Liz Strauss at Successful Blog

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May 2, 2006

Getting Customers to Stop by to See You

ME Liz Strauss wrote this at 7:49 am

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Walking the Trade Show Floor

Customer Think Logo

Yesterday walking the trade show floor, I felt I was in a 3-D blog world. Aisles and aisle of blogs sitting side by side with real people in and around them. They were all in the same market, different niches. Some were not easy to tell apart. I was scanning the signage to get a clue. Oh my! 60% were woefully inadequate. Here’s what I saw.

It seemed clear to me that the folks who designed these books — 3-D blogs — were thinking of what they thought the customer should know rather than thinking of what the customer might have come to find out. Standing outside each booth that I’m talking about I only had one question.

Who are you and what makes you different from the 1500 other booths that I have a choice to spend my time with?

Whether you’ve got a blog or a booth at a trade show, you’ve got only so many seconds to get my attention to check out what you have to offer. How you communicate who your business is through you signage will either do that or not. Your signage is your image and your best point of promoting your business and your brand. You’ve got me there. All you have to do is show me who you are.

Don’t tell me who everyone is looking for. Tell me what is unique and special about you. If you don’t have what I’m looking for, I’m not going to stay anyway. You’ll only frustrate me and make sure that I stay away. On the other hand, if you’re clear about your purpose and your brand, I’ll remember you the next time that I want what you do offer.

Can you see the corollation between a trade booth and a blog?

ME “Liz” Strauss

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1 Comment to “Getting Customers to Stop by to See You”

  1. June 25th, 2006 at 4:36 pm
    Working at Home on the Internet » Blog Archive » This Weeks Helpful Reads…Week 4 said

    [...] Getting Customers to Stop by to See You by Liz Strauss… Liz gives some insight into the similarities of customers at trade shows and blog readers. [...]

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