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Silly Out-of-Context Tweets — Can They Hurt?

March 3, 2009 by Liz

Ever heard someone describe something you weren’t prepared to hear about? Ever had it happen online? Ever had one of your random “tweets” show up in a Google Search or a Google Alert?

Tabz said: @lizstrauss Yep. Some of my random tweets show up in Google Blog Search.. it’s weird.

Aruni said: @lizstrauss yes, it’s weird. I’ll get a Google Alert with one of my tweets but it’s not consistent…

It can be weird. It can be funny. But the potential of words out of context doesn’t feel good. We know what we meant, but not everyone who see those out-of-context words would.

Imagine how a random tweet might seem to folks who just dropped in to see who we are, to get reference, or to explore some social media topic our comment was in. It’s probably a good thing most clients or family wouldn’t start with Google Blog Search or a Google Alert.

Can silly out-of-context Tweets hurt?
The Internet has a long memory and no eraser.

Andrew Lightheartsaid Re: Alerts – it does worry me a little. I *try* to not say anything too out there just in case…

Twitter is discoverable in court.
Twitter is findable by Google.
Twitter is more than 140 characters that float away on the stream.

As the phrase goes, I’m just sayin’ … what do you say to that?

–ME “Liz” Strauss
Work with Liz!!

Buy my book.

Build better blog.

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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, random tweets, social-media, Twitter

Open Mic 7pm Chgo Time: What Were Your Favorite Cartoons?

March 3, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

Th-th-th-that’s Right, Folks!

Tonight we’re talking about our favorite cartoon characters!

Oh, and bring example links, pix, and favorite memories.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, discussion, living-social-media, Open-Comment-Night

The Blog It! Earn It! Discount – SAVE $200 !!

March 2, 2009 by SOBCon Authors

Because our sponsors are investing us, we can invest in you!!

Blog it by March 7th!! Redeem it by March 14!!

It’s called the “Blog It, Earn It” discount. We’d like to hear from you about what “The ROI of Relationships” means to you. Tell us why relationships matter. How they affect what you do every day and how you do it. Maybe you can tell us how you see them changing the face of tomorrow’s businesses. We want to know how relationships and personal connections shape your world.

Heck, you can even write a love letter to a sponsor you’d like to have a relationship with. Pick a company that’s done something great for bloggers in the past and tell them why you think it was important and valuable that they did what they did. Propose an idea for how you might do something a SOBCon sponsor already listed on the SOBCon blog.

Blog your thoughts, share it, link it back to this post, and broadcast it on Twitter (hash #blogitearnit). We’ll also link to you on the SOBCon blog for others to see and learn. And as a thank you for sharing your story, we’ll send you a special code to take $200 off the $795 FULL conference rate – that’s over a 25% savings!

Or, if you can’t make to SOBCon09, you could “pay it forward” and pass the discount on to one of your friends — or offer it back to us as a gift for us to pass on for you.

If you need to check on your discount code email Terry at terrystarbucker @ yahoo [dot] com

Filed Under: Announcements Tagged With: bc

Social Media Grill by the Stroutmeister

March 2, 2009 by Liz

Where Were You on July 24, 2005?

The Living Web

If you want to get to the intent and motives of the suspect, Aaron Strout, CMO of Powered, Inc, is the guy. CITIZEN MARTKETER 2.1’s 45 in 45 –45 Expert Interviews in the 45 days leading up to SxSW — is grilling 2 score and 5 more social media practitioners on the art of the social web.

It was my turn in the hot seat today. Click through to read what happened.

Experts in the Industry: Liz Strauss (34 of 45)

Perhaps the lights in my eyes were brighter?

–ME “Liz” Strauss
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A Weekend Retreat with a Social Media Dream Team!

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Filed Under: Interviews, Successful Blog Tagged With: Aaron Strout, bc, interview, social-media

Have You Tried the DO Strategy of Social Business Success?

March 2, 2009 by Liz

Relationships in Business

We’re not just tools and sticks. Business is inherently social. People add value to or interrupt the flow of every transaction we make. We interact with coworkers, our customers, our clients, our vendors, the person who delivers our packages.

How well we do at getting to our goals is our definition of whether we succeed.

I’ve been watching people who succeed. They have common traits. They know what they do well. They are focused on their destination. They’re saturation learners and more than anything, they DO what it takes to get themselves where they want to be.

Malcolm Gladwell talks about it in his book, Outliers: The Story of Success
on page 39 when he says

… the thing that distinguishes one performer from another is how hard he o she works. That’s it. And what’s more, the people at the very top don’t work just harder or even much harder than everyone else. They work much, much harder.

They do the work.

I’ve been thinking about doing as a strategy for success. It’s got some research (like Gladwell’s) behind it. It also make plain sense. Try this for the next two weeks.

  • Do what you’re good at.
  • Do what you say you will.
  • Do it when you promise.
  • Do your homework before you ask question so that you don’t waste other people’s time.
  • Do it right the first time, so you don’t have to do it twice.
  • Do what you were asked, not what you think is better unless you’re 100% certain everyone will agree.
  • Do what’s right, what’s beautiful, what you know you’ll be proud of when you look back in 10 years.
  • Do own your missteps and mistakes so that bad spirits don’t linger.
  • Do care about the people touched by your work, your words, and all you do.
  • Do hold control for your success in your own hands.

I wonder if these are the “DOs” Nike had in mind?

Have you tried the DO Strategy of Social Business Success? What do you DO to succeed?

–ME “Liz” Strauss
Work with Liz!!

Buy Liz’s ebook to learn to how to write for conversation.

Register for SOBCon09 NOW!!

Spend a weekend working with a dream team of social media.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, relationships, social business, success

Beach Notes: Advantage of a Bird's Eye View

March 1, 2009 by Guest Author


by Guest Writer Suzie Cheel

In any business there is an advantage to be gained in every now and again stepping away from the details of what we are doing and all our tasks, however essential and urgent, so that we can look at our challenges and the business itself from a more “elevated” perspective – a bird’s eye view.

Not an original thought, but how many of us do it? And if we do it, do we do so often enough?

The thoughts and the questions were prompted by seeing a new structure – a kind of observation platform made of scaffolding materials and a sheet of corrugated roofing – at our local beach, Rainbow Bay.

Every year about this time we have the week-long spectacle of the Quiksilver and Roxy Pro surfing championships at Rainbow Bay , or as surfers probably think of it, the famous Snapper Rocks break. The whole end of the beach, in the area surrounding the Rainbow Bay Surf Lifesaving club building, becomes a kind of instant tent city, with temporary shops, cafe, exhibition space, media center, and what appears to be a large chillout area for competitors. The event brings champion surfers, men and women, from around the world, and pumps large sums of money into the local hospitality industry.

We love it!

It also brings hordes of photographers, who set their tripods or other camera props up on the beach or on the rocks, to capture the performances of the competitors.

The observation tower at the other end of the beach is a new development this year. We spoke the other day to the guy in it, who was set up with still and video cameras, in a position commanding a totally uninterrupted view of the whole beach and looking straight down to the area where the surfers are doing their stuff over the coming days.

There is no question that he will have a better overall picture of what is happening than will his colleagues/competitors on the beach. Some of their photos and videos might be more striking than his, but he will be able to take pictures that they can’t take from the level of the beach or the rocks.

He has a bird’s eye view.

Have you been able to get a better picture of your business by stepping back and getting a bird’s eye view?

Any tips you would like to share, about how to do that most effectively?
Suzie Cheel and Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, Des Walsh, Suzie Cheel

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