Successful Blog

Is It Time to Rethink Your Marketing Strategy?

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sales-marketing-shows-selling-e-commerce-and-offer-100291369When it comes to the world of marketing, you have either got it or you don’t.

The “it” factor is do you have a sound marketing strategy in place? If you do, you’re likely reaping the benefits of such. If not, you are probably thinking about how you’re ever going to get your message out to consumers.

When you stop and think about it, today’s consumer gets marketed by a wide variety of brands.

In order for your targeted consumers to come to and stay with you, your marketing strategy must be informational, exciting and something that the competition isn’t doing.

So, is it time to rethink your marketing strategy?

Always Be Thinking Ahead

In order to keep your marketing game on top, remember these tips moving forward:

  • Your audience – Your marketing game can’t and won’t succeed if you do not have a clear understanding of your demographics. It only makes sense that if you are marketing financial retirement products (IRA’s, 401K’s etc.), you should not be solely targeting senior citizens in their 60’s, 70’s, 80’s, and above. Sure, you may find some on the lower end of that age spectrum who are interested in some of your products, but your main audience should be those individuals in their 30’s, 40’s and even 50’s. People in their 20’s typically are not yet focused on their retirement years, but it doesn’t hurt to market them some information to at least get them thinking about the day they retire. Those a decade or two older should already be saving money and thinking regularly about being able to retire comfortably one day. Know your audience in order to increase the odds of more sales;
  • Your efforts – Yes, you likely have a busy schedule which precludes you from doing all you want in a workday, but that is no excuse for dropping the ball on your marketing needs. Make sure you set aside the required time and efforts needed to get all your daily tasks done. A typical day should include reaching out to current and potential customers, looking at new campaigns to pitch, networking, and staying on top of your social media game (see more below);
  • Your socializing – While many marketers already have a social media presence, others have been slow to move towards social networking. For those in the latter group, now is the time to get caught up. Whether you use Twitter, Facebook, LinkedIn, Google+, Instagram or any number of other social sites, you need to be active. When you share and retweet worthwhile links from others, you not only increase the eyes to your marketing profile, but you stand to gain some potential new business. It is also a good idea to follow relevant people in the marketing industry (individuals, associations, trade publications etc.).

While there is much more to the world of marketing, take a few minutes to review your current strategy.

If it is lacking in a defined audience, time commitment and a social component, work on those three areas to get your marketing strategy back on course.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO.

Time to Automate Your Social Media?

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social-media-100183509Social media has been proven to be an effective tool for performing a wide range of business tasks, from marketing to recruiting. As such, businesses around the world are adopting social media at a rapid rate.

If you have already joined the social media fray, you should know that you need to invest a substantial amount of time and effort in order to be successful on social media. One thing you can do to make your social media activities easier and less time-consuming is to use social media automation tools.

Here is a look at three great tools that you can use to automate your social media efforts.

Post Planner

If you want to promote your business and engage with consumers effectively on social media, you have to make a point to share interesting and helpful content regularly.

Post Planner can help you save time and effort by automating the publishing of content on your Facebook page.

This tool enables you to publish content based on a predetermined time schedule; target your content based on details such as age group, gender and education level; look for trending content and add it to your queue; crowd-source content from other people who use Post Planner; access a database with thousands of updates to find new ideas for updating your status; and upload bulk posts.

Additionally, it can perform simple analytics to show you the percentage of users who “liked”, clicked or commented on a certain post.

According to the article, “3 Great Tools to Automate Your Social Media“, Post Planner comes in four different versions, including the free Pro Planner and the paid Guru, Master and Agency plans.

Dlvr.it

When you have new content to share, you want to post it on all your social media channels. However, it can be time-consuming to do this if you have many posts to share on a regular basis.

Dlvr.it is a tool that you can use to deliver content to multiple social media networks.

All you need to do is specify the source and destination of the content. Whenever you create a new post, Dlvr.it will send out your updates automatically.

Currently, this social media automation tool supports Facebook, Twitter, LinkedIn, Google+, Delicious and App.net.

Social Oomph

Evergreen content is content that will not be outdated.

As your social media following grows, you will have fans or followers who have never seen some of your previously posted content. So, when you post content that is evergreen, you should continue to share it in the future.

Social Oomph features a queue reservoir that allows you to add content that you want to re-share to a queue, and you can specify how often the content should be shared.

Also, you can create variations of a post, so that you will not send out identical posts when you re-share content. Social Oomph can also help you find the right people to follow and monitor your social media activities.

Social media automation tools are becoming more advanced and useful.

If you do not have enough time to manage your social media activities, you should try using one of these tools.

Photo credit: Image courtesy of ddpavumba at FreeDigitalPhotos.net

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.

Cook Up More Revenue with Consumer Text Marketing

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couple-enjoying-dinner-at-a-restaurant-100234263If you’re a restaurant, fast-food establishment or local eatery owner, you know that getting customers through the door is a constant focus of your business.

Even when business is good, there are always those quieter times of day when it can be hard to get enough patrons into those seats.

Using mass texts is one way your eatery can draw in more customers, get people excited about your food, and entice them with special offers and exclusive deals.

So just how can you use text marketing to increase your eatery’s revenue? And what are some examples of restaurants that are already doing just that?

Text Marketing Gets Customers’ Attention

As the article “Mass Consumer Texts Driving Up Sales At Restaurants” points out, using text marketing means you can reach a large number of potential customers in your immediate vicinity.

A text message has a personal feel. Unlike an online ad or billboard, a text message arrives directly in front of each customer, inviting them to open and read it, and grabbing their full attention for a few minutes.

Text marketing gives you the chance to start a personal interaction with each customer, putting your restaurant and food at the forefront of their mind, and ensuring they’ll think of you when it’s time to grab lunch or dinner.

Text Marketing Gives Them a Reason to do Business

The beauty of text marketing is that you can use it to entice your customers to eat with you. Text marketing is the perfect vehicle for sending them delicious offers, such as buy one get one free deals, or money off coupons.

If you particularly want to increase revenue at a quieter time of the day or week, you can use text marketing to send out time limited offers for those periods, encouraging people to come and eat with you at that time.

In addition, why not consider sending out weekly specials, daily discount coupons, text-to-win sweepstakes, or even conducting surveys to find out what your customers think of your restaurant, what works and what doesn’t.

Eateries Finding Success with Text Marketing

Several big-name eateries have already seen success with text marketing:

  • McDonald’s used a text-based sweepstakes competition with a wide range of prizes. 1.5 million customers joined in, showing that text marketing can be very effective indeed;
  • Chuck E. Cheese used text message marketing to encourage customers to join their email list – not only did it become the most successful method for getting customers on the list, but customers who joined via text were more likely to open the emails than any other customers;
  • UK pizza place Papa John’s sent out text offers for cut-price pizzas to customers on their text list, and saw a 33% jump in revenue for the duration of the offer;
  • Dunkin’ Donuts asked their customers to join their mobile marketing list, and got a fantastic response, with stores in the Boston area seeing 21% more customers walk through their doors;
  • Taco Bell branched out into using mobile marketing to connect with their customers, offering a free drink to those who opted in to their mobile marketing list. As a result, they garnered 13000 subscribers.

Text marketing is an immediate way to reach many customers quickly and easily, and it’s frequently more cost effective than other forms of direct marketing.

By reaching your customers when they’re out and about you can encourage them to stop off at your establishment and take advantage of your special offers.

Photo credit: Image courtesy of stockimages at FreeDigitalPhotos.net

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, restaurant businesses and SMS marketing.

Is Your Organization Financially Sound?

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ID-100262910If you are planning to start a business or nonprofit organization, one of the biggest challenges that you will face is securing funding.

There are many ways to get funding for your venture, and you can determine which funding option best meets your needs by doing some research.

Here is a look at some of the funding options that are available….

Loans

Getting a loan is the most common way of raising money for a new business.

One thing you can do to find a suitable loan opportunity is to contact the Small Business Administration (SBA).

There are a number of specialized loan options for you to choose from, ranging from startup loans to microloans. SBA loans are usually easier to secure than bank loans because they have less stringent requirements.

If you decide to get a loan from a bank, it is advisable that you start with smaller banks in your locality. These banks will have a better understanding of how your business will fit into the local landscape.

If you are starting a non-profit organization, you can try to get a loan from funding sources such as the Nonprofit Finance Fund, as well as banks and other financial institutions.

Grants

Grants are usually offered by the public sector or charitable organizations, and they do not have to be repaid. Since they are pursued by many organizations, they are extremely difficult to secure.

Grants can come in many forms, including business startup grants, business expansion grants, research grants, financial education grants and others. There are grants that are specifically offered to aspiring owners or owners of certain types of organizations, as well as demographic groups such as women, minorities, single parents and others.

As such, it is a good idea to define your niche before you apply for a grant.

You can increase your chances of getting a grant by creating a detailed business plan that shows how your organization will stand out from others.

Federal, state and local governments offer a wide range of grant programs for businesses and nonprofit organizations, and you can find out about these grants by doing research on the Internet or contacting your state or local government offices. Grants can also be obtained from organizations such as the National Financial Educators Council.

As the following article shows, this organization offers financial literacy grants and funding to help organizations further their financial education initiatives.

Crowd-funding

Crowd-funding is becoming an increasingly popular method of obtaining funding for starting businesses and nonprofit organizations.

Presently, there are many crowd-funding websites that provide excellent platforms for organizations to locate startup funds. However, the increased popularity of crowd-funding also means greater competition.

In order to raise enough money for your start-up, you need to devise effective strategies to attract the attention of investors.

Securing funding for your new business or nonprofit organization does not have to be a complicated task.

If you can create a good business plan and make a great pitch, you will significantly improve your odds of getting the funding you need.

Photo credit: Image courtesy of iosphere at FreeDigitalPhotos.net

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.

Are You in the Business of Apps?

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apps-kids-blocks-shows-application-software-and-computing-100303643In today’s business world, it is all but a necessity to be up to speed on the latest technology.

For many small business owners, the lack of time and effort when it comes to technology can ultimately lead to missed business and lost revenue.

So, which areas of technology should you be focused on moving forward in order to build your company?

Consumers Love Apps

Living in a fast-paced world means many consumers want their products and services yesterday and not today. In order to meet such demands, business owners must utilize the best technology available, allowing them to stay a step ahead of the competition.

Among the technological devices that should be standard in today’s business world are apps.

For starters, much of that necessary technology must come from within, meaning your office and your employees need access to it in order to best serve customers.

One of the top apps that should be in your arsenal is a mobile app.

With millions of consumers sporting mobile devices, your mobile app can be a treasure trove of new and existing business.

Face it; you should be catering to a large swath of the population who can and should be using your products and/or services.

You can provide customers with a wide-range of specials (mobile coupons, deals etc.) that will likely keep them coming back to you for years. The mobile app also allows you to do business instantaneously, lessening the chances customers will go elsewhere.

Make the Workplace More Productive

Apps are also beneficial to business owners when it comes to handling a host of workplace needs from organizing data to scheduling meets.

If you are looking at companies who are tasked with developing android apps and other such tech devices, look for a provider who can offer you some of these needs:

  • File storage – Filing of company and computer data is one of the biggest tasks facing any small business. Use the right app to view and manage your PDF, Excel, Word and other such files. This will also allow you to share sizable documents in one link inside the creation of an email, thereby allowing you to skip attachments;
  • Customer invoices – Staying on top of your customers’ invoices is critical in order to keep your finances healthy. The right app allows you to neatly manage the invoices, including the all-important bills. One of the biggest challenges any business (but especially small businesses) faces is collecting payments from those individuals/companies who can be lax at following through after being billed. Delinquent accounts can end up costing the business owner time and money, both of which he or she may be short on. Make sure your app has all the numbers up to date so you can easily see which client or clients are falling behind on their financial commitment to you;
  • On-the-go – Many small business owners and/or their employees end up having to be out of the office at any given time of the day. Whether it is to make deliveries, meet with clients or attend networking events, they want to stay in touch with the workplace. This can be done via an app which will permit you to team up with your PC. You can then review any files you may need, especially if they are relevant to meeting with clients;
  • Reaching out – It is not uncommon for small business owners to need to reach out to current and potential customers with pitches, special offers and more. The right app helps you by storing details in a business letter, something you can then send off to clients. You can save a particular template and design so you do not have to repeat the process over and over again.

As you can see, apps have a wide-range of helpful options for the man or woman running a small business.

If you have not used much in the way of technology before, see what apps can do for you moving forward.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Dave Thomas writes for a variety of websites on topics such as marketing and technology.

Make It Your Business to Know Google Chrome Extensions

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software-development-diagram-100101781You might be surprised to find out how some of the newest Google Chrome extensions can help your business run more efficiently or improve productivity to increase the bottom line.

You must select the ones that have the best benefits for your company and know how to use them properly.

With that in mind, check out:

Smartsheet

This app allows you to manage projects and work with team members.

It looks similar to a spreadsheet, which makes it easier for anyone to learn. You can set deadlines and even choose the priority level of each project. You can even create assignments within assignments.

One of the big benefits with this extension is that it allows you to attach documents, videos and other files so that everyone can have access.

You can also check your calendar and timeline to see how each project fits into your overall schedule and what is coming due when.

Business Hangouts

For those familiar with Hangouts will appreciate this app.

It includes special features just for businesses, such as the ability to manage who is attending your meetings and send out invites and reminders.

Another benefit that will be important to many businesses is the fact that you can include people who are not part of Google Plus. When you install it on Chrome, it only takes a click to set up a meeting.

Evernote

Listed as one of the top extensions in the article, 7 Killer Google Chrome Extensions for Your Business, Evernote is well-known but not everyone is taking advantage of its features.

For those who are always on the go and accessing information on multiple devices, Evernote lets you keep all of your notes in one place where you can retrieve them from anywhere.

It has been compared to the paper Post-It notes, but it actually does a lot more. You can even search for your notes and place everything together for fast access.

Wave Accounting

You can manage your own finances with this app.

It runs right in your browser and is ideal for small businesses. You have the option of entering expenses manually or allowing the process to work automatically. It also allows you to create invoices for your customers and even send them straight from your computer. You can even accept credit cards for payment.

Like many other complex and expensive software programs, Wave Accounting allows you to create reports and balance sheets so you can manage the financial aspect of your business.

Each of these apps works with Google Chrome and can provide a significant benefit for your business.

By using one or more of them, you can organize your time, documents and work flow so that you can keep your company on track. By automating as many processes as you can and using quick and easy apps to manage certain aspects of your organization, you can spend more time on other tasks.

These apps also allow you to function like any other business no matter how small your company is.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Joyce Morse is an author who writes on a variety of topics, including business and technology.