Successful Blog

Search Results for: using social media

6 Tips for Preventing Social Media Burnout

by Leave a Comment

Without sounding terribly over-dramatic, social media burnout is a real thing – and something we should be watching out for.

Whether you’re using social media for work or for pleasure: it’s likely that it takes up a hefty chunk of your day. There is a limit to how much information we can process – and by flooding our brains with photos of our friends’ dinners, lists of celebrities that look like cats, advice to get us thinner doing ‘this one thing’…

It can get exhausting.

Literally. We can get cognitively overloaded from too much information, resulting in decision fatigue – which in turn, can have dramatic impact on our willpower.

So is Facebook driving you to eat that pack of cookies? May be… either way, many of us could benefit from taking a step back from our social media routine before burnout sets in.

Here are six tips for preventing social media burnout:

1) Niche down

If you can niche down with your target market, you can do the same with your social media followers. If there is one platform that is more popular with your ideal audience – go there, and take a breather from the others.

This ‘pick one’ strategy can be tough at first (good old FOMO) but it’s amazing what happens if you switch your focus to only one platform.

It doesn’t mean you have to stick to that one platform forever either – it might be a week or a month – and if things aren’t working, you can always switch your focus.

2) Consider your likes

No – not thumbs up likes. What do you – for real – like? If you’re a highly visual type, stick with Pinterest and Instagram.

If you enjoy writing, get behind Facebook and Linkedin. If you prefer quick, snackable bites of content – Twitter’s your platform. If you like being in front of the camera – get on Periscope.

3) Set SMART goals

You likely have come across the ‘SMART’ goal acronym before – a checklist to make sure your goals are: Specific, Measurable, Achievable, Relevant and Timely.

When applied to social media, you can set a goal (such as X number of followers by X date) and have something to work towards. When this is your only focus, you can stop stressing about all the other distractions. A solid social media marketing service can help you set up your goals and monitoring.

4) Schedule on/off time

It’s easy to say ‘I’ll take a break’ but how many times do we end up foregoing that break for just another 10 minutes of scrolling through our feed?

By having scheduled time to be online, you are more likely to make the most out of your session. If you’re working towards your SMART goal, this will be a huge benefit.

There are lots of apps that can help you stick to your schedule. I love Self Control (Mac OS X) for it’s simplicity, and Rescue Time is another great way to monitor your time spent online. There are a few great WordPress plugins for your business to get more effecient.

5) Automate

If you aren’t already using a scheduling app to automate your posts – get on it! Whether it’s Buffer, Hootsuite, Edgar – it’s a great way to get the bulk of the content you want to share sorted in one go.

It prevents the infamous rabbit-hole effect. You know: we go on social media to share one thing and then… 45 minutes have passed and our eyes have glazed over.

Taking an hour or two out to schedule a week’s worth of content also allows you to specify the best time to reach your audience are online.

6) Outsource

Finally, if you’re ready to take a break altogether from your social accounts, consider hiring someone to help you out. I wouldn’t recommend that for all of your posts – your audience are still going to want to hear your voice – and that isn’t easy for a freelancer to replicate!

But for scheduling shared posts and researching content, a freelancer from Upwork or Fiverr is a great investment.

Conclusion

If social media is feeling like a chore, or you’re not convinced your time is being spent well perusing your feeds; it could be worth taking a break. If you put into practice these tips, it should be an easy transition. Happy social media holiday!

Image source: Pixabay

How Businesses Use Social Media Marketing

by Leave a Comment

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale.

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer.

1. Monitor Conversation About Themselves

There are many free ways to monitor what people are saying about your company through social media, including the following:

Google Alerts

Google Alerts will send you a daily digest email anytime your search terms come up in blogs, news, or other websites.

Social Mention

Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. You can have your mentions emailed to you daily.

Twitter Search

If you want to know real time what people are saying, you can setup a Twitter search in HootSuite, Tweetdeck, or just keep a RSS feed in your feed reader using Twitter search results. Include searches for your company, business owner, or unique product name.

Further reading: Set Up an Online Reputation Management Strategy That Wins You More Sales

A solid social media service could help you get the most of reputation management efforts.

2. Keep Up to Date on Their Industry

Along with keeping up with what is being said about your brand, as anyone with a business administration degree would tell you, you should also keep up to date on current events and news that affects your industry as a whole.

While there have been good company reactions to industry issues, such as pet food brands that assured their customers that their food was tested and 100% safe during the recalls and Toyota continuing to address their recalls assuring customers they are working to resolve the problems, I have seen some other fails where there was obviously no attention by the companies given to current events such as:

  • Auto warranty companies continuing their usual advertising while stories of auto warranty scams were on the rise.
  • A hotel chain in Hawaii sending out “last minute deals” about an hour before the tsunami was supposed to hit the islands.

If you’re keeping up with how the public feels about your industry, you can reformulate your next announcements and advertising to boost the confidence in your company even in the midst of a negative wave. Facebook advertising is particularly effective for that.

In the above examples:

  • The auto warranty companies could add facts to their advertisements which would prove their authenticity above the scammers so people could trust them.
  • The hotel chain could have simply sent out updates on the conditions and reassure the public once the threat was over that it was safe enough to take advantage of their special rates.

3. Give Great Customer Service

One great way to use social media is for customer service. For example, if you have a Facebook Page setup, your customers might ask specific product questions.

Answering them right on the page not only gives them the info they want right away, but shows other fans / potential clients that you are a readily available to help, as well as provide an answer to a question that other clients might want to ask.

You can also encourage phone calls from your social media channels and set up your small business phone service to turn all those calls into the leads!

4. Provide Emergency Updates

Lately, the way to find out if something is not working is to make a quick search on Twitter. The last time I couldn’t get into my Gmail, I went straight over to Twitter to see if others were having the same problem or if it was just me – it was the former, so I knew there wasn’t an account issue.

Customer service is never more important than during times of crisis.

Since many people now turn to Twitter to voice their complaints and concerns, those that respond through the same media show both their followers and others who are watching the events unfold that they are interested in helping their followers quickly. It helps add a positive light to a bad situation.

5. Gain Customer Feedback and Opinion

Social media can be a great research tool. If your company has unveiled a new product or service, maybe your customers will be talking about what they think about it in real time.

I’m sure that Coca-Cola monitors any comments on their latest drinks to see if people are enjoying it or hating it, which affects whether they will continue to produce a specific flavor or try out a new one. You can also query your followers to ask them their opinion on a future product to get their insight before it even goes into development so you can create something that you know others will be interested in.

It is also a good idea to create polls on Facebook regularly to gain insight into your audience.

6. Move Positive Information to the Top

Reputation management via social media can be a great way to boost positive information about your business to the top of search results in an attempt to get negative results off of the list.

So if your company had a negative review placed on sites such as Rip Off Report or individual blogs, the best way to counter it is to have your company website, blog, Twitter, LinkedIn, and other social profiles ranking higher than that bad entry. It only takes ten strong, positive items to bump that bad one off of the first page.

7. Drive Traffic to Their Website

Social media can certainly help boost the traffic going to your website in a variety of ways. If you have a regularly updated corporate blog, you can post your blog articles on Twitter, Facebook, LinkedIn, and social bookmarking sites, which should help drive visitors to your post and then onward to your main site for products and services.

Also, you can monitor people talking about the products and services you offer and respond to them with your link if it helps answer their questions. Just recently, I mentioned migraines, and someone sent me an @mention with a link to learn more about natural homeopathic migraine remedies.

Social media is perfect for launching a new site as well as promoting an established one.

You just have to make sure that what you are sending will be absolutely helpful to the person you are replying to, and not look too much like a blatant advertisement (ie. maybe send a blog post link instead of a link to a product page unless some specifically says “I want to buy ___, where can I find it.”)

8. Create a Reference Library

Social bookmarking makes it easy to create a reference library of any news / press releases / mentions of your company.

Simply use your hashtag alerts to find the places online that talk about you, and use sites like Flipboard to bookmark them. This helps you keep track of all the talk about your company, as well as boost the article by giving it the bookmark.

More Tips on Social Media for Business

Looking for more ideas on how to use social networking for business? Check out this post on business social networking by a blogger whose focus is on helping small businesses use online marketing more efficiently and effectively.

Do you have a business that you use social media as an avenue to connect with clients? Or do you know of a business that does a great job using social media? Let us know in the comments!

What to Do When Your (Personal) Social Media Content Has Been Stolen

by Leave a Comment

Social media has become the top way for brands to increase awareness of what they’re doing, from promoting new products to interacting with customers. Experts encourage entrepreneurs to regularly post high-quality content in the hopes followers will share it across their own networks.

This means spending hours developing insightful updates, linking to your own great blog posts, and sourcing images from stock photo sites.

After putting all of this work into your content creation efforts, it can be even more disturbing to find your information posted on another site. It may even be a competing business’s blog or an industry magazine. Even if the site credits you as the author of the work, using your content without compensating you for it is a violation.

“There are several situations where social media content can be stolen,” says Robert May, founding attorney at The May Firm. “Increasingly publications are using social media posts as part of their news stories, as seen here. When they get permission first, it isn’t a problem.

Unfortunately, less professional sites fail to get that permission. Sometimes a site uses an original photo or copies a blog post that has been linked on social media. In more extreme instances, a business owner may find a fake account has been set up using his own name and likeness.”

Whatever the type of content or identity theft, it’s important to act quickly to make sure the content is removed. Here are a few steps you should take if you find your social media content has been stolen.

Step One: Make Contact

Before doing anything, send a friendly email politely asking that the content be removed. Don’t use forceful language in this initial contact. Simply state the action you would like to have taken as a result of the letter. If you want the content removed, ask politely that they do so within a certain number of business days.

If you are agreeable to being compensated for your content, state the price and offer removing the content as an alternative. Hopefully the offender will remove the content and send a letter of apology for the inconvenience. If not, wait the stated number of days before taking further action. If the content was posted on a site by an employee of an organization, take your complaint further up the chain before checking into outside options.

Step Two: Check the Terms of Service

While you’re waiting, carefully review the terms of service on the social media site where your content was originally posted. Facebook allows you to report copyright infringements using this tool, while Twitter’s tool is here.

Both are products of the Digital Millennial Copyright Act (DMCA), passed in 1996 to protect copyright holders from online theft. You may also want to check into the policies of the website where the content is posted, since they’ll have their own copyright infringement notification procedures.

DMCA Takedown Notice

In addition to the tools offered on various social media sites, copyright holders can also have content taken down using a DMCA Takedown Notice. You’ll need to determine the Internet Service Provider hosting the site where the content is posted and direct your letter there.

After an investigation, you’ll often find that the content is removed without having to wait for the person who posted it to respond. DMCA charges for the service through its site, but you can craft a letter for free using the instructions provided on the National Press Photographers Association site.

Contact an Attorney

When other recourse has failed to bring action, it’s time to contact a lawyer. Although attorneys will charge an hourly fee to help with copyright infringement, often content can be removed through a cease and desist letter. Such a letter packs a heavy punch when it comes from a law office.

If for some reason that letter doesn’t achieve results, however, an attorney can go through the courts to have a cease and desist order placed on the content, which requires that it be removed.

Having your content stolen can feel like a violation. Fortunately, there are actions you can take to let offenders know that you won’t allow your photos and text to be used for free. By having tools in place to use in the event your content is stolen, you’ll be prepared to take action if it ever happens.

Image by Pavlofox from Pixabay

Effective Social Media Promotion for Fiction Writers

by Leave a Comment

fiction-book-marketOnce you’ve taken the time to sketch characters and a plot, weave a story around it all, and come out the other side with a completed masterpiece in hand, you may feel like your job is done, leaving you to take a well-deserved break from the pressures of writing fiction in favor of a vacation.

Unfortunately, if you plan to self-publish your work, you’ve got one major task ahead of you before you do: marketing your work to the world at large.

Luckily for you, the sheer power of social media makes it possible for even those writers entirely new to the idea of marketing to reach millions of people – you just need to know what you’re doing. To that end, check out these five tips for effective social media promotion for fiction writers:

1. Make Full, Informative, and Interesting Profiles

When you make the leap from fantasy writer to social media marketer, you’ll need to bring the same thoroughness that makes you an effective creative writer with you, allowing you to create the kind of social profiles that people are intrigued by and encouraging them to stay and explore you and your work further.

To achieve the desired result, make a point to weave hard facts with the same imagination that allows you to write fiction, ending up with an exciting profile that gives visitors the information that they need to understand you and your craft, even while you entice them with the potential enjoyment of your stories.

2. Let Your Story Do the Talking

Painting yourself as a real human being with worthwhile art to share is one thing, but, as a fiction writer, you know what readers really want, and that’s a story that encourages them to enjoy late page-turning nights. With that in mind, don’t underestimate the power of your stories, including settings, characters, and plots, to win over visitors and turn them into new fans and followers.

No matter what platforms you tackle, utilize the soapbox you’ve been given to give visitors a strong taste of what your work has to offer them, outlining highlights of your work, discussing your creative process, and dropping just enough tantalizing hints to keep them coming back for more.

Forbes lists some benefits of using story telling for marketing.

3. Use Your Imagination

If you’re lucky enough to have the kind of mind that can come up with intricately detailed lands, mythical beasts, and intriguing storylines, then you’re lucky enough to have the kind of imagination that can take you outside of the realm of the obvious when it comes to social media marketing. Besides making you instantly savvy where advertising is concerned, that imagination will also lead you to the types of social media tools that you may not otherwise think to utilize.

For example, Viral Content Buzz, a tool that brings social media users together in order to provide an extra push to their content, is a very useful tool that you may not come across if you’re not creative with your web searching.

In order to take advantage of each and every aspect of the social web so that you can effectively promote your work, be sure to let your imagination play a role in even the most mindless of tasks; the results are sure to surprise you! Mind these social media marketing rules by @PakWired

4. Engage Your Fans and Followers

With useful, intriguing profiles and pages setup, and tools at the ready that promise to help you to be the most efficient social marketer possible, it’s now time to get down to the nitty gritty of social media: engaging your new fans and followers.

Make a point to treat each and every one of them as well as you would a beloved character.

Make sure to create a separate site for your book. It’s much easier to market a book that has a dedicated online presence. Unitedseo.ae (a company providing SEO services) has a cool guide on how to use content marketing to reinforce your digital marketing efforts.

5. Keep the Story Flowing

Even with all of that work done and in place, your job doesn’t end here – in fact, the fun is just beginning. With strong profiles established and new fans and followers beginning to find their way to you, the true social aspect of social media is just beginning to show itself, giving you the opportunity to connect with your readers, both existing and future, on a meaningful level.

Besides helping you to sell more copies of your work today, staying on the ball and continuing to spend time engaging your social fans every day will help you to build a platform to carry you into the future, keeping you covered when it comes to sequels, new projects, and everything else that you put your hand to in the days to come.

Image source: Pixabay

Social Media Etiquette for Your Business

by Leave a Comment

mobile-phone-1917737_640If you’re a business owner using social media these days to promote your brand, welcome to the group.

Millions of business owners around the globe use social media regularly in order to push their products and/or services, hoping that consumers answer the call.

That said properly using social media is of the utmost importance, especially if you want your brand’s online reputation to be a sound one.

So, would you consider you and your team well-versed on social media etiquette? If not, do you planning on learning more in how to go about being a good social media participant?

Being Socially Responsible

So that your brand can do its best when it comes to social media and your business, remember these important pointers:

  • Message – For starters, what kind of message are you intending to send with social media? Some business owners simply use social media because their competitors are on it. While that is a decent enough reason to be active on sites such as Twitter, Facebook, Instagram, Snapchat, YouTube and others, it certainly shouldn’t be your prime reason. First and foremost, you should be on social networking sites to deliver your brand’s message. That message should be as to why your products and/or services are superior to your competitors. Make sure each and every time that you go on a social site it has some purpose to it. Just casually using social media is fine for people with personal messages, but companies are best-served when they have a reason to use social sites on a daily basis;
  • Messenger – Do you have a designated messenger or messengers to deliver your social message on a regular basis? Some companies opt to have one person in charge of their social efforts, while others have multiple people doing the job (including the owner at times). You need to decide which voice or voices will deliver your message, thereby allowing for a more consistent voice;
  • Commitment – How committed will you and your team (if you run a company with employees) be to social media? Unfortunately, some business owners only dabble on occasion with social media, thereby missing out on some great opportunities to get their brand the recognition it needs to survive. Be sure to make social media one of your priorities as a business owner. Just coming and going on occasion is not going to be worth your time or that of those consumers doing or looking to do business with you.

Avoid Negative Social Media Experiences

  • Positivity – Although you might be tempted to fire off a negative post every now and then, avoid it at all costs. It is one thing when you don’t run a business to engage in some tit-for-tat negativity on social media. It is an entirely different animal when you have a business reputation to nurture and ultimately protect. Yes, some consumers (including even longtime customers) might get under your skin every now and then, but avoid the temptation to strike back on social media. If you decide to respond to any negative comments, always do it in a professional manner;
  • Growth – Finally, always be looking to grow your social media presence over time. While making money is and always should be your top priority (don’t forget customer service and its importance too), being relevant on social networking sites is all but a necessity these days. With millions and millions of consumers the globe over on social media, you would be foolish to think it can’t do some good for your business. That said take the time to craft a well thought out social media approach, one where your business shines daily.

As a business owner, how are you putting social media to work for your brand?

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

Get More Social in 2017

by Leave a Comment

twitter-292994_640What would you say about your company’s social media efforts up to now?

If they have been helping you land new business, by all means keep up the efforts.

On the flip side, if your social media efforts have been less than stellar, do you plan to change course in the New Year?

Being a social media dynamo in today’s business world is nothing short of a necessity.

If your business is pushing itself on social media, it stands a good chance of getting noticed. If it is doing little or no social media promotions, the overall results for your brand can be damaging.

With that being the case, do you plan to get more social in 2017?

Social Plans for the New Year

Given there are many benefits and advantages of using social media, are you taking advantage of any and/or all of them?

For starters, social media gives you an opportunity to engage with consumers, something all businesses should jump on.

In today’s business world, more and more companies are dealing remotely with customers.

As more walk-in types of businesses become harder to find, consumers are oftentimes having to deal with automation, computers, and of course ordering goods and services online. With less of a one-on-one touch, businesses and consumers can meet in the world of social media.

By engaging with current and prospective customers on sites like Facebook, Twitter and Instagram (there are more out there to look at), you can get the pulse of what people are saying about your brand. You can also help those in need of information and/or solving issues when it comes to your brand or industry.

With that in mind, is it time you put more effort into social media heading into 2017?

If the answer to that question is yes, here are a few pointers to help you:

  • Mission – For starters, clearly define what your mission is with social media. Is it to engage with consumers? Are you only interested in having a social presence because the competition does? Does social media seem like a necessity to keep in touch with the consumer world, seeing what it is saying about your brand? Clearly defining your reasoning for being social in the first place is where you need to begin;
  • Efforts – If you’re a small business, you may feel you don’t have the time and/or resources to devote to social media. That line of thinking can prove very detrimental, so try and avoid it at all costs. Even if you have to outsource your social media efforts to make them work, do it. Having social experts manning your social networking needs is perfectly fine; though make sure you hire someone (or a company) with social media experience. There is much more than just posting a few messages each day or week. You should track and analyze (see more below) where you’re doing well and not so well on various social sites. Also look to see what times prove most opportune to engage in social media.

Always Stay Positive

  • Engagement – Although it can prove tempting to respond in a negative manner to consumer comments on your social pages, don’t do it. Given your online reputation goes a long way in determining how much business you ultimately get, coming across as juvenile and/or nasty in social interactions is bad. For starters, it makes consumers wonder if you truly care about them. Secondly, it gives your competition an opportunity to seize upon, painting you and your brand in a bad light. Find a way to make a negative social interaction turn positive for your business;
  • Results – Last but not least, be sure to gather and understand the results you are getting with social media. To simply post blindly and not know if you’re making inroads or not is not productive. Also use your social sites to survey consumers on different aspects of your business. What do they like? What don’t they like? Are there practices you need to do more of (or for the first time) that you are not presently doing? Lastly, should you be focusing on one or more social sites to get the best results? Knowing where to zero-in on instead of spinning your wheels will benefit you and consumers at the end of the day.

If social media has been a bit of a foreign concept to you up to this point, will that change in 2017?

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.