how to blog

by
Tara Hornor

BigStock: Eliminate frustrations
to get readership growing again.

Is Your Blog Bleeding Readers?

If you run a blog, then you probably struggle with the age-old issue of bleeding readers. It’s tough to keep folks coming back for more! But there are things you can do to make sure that your readers stay tuned to your blog.

At the end of the day, your blog should be about producing quality content that is relevant to your readers. If you’re giving them what they want, they’ll come back. But sometimes other elements of your blog can be causing frustration as well.

10 Reasons Your Blog Could Be Bleeding Readers

If your content is strong and you are still losing readers, you may want to analyze some of the following aspects of your blog site.

Awkward Layout

Your blog is your virtual home. So, like you would with your real home, make sure that it is warm and presentable for visitors. In other words, your layout should be both aesthetically pleasing and organized. If it looks as though you threw your blog layout together within two minutes (as in, it looks sloppy and haphazard), then your followers won’t want to look at it long.

Do you have too many ads? Are there too many things going on? Is it difficult to find your navigation menus? Consider simplifying your layout so readers focus on the content.

Overkill

While it is important to remain consistent with your blogging, avoid posting more than 5 or 6 times a week. No more than one post on a day, either. Posting more than this can make your followers feel as though you’re blasting them with too much content. Of course, this is very dependent upon the type of blog you’re running. News blogs, of course, will far surpass these limitations. The point here is to remember that too much content can be frustrating. If readers are following your blog and getting updates, you may be flat out annoying them with too many.

Unreadable

Choose fonts that are clear. Don’t make your readers work too hard to read what you’ve written. Additionally, don’t put your font in a color that is difficult to see. Legibility is a key factor in a pleasant reading experience.

Consider balancing white space as well. If your paragraphs are too long, you can cause readers to lose interest. This goes for content that is too wide as well. Therefore, balance your white space (the blank space in between text and graphics) by creating more readable width.

Offensive

If your posts are, on average, overly slanderous and offensive, then you will more than likely see a higher rate of no-returns. It is okay to be opinionated, but there is a way to word your opinions in a respectful manner.

We all like a strong voice that makes us think, smile, laugh, or generally incites an emotional response. But too much negativity just frustrates. So if you have a strong voice and find yourself losing readership, consider toning it down a bit.

Ignorance is Not Bliss

If you are an opinionated writer, make sure you know what you’re writing about. As a silly example, imagine you are ultra-anti-Twilight series. You write all kinds of posts bashing on various aspects of the movies and books. However, if you have not read the books or seen the movies, then you are an uninformed reader and will be viewed as such. While others may agree with your general view, your lack of expertise will eventually result in lost readers.

Length

Keep a balance in the length of your blogs. If they are all over 1,000 words, then you have a problem. You will overwhelm your followers. Occasional long blogs are okay, but make sure to separate them into paragraphs.

Various studies show various results. But generally speaking, posts over 1,000 words will take too long for readers to get through. Look at your metrics and see if you can find a trend in longer vs. shorter posts and adjust accordingly.

No images

People want to read blogs for entertainment, so entertain them. It is not necessary to post an image on every post, but an occasional shot of your post’s subject is appropriate and will add interest to your post. Images also help with search engine optimization, especially if you title your images with the main keyword of your article title.

Grammarly Misuse

See what I did there? Raise your hand if you cringed a little bit. So will your readers. If you are a person who struggles with grammar and spelling, then write your blog drafts in Microsoft Word or other word processing systems that will check grammar and spelling for you. Sites with poor writing and grammar are likely to be unfollowed.

Too touchy feely

We do not need to hear the nitty-gritty details of your life. A blog is not your diary, and it should not be treated as such. Of course, there are exceptions, but balance personal drama with valuable content. A good story requires some personal backstory so we can all relate to it. But keep the personal stuff focused on the point you’re trying to drive home.

Unemotional

Yes, this feels antithetical to the previous reason, but it is not. There should be a balance between personalizing your posts and gushing your deep, dark secrets. If readers wanted to read straight-up dry information, they would read the newspaper. So don’t write like a robot; give your blog a flavor of your personality and life.

Eliminate these 10 frustrations and your quality content will have even more power to keep readers coming back to your blog.

How do you keep your blog from bleeding readers?