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What is SOBCon?

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By Glenda Watson Hyatt

SOBCon is so much more than the brilliant speakers who co-founders Liz Strauss and Terry Starbucker hand pick to create a particular message, theme or flow.

SOBCon is the equally brilliant individuals sitting at your table who willingly and freely share their expertise and experience during the Mastermind sessions.

SOBCon is the interactions during breaks, lunch and after hours. Oftentimes those interactions are as valuable, if not more so, than the speakers sharing their content. Those interactions evolve into friendships, collaborators and partnerships that last long after the 2.5 days in Chicago. Those interactions and subsequent relationships are the glue that holds SOBCon together; dare I say the SOBCon family because that is what it feels like.

Having attended four SOBCons, I have benefited immensely from the interactions, both during the SOBCon weekends and afterwards. I have been fortunate to be part of an invaluable brain trust group with Becky McCray, Deb Brown, Paul Merrill and Jon Swanson – all part of the SOBCon family – who are always only an email away for brainstorming, advice and encouragement. Because I am surrounded by people who will not let me fail, I have recently launched my motivational speaking career.

Glenda Watson Hyatt and Mark HorvathNow, my friend, my hero Mark Horvath needs to tap into the brilliance of the SOBCon family. Once homeless himself on Hollywood Boulevard, he now uses social media to shine the spotlight on those individuals living on the streets – who most of us try to ignore as we walk past. Mark shares hundreds of heartbreaking as well as uplifting stories on Invisible People TV to raise awareness about homelessness.

However, this past year has been rough and Mark has plowed any money he received back into Invisible People TV to help those he serves. That is how dedicated Mark is to the issues of homelessness.

He needs to be at SOBCon in Chicago in May to be amidst those with ideas, insights and connections to take Invisible People TV to the next level so that he can earn a paycheque and continue to do this selfless work.

To assist Mark to be at SOBCon in May, please give your financial support at the Invisible People TV donation page. Then let Mark know that your support is for him to attend SOBCon. Mark can be reached via Twitter (@hardlynormal) and Facebook.

Thank you for backing one of our SOBCon family who makes the biggest difference for people who get noticed the least.

Author’s Bio:
Glenda Watson Hyatt, Motivational Speaker –http://www.glendawatsonhyatt.com/
Author of bestseller I’ll Do It Myself – available on the Kindle at http://amzn.to/RlP5Qj

Devil’s Advocate or Guardian Angel?

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By Lindsay Bell

Why are people afraid of being challenged? I’m not talking about the “throw down the gauntlet”, back alley type of challenge, which of course would be unsettling.

I’m talking about healthy debate – defending your ideas, and being asked to think otherwise about a certain subject or path of action. Sure, I’m making a sweeping generalization, as there are loads of people who rise to a spirited exchange of ideas, but in my experience, there seem to be many these days who view it as a negative.

DEVIL’S ADVOCATE OR GUARDIAN ANGEL?

Being a proud devil’s advocate myself, when I stumbled upon an old post by Liz recently, where she dissects devil’s advocates and guardian angels in the workplace, it caught my eye.

Here’s what she had to say about them both:

The position of devil’s advocate is inherently negative. The role is to find holes in the proposed idea. Arguing for the sake of arguing easily can degrade into arguing for inconsequential details or arguing to show how clever the person presenting the argument can be.

The position of guardian angel is inherently positive. The role is to find and fill holes in the proposed idea. Arguing for the possibility of what might work, while checking for risk, leads to dialogue that builds and moulds ideas into useful realities.

FACING THE CHALLENGE

Religious imagery aside, I respectfully disagree.

If the devil’s advocate is looking for holes, it’s to stick a big ol’ red flag beside them so you don’t fall in! They are brainstorming, and looking to better an idea or proposed path. They are thinking of the company’s bottom line, and are trying to avoid the cost of cleaning up after something has gone wrong.

When I’m playing devil’s advocate, I always let people know: “Just playing devil’s advocate here…” – and the reason I do is to NOT insult whoever’s idea it is that I’m challenging. It’s my way of saying “Hey, I’m not asking this to be a jerk, I respect you, but let’s look at it from the other side. I don’t find it ‘inherently negative’. And I certainly don’t “argue for the sake of arguing”.

Granted, my career for the most part has been in journalism/television production. Trust me. You don’t even know what being challenged means until you’ve had your story/idea/interview flayed from top to bottom by a TV executive! But I look back on those formative years with appreciation.

Being challenged like that – daily – teaches you to think differently, it makes you always question “what else” or “what if”, and it forces you to always look at what you’re producing through the eyes of your audience – your community.

An employee fearful of speaking up or proffering an alternative thought is not a productive employee.

Fear creates a culture of complacency within an organization and its teams, and inevitably leads to miscommunication and needless extra work being done.

And yes, both sides of the spectrum need to take responsibility for opening the lines of communication.

Employees need to buck up, get a backbone, and not fear that their manager will think poorly of them if they bring up something that she/he doesn’t agree with. They also need to be prepared to argue their points, thoughts and ideas.

Management needs to ensure there are safe spaces where anyone can raise issues without consequences.

Let’s stop seeing devil’s advocates – who actually have the confidence, candor, and courage to speak up and challenge – as somehow negative.

They might be a little feistier and more fiery than your other employees, but if given the option, I would choose devil’s advocate over guardian angel any day.

And I sure as heck would want one on my team.

What do you think? Do you see the value in healthy debate and a good challenge, or do you immediately feel it’s a negative? Would you choose a Devil’s Advocate or a Guardian Angel? Would love to hear your comments! 

Author’s Bio: Lindsay Bell is the content director at Chicago-based strategic communications and online marketing firm Arment Dietrich, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and just welcomed Hank, a Vizsla/Foxhound cross, into her home. 

You Might Be the Problem If…

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By James Ellis

Sales sluggish? Traffic down? Conversion rates dipping? Boss seeming a little gruff with you lately? Fewer smiling customers? More customer comments than you’d like?

They all have a root problem and a root solution, but sadly, you’re not going to like it.

The problem is you.

Not the editorial you, the plural you, the groupthink you, or even the royal you. You. The person reading this. You’re the problem.

That’s not 100% true. You didn’t cause the housing crisis and the fiscal cliff. You didn’t create all the public uncertainty slowing economic growth. But you are still the problem.

Why? Because the only person you can control is you. If you claim it’s your boss’s fault, that means you get to pass the buck. If you decide lower conversion rates are because your customers are dumb, that’s an excuse to not try and fix it.

But you can’t just “fix it,” can you. Especially if you believe that the fault lies with someone else. Making it your fault and your problem means that you get to do something about it, not just blame and move on. Making it your fault means that power lays in the one place you can use it: within you.

And that’s not just some self-help/new age/zen-esque notion. The problems with your business and site are usually you, in that you haven’t figured out how to build a site for your customers. You built a site for you.

The joke among web designers and graphic artists is that the client always wants to logo bigger. Why? The logo doesn’t ever help the customer, it’s bigger to stroke the ego of the client. Every pixel of space added to the logo is a pixel taken away from something the customer might actually want. Every interstitial ad is ten seconds you stole from your user. Every home page that touts how much you appreciate your customer is a another click the customer has to slog through to get to their order status.

When you send marketing emails, do you fill it with junk that you want the customer to know, or do you fill it with what the customer actuality wants? Is your web site showing products that you want the customer to know about, or the products your customers came for?

Do you even know the difference?

Don’t you love it when two airlines merge and they tell you that they did it for your convenience. It wasn’t to lower operating costs and increase margins while bringing standards of customer service to ever-falling levels? This is what a company calls convenience?

Do you know the difference between “important customer emails” and “spam?” I bet the standard you have for your personal emails and those your company sends are different.

And that’s why you are the problem. Because you are the only person who can stand up for what your user wants and actually give it to them. They will reward you later with more sales and better word of mouth. But for right now, as the calendar changes over, the burden falls on you to fix your problem.

How will you become the solution?

Author’s Bio: James Ellis is a digital strategist, mad scientist, lover, fighter, drummer and blogger living in Chicago. You can reach out to him or just argue with his premise at saltlab.com.

How to Live with Intensity

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By Robert D. Smith

Behind the scenes, most people who are truly successful live lives that can only be described with one word—intense.

They are intense about their work, their time, their money, and life itself. They use a different thought process than most people.

On the outside looking in, you may not always be able to notice. After all, we usually imagine successful people as these incredible individuals who just seem to have everything together and nothing at all to worry about.

Really, it’s the opposite. Successful people only appear to have it all together because of the intensity it takes to create that appearance in the minds of others.

But what exactly is that intensity, and how can we activate it in our own lives?

Intensity is:

  • Living with an extreme sense and awareness of your purpose. Successful people have a vision of which they remain intensely aware.
  • Acknowledging that you have a limited amount of time to accomplish your vision. Nobody lives forever.
  • Possessing extreme focus on two things: what’s important now and what’s next.

What most people miss, however, is that intensity is not a state of mind…it is a state of emotion.

Pursuing anything with intensity requires that you be emotionally connected to it. You must possess a fanatical commitment to follow through.

Here are a few easy things you can do on a regular basis to keep the intensity trending UP in your life:

  1. Count your days. This is something I started doing a few years ago. I remind myself of this daily, and I can’t recommend it enough. You will gain a new appreciation of what can be accomplished in a single 24-hour period. If you’re interested in figuring out your number, there’s a simple calculator on my website that will tell you.
  2. Ask yourself two questions that will keep you in constant motion: What’s important now? What’s next? If you focus on these two questions, it will be almost impossible for your intensity level to drop. They will get you up early and keep you up well into the night.
  3. Honor your family members and close friends. When you keep the people who matter most as top priorities in your life, you will constantly be reminded of a major reason to strive to do better. Seek to honor them in all that you do.

Keeping your intensity level up will not only make you more productive, it will make you more aware. Time will no longer just slip away and get wasted on the things you know are not important, in both your professional and personal life. When you’re able to focus in on only the things that truly matter, amazing things will happen.

What do you do to keep your intensity level up?

Robert was gracious enough to share a copy of his new book, “20,000 Days and Counting,” for our community! Comment below if you’d like to have the free copy; best comment as judged by me wins the book. –Rosemary

Author’s Bio: Robert D. Smith is the author of 20,000 Days and Counting and a consultant to numerous best-selling authors, speakers, and entertainers. You can find out more at TheRobertD.com.

Revenue is the Small Business Livesaver

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By Elaine Love

The facts are set in concrete; at this point it is wet concrete or perhaps quicksand because it can change. As it stands now income taxes, payroll taxes, capital gains and dividend taxes and employee health care benefit expenses are all increasing. With these indisputable facts in mind, what is the small business owner to do?

If you are like me, you concentrate on increasing your market share and your sales volume within your current market share.

Analysis, not Paralysis Wins

Think like your customer. If you were in your customer’s business, what would you like to have? Ask yourself honestly if you are delivering that ideal product or service. If the answer is regretfully ‘no,’ then what do you need to change to make it a ‘yes?’

GM suffered a devastating bankruptcy in 2009. Just two years later, they reported a record profit. With the announcement recently of a totally redesigned and improved Corvette, they are demonstrating their commitment to improved quality going forward. Even though the Corvette represents a miniscule portion of GM sales in comparison to its truck line, it demonstrates the resurgence of quality. The Corvette is the first vehicle to be launched since the bankruptcy. The customer demanded better quality and GM is responding.

What does your customer want? What are you delivering? If there is one place to cut corners, it has been proven throughout history that it is NOT in product quality, customer service or effective marketing.

Market Growth Sectors

When you started your business, you researched what was currently available in the marketplace, what you could improve on the existing offerings and what unfilled niche remained. Go back to basics and do exactly the same research all over again.

Market research studies, interviews of your customers and intelligent observations pinpoint areas in which you can improve your current product or service and add additional products or services to fill niches. Sometimes you need to create the niche by informing them of a benefit they had not fully realized they needed.

Remember Apple’s introduction of the first iPhone? Steve Jobs presented the advantages of the iPhone before the marketplace even knew they needed those features combined.

Sales Revenue

Once the areas to improve and expand are identified, take action. Make the improvements and launch to fill the niche. Keeping capital liquid allows small business owners the ability to capitalize on marketing opportunities.

Small businesses can react very quickly to sales opportunities. An unexpected but delightful powder dump (several inches of light fluffy snowfall for the non-ski informed) is an excellent opportunity to push the word out to get to Steamboat Ski Resort quickly. Take advantage of a last second deal with the airlines to offer an incredibly low rate for Valentines, ‘take your sweetheart for a spring ski trip’ deal on airfare and lodging. Search for new marketing opportunities and capitalize immediately.

Don’™t Get Ready –“ Stay Ready

If you have your postcard campaign ready to launch, call your printer and issue instructions to print and mail the campaign. Blast the offer out to the social media network; ‘the postcard is coming. Present the postcard for an extra deep discount or special bonus.’

Create a new brochure for the newly discovered market niche using brochure design templates. Create a sales campaign to highlight the benefit your product or service offers to fill the market niche, why you are the best one to offer that benefit and a compelling reason to contact you immediately for more information. When you create an impressive marketing piece and produce it through the services of a top quality printing company (for example, check out PrintPlace.com), you are proud to present your marketing materials to your sales force and the marketplace.

Consistent Brand Recognition

Expand upon the highlights of your new brochure and create booklets as additional distribution pieces. Duplicate the elements of your brochure and booklet into your website. Providing a consistent high quality image creates brand recognition. Customers need to see a consistent company image multiple times. They see your company online, see you in social media and hold your brochure in their hand; this repeated consistent image solidifies your brand in their mind and paves the way for a buying decision.

Combining high quality printed marketing materials with your online presence captures the marketplace.

Action Steps

Keep your money liquid and be ready to pounce on marketing opportunities. The best way to mitigate increased expenses is to increase revenue. Increase revenue through delivering superior products and services which fill market niches and high quality marketing to distribute your message to the marketplace. Increasing revenue is the small business owner’s lifesaver.

What is your strategy for growing revenue this year?

Author’s Bio: At home in the Colorado Rocky Mountains, Elaine Love writes about small business and the mindset for success so essential for an entrepreneur. She is the author of Emotional Ice Water. Find her on Twitter @elainelove44 or Elaine4Success.com

Internet Marketing and What it Means for Businesses Today

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By Rebekah Griffiths



It’s clear that the internet is becoming an increasingly important aspect of everyday life. From watching the latest TV shows and films to shopping for food and the latest fashion trends, millions of people all over the world connect on a daily basis. This means that by making the most of a strong online presence, perceptive business owners are able to easily tap into a national or even global market. Statistics in recent years have pointed to the eruption of e-commerce; in the U.S. alone, online sales grew from around $70bn back in 2002 to well over $250bn dollars today.



What does it mean for businesses?



With such a huge and active audience available, today’s businesses are advised to bolster their print advertising with online marketing campaigns. Many choose to place an even greater emphasis on modern online methods than they do with other, more traditional marketing means such as flyer distribution, TV commercials, and radio ads.



There are a number of options available when it comes to reaching an online audience and a combination of these, including an intelligent web marketing campaign, can be, for many, the difference between success and failure.



Social media



Today, millions of people are connected to one another via social media. Sites like Facebook, Google+, and Twitter have millions of active users. What makes it easier for businesses to reach individuals on these platforms is the passive way in which they are approached. Marketing via social media is all about connectivity – making it worthwhile for customers to reach the business, rather than the other way round. Businesses can offer humorous or relevant content to users, who can then follow their activity for the latest industry news and offers.



Not only are businesses able to reach a much broader audience through social media; it also allows companies to engage closely with customers, identify trends, and process customer feedback.



In a day and age when consumers are increasingly choosing vendors based on the quality and convenience of the experience offered, providing customers with exactly what they are after is a sure-fire way of maintaining the brand image.



Web design



Just as a store front or print campaign must be both aesthetically pleasing and practical, so too must a company’s website; it should look professional while at the same time point customers in the right direction. In terms of design, a website can be constructed to bear the same colors, logo, and typefaces as the company’s existing branding – which will increase brand recognition with online visitors while portraying a consistent, recognisable company image. Pages can be written with clear, concise, and promotional content, and the most tech savvy businesses will be aware of the effectiveness of search engine optimisation (SEO).



What is SEO?



Search engine optimisation is all about making a website attractive to the most popular search engines today, such as Google and Yahoo. Since the vast majority of internet users will find the sites they need through the offerings of the search engine listings, this is a crucial consideration for businesses looking at online marketing.



By implementing content that is relevant to what potential customers are searching for, sites will be ranked higher in the search engine listings and can experience vastly improved site traffic, which in turn can impact hugely on custom.



What can it mean for a franchisor?



Online marketing enables a franchisor to allow its individual stores to attract customers because, just as online marketing can tap into an international or global audience, so too can it help attract customers on a more local basis – which could, for instance, include the residents of towns and cities near to a store location. Individual stores can each have a presence on social media sites, and SEO can draw in traffic from the locality and drive regional sales.

How are you combining traditional and social media marketing for your business?

Author’s Bio: 

Rebekah works for Engage Web, an internet marketing firm based in the UK. With UK-based and international clients, Engage Web provides a variety of web marketing services, including SEO, social media, and web design.