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Train Your Brain to Generate Ideas When You Need Them!

August 30, 2011 by Liz

Stop Stopping the Ideas from Coming

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Walking, pacing, staring at a blank page, tearing at your hair, and wishing you could be just about anywhere that isn’t this place … the place where you need an idea and your mind is a blank.

The adrenalin is pumping. Mental sweat is dripping. You hear the sound of your own breathing and the irritating tick, tick, ticking of a clock — though every timepiece you own is digital.

Your mind is working overtime to find irrelevant attractions and less than useful distractions keep interrupting any chance of a reasonable thought that appears. One unanswered question — How will I ever get this done? — is from every direction neutralizing any chance of a new thought.

It’s not that you’re out of ideas.

It’s that you need to stop stopping them.

The RAS — Our Brain’s Stimulus Management System

Ever noticed that the best ideas come when you’re least trying to have them? Great ideas show up when we’re falling asleep, taking a walk or a shower, unpacking boxes and boxes, or sitting outside watching people and clouds go by.

Times like those, ideas seem to be everywhere.
But when we need one, we can seem to see one anywhere.

The problem isn’t that we don’t have anything to stimulate ideas! The problem is that we have too many things! Really.

Everyone has plenty of what they need to get ideas growing. The key is knowing how to work mindfully rather than on adrenalin.

The stimuli that get ideas growing are continuously and constantly bombarding our brains, specifically our subconscious. They come at such a rate that, if our brains let them all in, we wouldn’t be able to pay attention to anything — we’d be distracted by blinking, how it feels to be walking. the sound of our breathing, or the feedback of the chair where we’re sitting.

To keep our brains efficient, we come equipped –- at no extra charge –- with a stimulus management unit called the Reticular Activating System (RAS). The RAS is a valve-like screening device at the base of our brains that filters out most of the unwanted stimuli. Think of it as closed door gateway that allows only useful information into our conscious brains.

Unfortunately that same RAS gateway can close access to the great ideas that we’ve been reaching for. The more adrenalin we have flowing the more it’s likely to be closing.

The good news is that the RAS can be trained.

Train Your Brain to Generate Ideas When You Need Them!

Anyone can increase the number of useful ideas they have. The art is in training our minds to see the ideas and pull them in before our thoughts edit, deflect, or vaporize them.

The best way to stop stopping the ideas from coming is to teach yourself how to keep the RAS open. Here’s how to how to practice using the filter the way you want.

Still yourself — mentally and physically. Spend a few minutes a day in stillness. Practice stillness so that you get good at it. Use that still time to develop these three process models. These ways of thinking keep the filter focused on finding the opportunity in a problem or a new idea from an old one.

  • Change points of vision. View the question from the inside out, vertically, laterally, at the detail level, and the aerial view.
  • Change your value system. Imagine the suggestions that you might get from a designer, a composer, a writer, a mathematician, a coder, a dancer, a chef, and understanding friend. Then do it again from the view of an employee, a vendor, a partner, a stockholder, a CEO, and a competitor.
  • Change your scope and sequence. Tinker with ideas and viewpoints to stretch them, bend them, reconstruct them into solutions that fit and work perfectly in specific situations. Make it bigger, smaller. Make last shorter and longer. Take out crucial steps and put them in a different order. Add something that doesn’t belong.

If you get in the practice of thinking during stillness, you’ll find that when you need ideas in a hurry, you can stop, be still and get them.

And

None of your decisions will be reactions to a crisis.

Have you ever tried anything like this?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Motivation, Successful Blog Tagged With: bc, ideas, LinkedIn, Motivation/Inspiration, sex education, social-media

5 Focus Strategies to Seize the Right Opportunity Right Now!

August 29, 2011 by Liz

The Signal to Noise Issue Isn’t Only On the Internet

cooltext443809602_strategy

Has it happened to you that you’ve invested your best strategy into landing a chance — an introduction, a project, small job for a potential client. Now is your moment! You can move forward your mission, change your position, take advantage of the changing conditions this chance affords you to leverage your expertise into new rewards and new experiences.

Even on a small scale a new opportunity ripe with potential can set off a world of thinking that undoes our ability to get down to what needs doing. We find ourselves over researching, procrastinating, contemplating the future, and social networking to see what others have done who have had the same experience.

The signal to noise ratio ratio on the Internet may be a distracting influence, but nothing undermines our ability to seize the opportunity right in front of us more than the signal to noise ratio that we allow in our heads.

What We Do That Undoes Us

In faster than you can fragment a computer, we fragment our heads and convince our hearts that they’re not a part of what we’re doing. We get busy with thoughts past and future and irrelevant arguments about what we could, should, or might be doing. Does any of this sound the least bit familiar? We fill our heads with

  • how we’re the wrong person to do this.
  • how we’re much better suited to be doing what we’re always doing. .
  • how people won’t respond well to what we end up doing.
  • how while we do this we might be missing other exciting opportunities.
  • how our results have backfired or fallen flat in the past.
  • And the big one …

  • how boring, uninteresting, long, hard, difficult, not fun, time-consuming and beyond our abilities we’ll find this new opportunity — among the 23,067 other reasons we might have for not doing it.

All of which are centered in the past or the future, not the current reality.

5 Focus Strategies to Seize the Right Opportunity Right in Front of You Now!

How do you know that you’ve got the right opportunity? A well-chosen opportunity is a match of our skills with enough challenge that we’re the perfect halfway between anxiety and boredom. We’ll need to stretch just a little bit, learn a few things as we’re doing it, but that will keep our concentration.

If you’ve chosen the right opportunity, the key is to focus and to stay completely in the moment. NOW is the only moment and the opportunity is the only the focus. Here’s how to do that successfully.

  1. Focus in on seeing the project finished. As Tim Sanders says and my experience agrees with, when our brains know that we plan to succeed, our subconscious releases the chemicals we need to help us do that. Call it flow or in the zone, but it’s the optimal experience. In order to get there, we have first have to know exactly what the task is. Every task you successfully finished had as many roadblocks and snags as those you left by the ditches. The difference in your successes was that you knew, you had decided you would finished and that became your first point of focus.
  2. Focus on the process and resources you need to do it well. In your mind plan through the process and see yourself doing it. Break that process into stages and determine what resources you need to complete each piece of the process. Bring the resources you need to where you will need them. Get serious about dedicating a true workspace to the project.
  3. Focus on making that opportunity a priority.Decide how much time you will dedicate to moving it forward every day and allow yourself no excuses. Include time for rests, rewards, breaks, and some play away from it — but don’t let the play be more important than the opportunity you’re ready to seize right now.
  4. Focus on working in the moment. Keep every step of completing the process in the NOW. Don’t relate to past successes, except to move this process forward. Don’t think about future rewards until it’s over. Don’t let other things interrupt you.
  5. Focus on how any opportunity can be the vehicle you need to learn what you should be learning. Love the faults and flaws of the project. Challenge yourself to value everything that you wouldn’t normally like doing. Find the fun in the most mundane tasks and huge overwhelming challenges. Turn every bit of the opportunity into a smaller, exciting opportunity of its own.

If you can master those five strategies, the payoff for you will be huge and long lasting. You’ll find that your life is more in control because it’s more focused, less hurried. The things you’ll be doing will be more efficient because you’ll be choosing to focus on doing only one of them at a time, which means it will get your concentration and best thinking.

Listening will be easier and you’ll be more likely to know what to ask and what to listen for.. Fewer communication problems will be happening. You’ll find yourself easier to work with and other people will agree with that assessment. Your confidence will rise.

Work will be more enjoyable and you may find that you like doing more kinds of work than you ever thought you would. Proof of concept is that what I’ve written here is exactly what I did when I didn’t want to write this blog post. And I had a blast doing it.

It’s really just a matter of turning down the signal to noise ratio in your mind. Are you ready to seize the opportunity right in front of you now?

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Productivity, Strategy/Analysis, Successful Blog Tagged With: bc, focus, LinkedIn, opportunity, Productivity, small business

Thanks to Week 306 SOBs

August 27, 2011 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

Love Closure or More Possibilities? How to Best Balance Your Ps and Js

August 23, 2011 by Liz

Not Everyone Thinks the Same Way

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It came about because I’d had time to read a book called Please Understand Me. Character and Temperament Types by David Kersey. The book discussed the personality differences that were described by the four pairs of preferences defined in the Myers-Briggs Personality type Indicator. The book led me to champion the idea that the whole editorial department might benefit from a Myers-Briggs workshop. Approval came. All 30 or so of us took the personality test and about a week later we met offsite with a trained administrator who had scored our results but hadn’t shared them.

By way of background, the Myers-Briggs Personality Type Indicator identifies which are your preferences in four pairs of trait behaviors.

  • I or E:
    Introverts prefer to work out their solutions alone, thinking through their thoughts before speaking.
    Extroverts prefer to work out their solutions with others, talking through their thoughts to see what they’re thinking.
  • N or S:
    iNtutive people prefer to go with their “gut feeling,” the whole of the information — the rightness or wrongness of what they understand internally.
    Sensory people prefer to go with the empirical data, the facts of the sights, sounds, tastes, touch, and smell and what those facts reveal.
  • T or F
    Thinkers prefer to interact via information.
    Feelers prefer to interact via emotions.
  • J or P
    Judgers prefer decisions. They value closure.
    Perceivers prefer multiple options. They value the possibilities in every situation.

The documentation and studies make it clear that every person has all 8 traits. The test measures which in each pair is an individual’s preferred way of interacting with other people and information — sort of the default setting, the one we go to when we’re left to our own devices, in a crisis, or designing our own situation. I thought was that it might bring home the reality that …

we can’t assume others think the same way we do.

Plan a Vacation

The facilitator set up activities that used used each trait pair to underscore the differences in outcomes that occur when we approach a task with different preferred ways of thinking. We were unaware of which trait we had when the task was assigned. Some tasks had mixed preference groups. Some had a group that wa all of one preference. The most memorable task and lesson for me was when she asked two groups to plan a vacation.

She assigned us to two groups by name. We didn’t now at the time, but one group was the Ps — those who value possibilities — and the other was the Js — those who value closure. She gave us about 20 minutes for planning then asked us to report back. The reports from each group were something like this.

I suspect it was purposeful that she had the Js report first.

The J Vacation

The Js had decided that they would go to Europe for precisely 21 days. They knew which countries they would visit in which order and how many days they would be staying in which country. They also knew which sites were on the list to visit in each country. Assignments had been made. Every member of the group knew his or her role. Assignments included: transportation, lodging, tickets to venues and sites, special meals in each city, even collection of emergency documents and numbers.

The Ps started snickering as we listened to the Js report. The reason for our delight was evident when our turn came.

The P Vacation

In the same amount of time, the Ps had decide to meet up in Taos, New Mexico and hang there for a while doing whatever we liked from a whole list of possibilities. The list of possibilities was quite impressive. Then those who wanted to could go on to visit the Caribbean — one island or more, and those who wanted to stay in New Mexico could.

As you might notice, the two groups had significantly different reports. What you might not fully appreciate is that both groups were quite pleased with their results.

How to Balance Your Ps and Js

The task was so well chosen that whenever I tell the story people have no problem deciding which group defines their preference. More importantly, the way we frustrate each other becomes apparent. .

Imagine a project team with an equal number of Ps and Js. While Ps are trying desperately to leave all of the options open, the Js are pushing fervently to get to a decision. Both groups are so intent on their preferred way of thinking, it can be hard to see the value of the other. Yet a team of all Ps would get lost or get nowhere and a team of all Js would miss out on many options that could raise their game. Here are some ways to best balance the value of your Ps and Js.

  • Make a no closure rule during brainstorming. Brainstorming is where Ps excel. Give them the room to explore all of the options safely without the need to justify leaving the door open. Suggest Js brainstorm several starting points as a way to work to their strengths.
  • Separate the two groups when problem solving. Ask the Ps to limit their options to three actionable solutions. Ask the Js to get past their first solution to two more that would work as well as the first.
  • In project planning, use your Ps and Js in different roles. Invite Ps to conceptualize, ideate, and sketch out new ideas and processes. Ask Js to pinpoint how those ideas might take form and how those processes might work in action.

Let both groups know how the dynamic tension between their preferences supports and complements each other making the team stronger. After all, without the flexibility of a P it would be hard to respond to a disaster and without the structure of J wasted time could be a real problem.

Which are you and how do you value the other in your business?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Community, Inside-Out Thinking, Successful Blog Tagged With: bc, LinkedIn, management, relationships

Deeper Shade of Viral: How 1 Brand Hero Delivered an Irresistible Experience

August 22, 2011 by Liz

A True Story of How to Win a Life-Long Advocate

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Now, more than ever, growing brands search for connections that mean something to their customers and the people who help their business thrive. The good ones reach to their employees to put human values inside their value proposition.

That isn’t a new thing.

And the brands that long for their messages to “go viral” might check out this story. It happened over 25 years ago, yet it’s so powerful, memorable, and moving that I think of it and repeat it every time I see the FedEx logo. I still choose FedEx over the others, because of this one event. I still forgive their occasional mistake as an accident. That’s a lifetime customer relationship and since I’m still telling the story, in my book I’d call that hugely viral.

In the last century, when Federal Express was at its peak performance. I was working at home right after my son was born. The work in my hands was on a drop-dead deadline that day. I called FedEx for a pickup because I was not going to be able to deliver the package myself.

We were in a suburban disaster – a fast-rising flood. Hours after the rain, we watched from our second-floor balcony as the water from the Des Plaines River in the parking rose above the door handles of our only car. My husband, my infant son, and I were waiting to hear when we’d be evacuated and for how long?
Then the phone rang. It was the FedEx man. He was on a high spot across the street. “Ma’am, I have a delivery. Do you need this package today?”
“I’m sorry. Yes, I do and I have one going I out too,” I explained the uncertainty, the deadline, and the evacuation.
“No problem,” he said. Then he confirmed the entrance he should use. The door was on a slope above the water line still.
I hustled to ready what I had to send. Then I went on the balcony, just in time to see a young man holding package over his head, walking through water that was up to his chest. Amazing! The neighbors on their decks were as transfixed with the image as I was.
We met at the door. We did the business of trading packages. Then he went back out. As he stood on the stoop, he thrust the new package up over his head and before he set off through the flood again. He surveyed my neighbors with a huge grin and shouted,

“We not only deliver. We pick up!”

He Delivered More Than a Package

That day that FedEx man delivered more than a package to the people who saw him. He delivered hope and trust to folks silently wondering when they would be evacuated, how long it would last, and what would be waiting when we got back.

He was a hero to people who were in distress. He saw what he saw – opportunity not a problem. He knew what he knew – he could use his power to refuse or do something outstanding, heroic, and incredibly cool. And with a huge and generous grin, he walked through four feet of water to make things work better than they were supposed to work.

He was living the values of company. Their tagline at the time was “Relax, it’s FedEx.”

If that same experience happened today, all of us watching the FedEx man in the water would have taken pictures and video with our smart phones. In seconds, we would have uploaded the pictures and video with the caption “We not only deliver. We pick up!” to YouTube, Flickr, Twitpic, and Twitter. Within seconds, thousands of people would be sharing his quote with the picture or the video.

What the FedEx man did was irresistible and shareable by definition. He made everything easy. He made me feel good about being part of it. And he left me with a story that I’m proud to pass on. It’s an unforgettable feeling when a guy is willing to trek through half a block of river water for you. You can bet I became a fiercely loyal FedEx customer.

FedEx built their brand on a company community of employees who were the value in their value proposition. It’s hard to compete with a community like that. The true stories about FedEx hero employees made them the company we trusted, relied on, and got to know as our friends. We didn’t think about other options until the heroes started to look the same as “the guys” who delivered packages from the lower priced brand.

And because my experience with the FedEx man actually happened, I’m still sharing it 25 years later.
Will you even remember the Old Spice Man in 5 years? Human relationships are a deeper, more lasting shade of viral.

Whether you’re a brand of 1 or 1,000,000, the deeply loyal relationship you make with your customers can outlast any single offer, product, or incident.

What is your brand doing to build a winning community?

Be irresistible.

–ME “Liz” Strauss
Need help building that winning community? Work with Liz!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Customer Think, Personal Branding, Successful Blog Tagged With: bc, Community, FedEx, irresistible, LinkedIn, one true story, personal-branding, viral

Thanks to Week 305 SOBs

August 20, 2011 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: #Eav, bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, sobcon, Successful and Outstanding Blogs

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