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6+1 Traits of Search Engine Relevant Content

July 10, 2006 by Liz

Get Relevant

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A 7-year-girl stands staring at a 27-car pile-up in which her dearest pet, a golden retriever, was thrown from the car onto hard pavement. The pup is in the road unmoving and ignored. A TV reporter — desperate for a Pulitzer — asks the child, “How do you feel now that your dog has died?”

The thoughtless question to the little girl is irrelevant to the story about the 27-car pile-up.

The reporter herself is irrelevant to the little girl. . . .

Unless the little girl caused pile up and killed puppy, her feelings (besides being obvious) just aren’t relevant.

Maybe that works on TV, but not the Internet. That reporter would have Google Page Rank Zero. Who’d do a Google search for a story on how that little girl felt? [Read more…]

Filed Under: Content, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-writing, bc, blog-promotion, personal-branding, Power-Writing-for-Everyone, quality_content, relevant-content

Frosted Mini-Wheats Design that Hooks Readers

July 8, 2006 by Liz

Quality of Life

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I see the picture on a telephone book. That’s not me there. That’s not anyone I know. That’s stock photography. I can spot it from a mile away. It looks like a wallet photo. It looks like the picture that comes inside a picture frame that I bought at the office supply store — flat and cheery with no humanity behind it.

The same is true of some blogs and websites. They look expensive, but they have no heart. They don’t call to me in any way. Stuff is there, but the music for my eyes is missing. My finger clicks before I think.

Take a moment to stare at a blank wall. Then look at your blog as a stranger might. Is there something that pulls you in, a promise, a wink, a hint of relaxation or surprise? If you don’t see an emotional hook there, perhaps your blog need a makeover to get some “Frosted Mini-Wheats” design. [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog-promotion, brand-You-and-Me, Customer Think, customer-relationships, Frosted-Mini-Wheats-Design, personal-branding

6+1 How to Write Without Self-Consciousness

July 6, 2006 by Liz

How hard could it be?

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At one publishing house, the author team worked in the brick and mortar building with the editors, designers, and production people. This added significant stress to the bookmaking process, because the authors felt that they should be able to write books. After all, they’d been writing all through graduate school. How hard could it be?

The author team hadn’t been taught how not to invest in their writing without becoming the words on the page. As a result, they were both self-conscious and defensive about what they wrote and often afraid to even get started. Meetings to talk about possible changes were excruciating — for them and for everyone.

It doesn’t have to be that way. Writers can invest completely; then let their work stand on its own. There’s no need to be self-conscious about what we write. We just need to go about it from the right direction.

They’re not Looking at You

For new writers, when the time comes to write, looking at a blank screen can feel like being under an interrogation light, or being on stage with everyone watching. It’s not really like that, but it sure can feel that way. The good faith feeling that a writer has to do work that is worth reading can place undue pressure to produce something that the writer feels needs to be more spectacular than most readers can even see. Here are six plus one ways to get those self-conscious feelings off your keyboard.

  1. Plan before you write and get your facts straight. As with speaking, writing comes a lot easier and a lot less self-consciously, if you know what you’re going to say. Nothing adds more confidence up front than a plan that’s supported by facts. Freewrite to get an idea. Do the research. Sketch out bullet points. At the very least, write out the point you want to make. If you feel comfortable with the information, you’ll feel more confident writing about it.

  2. Tell those imaginary folks who watch you that they’ll have to leave the room — that includes your self-editor. Call them by name if you have to. Explain that they can return when you start editing. Feel free to let one or two cheerleaders stay. Writing is an individual investment. Pour your heart and best intelligence into your first attempt, but don’t worry about winning a Pulitizer yet.

  3. Turn the spotlight onto your work. Remember that your writing is not you. Your work is sharing information with your readers. Readers come to read your writing. You are not the words on the screen.

  4. Only edit when you’re editing. If your self editor tries to sneak in while you’re writing, point to the door. After the writing, your editor will get to edit with glee. Then you will have your best writing effort, and you can shape the tone and details for your readers. Editing at that point also helps writers let go of personal feelings. Negative comments won’t feel so negative, if you save the editing until the writing is complete.

  5. Be brave for your readers. Readers can sense when writers are fearful. They know when you’re thinking too much about what they think and not enough about what you’re telling them. For an audience, reading a self-conscious writer can be like watching an inexperienced tightrope walker, worrying that he or she is going to fall. Everyone gets uncomfortable.

  6. Seek out confidence. If you’re worried that readers might see you as unqualified, ask someone to read your work before you post it. Ask that person to help shore up the facts, the writing and theconfident tone of your work.

PLUS ONE: Tell me something new. As a reader, there’s nothing better than finding a confident writer who tells me something new and engaging — a compelling read is satisfying and worth seeking out and going back for. It may take practice to get really good at that, but most readers can see who’s going to get there. and most readers know what they like.

So if your information is on the money and your style is filled with respect and confidence. Think of yourself as a rock band starting out, you’re picking your core fans now, the ones who see your potential,like your music — your brand — and where it’s going, as you keep practicing, doing it right, and playing for an audience you’ll keep getting more and more fans. That initial self-conscious stage fright will become a thing of the past.

–ME “Liz” Strauss
If you would like Liz to help you with your writing, see the Work with Liz!! page.

Related articles
6+1 Traits of Effective Blog Writing
6+1: The Ferrari Analogy for Organized Writing
6+1, 2, 3: Save Me from Beginners and Experts NOW!

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: bc, Power-Writing-for-Everyone, traits-of-writer, writers-block

While You Were Out Having a Life

July 5, 2006 by Liz

Highlights for Readers

I know that most of you have a real life, and that during this holiday you actually lived it. With that in mind, I’ve collected the recent posts on the most popular topics and brought them together here for you.

Click on the titles of the ones that you want to explore.

6+1 Traits: Sentence Fluence I Got Rhythm

SOB Business Cafe 6 30 2006

 Search Engines and People Care About Anchor Text in Links

6+1 1,2, 3,: Save Me from Beginners and Experts NOW!

6+1 How-to Blogging -- Stomp Out Swiss Chees Knowledge

Hope this helps make your life a little easier. I know it’s always hard this first day back to work.

Brand you and me.

–ME “Liz” Strauss
If you’d like Liz to help with your writing, click on the Work with Liz!! page in the sidebar.

Related articles
Checked the complete Writing Power for Everyone series on the SUCCESSFUL SERIES PAGE.

Filed Under: Design, Marketing /Sales / Social Media, Personal Branding, Productivity, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, audience, bc, blog-promotion, blog-writing, personal-branding, readers, Writing-Power-for-Everyone

6+1, 2, 3: Save Me from Beginners and Experts NOW!

July 1, 2006 by Liz

Folks Who Are Learning and Folks Who Know

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Most bloggers find their audience is a lot like you are — an audience of folks who learning and folks who know a whole lot. That can throw a new writer. It can seem a problem of huge proportions. It’s not hard to think that what you have is two different audiences in one. How do you know how much to say and how much to leave out? It’s easy to get twisted trying to write for an audience of people who are both beginning and experienced.

Get twisted, heck! Somebody save me NOW!. From where I sit, some days the beginners need to learn so much, and the experts already seem to know all of it. How do I possibly talk to both of them at once, without risking insulting or boring either one of them?

That writer’s problem can seem impossible to solve, but it’s not. In fact, it’s not even a problem at all. [Read more…]

Filed Under: Customer Think, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, audience, bc, blog-promotion, blog-writing, Customer Think, personal-branding, readers, Writing-Power-for-Everyone

SOB Business Cafe 06-30-2006

June 30, 2006 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Benjamin Yoskovitz guest hosts at Steve Remington’s blog to ask us if we’re sure we know what our blogs are about.

What's Your Blog About Again?

Mike Sigers lets us in on secrets we need to know about selling.

Fraser talks about and offers video on the influence of effective communication.

Fraser on influence -effective communication

Marianne Ricmond returns from WOMMA with a message that is as old as the fifties wbout how we should see our customers.

Message from WOMMA: Open, Honest Communication

Easton lets us know why Business Blogwire is so popular. (All of this time I thought it was Yoda.)

Best of Business Blogwire

Related ala carte selections include

I was listening to Christine Kane while I was typing this and drinking coffee from a beautiful golden coffee mug from Tom Vander Well. Thanks, Tom!

Tom reminds us that upselling can be a way of helping out.

Upselling Doesn't Have to Be Hard Selling

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Content, Marketing /Sales / Social Media, Personal Branding, SOB Business, Successful Blog Tagged With: bc, Ben-Yoskovitz, blog-promotion, Christine-Kane, communication, Easton-Ellsworth, Fraser, influence, Marianne-Richmond, Mike-Sigers, niche-marketing, sales, Steve-Remington, Tom-Vander-Well, upselling, WOMMA

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