Marketing /Sales / Social Media Archives - Page 138 of 174

Even the Margaritas Were Leaking Links!

October 19, 2006 by Liz

It Was Beverage of Choice

It was Margaritaville on Tuesday Open Comment Night. We were celebrating being alive for another week. The Margaritas were BJ’s fine idea, and the margarita glasses were elegant to say the least. Still we made sure everyone had their beverage of choice. So things started out very nicely.

Then Link Leak Virus seeped into our discussion of what we would drink. — The Link Leak Virus is a special strain of the indie virus with blogtipping mutations that occur in threes at Open Comment Night they become a link free-for-all.

Welcome to Mike. It was great fun having you!

Delicious links were shared.

The Conversation Was Salty

How could the conversation be anything but interesting with a cast of characters like you find on open comment night here?
[Read more…]

The Mic Is On in Margaritaville!

October 17, 2006 by Liz

It’s Like Open Mic Only Different

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Tonight we’re going to Margaritaville!

We might also talk about

the invention of a virtual pinata
Tony’s margarita jig
places where tequila takes you
wasting away in Margaritaville

AND THE EVER POPULAR,
Basil the code-writing donkey, and Milton the Moose.

–ME “Liz” Strauss

Bookcraft 2.0: Book Research at Amazon, the Data Giant

October 16, 2006 by Liz

Hitting the Market

Whether your plan is to sell your book or give it as a value-added premium, it’s a shame to invest the time to build a resource that no one is going to read. Book ideas aren’t different from other product ideas. They need market research to validate their worth.

No idea is a great just because someone had it.
It becomes a great idea when we prove it solves problem or meets a need in a new and remarkable way.

If you start from scratch or work from your own blog, a trip over to Amazon for research is the first place you should go once your idea begins to take form. Because I was new to Phil’s blog, it took time to get to that single — Hey this might be it! — idea. So we’re on our way over that right now.

Come along.
[Read more…]

If You Want Me to Care, Tell Me Who You Are

October 14, 2006 by Liz

Identity, Credibility, Humanity

It happened twice last night. I was reading a new blog and got interested. I went to the About page and there was none. . . .

Most blogging templates come with an About page — a page ready for the blogger add a bio and background. Here at Successful-Blog the About Liz page is so often visited, the page itself has a Google Page Rank of 5!

Why is that?

It’s not because I am so particularly fascinating. It’s because people want to know who’s talking to them.

When I study my referral logs, I check the visitor paths. New readers come. They read a while, and then, go to the About page. It’s not unusual for visitors who read several posts,to return to the About page more than once in a visit. I see that happen daily.

A well-written About page offers asset value and provides a service to readers. It begins a relationship on three levels.

Identity. An About page welcomes visitors who come to your blog by telling them something about you.
Credibility. It lets your readers see your personal stake in the blog and how only you could write it.
Humanity. The About page lets readers know there’s a person behind the blog. Without it, you’ve left an anonymous letter.

Write an About page that introduces you. It’s sets up your brand and starts our relationship. It makes that first connect between us as writer and reader. We’re all so busy and anonymous sources are unreliable at best.

I want to care about what you write. Please tell me who you are.

–ME “Liz” Strauss

You Should Have Seen the Links Leaking!!!

October 11, 2006 by Liz

Did You See That?

People came to see what Open Comment Night was about and were we surprised when we had a guest visit from — the one and only code-writing donkey himself, BASIL! We also saw sights of the world both natural and virtual. Then the links started leaking as they always do.

The Link Leak Virus seeped into every thing we saw. — The Link Leak Virus is a special strain of the indie virus with blogtipping mutations that occur in threes at Open Comment Night they become a link free-for-all.

Welcome to all of the new folks who came. It was great fun having you!

You should see the links that were shared.

Let’s See

You gotta see who was here!
[Read more…]

The Mic Is On — Things You Gotta See!!!

October 10, 2006 by Liz

It’s Like Open Mic Only Different

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Tonight we’re talking about things you gotta see!

We might also talk about

a rainbow in the shape of a circle
the glacier in Alaska
St. Elmo’s Fire in Australia
the Alps, the Rockies, the Amazon

AND THE EVER POPULAR,
Basil the code-writing donkey, and Milton the Moose.

–ME “Liz” Strauss