Identity, Credibility, Humanity
It happened twice last night. I was reading a new blog and got interested. I went to the About page and there was none. . . .
Most blogging templates come with an About page — a page ready for the blogger add a bio and background. Here at Successful-Blog the About Liz page is so often visited, the page itself has a Google Page Rank of 5!
Why is that?
It’s not because I am so particularly fascinating. It’s because people want to know who’s talking to them.
When I study my referral logs, I check the visitor paths. New readers come. They read a while, and then, go to the About page. It’s not unusual for visitors who read several posts,to return to the About page more than once in a visit. I see that happen daily.
A well-written About page offers asset value and provides a service to readers. It begins a relationship on three levels.
- Identity. An About page welcomes visitors who come to your blog by telling them something about you.
- Credibility. It lets your readers see your personal stake in the blog and how only you could write it.
- Humanity. The About page lets readers know there’s a person behind the blog. Without it, you’ve left an anonymous letter.
Write an About page that introduces you. It’s sets up your brand and starts our relationship. It makes that first connect between us as writer and reader. We’re all so busy and anonymous sources are unreliable at best.
I want to care about what you write. Please tell me who you are.
–ME “Liz” Strauss