these books and please comment and let me know your thoughts on them.