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The Mic Is On: Do you Remember the Time When. . .? What’s Your Favorite Family Story?

July 27, 2020 by Sophie Turner

It’s Like Open Mic Only Different Here’s how it works. It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE … [Read more...]

Filed Under: Content, Customer Think, Productivity, Successful Blog

American Airlines: When 2+2= -8 Just to Get Back to 0

July 27, 2020 by Liz

Stuck in the Airport I have traveled 1,481,924 miles with American Airlines. I’m a loyal customer. It means something to me. It should mean something to them. Apparently it does 50% of the … [Read more...]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog

Bloggy Question 23 — Would You Live Blog the Wedding?

July 27, 2020 by Oliver Bennett

Now What Do You Say? For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week. I offer this bloggy life question. . . A … [Read more...]

Filed Under: Bloggy Questions, Community, Customer Think, Outside the Box, Successful Blog

Epilogue: Motrin, Take Two and Don’t Wait ‘Til Morning

July 27, 2020 by Liz

Epilogue: Motrin, Take Two and Don’t Wait ‘Til Morning

The Headache Rx The folks on the Motrin team are suffering from a sefl-induced headache today. It was caused by being focused on the wrong things in their “WE FEEL YOUR PAIN” AD CAMPAIGN. Now … [Read more...]

Filed Under: Customer Think, Successful Blog

Motrinmoms: The Spectacular Opportunity to Rise from a Colossal Mistake

July 27, 2020 by Liz

Motrinmoms: The Spectacular Opportunity to Rise from a Colossal Mistake

Savvy Companies Don’t Have to Do This Tonight, a corporation made a colossal mistake. Motrin put up this ad. The ad was meant to tell Moms with new babies that Motrin understood their pain. … [Read more...]

Filed Under: Customer Think, Successful Blog

How to Answer the Only Customer Questions that Count

July 27, 2020 by Liz

How to Answer the Only Customer Questions that Count

Still The Decision Model Used well, this four-point definition/decision model can make your business thinking solid, swifter, and more customer-centered. An explicit description of our customer … [Read more...]

Filed Under: Customer Think, Inside-Out Thinking, Marketing /Sales / Social Media, Successful Blog

An Open Thought: Please Take the Keys

July 27, 2020 by Liz

32 Reallys Last night, Gary paid me a stellar compliment for the whole world to see in two separate places. Wow, it was such a cool gesture, on so many levels, and totally unexpected. After a … [Read more...]

Filed Under: Blog Comments, Business Book, Customer Think, Successful Blog

Blogs Aren’t Books, But Revising Is Still Revising: 6 Gating Questions to Make Revising Easier

July 27, 2020 by Liz

How to Decide What to Change So, you’ve looked at your stats, and you’ve found the entry pages where readers frequently land. Now you’re checking them out to make sure that those pages are fresh … [Read more...]

Filed Under: Checklists, Customer Think, Successful Blog

Extreme Customer Service? I’m Still Telling the Story

July 27, 2020 by Liz

Extreme Times Call for Extreme Customer Service I have never worked for FedEX, nor do I know anyone who has. . . . I wrote this because Meikah asked whether I knew any stories about extreme … [Read more...]

Filed Under: Business Life, Customer Think, Personal Branding, Successful Blog

NBC Don’t Change My New Year’s Eve Plans!!!

July 27, 2020 by Liz

Just Because You Can Doesn’t Mean You Should Now, I’m no great football fan, but I know a thing or two about people and plans. The game between the Chicago Bears and Green Bay Packers has been … [Read more...]

Filed Under: Customer Think, Successful Blog

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