Writing Archives - Page 60 of 64

Introducing Power Writing for Everyone

March 6, 2006 by Liz

Last year I served as Editorial Director for a major revision of the textbook program that was the same textbook I learned to write from–Voyages in English, Writing and Grammar (Loyola Press, 2006). The goal of the revision was to return the program to its orignal rigor and to bring it into the light of the 21st century–to help kids understand from the beginning how important communication is to their place in society. We worked with a great team of authors, editors, and designers, and we succeeded.

In the introduction, I wrote these words on behalf of the program.

Our ability to navigate the world is nested within our ability to communicate. Words enable us to share who we are, to tell what we think, and to express what we believe. No, we are not merely what we say, nor are we people on paper. Yet, it has become normal for us to sort each other by first impressions and sound bites.

The working world defines us by our skill sets and judges us by our communications. Our dexterity and speed in accessing information and our accuracy and creativity in sharing it are highly prized. Bits and bytes the words we say and the words we write, delineate our potential to earn a living. The appropriateness and clarity of thos words convey how we fit into the world, how we might contribute, and how we might lead others.
—Liz Strauss, writing for Voyages in English, Loyola Press

When I researched that program I learned that American corporations spend an estimated $3.1 billion a year teaching employees how to write.

Power Writing for Everyone

The success of the post Why Dave Barry and Liz Don’t Get Writer’s Block and the daily visits to other writing posts here has led me to develop a writing series.

Power Writing for Everyone will take readers through the streamlined writing process–the one that works in the real world. I’ll share in detail the how, what, and why each step and how-to bundle things for maximum productivity. The series starts getting ideas and keeps going through to publishing and cross-purposing content.

It’s important because whether you’re a CEO, a crane operator, or a cab driver . . .

In a global economy, speaking and writing are requisite skills for any life plan.
—Liz Strauss, writing for Voyages in English, Loyola Press

My job is to make your job easier and take road blocks out of the way. Power Writing for Everyone is meant to do just that. Let me know if anything is missing.
–ME “Liz” Strauss

Don’t Hunt IDEAS — Be an Idea Magnet

March 6, 2006 by Liz

Ideas Get Things Going

The question that professional writers are asked most is Where do you get your ideas? The answer they always give is Ideas are everywhere.

It’s true that ideas are everywhere, but . . . that’s not much consolation when you look everywhere, and you seem to find nothing.

Yet ideas are the stuff from which quality content is crafted, and quality content is what builds relevance. Relevance draws people to read us, to add to the conversation, and to share our ideas with others. Quality content packed with relevance also leads search engines to show us off in their rankings. So solid ideas are critical to blogs, websites, and all online businesses.

Ideas are what gets the whole process going. But . . .

Sometimes the very idea of getting an idea can be intimidating.

Be an Idea Magnet

Looking for ideas can be a lot like looking for a white shirt in the Mall of America. If you don’t have anything to narrow your search the task can be overwhelming. Too many kinds of white shirts to choose from and soon they all seem to have the same value–none at all. Ideas work in much the same way as that. Without some sort of criteria to sort them you can look all day and not find a single one.

Ideas really are everywhere. The art is in training your mind to see the ideas and pull them in before your thoughts pass by them–to make your mind into an idea magnet of sorts.

Many Ideas At Once

Sometimes I’m asked to write a book of ideas for teaching some skill set or group of strategies. You might be surprised to find out how I go about such tasks. I identify pages of ideas before I start writing. One idea at a time is just too much work and too painful for me. I approach the task as I approach doing dishes. Wash all of the dishes first. Then dry them all.

Attracting Writeable Ideas

When I write for my blogs, I figure if I’m going to find one idea, I might as well find many. That way I’m set for a while. With a pile of ideas, I can switch my brain over to concentrate on the writing and editing–that’s work enough for me.

Whether you’re looking for one idea or many, or trying to find a spin on a topic that’s too big to write about, the process for getting to a solid idea is basically same.

Here’s how to get your brain to open up to 4-5 ideas at once.

1. Gather resources with a yes or no look. (60-90 minutes max)

Limit research time–the more ideas the less time spent per idea.
Use a variety of resources online, magazines, newpapers, and books.
Check only headlines and take only a quick look.
If what you see doesn’t grab you. Move on.
If it catches your interest, print it or tag it to come back to.

It’s important not to read at this point. Just let the headlines soak in. The variety of resources offers a visual change that helps to keep your mind fresh and tends to bring in a wider variety of points of view. You might find yourself seeing connections between one piece and another. That’s good.

2. Read with a highlighter, a pencil, and a pad of paper. (30-60 minutes)

Highlight keywords.
Jot key points in the margin using 3-4 words you might say if you were restating the point to a friend.
If you get article ideas, mark them on the piece that inspired them.
When you notice connections between pieces you’ve chosen write them on the pad of paper.

Do these things quickly to let your mind capture and collect information without filtering it. You’ll start to make further connections to your personal experiences. Note those on the writing pad too. What you’re doing is guided brainstorming. (I made that term up.) Feel free to throw out any resources you know just won’t work.

3. Sort your resources into like piles by topic. (5-15 minutes)

Give each pile a working title.
Add to each pile a bulleted list of events, thoughts, or learnings from your experience that fit with that idea.
Choose the idea that you find most useful to your readers and put the rest in a folder.

Also do this quickly as a “brain dumping” exercise. Write what comes to mind and keep going until you have a list–however long or short—for each pile you made. Now you have some solid ideas. Keep them all, even the ones that seem thin or uninteresting. After a day or so you might find uses for those that you don’t like right now.

The Benefits of Working Out Once a Week

This workout shows results immediately. In just that much time I have ideas I can write about. I do this “workout” about once a week when I’m not under pressure to write something. The workout takes away the rush and tumble of having to push through my feeds with deadlines hanging over me. Even when I want to cover breaking news. I have ideas ready to go if I want to post a quick article before I start researching.

The relief that comes from knowing I have many ideas in the hopper makes writing exponentially easier. When I sit down to write, I can concentrate on what I’m writing about. I know it’s a fully vetted idea that will work, rather than one I have to hope will work out. I can use the time I might have spent looking for an idea and use it to check my work.

Writing’s more fun when your brain is free of that voice that keeps saying, “I need to get this done. I need to get this done. My readers are waiting for me.”

A brain is a writer’s instrument in the same way as a voice is a singer’s instrument. Why shouldn’t writers train just as vocalists do?

Power writing is a very cool thing.

Try it and let me know how it goes. I’m here to help any way that I might.

After all, I’m the nice one. 🙂

–ME “Liz” Strauss

Great Find: Top 10 Successful Blogging Tips

March 2, 2006 by Liz

Robin Good Logo

I was going through my stats and had some time one afternoon this week. So when a social bookmarking referral came by, I naturally checked it out. I like to see where things stand with each of them and there are so many now its hard to keep track. I went to the search function and typed in Successful Blog. It’s always interesting to see what I get back.

One of the results was Robin Good’s How To Write A Successful Blog: Top Ten Tips.

To be frank, I thought it was about time I learned how–no, no not really. But I did think it would be a fine addition to the Successful-Blog Survival Kit.
Great Find: The Robin Good’s How to Write A Successful Blog: Top Ten Tips by Sharon Housley
Type of Blog: Blogging Basics
URL: Robin Good’s How To Write A Successful Blog: Top Ten Tips.

Target Audience:Bloggers who are just starting out
Content: Sharon Housley who manages of marketing for FeedForAll wrote this article. She offers ten points and notes on each one. The points are basics of blog building technique and tactics. I’ve add my own points at the end of her list.

If you find this list useful, you also should know this about content.

Write content of the highest quality
Work to keep your writing voice consistent and friendly.
Post at predictable times so readers can look forward to something new.
Write about topics that you find relevant, that is, worth reading and talking about. In other words, write about things that are your passion.
Respond to your comments, your readers are the only ones who count.
Visit other sites and comment there, so that people see you as a reader too.

Hope this helps get you started!

–ME “Liz” Strauss

Why Dave Barry and Liz Don’t Get Writer’s Block

February 27, 2006 by Liz

We Agree

Dave Barry and I agree.

I believe “writer’s block” is the normal state of writing; that is, you rarely have anything just flow easily from your brain to the keyboard. And if it does, it’s usually pretty bad. Good writing is almost always hard, and what I think sometimes happens is that writers forget how hard it is, or don’t want to do the work anymore, and they call this “writer’s block.” —Dave Barry

When I researched that quote I was staying with a lifelong friend in a boy scout camp that my older brothers had gone to when we were kids. The camp had been turned into a bed and breakfast. Our room was cabin that had once been the poolhouse. I had an article to write before we could break out the wine. So I went through my warm-up to avoid what folks call “writer’s block.”

Preparation: Accessing the Subconscious

To my friend, Nancy, I probably looked like I was in hyperfocus. Actually, I was. I was doing two kinds of things at once. I was preparing a space to work, and I was preparing my brain to write–accessing my subconscious to see what ideas I might have.

What the heck does that mean?

Ever notice that you get ideas when you’re driving . . . or in the shower . . . or doing something other than trying to have one?

I always start my writing with a warm-up that involves some physical activity like ordering my work area, getting my coffee, or taking a walk around the block. Doing that gives the subconscious the room to let those ideas bubble up.

At the cabin I needed a place to work efficiently, so I went through setting up what I think of as an “endangered writing space.” That’s one where writer’s block is not permitted by protected writers species laws.

Checklist for Endangered Writing Spaces

This is the checklist writing spaces I use.

Select the work area. I picked the table where I would write.
Remove all things unnecessary. I got rid of all visual distractions and things that might get in the way.
Check that all tools are there. I didn’t want to stop to find things.
Place favorite healthful, thinking snacks near the computer. Hunger couldn’t tempt me to lose my train of thought.
Test to see there are no discomforts to nag me. I tried a test run in the chair and got a pillow to make it higher.
Lower the cloak of invisibility. I put my headphones on as a sign to myself, and to my friend, that I was no longer in the room. Those headphones meant I would have to physically detach to do something else. I also listen to music when I write..

When my space was ready. So was I.

Fanning the Flame

I didn’t have a whole idea, but I did have a spark. Here’s what I did to fan that spark into a flame. This part went bing, bing, bing, quickly.

I did a brain dump, writing phrases and words on paper before I started.
I picked one big idea from the brain dump and narrowed it to the size of an article.
I visualized article and decided what my main point would be.

THEN

I started in the middle, writing that main point as best I could without stopping.
When cool ideas popped up, I typed them as phrases at the bottom of the page and kept going.
When I got stuck, I looked at those phrases for motivation.
If the phrases didn’t unstick me, I got up, walked outside, looked at the sky for the words I needed, came back in and wrote them down. No other words–talking, reading, listening–interrupted my “break for thinking.” The point was to do something visual, to let the verbal loosen up.
I wrote the snazzy ending and the grabber beginning last.

That’s what I did that night in the cabin to earn several glasses of my favorite white wine from Italy, Ronco Cucco. Boy, I do like that stuff.

Why Dave and Liz Don’t Get Writer’s Block

We just don’t call it “writer’s block.” We call it writing. Staying stuck is not allowed. So like an actor or a musician who once had stage fright, we do writing warm-ups before we step on stage.

The good news is writing warm-ups work like scales for a musician or stretching for an athlete. They keep you at your best game. If you stick to it, warm-ups for writing actually make the writing get easier. Just like an athlete–a skater–you break through that wall and start skating with more speed and grace.

Imagine yourself writing when you no longer worry about writer’s block.

–ME “Liz” Strauss

A Content Editor’s Quality Checklist

February 26, 2006 by Liz

Editing for Quality

It’s true that every writer needs an editor. We all know that I sure do. In textbook publishing, we say that every writer really needs two–a content editor and a copyeditor. The first makes sure that the logic and ideas make sense. The second makes sure that the work is readable. Readable doesn’t mean much, if the ideas are all over the place.

Content editing doesn’t need to take bundles of time. You’ve gotten the ideas onto the paper. Print the post out and read it. A pause for a content edit makes sure that your information is accurate, relevant, and accessible. Why not make sure your ideas move in a way that readers can follow them? It can only make you look smarter.

For that purpose, I offer you this basic content editor’s quality checklist.

Content Editor’s Quality Checklist

Does the work have a clear focus on one topic?
Does the introduction grab interest and offer a clear purpose for reading?
Are the facts accurate?
Does the work follow a logical plan from beginning to end?
Does the body of the work present well-ordered paragraphs of main ideas with relevant, supporting details?
Does the conclusion leave readers feeling satisfied, feeling a sense of conclusion now that they have reached the end and know what to do with the information?

Use this checklist for the content edit first. Then move on to copyediting — making sure that the spelling, grammar, and punctuation are correct. Do the two tasks separately. Trying to do both at once is like trying to have dinner with two dates at two different restaurants — not a good idea.

Use the content editor’s quality checklist and you’ll be that much more confident that your reader won’t get lost looking for the forest among the trees. Now whether they’ll agree with you . . .

Be irresistible.
–ME “Liz” Strauss

Turning Reluctant Readers into Loyal Fans

February 23, 2006 by Liz

In just a brief one-twentieth of a second–less than half the time it takes to blink–people make aesthetic judgments that influence the rest of their experience with an Internet site.

–Kamakshi Tandon
REUTERS, Internet users judge Web sites in less than a blink
Jan. 17, 2006

We’ve got less than a blink to grab a reader’s attention. The reader clicks in. Looks. Decides and then . . . and then what? . . . Do they stay or do they leave? If they stay, did what they see lend our words more credibility or did it take some away?

Design, curb appeal, packaging–whatever you call it–it’s what brings customer-readers further into our businesses and our blogs. They recognize what works for them and what doesn’t. If it doesn’t, they’re gone so quickly that even our stats programs don’t know. Try the Blink Test if you want a baseline idea of what your readers are seeing before they blink.

What about reluctant readers, undecideds who decide to stay a little longer? What can we do to convince them to stay? Better yet, how can we turn them into fans?

Capturing the Attention of Reluctant Readers

In educational publishing, we have a euphemism, “reluctant readers.” It’s used to describe kids who, when they see a textbook, they turn away to find their inline skates. When I write on literacy, they are my favorite customers to write for and about.

I don’t much like that euphemism applied only to those kids because I’m constantly having to remind other teachers that,

. . . we’re all reluctant readers and becoming more and more so. If you’re a skeptic on this point, try reading the tax code–or any “have-to” document on your least favorite subject. You’ll wish that there were something more to see than long columns of endless text, something to break up the boring words.

With more and more ways to spend our leisure time, even television shows are becoming bulleted lists.

Reader Support as Part of Your Brand

Those kids we call reluctant readers do leave their inline skates to read what they’re interested in–things like books on extreme sports and the latest gaming websites and blogs–if they’re made right. Here’s what you can take from educational research to catch the attention of normal, everday reluctant readers. You can use it to brand your blog as a worthwhile source of quality content. It’s one more way, that you can make customer-reader support a resounding part of your niche brand.

Use sub-heads liberally. Sub-heads break the text into shorter bits. Subconsciously that not only tells me what this bit is about. It also says I only have to read this far and then I get to breathe again. People not only like subheads, search engines like them too.
Use everyday words. A big vocabulary doesn’t bring us closer together, it sets you apart. The word use is a fine one, use it. Don’t set it aside for utilize. That makes me, as a reader, stop to wonder whether you mean something different from the what use would have said. Anything that stops a reader works against your message being heard.
Use pictures, images, art, and color to enhance your message. Do this with care. It’s easy to distract. Place only one or two images. Place them where they add value to the text. Try to put images where you’d expect to find them. If you’re not sure ask a customer-reader to give you feedback on how you’re doing. Remember that design seems easy, but it’s not.
Take the time to write something short. The point here is to make every word count. Read your post over to take out all of the words that you don’t need. Be lethal. It’s amazing how many extra words you can find when your quest is to go looking for them. A few sentences ago, I turned this into two posts instead of one.
Use typographic cues, such as bold and italic, to show what’s important. Be consistent and try not to make everything important. If you use underlined text to show what is a link, don’t use an underline for anything else. If you make everything important, then you’ve really said that nothing is.

Each of these points are about helping reluctant readers like me figure out quickly what’s important and what’s not, so that when I’m done reading what you wrote. I feel like we’re both smart.

Reluctant Readers to Loyal Fans

Ever read something that made you feel like the writer was saying something you always thought? . . . or something that just made you feel smart for reading it? Bet you went back to see what else that writer had to say . . . .

But then, you knew all this. You have a favorites list. You know what it takes to make a fan. I’m just offering some hints on how to get the undecideds to come in, so that you get a chance to do just that.

–ME “Liz” Strauss

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Business, Blogs, and Niche-Brand Marketing
How to Code Accessible Links–Part 1
What Is Content that Keeps Readers?
Audience is Your Destination