A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, ice-cream, tofu, and cognac. They are quite equipped to make the district-wide, state-wide sale. But rare is the sales rep who has the time or experience to speak to the details and nuances of the four individual product lines that they offer.
The Emperor has clothes bought by the bean counters. The bean counters think in BIG NUMBERS. The PR says that’s wonderful. The enterprise doesn’t see the world becoming niches and moving online. [Read more…]