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A Lyrical UN-Interview with Greg Verdino …

January 14, 2009 by Liz

It Never Happened So It Can’t Stay in Las Vegas

Actually it didn’t happen anywhere.

Well, it did happen, that we were all in one place, but it didn’t happen, not as I’m going to write it. The un-interview occurred just a few feet from the highly-esteemed Joe Jaffe. The atmosphere was so heavy, I doubt anyone in the room heard singing or saw the flashing of the camera as the conversation, or actually the lack of it, commenced. This is an exclusive I bring to you.

I call it …

You’re So Greg

I walked into the party,
like I was walking into a screen.
My hair was strategically flipped
around my eyes,
My sweatshirt was golden brown.
I had one eye on the techies
as I watched them all convene
And all the boys dreamed
they’d be guitar hero
They’d be guitar hero but…

You’re so Greg.
You don’t need to say what you’re thinking
You’re so Greg.
I’ll bet you don’t need to say what you’re thinking.
Do you? Do you?

You read my tweets a few months ago,
when I could hardly believe
You said that you made a reach to SOB
And that you would never leave

You give away the looks we love
and you gave a few to me
I had some views, they flashed to my camera
Flashed to my camera, and …

You’re so Greg.
You don’t need to say what you’re thinking
You’re so Greg.
I’ll bet you don’t need to say what you’re thinking.
Do you? Do you?

Because the looks say everything.

Well it was something like that … next time maybe they’ll bring Jane Quigley with them.

Like I said, it never happened so it can’t stay in Vegas.
But if you want to know what they’re up to next … @gregverdino and @jaffejuice

–ME “Liz” Strauss
Work with Liz!!

Buy the eBook. ane Register for SOBCon09 NOW!!

Filed Under: SOB Business, Successful Blog Tagged With: bc, Greg Verdino, Joe Jaffe, LasVegas CES, social-media, Uninterview

The Mic Is On: It's Barry Moltz Talking About Failure

January 13, 2009 by Liz

It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

GUEST HOST: AUTHOR BARRY MOLTZ on FAILURE

Bounce! The Path to True Business Confidence

Tonight at Open Comments, Barry J. Moltz, author of Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, is our host. Join us as we discuss how to achieve true business confidence by letting go of both your failures and successes. It’s time to …

  • Stop letting our egos brag about our successes.
  • Honor our failures.
  • See failure as an ingredient in success.
  • Let go of the fear.

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links.

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, living-social-media, Open-Comment-Night

Tips for Community Evangelists

January 13, 2009 by SOBCon Authors

Let’s have a group project, shall we? Some folks have been talking about growing communities lately, and there is a heap of scattered information out there about the best way to do it. I thought we might be able to put some of the best advice together here and compile it into a resource that we can share.

toolbox
toolbox

Let’s harness the power of our connections and see what we can build. I’ll start with a couple of my own tactics:

A. Prove that you are a passionate believer.

As Hugh McLeod says, “The market for something to believe in is infinite.” People want to believe in something (or someone) so give them a reason to join your community. Express your passion with authentic language.

B. Make it easy to share the enthusiasm.

Provide a vehicle for community members to share with each other. Comments on blog posts are a simple method, creating an actual forum platform is even better. Depending on your community and its needs there are plenty of applications to choose from:

  • ning.com
  • Facebook
  • flickr.com
  • LinkedIn

C. Encourage new ideas.

Keeping the content fresh is what entices people to come back and to stay involved. Explore new concepts and get people talking about them. Reward innovation and collaboration.

Take it one step further

What say you? What would you like to add as advice for a community evangelist? Please share your thoughts in the comments.

Filed Under: Attendees Tagged With: bc, evangelism, Group-Writing-Project

Perfect Blogs, 404 Errors, and Humanity

January 13, 2009 by Liz


What Makes a Perfect Blog?

When I talk to an organization considering a blog, they often are aiming for a perfect example of the genre. It takes a while to coax them into realizing that perfection isn’t what they think it might be …

  • to their product team, a perfect business blog showcases the product features in shining glory
  • to their marketing group, a perfect blog is one that gets customer attention and participation
  • to their sales group, a perfect blog generates qualified leads for products that sell and stays sold
  • to their design team, a perfect blog is aesthetically pleasing
  • to their coders, a perfect blog has no 404 errors
  • to their lawyer, a perfect blog is far from controversial
  • to their CFO, a perfect blog costs next to nothing
  • to the CEO, a perfect blog is one that does all of those things
  • to their customers — it connects them to people, ideas, and answers.

In that sort thinking, a perfect blog is something different to everyone.

My experience is that we do best when we move thoughts of perfection to paths of connection. People talking to people is what turns a blog into a community.

The perfect blog is code filled with humanity.

How do you bring the human connection into your blog?

–ME “Liz” Strauss
Work with Liz!!

Buy the eBook. ane Register for SOBCon09 NOW!!

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blogging, LinkedIn, social-media

Open Mic 7pm Chgo Time: We're Talking with BARRY MOLTZ About Failure

January 13, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

GUEST HOST: AUTHOR BARRY MOLTZ on FAILURE

Bounce! The Path to True Business Confidence

Tonight at Open Comments, Barry J. Moltz, author of Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success, is our host. Join us as we discuss how to achieve true business confidence by letting go of both your failures and successes.

Oh, and bring example links.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, discussion, living-social-media, Open-Comment-Night

Muppet Metaphors of Social Media

January 12, 2009 by Amy Derby

Sometimes I meet Liz – in the city, or on Twitter – to talk about not talking about social media.

“So here’s what I want to know,” I asked one night, “Does talking about not talking about social media count as talking about social media?”

“I think I talk more about the muppets,” she responded.

We decided I’m Cookie Monster. She’s Grover.

I giggled a little as I wrote back, “This is you.” And I linked to this video:

She proudly retweeted. Because this is who we are. And this is what we do.

We go around and around, thinking up ways to change the world by connecting with it. Talking, walking, sometimes getting tired…

I don’t know much about social media.
I know more about cookies.

Since I was a kid I’ve had a delicious talent for intuitively choosing the best cookie in the jar. And as a kid, if you were my friend and I only had one cookie, I’d always give you the bigger half. I like to think that’s the most valuable thing Liz and I have in common. (I mean, who needs tools when you’ve got COOKIES? Ahem.)

Liz knows how to share, how to connect, how to get people through things – how to get to the core of who they are and walk them through the stuff they need to do to get to the places they want to go.

Sometimes she speaks in metaphors. Sometimes she’s like Grover. Sometimes the other kids don’t understand her. But the ones with the best hearts love her, because she’s like them.

Liz once told me, “Every star shines — brilliance is relative.”

I don’t remember why she told me that, except that that’s who she is. Her heart is always golden. Even in the moments I have no idea what she’s talking about, I trust her with all my heart because I know she would never let me fall.

We don’t have to talk about social media to teach social media. But to learn it, we’ve got to live it.

That’s what Liz does. That’s what Liz helps me do.

So when Liz asked me, “While I’m at WordCamp Las Vegas, will you hijack my blog? Maybe you could write five things people don’t know about me, like I wrote 5 Tips about Surviving on the Road with Lorelle that one time?”

…. And my response was….
“Huh? You did what? Who’s Lorelle?”
… “I don’t know five things!”

… I knew I probably know just this one:

I’d rather learn the Muppet Metaphors of Social Media than bang my head against the wall studying the Cruel Calculus of Communicating Online.

I’d rather share cookies with a friend.

What has Liz taught YOU?

Or, um, who’s your favorite muppet and why?

Filed Under: Outside the Box Tagged With: bc, learning social media, living-social-media, social media perspective, teaching social media, Twitter

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