Successful Blog

Construct Your Post or Presentation Like a Three-Course Meal

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How to blog series

The Key is Know What You Want to Say

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Recently someone told me that he’s been trying to write a a blog post for almost a week now and every time he tired he ended deleting it.

“Everything I write sounds like a valley girl talking to alien first grader. Nothing makes sense. It’s all over the place.”

“What is it that you want to say?”

He started at me and then admitted, “I don’t know.”

It’s hard to write clearly if you don’t know what you want to say.

Try constructing an idea like a three-course meal.

Construct Your Post or Presentation Like a Three-Course Meal

If you think of an article or a presentation as a fine meal, the middle is the main course. That’s where the fine dining is. It’s the centerpiece. The entree takes the longest time and the most care. The executive chef is the one who plans it and prepares it. Put your best effort there–where it counts.

So decide what you’ll be serving as the key part of the meal first thing.

  • Is it something you’ve just learned, observed, or read about that’s set you thinking?
  • Is it a pattern of behavior that keeps appearing that you want highlight and encourage or discourage?
  • Could it be your view about an event you’re about to be attending?
  • Have noticed something in another industry that seems to apply to the one that you work in?
  • Have you found a solution to a common problem or a problem with a commonly promoted solution?

Gather the thoughts and proofs that will make the message of your post or presentation delicious to take in. Once you’ve got that underway, you can choose the appetizer and the dessert.

Maybe you’ll whet the audience’s appetite with a story that brings them to the problem you’re solving or a question that you’ll answer fully in a very satisfying ending. Take the time to see how the beginning and end compliment each other to tie all together.

In this manner …

  • Course 1: Give readers a taste of your topic. This gives you a chance to capture their attention and focus their minds on your ideas. You can draw them in and prepare them for what you are about to say. By starting in the middle you already know what that is. So writing this part is much easier.
  • Course 2: Serve up your ideas with facts and details to support them. By starting in the middle, you can spend your time polishing the finer points and placing your brand in the best light for readers to discover its value on their own.
  • Course 3: Leave your audience satisfied with tidbits of why your ideas are important to them or give them reason to reflect back on what you said. Show that you fulfilled your promise. Let your audience savor the fact that your article was a service to them, and they’ll understand why coming back to see you is a good idea.

There’s added value in presenting your information as a three-course article. Starting in the middle establishes a clear structure that’s easy to follow. It frees your audience to concentrate on the information that reveals your story and shows your expertise.

How do you structure your blog posts and your presentations?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

How to Speak or Write for Beginners, Experts and Forgetters Alike

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An airplane traveling from New York to Chicago is off course 98% of the time. Still it gets there. Why? The pilot is always adjusting with the destination in mind.

For a writer, a speaker, a teacher, or a presenter, the audience is the destination. Connect with your readers and you’ll be home free. It may sound obvious, but it’s worth stating — if you don’t know where you’re going, you’re not going to get there.

How to Speak or Write for Beginners, Experts and Forgetters Alike

Ever loved a blog one day and didn’t know why you went there the next? That’s a blogger who hasn’t picked an audience? Ever sit through a presentation in which the speaker brought a canned speech written widely and given to every group? That’s a speaker who doesn’t realize that different groups come to listen for different reasons.

It’s always important first to know what we want to say.
Without that, our ideas will be unfocused — like an airplane off its flight plan.

Equally important, we need to know who is tuning in what we’re saying.
Without that, the message sent may not be the message they receive.

So before you write, speak, teach, pr present, take time to reflect on the people who’ll be listening to what you have to say. Here are some questions to help with that. Take a shot at answering them all in a single sentence.

  • Who am I writing for?
  • What do they want to know?
  • Why are they tuning into what I have to say?

Write down your audience profile. Revisit it every now and then as you write. Revisit every time you speak to a group. Adjust it as your readership grows or as the group you’re speaking to grows and changes. Use it as a guide to choose your ideas, your presentation style, and the stories and examples you use.

See if you can describe your audience in one sentence every time. Fine tune the sentence by considering the group and how they’re like you.

Most audiences are mixed with beginners and experts. Most of us are beginners on some things and experts on others. And we have forgotten some of what we once knew.

Our audience is likely to be a lot like we are — people tend to be attracted to people whose minds work alike. (We think people who think as we do are intelligent and and to think of those who don’t ,as not so intelligent or being difficult.) So as think about your text or live audience — beginners, experts, and forgetters alike — see them as intelligent people who simply need a refresher on what you are sharing.

With a clear destination — a message and an audience in mind — the minor decisions of communicating get a whole lot easier. It’s a matter of adjusting direction and timing to land it safely where you want it to be.

How do you know when you write or speak that you’ve chosen right for the audience you’re trying to reach?

–ME “Liz” Strauss

Will I See You at WordCamp Las Vegas Jan. 10-11?

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Flying without a Net?


Just put the finishing touches on my presentation. conversation. It’s called, “From Blog to Community,” but I think of it as “Flying on the Interwebs Without a Net.” No powerpoints, it’s going be the speaker’s version of a blog post.

WordCamp Las Vegas is a two-day event being held at the Palace Station Hotel & Casino, just off the Las Vegas strip on January 10 and 11, 2009. You’ll find the complete schedule here. I’m speaking on Sunday after lunch and I plan on keeping every one fully engaged.

Anyone who’s been to a WordCamp event knows they’re a great deal. $20 gets you a t-shirt and access to some outstanding speakers, including Matt Mullenweg, Aaron Hockley, Lorelle VanFossen, Dave Taylor and many more. And did I say I’d be there?

Let me know if you will be there too!

–ME “Liz” Strauss
Work with Liz!!

SOBCon09 is May 1, 2,3 in Chicago. Register before 2009 and save!