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How Can Webinars Help My Small Business?

July 17, 2013 by Thomas Leave a Comment

If webinar is a term that you’re not exactly up to speed on, a webinar is a live seminar or conference that is held over the Internet.

That being said, it is becoming an increasingly preferred marketing tool among small businesses, because it provides many benefits over a traditional seminar.

Here are a number of reasons why you should consider conducting a webinar for your company:

Cost-Effective and Hassle-Free

A webinar is a lot more cost-effective than a traditional seminar, because it does not require you to rent a convention hall and incur traveling expenses.

All you need to do is get web conferencing software and hire speakers, who can choose to speak from their home, office or any other place.

Also, organizing a traditional seminar entails considerable planning and effort. You need to make a lot of practical arrangements, ranging from organizing seating to catering if you are offering refreshments.

A webinar, on the other hand, can be conducted by just setting up a web conferencing system.

Promote Your Products to a Worldwide Audience

A webinar is not only easier to conduct; it is also more convenient to attend.

People from around the world can attend your webinar without having to travel to a specific location. As such, a webinar can potentially reach a much wider audience than a traditional seminar.

You can introduce and demonstrate your products to your viewers via screen sharing and encourage them to ask questions or visit a purchase page at the end of the webinar.

Establish and Maintain a Closer Relationship with Customers

In order to gain the trust of your customers, you need to add a personal touch to the way you communicate with them.

A webinar enables your customers to see and hear you talk about your company and products, giving them the assurance that you are a human being and not just a website.

There are many kinds of webinars that you can hold to build a closer relationship with your customers, including press release updates, online meetings and client training sessions.

Get More Business Contacts

Similar to a traditional seminar, a webinar is a great way to make new business contacts and enhance your brand identity.

The attendees can show their names and headshots, and interact with the speakers and you during or after the webinar. This helps build credibility and establish a more genuine connection between the audience and your company.

Position Your Company as an Authority in Your Niche

Conducting a webinar can also help you stand out from your competitors.

By providing helpful and expert information through a webinar, you will gain a reputation as an authority in your niche. As your reputation spreads, more and more people will come to you when they need information or advice that is related to your field.

A webinar provides an engaging and effective way for you to promote your small business to a large group of people from all over the world.

When it is used correctly, it can be an invaluable tool for ensuring business growth and success.

Photo credit: educationcloset.com

About the author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from online marketing to biographies of entrepreneurs such as Steve Wynn, David Kiger and others.

Filed Under: Business Book Tagged With: bc, conferencing, customers, small business, webinar

Four Free Ways to Motivate People … When Money Isn’t Free

August 23, 2010 by patty 5 Comments

by Patty Azzarello

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Motivation is Personal

Money is the easiest and least personal way to motivate people (if you have money). If you don’t, you need to get down to the real business of making people actually care about what they are working on.

In any economy, it’s important to focus on the non-financial motivators for three key reasons.

  1. Those are always within your control
  2. They work better than money – people work for meaning, not money
  3. Money doesn’t buy loyalty, it only rents effort

Free motivators that work wonders

1. Remove Uncertainty about the work. The biggest de-motivator you can have is when people don’t know exactly what to work on or why it matters. Make sure you keep people engaged in meaningful work, and always connect the dots of why it matters. Just because you are waiting for answers from above, don’t keep your team waiting. Never pass uncertainty downward.

2. Communicate a lot, on a regular cadence. Clear consistent communication from above is a magical motivator that so many leaders miss. You get huge points for leadership and credibility when you communicate well. People are always more motivated to work for people they know and respect, than invisible, or checked out leaders. Even if you are not checked out, if you fail to communicate regularly, you will appear to be checked out.

3. Don’t guess what people care about, ask them! Personally ask each person that works for you. You’ll be amazed at the answers, and how many things you can do without money that will make a material difference to them.

4. Say Thank You. Create a habit in your organization to recognize contributions. Don’t over complicate it with processes, nominations, reviews, and spreadsheets. Just make it clear to your staff that you want to know when anyone in your organization does something remarkable, and then have one of the executives say, “thank you”.

Want to know more?

I’ll talk more about each of these and share some great stories about what really works (and what really pisses people off) in my free webinar: Motivating Without Money, Wednesday, Aug 25.

Sign up now to learn more great motivation techniques.

—–
Patty Azzarello works with executives where leadership and business challenges meet. She has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at The Azzarello Group Blog. You’ll find her on Twitter as @PattyAzzarello

Filed Under: management, Motivation, Successful Blog Tagged With: bc, employee motivation, LinkedIn, Patty Azzarello, webinar

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