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Join @MackCollier for the next #SOBCon chat April 21

April 17, 2011 by SOBCon Authors

Mack CollierWant to learn more about business blogging strategy? Then plan to join us for our April monthly #SOBCon chat with Mack Collier (@MackCollier on Twitter). Mack is a top social media and blogging consultant, trainer, and speaker specializing in helping companies use social media to better connect with their customers. If you’re active on the Twitter chat scene, you’ll most likely recognize Mack from the active Sunday night #blogchat sessions which discuss a different blogging topic each week.

This is your chance to get insight on your business blog from one of the best in the business.

Join us on Thursday, April 21st, from 12:00 p.m. to 1:00 p.m. (CDT) and learn how to better connect with your customers.

Filed Under: SOBCon Site Posts Tagged With: bc

Beach Notes: 5 Sand Castles

April 17, 2011 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

castles

Child thinking like a property developer? Why have only one castle when you can have five?

Suzie Cheel & Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, Des Walsh, Suzie Cheel

Thanks to Week 286 SOBs

April 16, 2011 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

distracted-enterprise
grow
point-a-to-point-b
living-my-moment
parentella

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

Are you a mentor?

April 14, 2011 by patty

by Patty Azzarello

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.

Who, me?

I remember when I first joined HP, I was notified by my manager that I was to attend a meeting with HR to discuss mentoring.

I went in thinking, “Boy, I could really use a mentor. I am new here, and this is a big company. A mentor could help me learn about other parts of the company and help me build my network.”

I was stunned in dis-belief when I realized that they were recruiting me to BE a mentor.

At this point in my career I had no idea what I had to offer. In fact, I was pretty nervous. “I’m going to get found out…. My mentee is going to report me as being a useless mentor”.

I tried to humble my way out of this responsibility, because I was afraid to fail, and because I wasn’t sure I had time to be a mentor. (Interesting to note how I thought I had time to work with a mentor, but not the other way around…)

I failed to avoid it!

I left that meeting as an official mentor awaiting an assignment of my first mentee. I was given a brief pamphlet about mentoring, which I don’t recall having learned anything from, and I was off to the races.

Two main reasons people don’t mentor

1) They don’t feel like they have something to offer.
2) They don’t think they have enough time.

Let me talk about both of these.

1. You DO have something to offer

What I learned from my mentees surprised me. They would come and talk to me about what was happening in their jobs, and I would share stories about similar things that I did. (I can’t emphasize enough that it did not feel like I was sharing anything of value.)

I was amazed when they would come back and say, “Thank you so much, I did what you said and it worked wonderfully!” When they repeated back to me what they had learned and what they had done, I was staggered to find out that those stories had been so useful.

The reason this happens makes sense once you think about it.

The things you already know seem obvious to YOU.

So you don’t think they are valuable or impressive. They don’t seem fascinating or important — precisely because you already know them!

But the things you know are indeed fascinating and important to others — all the people who don’t know what you know!
And you don’t have to know how to be a mentor, you can just start.

No matter where you are in your career you can be a mentor to someone.

There is someone who can benefit from what you know. And they will do better from having the encouragement of someone who thinks them worthy of investing in.

I have been a mentor ever since. I have found it to be a huge source of learning and inspiration. I always learn stuff from the people I mentor.

2. You have enough time

When I was at my busiest as an executive, I would relish my mentoring appointments.

It was like having a vacation in my schedule for an hour. Every other hour I was on the hook to solve problems, negotiate, mediate, make difficult decisions, sell something, invent something… When I had a mentoring appointment, it was a lovely break from my own job. I was not going to end that meeting with bigger problems or more to do.

But the more important part is that you feel better about your job when you help someone else. You feel more in control. You feel less overwhelmed.

If you feel like you have no time, when you give a little time to help someone else, you realize that you do have time. It actually makes you feel less overwhelmed if you give time to help someone else.

How to become a mentor

If you are mentoring today, bravo, and thank you from the world at large.
If you are not, volunteer.

Here are some ideas:

1. If you have relationships with your manager’s peers, go to them and say, “I am not currently mentoring anyone but would like to. Is there someone in your organization who would benefit?” By the way this does not hurt your credibility with your manager’s peers! But that’s not the primary reason to do it.

2. Make the offer to someone in HR. Ask if there are any high performers one or two levels down that would benefit.

3. Make the offer to your neighbors. Perhaps they have children entering the workforce.

4. Strike a deal with your peers to each mentor someone in the others’ organization. You’ll also get the benefit of getting smarter about the business. You’ll get a steady stream of information from another part of the business, from another level, which you don’t normally interact with. This is gold.

There is really no downside.

Be a mentor!

Join me for a Special Interview with Tim Sanders

I moved this blog topic up to align with my upcoming interview with Tim Sanders about his new book Today We are Rich.

Of the many valuable lessons in this book — the concept that having something to give makes you rich– is a common thread, whether it is time, money, gratitude, help, positivity, or just spending the energy to move something forward.

Please join us for an inspiring conversation on Wednesday April 20 at 9am Pacific Time.
You can register here.

You can also download Tim’s free eBook ahead of time:

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(by the way, for every click to download, Tim sends a donation to the Smyles foundation to educate at-risk children)

What have you learned as a mentor?

Have you been a mentor? What did you think of the experience? Share your stories in the comment box below!
—–
Patty Azzarello is an executive, author, speaker and CEO-advior. She works with executives where leadership and business challenges meet. Patty has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at Patty Azzarello’s Business Leadership Blog. You’ll find her on Twitter as @PattyAzzarello. Also, check out her new book Rise…

Successful-Blog is proud affiliate of

third-tribe-marketing

Filed Under: management, Successful Blog Tagged With: bc, Business Leadership, LinkedIn, Mentoring, Patty Azzarello

Life Under A Rock Promotes Productivity?

April 13, 2011 by Guest Author

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By Terez Howard

Do you ever find yourself furiously typing at your computer, scripting blog posts, guest blog posts, website pages and the like, and you haven’t been attuned to what’s going on in the world? When I say that, I don’t mean to say that you don’t keep tabs on major current events. Instead, you find yourself so immersed in your work that you haven’t taken the time (or had the time, for that matter) to stay abreast on the trends in your niche.

That’s how I feel right now.

Life under the rock isn’t that bad

That’s what I said. I don’t mind being under a rock. It’s quiet. I get a whole lot accomplished. I don’t have to really deal with anyone because I’m working on my own personal projects. It’s really not that bad.
Here are some of the things I have noticed about life under a rock, engrossed in my work:

  • Increased productivity. I don’t just sit in front of a computer screen and randomly surf the Internet. I have a job to do that is close to my heart, and I’ve shut off nearly everything else to achieve it.
  • Super strong determination. I WILL succeed. I have decided that I am not allowing any outside influences to thwart my goals.
  • Sharpened skills. I have been writing and writing and researching and writing. I feel that my art has improved.

In a way, I prefer life under a rock.

I do enjoy people. I’m no introvert. But there’s something to be said when all you have to contend with is writer’s block, research options and sentence structure. No bad attitudes. No annoying behaviors. Nothing to deal with that I cannot control.

That said, I feel like an outsider to the blogging world.

It’s dark under the rock

Even though life under a rock can be a productive experience, it can leave you missing some things. For instance, I haven’t been able to regularly keep up with any other bloggers. Sure, I catch a post here and there. But I miss reading their regular work. I haven’t even gotten to stay up-to-date with my favorite bloggers, the people whose information I admire and treasure.

Also, and most shocking to me, I have had to turn down work. (This statement is shocking to me because not so long ago, I didn’t imagine I would be one of those freelancers that had a booked schedule).

I only have so many hours that I have allotted to my writing work, and I will not exceed my limit. I Don’t Want to Be Rich. I want to do what I love, but I want to have time for the people I love. I have chosen to trade time with my family for time that I could have used to make money.

Uncovering the rock

I want to reasonably spend most of my work time under my rock with my personal writing projects and at least some time out of the rock, connecting with the bloggers and other professionals I’ve met. I suppose the best solution is a schedule. I’ve used my schedule to plan out my time under the rock. Now, I need to schedule time out of the rock.

It can be an overwhelming task — reading blogs, commenting, tweeting, etc. It all takes time. How do you allot time to stay out of life under a rock?

—-
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She has written informative pieces for newspapers, online magazines and blogs, both big and small. She regularly blogs at Freelance Writing Mamas. You’ll find her on Twitter @thewriteblogger.

Thanks, Terez!

–ME “Liz” Strauss
Work with Liz on your business!!

Filed Under: Successful Blog, Writing Tagged With: LinkedIn, Productivity, Terez Howard

Tailoring Twitter: Building a Powerful Network that Fits You Perfectly

April 12, 2011 by Liz

Finding People to Spread the News

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Every minute we spend on our business is one that helps it grow … or not.
The idea is to connect to all of the people who help us thrive — colleagues, customers, vendors, partners, family, friends — people who want to see our business growing faster, more easily, and with more meaning.

Those people who already know us and love what we’re going are the network, the beating heart, that holds us up and spreads our message to the right people in the very best way. Having a powerful network of fans means our message is seen, heard, understood and spread with the speed and reach of the Internet.

How do you get a network like that?

I often call Twitter the world’s largest networking room, but that doesn’t do it justice. Networking rooms are physical and geographically limited. They can’t expand and contract in size. The people who visit the room are limited by those who can physically get to the location where the meeting and the room exists in space and time. And not every networking event collects the people who are interested in what we do.

Unlike that networking room, Twitter let us decide who is at our “networking event.”
How do we find that first group of friends that we invite to our Twitter networking event?

Building a Powerful Twitter Network that Works for You

Before you build a network, think about the people you want to attract. Who are the people who support what you’re doing and naturally pass it on? Those are the folks you want to attract. Be irresistible for them. Think too about the people who would rather not participate in your success, the people who see you as what you’re not, look things over to see that you’re not attracting them.

When we focus on serving the people who trust our abilities and love what we do, they tell their friends about it. If we work to convert people who don’t trust our abilities and value our service, they look for reasons that we’re not doing what they think we should do.

Concentrate on reaching that first group with the best you can offer.

Know What You Offer

  • Know and share who you are. Have one clear business message. Define yourself clearly as a business person. Use a photo. Write a professional bio. Name the metropolitan area you’re in. Link to a business site that tells more about you. Some folks link to a special page on their blog set up just for Twitter visitors. Add a unique background to further define yourself.
  • Research the ways you might connect. Check out how @DellOutlet , @ComcastCares , @TwelpForce , @AlyssaMilano , @WholeFoods , @SharnQuickBooks and others use Twitter to connect. You may not be as big as they are, but you can learn from their approach.
  • Know and share why you’re there. Manage expectations. Let people know from the beginning the way you intend to serve their needs. If you want Twitter to be your relationship command center, you’ll set it up differently than if you want it to be your idea lab, your outlet store, or your customer service base. Decide before you start.

Find the People Who’ll Value that

  • Start small with friends and their friends. Start by following the friends you already have. Look for people in your industry by using the Who to Follow option at right in the black bar at the top of your Twitter.com page.
    [click to enlarge]

    who to follow nav

    which will take you here. [click to enlarge]

    climeguy

    I’m going to a conference for the National Council of Teachers of Math (NCTM). When I started following folks who know the conference, I met a man who works for CLIME –The CLIME guy – CLIME is the math/tech affiliate of NCTM since 1988 http://clime.org After visiting his page to read his tweets, I knew I wanted to follow him.

    Then I took a look at the people @ClimeGuy follows and I found @samjshah. [click to enlarge]

    climeguyprofile1

    So I checked his profiles, read his tweets, and listed Sam in my list of STEM educators (Science Technology Engineering and Math Teachers) so that I could keep up with what Sam is talking about.

  • Check the curated lists and the hashtags to find who and what your heroes find relevant. Choose to follow a limited number a day.

    Tweeps make lists to follow whole conversations by a group of people that the value around a common thread. For example I have a list of Twitter people who commented on blog in 2005. I use it to check in on what my more experienced friends are talking about. You can check my lists from my profile page.

    You can check everyone’s curated lists by exploring sites like Listorious.com which collect the Twitter lists. [click to enlarge]

    listoriouseducation

    and Sulia (once called tlists to more channels of of Twitter people who share your interests.

    and Use the search function at hashtags.org to find and follow tweets that people mark with a hashtag such as #edchat. Or use Search.Twitter.com to go quickly to a hashtag you might already know.#nctm (the name of a conference) or #mathchat (the name of topic of interest.) See who’s sharing insights and information that you find relevant and follow them.

  • Listen before you join in. Get to know how they talk and what they talk about.
  • Following both ways allows you to have private conversations. When quality people follow you back, use that as opportunity to say hello to them in a unique and personal way. When new folks follow you first. check their profile and follow them back if you want to start a relationship. You have to be following both ways to share a private conversation via direct message. Direct message is how Twitter people share information they don’t want to share publicly.
  • Add value to the conversation. Be helpful, not hypeful, just as you might be in person. Use the @ sign (@lizstrauss) to make sure your comment about a person or to a person gets to the person you’re mentioning.

    Some things you might Tweet about and how to Tweet them.

    • Tweet to share an insight or something you’ve observed.
      The more I leave room for my soul to breathe, everyone around me gets nicer.
    • Tweet to respond to what someone said.
      @lizstrauss having margin in life is a good thing huh and not living right up the edge of the paper as someone once told me
    • Tweet to start a conversation by saying hello and asking a question..
      Good morning, Twitterville. How will you make someone’s life better today?
    • Tweet to share information or content using hashtags – especially when you can promote your friends.
      The free Entrepreneur Expo starts tomorrow, featuring our very own @starbucker http://bit.ly/em06Gp #sobcon
    • Retweet to pass on content by J_Bender using the RT button
      J_Bednar Jason Bednar [RT] by kjpmeyer
      “All the biggest miracles take place in classrooms. Nothing happens without teachers.” S. Frears quoted by Charlotte Danielson. #NAESP11
      The above Retweet would look like this if she had typed it — and we can edit / add to it!.
      I agree 100% RT @J_Bednar: “All the biggest miracles take place in classrooms. Nothing happens without teachers.” S. Frears
  • Start your Twitter list. This is my SOBCon list — people who attend our yearly business event – SOBCon.
    sobconlist

    Lists draw attention to and from people. Each list can focus on one group of people. Check the lists that other folks make, see what their lists say about them. Have a core list strategy. Lists might include a handful of advisors, thought leaders in your industry, partners and vendors, key customers and clients, people in your home location.

  • Decide early who you will follow – who you want at your networking event. Some folks follow only a few people and keep their followers limited to people in their business. Other folks look for input from a wider group.
  • If you’re looking for clients, don’t just talk to the people who do what you do. It’s fun and safe to talk business with our peers, but the folks who hire us are the folks who don’t know how to do what we do.
  • Like any networking event, Twitter is filled with opportunities to meet people who want to participate, engage, and be a part of what we’re doing. The difference is that some networking rooms are filled with people who have no business in common with us. On Twitter, we can reach out to folks who are interested in being at the same networking event as us.

    Have you figured out other other ways to tailor the Twitter experience to fit your best reason for being there?

    –ME “Liz” Strauss
    Work with Liz on your business!!

    Related:
    Tailoring Twitter: Does Your Twitter Profile Attract the Right People?
    Tailoring Twitter: Get Busy Folks to “Get” Twitter in 2 Minutes Flat!
    Tailoring Twitter: The ROI of Curating Content on Twitter

    Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, build a powerful network, hashtags, LinkedIn, lists, Tailoring Twitter, tweets

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