Successful Blog

2:00 – Andy Sernovitz on Amazing Word of Mouth for Your Blog

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The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, clients, and others — are the success of any business.

How do we form the best relationships; bring our best to them; build environments that nurture them; and measure our success?

Join the Comment Box Conference. Ask questions. Discuss answers. Meet people in the comment box. Find out.

Andy Sernovitz

Andy Sernovitz is author of “Word of Mouth Marketing: How Smart Companies Get People Talking” and CEO of the Blog Council.

He is President Emeritus of the Word of Mouth Marketing Association, teaches word of mouth marketing at Northwestern University, and is CEO of GasPedal. An 18-year veteran of the interactive marketing business, Andy has spent years helping the biggest brands and hundreds of entrepreneurs learn how to do better marketing. He taught entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. Today, Andy will let us in on the secrets of

Amazing Word of Mouth for Your Blog

  • Word Of Mouth Marketing
  • Ethics and Disclosure
  • Crazy Cool Buzz
  • Dealing with Negative Word of Mouth
  • Offline Promotion of Your Blog
Andy’s name is synonmous with Word of Mouth Marketing. He writes about it and companies that do it well at Damn, I Wish I Thought of That
Follow @sernovitz at Twitter.

Word Is You Can Be a Word of Mouth SuperGenius

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Learn from the Guy Who Wrote the Book

Working Plans logo

Many of you have seen Andy Sernovitz speak at SOBCon07 or in other venues across the US. He founded WOMMA — the Word of Mouth Market Association — at wrote the book on the Word of Mouth.

In just two weeks, Andy is launching a Word of Mouth Crash Course!
He says, “You’ll learn to be a word of mouth marketing supergenius!”

Andy sent me these details.

This is a very practical, hands-on course. In one intense day, you will:

  • Master the five steps of word of mouth marketing
  • Construct an action plan that you can use the very next day
  • Get the same training that big corporations (Microsoft, TiVo, eBay) have received — for a fraction of what they paid
  • Know how to translate word of mouth marketing into real ROI
  • Participate in an active, intense day of practical brainstorming (not boring theory)
  • Learn from the guy who literally wrote the book on word of mouth marketing

I promise you will learn a repeatable, proven marketing framework that is easy to execute,
affordable, and provides measurable results within 60 days.

You can find out more information: http://events.gaspedal.com
The course is in Chicago on three dates: July 30, September 4, and October 9

Oh yeah, and there are a couple of other things you should know if come for the Crash Course.

Andy can show you how to invite others to spread the news of your products and services in ways that make them feel proud to do it. My favorite takeaway from when I saw him speak was . . . if your product isn’t boring people will want to talk about it.

Word of mouth says this is a good investment.

–ME “Liz” Strauss
Work with Liz!!
Buy the ebook and find out the secret.

Got Clients? Advertising Is for Boring Businesses

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Think About It . . .

“GET” STICKY!

I’ve been hearing myself repeat the same thought lately. It’s something that Andy Sernovitz said when he spoke last May at SOBCon07. Andy knows a few things about what people talk about. He wrote the book, Word of Mouth Marketing: How Smart Companies Get People Talking. What he said was . . .

Advertising is for boring businesses.

Andy was making the point that if our product or service was compelling, interesting, people would already be telling each other to check it out.

In his book, Word of Mouth Marketing, Andy explains that to people talking about us and our stuff, we need to know what people talk about. We talk about three kinds of things.

    We talk about other people and their stuff.

    We talk because it makes us feel smart, important, and helpful.

    We want to feel part of a bigger group.

Talking to each other is what we do . . . on a regular basis.

Interesting, exciting, satisfying, compelling products that do what they promise are sticky. They get us talking. We share experiences that we find remarkable and defining.

Obviously Andy’s talk was anything but boring. Here I am telling you about it 5 months later. He doesn’t need advertising. His message stuck with me.

What was the last product or service you talked about? What about it made you want to tell the story?

–ME “Liz” Strauss
Find out about working with Liz.

WOMMA: What Gets People To Talk About You?

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What People Talk About

Word of Mouth Marketing Book

Andy Sernovitz knows what people talk about. He knows how to get people like me talking the way I’m talking to you about him right now. In fact, he wrote the book Word of Mouth Marketing: How Smart Companies Get People Talking.

If you want to get people tarking, Andy says in his book. You need to know what people talk about. People talk about three kinds of things.

  1. We talk about other people and their stuff. If you are interesting, we talk about you or the stuff you are selling. We talk about how the service you offer is grander or more remarkable than we expected or how you have done something that captured out imagination. We want a reason to talk about you. Good conversation makes our life more interesting too.
  2. We talk because it makes us feel smart, important, and helpful. We remember how you treat us and pass that along to our friends. Treat us exceptionally nice, and we become die-hard fans. Give us a product or service that amazes us, and we’ll become the experts on where to find you — making sure everyone knows you are the best in your field. Everyone likes to feel that they have the key to something special. We like to help our friends by showing them how to find a great deal. Keep your attention fresh and exciting, and you will keep us interested and talking about you.
  3. We want to feel part of a bigger group. When we share how we feel about a product or a service we have enjoyed, we feel connected to the experience and connected to the people we tell about it. The more times we tell the story, the more we identify with it as a part of us and our life. Offer something people want to be a part of and they’ll tell others about it.

Talking to each other is what we do — on the phone, at our desks, in the comment box, in the grocery, over the kitchen table. We fill up our life with stories about our experiences. Talking is how we share the experiences that we find interesting and defining.

People like to talk to people. What can you do to get people talking about what you do? What stories come to your mind when you read this? Are they all BIG and heroic or are some stories of regular size?

Thanks Andy. I can’t wait to hear you speak at SOBCon.

–ME “Liz” Strauss
Hurry! The special rate rooms in the SOBCon Block at the OHare SOBCon 07 will be released back to the hotel on April 13th.

Related
WOMM: If You Hate Self Promotion, Get People to Talk about You!
Andy Sernovitz Is Speaking at SOBCon! Pass It On!

Andy Sernovitz Is Speaking at SOBCon! Pass It On!

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One More Reason to Head to SOBCon 07!

Great news!

Andy Sernovitz has signed on to speak at SOBCon 07!
He’ll be giving the luncheon keynote address! Andy will be sharing his insights, his experience, and his fine sense of humor, as well as

Andy Sernovitz
  • 3 Reasons People Talk About You
  • 4 Rules of Word of Mouth Marketing
  • 5 Ts of Word of Mouth Marketing
  • 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Great Word of Mouth Marketing gets folks’ attention.

He Knows What He’s Talking About

Andy is the cofounder and the past CEO of the Word of Mouth Marketing Association. He has pioneered with the geniuses of marketing innovation to build a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership using blogs, buzz, and word of mouth marketing.

Andy taught at the Wharton School of Business. He has started half a dozen companies. His consulting company, GasPedal, advises TiVo, Ralph Lauren, Sprint, and Kimberly-Clark, among others.

Word of Mouth Marketing Book

Andy also wrote THE book Word of Mouth Marketing: How Smart Companies Get People Talking. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

I can’t wait. I’ve got his book. I’ve talked to him. He’s incredible.

The word of mouth marketing master.

–ME “Liz” Strauss

Register now! The hotel is selling out!