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6+1 Traits of Search Engine Relevant Content

July 10, 2006 by Liz

Get Relevant

Power Writing Series Logo

A 7-year-girl stands staring at a 27-car pile-up in which her dearest pet, a golden retriever, was thrown from the car onto hard pavement. The pup is in the road unmoving and ignored. A TV reporter — desperate for a Pulitzer — asks the child, “How do you feel now that your dog has died?”

The thoughtless question to the little girl is irrelevant to the story about the 27-car pile-up.

The reporter herself is irrelevant to the little girl. . . .

Unless the little girl caused pile up and killed puppy, her feelings (besides being obvious) just aren’t relevant.

Maybe that works on TV, but not the Internet. That reporter would have Google Page Rank Zero. Who’d do a Google search for a story on how that little girl felt? [Read more…]

Filed Under: Content, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-writing, bc, blog-promotion, personal-branding, Power-Writing-for-Everyone, quality_content, relevant-content

Looking for This Week’s Ideas?

July 9, 2006 by Liz

Look No Further

Mike Sigers at Simplenomics has done your idea work for you. He’s got a keeper of a post on his front page offering 10 Post Ideas for Business bloggers. Go on over and check it out. Click the shot to get there.

10 Post Ideas for Business that Blog

This one is a classic. Thanks, Mike!

I’m going now to print it out.

–ME “Liz” Strauss

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7 Steps to Being Recognized as an Expert
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Filed Under: Business Life, Idea Bank, Successful Blog, Writing Tagged With: bc, blog-promotion, business-blogging, ideas, Mike-Sigers, Simplenomics, Writing

Frosted Mini-Wheats Design that Hooks Readers

July 8, 2006 by Liz

Quality of Life

Customer Think Logo

I see the picture on a telephone book. That’s not me there. That’s not anyone I know. That’s stock photography. I can spot it from a mile away. It looks like a wallet photo. It looks like the picture that comes inside a picture frame that I bought at the office supply store — flat and cheery with no humanity behind it.

The same is true of some blogs and websites. They look expensive, but they have no heart. They don’t call to me in any way. Stuff is there, but the music for my eyes is missing. My finger clicks before I think.

Take a moment to stare at a blank wall. Then look at your blog as a stranger might. Is there something that pulls you in, a promise, a wink, a hint of relaxation or surprise? If you don’t see an emotional hook there, perhaps your blog need a makeover to get some “Frosted Mini-Wheats” design. [Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog-promotion, brand-You-and-Me, Customer Think, customer-relationships, Frosted-Mini-Wheats-Design, personal-branding

Congratulations TECHCocktail 1!!

July 6, 2006 by Liz

The Event Was a Success!

A lovely event was held tonight at the restaurant State in the center of the Lincoln Park Neighborhood in the city of Chicago. It was attended by 200 or so techies, bloggers, business folks, entrpreneus, and VCs who talked about how the world in moving forward and how we all might work together.

Thanks to all who put it on, especially the guys at Feedburner.

TECHCocktail 1 was a success.

–ME “Liz” Strauss

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Don’t Forget TechCocktail in Chicago

Filed Under: Community, Successful Blog Tagged With: bc, blog-promotion, brand-niche-marketing, customer-relationships, Feedburner, personal-branding, TECHcocktail

While You Were Out Having a Life

July 5, 2006 by Liz

Highlights for Readers

I know that most of you have a real life, and that during this holiday you actually lived it. With that in mind, I’ve collected the recent posts on the most popular topics and brought them together here for you.

Click on the titles of the ones that you want to explore.

6+1 Traits: Sentence Fluence I Got Rhythm

SOB Business Cafe 6 30 2006

 Search Engines and People Care About Anchor Text in Links

6+1 1,2, 3,: Save Me from Beginners and Experts NOW!

6+1 How-to Blogging -- Stomp Out Swiss Chees Knowledge

Hope this helps make your life a little easier. I know it’s always hard this first day back to work.

Brand you and me.

–ME “Liz” Strauss
If you’d like Liz to help with your writing, click on the Work with Liz!! page in the sidebar.

Related articles
Checked the complete Writing Power for Everyone series on the SUCCESSFUL SERIES PAGE.

Filed Under: Design, Marketing /Sales / Social Media, Personal Branding, Productivity, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, audience, bc, blog-promotion, blog-writing, personal-branding, readers, Writing-Power-for-Everyone

Interview 6: Blogging Pro’s David Peralty

July 4, 2006 by Liz

David Peralty, Blogging Pro

A few days ago I posted about the WordPress Theme and Plugin Challenge set by David Peralty at Blogging Pro. In that post, I promised more information about David and his reasons for posing the challenge. Both are worth a closer look.

Since my post about the challenge, Blogging Pro has added news and articles that include lies that bloggers tell about blogging, how to lead a balanced life as a blogger, other WordPress themes and plugins, trackback bugs, and the great “bug in” on July 4th to rid WordPress of critters. Writing for Blogging Pro keeps a guy busy.

Yet, when we talked by email. David was unstressed, professional, quick and friendly. Here are three question that I asked him with the answers he sent me.

What prompted you to lay down the WordPress challenge?

As I have been working on Blogging Pro for the Bloggy Network, I have been noticing a shift in both the quality and quantity of themes and plugins for WordPress. With the community not inspired by many of the contests that were around, I really started feeling a little bummed at where the community was heading. Blogging Pro, being one of the bigger WordPress information sites, I thought it could be a great platform to entice others to step up and create something new.

Are you a theme designer yourself?

I have attempted to design my own theme called Phoenixtheme (http://www.phoenixrealm.com/2006/02/02/phoenixtheme-v02/). It was relatively simple, but it was picked up pretty well by many people,
who them customized it for their needs. I also did a quick conversion of an open source web design Andreas 07 (http://www.phoenixrealm.com/2006/02/02/wpandreas07-v02/) so that it
could be used for the WordPress platform.

Aren’t there already enough WordPress themes and plugins to go around?

Honestly, I still feel some very important areas have been ignored. How many grunge themes are there? Themes that are more girly in nature? What about good three and four column themes? I still feel that there are also so many ways WordPress themes could go that have not been explored.

Also as the community grows, I have been noticing that there are about a dozen themes that do really well, while all the rest are more or less ignored. I would like to see that upper level increase to a group of two dozen superb themes.

I also think the same of WordPress plugins. You might say “how many plugins do you need to integrate an image gallery into your site?” but honestly I have yet to come across one that does what I need it to do, how I want to do it. With plugins, the different workflow that people have has to be taken into consideration, which is why you can have a dozen plugins that do the same thing, but people will follow the one that works the best for them.

I think that there are still more plugins in the minds of creative people that if given the right incentive, and motivation, will be released and we will all go “Wow!”.

David Peralty thinks the community deserves a “Wow!” David doesn’t just write for Blogging Pro. He is one. Read his posts. You’ll see.

–ME “Liz” Strauss

Related articles
Interview 5 Meet Peter Chen: Blogspot Expert for New Bloggers
Interview 4 Johan Sundkvist Knows Minimalist
Interview 3 Patrick Makes California a Black Hole

Filed Under: Community, Interviews, Successful Blog, Tech/Stats Tagged With: bc, blog-promotion, Blogging-Pro, David-Peralty, WordPress-plugins, WordPress-Themes

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