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Don’t Forget TechCocktail in Chicago

July 3, 2006 by Liz

It’s This Thursday, July 6th

Are you coming? It’s going to be big fun. How often do you get to be with people who care about tech stuff and blogging in one of the coolest new places in Chicago?

Who: Folks from Feedburner, You, Me, VCs, bloggers and entrepreneurs.
What: An evening of fun mingling, product demos, and prizes
When: Thursday, July 6, 2006 from 6:30 to 9pm
Where: State Restaurant & Cafe in Lincoln Park in Chicago, Illinois
Why: To build a better connected community, to meet up to share ideas, and to have some fun.

Get the details by clicking on the title below. Leave your RSVP in the comments on the TechCocktail page.

Tech Cocktail

If you’re anywhere near the Chicago, I’d sure love to meet you there. Let me know, if I should look for you — leave me word in the comments here or send me an email Liz at lizsun2@gmail.com.

–ME “Liz” Strauss

Filed Under: Community, SOB Business, Successful Blog, Tech/Stats Tagged With: bc, blog-promotion, Feedburner, Tech-Cocktail, ZZZ-FUN

6+1: How-to Blogging — Stomp Out Swiss Cheese Knowledge

July 3, 2006 by Liz

What Have You Taught Me Lately?

Power Writing Series Logo

Bloggers are always teaching or learning something. Blogs are filled with ways to promote a blog, to build a brand, to install a new plugin. When we get a new program, instructions come with it. Sometimes we follow them. Sometimes they work. Sometimes big parts of them seem to be missing.

How-to blogging teaches something.

A how-to post could be as simple as how to a make a sandwich or as complicated as how to turn your computer into a host server for WordPress.

People read how-to articles because they want to be learning.

Therefore: Nothing is worse than a how-to post that skipped a step.

I hate information that has holes in it. [Read more…]

Filed Under: Blog Basics, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, audience, bc, blog-promotion, blog-writing, personal-branding, readers, Writing-Power-for-Everyone

6+1, 2, 3: Save Me from Beginners and Experts NOW!

July 1, 2006 by Liz

Folks Who Are Learning and Folks Who Know

Power Writing Series Logo

Most bloggers find their audience is a lot like you are — an audience of folks who learning and folks who know a whole lot. That can throw a new writer. It can seem a problem of huge proportions. It’s not hard to think that what you have is two different audiences in one. How do you know how much to say and how much to leave out? It’s easy to get twisted trying to write for an audience of people who are both beginning and experienced.

Get twisted, heck! Somebody save me NOW!. From where I sit, some days the beginners need to learn so much, and the experts already seem to know all of it. How do I possibly talk to both of them at once, without risking insulting or boring either one of them?

That writer’s problem can seem impossible to solve, but it’s not. In fact, it’s not even a problem at all. [Read more…]

Filed Under: Customer Think, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, audience, bc, blog-promotion, blog-writing, Customer Think, personal-branding, readers, Writing-Power-for-Everyone

Happy Birthday and Blog Tip

July 1, 2006 by Liz

Happy Birthday and Blogtipping Day to

blogtipping icon 1

C.Blohm and Associates, the best small-business PR firm in the country.

You are my hero because

You know more about educational tech than I ever will.

You understand friendship and loyalty down to your fingertips.

You have a midwestern work etchic I admire.

Here’s my tip: Don’t change one think about you or the way you do business.

Liz

PS Wish we were spending our birthdays together.

Filed Under: Business Life, Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blog-promotion, blog-tipping, C.-Blohm, C.Blohm-and-Associates, Public-Relations-firms

SOB Business Cafe 06-30-2006

June 30, 2006 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Benjamin Yoskovitz guest hosts at Steve Remington’s blog to ask us if we’re sure we know what our blogs are about.

What's Your Blog About Again?

Mike Sigers lets us in on secrets we need to know about selling.

Fraser talks about and offers video on the influence of effective communication.

Fraser on influence -effective communication

Marianne Ricmond returns from WOMMA with a message that is as old as the fifties wbout how we should see our customers.

Message from WOMMA: Open, Honest Communication

Easton lets us know why Business Blogwire is so popular. (All of this time I thought it was Yoda.)

Best of Business Blogwire

Related ala carte selections include

I was listening to Christine Kane while I was typing this and drinking coffee from a beautiful golden coffee mug from Tom Vander Well. Thanks, Tom!

Tom reminds us that upselling can be a way of helping out.

Upselling Doesn't Have to Be Hard Selling

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Content, Marketing /Sales / Social Media, Personal Branding, SOB Business, Successful Blog Tagged With: bc, Ben-Yoskovitz, blog-promotion, Christine-Kane, communication, Easton-Ellsworth, Fraser, influence, Marianne-Richmond, Mike-Sigers, niche-marketing, sales, Steve-Remington, Tom-Vander-Well, upselling, WOMMA

6+1 Traits: Sentence Fluency — I Got Rhythm

June 29, 2006 by Liz

(Updated in 2020)

Photo by Hannah Olinger on Unsplash

I Got Rhythm I Got Music

We talk about being fluent in a foreign language, but it’s almost foreign to talk about being fluent in our own.

Wow! That’s a fluent sentence. It’s got rhythm and cadence. It’s well-built and interesting. It stands well on its own and it almost dares you to read it out loud.

If I were to guess why so many people tell me I’m a great writer, I would guess that sentence fluency has a something to do with what they are thinking about.

Sentence fluency is the romance of how words come together to pass on meaning. To me it’s the seduction of writing. It’s what writers mean when they use the word compose.

As a reader, I want the words to carry me and do what great music does — take me along with them — slow down when I need to listen hard and go fast, fast, fast, when the writer is telling something that’s exciting and fun.

As with all of the traits of effective writing, writers have ways to make writing dance to the tune that you want.

Flow Rhythm and Cadence

Sentence fluency is all about flow, rhythm and cadence. Start with the well-built sentences that you learned in school. (Okay we’ll go to some grammar next.) Those well-built sentences are the basic lines of the music of the language. Here are 6 +1 ways to help you compose.

    • Write sentences that underscore your meaning. The example I used started and ended with the idea of fluency.
    • Vary the length of your sentences. This is the one that is easiest and that folks miss most. A short sentence after two or three long ones is a relief to a reader. Two or three short ones in a row can be fun. Break things up.
    • Fragments and dialogue can add power and rhythm.

You’re old enough to eat ice cream for breakfast now. You can decide when it’s okay to use what’s not a complete sentence. Making everything a sentence slows things down. The rule to follow is whether readers can follow you. End of story. Kick that self-editor out of your head.

  • Start sentences in different ways to add variety and energy. Try to avoid There is and It is as much as you can. Start with the first noun after them and rewrite the sentence from there.
  • Use transitions and segues that are appropriate and compelling. Show me how things connect and build on each other. Also use thoughts that make me curious about where you’re going.
  • Write with a cadence that you can hear when you read your work aloud. Listen for the sound of your words and their pacing as well as their meaning. Do words roll and bounce where they should? Do they slow and tiptoe where the topic is serious? Do they speed up and tumble when the topic is not?

PLUS ONE: Despite what they say, sometimes the passive voice is the right way to say something. If you take out the passive voice totally most documents sound stilted, as if they were meant for children learning to read. You know your readers. Your eyes and your ears are the best judge of what works.

Effective writing is fluent and fun. It carries me effortlessly to the end of the piece so much so that I don’t even realize it. It’s like dancing with a partner who knows how to lead, I relax and enjoy the participation. I start reading, and before I know it I’m done.

Fluent writers are the ones that you want to read more of. They are addictive. You can hear their voice even when you’re not reading their words. I just showed you how you can get to be one of them. It’s not magic. It takes time and practice though.

Imagine what that fluent writing can do for your brand.

–ME “Liz” Strauss

Related Articles
9 + 1 Things Every Reader Wants from a Writer
9 + 1 The Sequel – When Big Words Go Bad
6+1: Writing Voice the Sound of Your Brand
See the Writing Power for Everyone Series on the Successful Series Page.

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, blog-promotion, blog-writing, organizing-ideas, personal-branding, sentence-fluency, Writing-Power-for-Everyone

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