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Don’t Read Your PR, Read Your Marketing Copy

May 29, 2006 by Liz

Diverse Portfolio

Customer Think Logo

A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, ice-cream, tofu, and cognac. They are quite equipped to make the district-wide, state-wide sale. But rare is the sales rep who has the time or experience to speak to the details and nuances of the four individual product lines that they offer.

The Emperor has clothes bought by the bean counters. The bean counters think in BIG NUMBERS. The PR says that’s wonderful. The enterprise doesn’t see the world becoming niches and moving online. [Read more…]

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog_promotion, brand_loyalty, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think, personal_branding, personal-branding, promotion

Great Find: Go Give It Your 75%

May 29, 2006 by Liz

Before You Go Back

As you think about how shorter work weeks feel longer, read this

Great Find: Thank you for coming to work. Now scram!
Type of Article: Report on productivity
Permalink: http://positivesharing.com/2006/03/committed/
Target Audience: Everyone who works

Content:Alexander Kjerulf has done the research. In companies that shortened the work week from 40 to 30 hours NO productivity was lost. Doesn’t surprise me. How about you? Want the details? Click the title shot below to get the facts.

Thank you for coming to work Now Scram!

Thanks Alexander, for proving what we already suspected — we do things other than work 25% of the time.

–ME “Liz” Strauss

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Filed Under: Business Life, Motivation, Productivity, Successful Blog Tagged With: 30_hour_work_week, Alexander_Kjerulf, bc, worker_productivity

Net Neutrality 5-29-2006

May 29, 2006 by Liz

Net Neutrality Links

I’ve added these links to the Net Neutrality Page today.

A Long Way From Done

Coming Soon: The Web Toll from Popular Science;

“Welcome to the brave new Web, brought to you by Verizon, Bell South, AT&T and the other telecommunications giants (including PopSci’s parent company, Time Warner) that are now lobbying Congress to block laws that would prevent a two-tiered Internet, with a fast lane for Web sites able to afford it and a slow lane for everyone else.‿

In a thought process straight from “the tunnel‿ Christopher Yoo, a professor at Vanderbilt University Law School, argues that “consumers should be willing to pay for faster delivery of content on the Internet, just as many FedEx customers willingly shell out extra for overnight delivery. ‘A regulatory approach that allows companies to pursue a strategy like FedEx’s makes sense,’ he says.‿ Of course he, along with so many others, have yet to answer the “charges‿ that the consumer HAS ALREADY PAID!!!

Adam Cohen drinks the Kool Aid

The New York Times isn’t what it used to be. Rocked by scandal over the made-up reporting of Jayson Blair, torn apart by the dramatic ouster of Howell Raines, and shaken-up by Judith Miller’s megaphoning the Bush Administration’s fantasies about Iraq’s nuclear program, it increasingly relies on sensationalized, drama-queen reporting and opinion to hold on to a piece of market share. The most recent example of the Times’ descent into rank hysteria is a column today by Adam Cohen on the pending destruction of the World Wide Web:

Save Free Speech on the Web from Corporate Greed

And here in America, the greed of the big corporations is just as likely to stifle true democracy and freedom as it is to encourage it. As has been pointed out, for example, a free press is only free to those who can afford to own the press. We’ve all witnessed the growing lack of diversity of opinion in the broadcast media, where one or two large corporations, like Channel One, have bought up most of the smaller, once independent radio stations across the nation. Local programming has fallen and so has the rich mix of different voices and divergent opinions that was once the hallmark of local radio.

Now, the Internet also is being threatened, as this article in today’s New York Times shows. The telecommunications conglomerates want to start charging fees for use of the Web. By charging fees, they would be creating a tiered system that would favor large commercial sites that could afford steep fees while marginalizing smaller, independent sites. Those who couldn’t afford the pricey fees would have access only to lower speeds or perhaps no access at all.

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Community, SOB Business, Successful Blog, Trends Tagged With: adam_cohen, AT+T, bc, Bell_South, Channel_One, Christopher_Yoo, FedEx, Howell_Raines, Judith_Miller, Net_Neutrality, New_York_Times, Popular_Science, Time_Warner, Vanderbilt_University, Verizon

Bloggy Question 13 — The Incredible Culture

May 28, 2006 by Liz

Incredible

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week, I offer this Blogging Question.

This one starts with a quote from famed choreographer Kenny Ortega, who directed High School Musical, Disney Channel’s incredibly-popular DVD movie that’s a cross between Grease and Dirty Dancing. I found the quote in this weeks’ TV Guide Magazine.

Ortega says, “When I went into rehearsals with the cast, I discovered this incredible group of young people who were so bonded, who so liked one another, who were so ready to have the bar raised and do anything it took to make something special. they came to work on fire. That’s something you can’t buy, teach or direct.”

I’ve felt that at places I’ve worked. It IS incredible. It’s like magic.

What makes a place a culture like that? How does it start? What keeps it going?

–ME “Liz” Strauss

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Blogging Life Question 12
Blogging NOT A Hypothetical Question 11
Blogging Hypothetical Question 10

Filed Under: Bloggy Questions, Community, Motivation, Productivity, Successful Blog Tagged With: bc, blogging, blogging_life, bloggy_life_question, company_culture, discussion, Disney_Channel, High_School_Musical, hypothetical_question, Kenny_Ortega

Jeremy Wright, SOB Coming and Going

May 28, 2006 by Liz

What Jeremy Has

Jeremy Wright has plenty to do.
He has his own blog, a whole blog network to run, and THE book on blog marketing.
He has plenty of email.
He has plenty of jobs.
He has plenty of people who need plenty of things from him — even on weekends and holidays.

Yet he manages to have plenty of patience, spirit, and competence.

He helps move mountains and then says what he did was simple. Maybe it is sometimes, but that is always his attitude. It’s hard to find a better guy than Jeremy Wright. Don’t bother trying. I know.

I left for last, this other things he has . . .

He has the respect of everyone who knows him.

To Jeremy, the SOB

Jeremy,

It’s about time I called you an SOB. You truly are a Successful and Outstanding Blogger and a Successful and Outstanding Human Being. I guess that makes you an SOB coming and going.

Purple SOB Button

You make us all better. I’ve learned so much just by watching you.

Thanks, Jeremy, for everything.

Liz

Filed Under: Business Life, Community, SOB Business, Successful Blog Tagged With: b5media, bc, ensight.org, Jeremy_Wright, SOB

Net Neutrality 5-28-2006

May 28, 2006 by Liz

Net Neutrality Links

I’ve added these links to the Net Neutrality Page today.

Open Email to Bob Cringley about Google

Hi Bob,

We’ve corresponded in the past about our respective blogs.

Just had a thought that I wanted to share with you: What if the real reason that Google is vying against the ISPs on network neutrality is that it wants to leverage those super-powered hardware boxes it has been dropping into its dark fiber for the past few years as accelerators for paying customers? Similar to what Akamai is already doing…

Preserving Net Neutrality

For people who innovate in the area of technology and those who enjoy those innovations, this free and open access to the internet has been a boon. New applications are being developed every hour and are able to be instantly distributed on the web. These new applications coupled with new content, such as broadband television, have the potential to offer a new array of choices to consumers.

Unfortunately, some telecommunications companies have a different vision for the internet. They have floated the idea of charging websites for access. Those who pay will get faster and more reliable delivery of their content to web surfers. Those who do not will see the delivery of their content degraded.

In the interests of openness, I frankly acknowledge that I am a recent convert to this point of view. A few years ago, I publicly expressed my view that regulation to stop impediments to net neutrality was a solution in search of a problem. At that point, I was aware of no telecommunications company that had expressed a desire to do so. That has clearly changed. — John Conyers

Network Neutrality, Broadband Discrimination

Columbia University law professor Tim Wu coined the term “net neutrality� in a paper he published in the Journal of Telecommunications and High Technology Law. The paper is an interesting read because it’s sharply opposed to the regulations adopted by the House Judiciary Committee this week, so I’d encourage anyone who wants to have a neutral Internet to go read it. Some of Wu’s more interesting observations follow.

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Community, SOB Business, Successful Blog, Trends Tagged With: Akamai, bc, Bob_Cringley, Columbia_University, dark_fiber, Google, House_Judiciary_Committee, John_Conyers, Journal_of_Telecommunications_and_High_Technology_Law, Net_Neutrality, Tim_Wu

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