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Link Love Raises Your Property Value

April 19, 2006 by Liz

Springtime Link Love

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It’s spring and a young person’s fancy turns to thoughts of . . . blogging. That’s why you’re here, isn’t it? The blogging version of spring would have to be link love. Ah link love . . . that warm, sweet connected feeling that you get when you click back to Technorati and see that incoming link that means someone loves YOU.

Well, wait a minute. For link love to be coming in, someone had to be sending it out. What is the advantage in doing THAT? Actually, if you know your SEO, there are some advantages to outlinking. [Read more…]

Filed Under: Community, Links, SEO, Successful Blog Tagged With: Aaron__Walls_SEO_Book, bc, blog_promotion, blogging, Google_neighborhood, Links, outlinks, Teoma

Editing: Just Some of My Very Different Thoughts

April 19, 2006 by Liz

Power Editing

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Substitute “damn” every time you’re inclined to write “very”; your editor will delete it and the writing will be just as it should be.
— Mark Twain

In the Successful Blog Cafe last week Rob at Jamdo’s article offered advice on how to strip out excess words in your posts to increase keyword density. That’s good editing advice. In fact, much of editing is taking out ALL of the words that you don’t need.

Words that Writers Don’t Need

As bloggers, we write in a conversational tone, but conversation moves fast and easy. We can correct if someone doesn’t understand what we’re saying. They can interrupt if we’re going on, and on, and on, and on. We’re likely to notice if our audience walks away while we’re still talking.

Unfortunately, we don’t have those luxuries when the words are written. More written words don’t necessarily build more bridges and rapport. Additional words can get between the reader and our message. Here are places I go to remove extra words that creep in while I’m writing. [Read more…]

Filed Under: Content, Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: bc, blog_promotion, personal-branding, power_editing, power_writing, quality_content, reader_support, stronger_voice, tighter_writing

There’s No Putting ME in a Box

April 18, 2006 by Liz

A Heartwarming Story

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One more story–this one will explain the last. You may already know it. It’s inspiring and heartwarming. I’ve encountered it more than once myself.

A few years ago, at the Seattle Special Olympics, nine contestants, all physically or mentally disabled, assembled at the starting line for the 100-yard dash. At the gun, they all started out, not exactly in a dash, but with relish to run the race to the finish and win.

All, that is, except one little boy who stumbled on the asphalt, tumbled over a couple of times, and began to cry. The other eight heard the boy cry.

They slowed down and looked back. Then they all turned around and went back……every one of them. One girl with Down’s Syndrome bent down and kissed him and said, “This will make it better.” Then all nine linked arms and walked together to the finish line. Everyone in the stadium stood, and the cheering went on for several minutes. People who were there are still telling the story.

It’s a lovely read, but it’s not what happened. [Read more…]

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think, snopes.com, Special_Olympics

Do You Know a Customer When You See One?

April 18, 2006 by Liz

True Story

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I was in my mid-twenties. I had left teaching and had an executive job in downtown Chicago. I was a young professional with a disposable income, who needed some business suits. My mother had taught me the value of investment dressing–now that I’d finally quit growing. She had said it was worth buying classic, expensive clothing that fit well, because the investment never went out of fashion. A 36-inch inseam meant off-the-rack clothing wasn’t an option for me anyway.

It was a Saturday afternoon when I arrived at the storefront on Wabash Avenue. This was the kind of place where CEOs sat on embroidered couches reading Forbes magazine, while a wife or current affair of the heart decided which 7 or 8 suits and dresses she simply could not live without. Then he paid and, they both left happy.

Three women, all at least 10 years older than my mother who was 30 years older than me, were standing at the elegant counter when I walked in. I was wearing my baby blue, down-filled ski jacket with the torn pocket, a bright red ski sweater with a bicycle tire embroidered on the front, and my blue jeans that came complete with frayed bell bottoms, a patch on each back pocket–have a good day/have a nice night–and a drawing in ink up the inside right thigh that I had made while talking on the phone the night before.

All three ladies, who worked on commission, looked up when I came in. I was the only other person in the store.

I wasn’t the usual vision that walked through the door.

Hoity Hoity Meet Saloonkeeper’s Daughter

Two of the ladies–hoity toity is the only word to describe them–frowned and immediately went back to talking. They had tried to intimidate me right out the door. It was sort of like that scene in the movie, “Pretty Woman.” That didn’t bother me. I was a saloonkeeper’s daughter. Obviously they’d never seen one of me. [Read more…]

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think

Blogosphere Is Now 35.3 Million

April 17, 2006 by Liz

State of the Blogosphere April 2006

David Sifry posted State of the Blogosphere, April 2006 Part 1: On Blogosphere Growth at the Technorati Weblog today. It’s only been 3 months since David’s last report, and the blogosphere hasn’t shown any signs of slowing–in fact, it continues to double every six months. New weblogs are created at the rate of one per second. That’s one now, and now, and now, and now. AND I TYPE REALLY FAST.

A new word gets coined in this report, I’ll let Mr. Sifry do it himself. Of those that derive from spam, I think this might be my favorite.

April 2006 Technorati New Blogs Per Day Chart

There has been an increase in the overall noise level in the blogosphere during 2006, but aside from a few notable spam storms (“sporms”? Just how far can you take this naming system?) noted in red in the chart above, the high level of interesting, original content being created greatly outweighs the fake or duplicate content listed on splogs.

The Facts:

  • Technorati now tracks over 35.3 Million blogs
  • The blogosphere is doubling in size every 6 months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

David Sifry does a remarkable job of providing useful information to bloggers. I use this data regularly to help friends, family, and business clients to understand what blogs are and what impact blogs are having on the Internet and the world we live in.

Who needs this information to understand what you do? How might you package these facts to promote your business? . . . to help your clients promote theirs?

–ME “Liz” Strauss

Related articles
David Sifry Writes about the Future–Janice Myint Please Don’t Read It
Explore the Magic Middle with Authority

Filed Under: Successful Blog, Tech/Stats Tagged With: bc, blog_promotion, David_Sifry, personal-branding, State_of_the_Blogosphere, Technorati

Blogging Your Neighborhood

April 17, 2006 by Liz

Just because you can do it, it doesn’t mean that you should.

Your Neighborhood Niche

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The Internet affords us the ability to blog for business all over the world. Just because we CAN do that, it doesn’t necessarily mean that we SHOULD. As commerce moves to the Internet, all advice points to thinking smaller. People no longer want one-size-fits-all. We should be casting a smaller net into a smaller pond. Niche-brand marketing is what I call it — doing one thing better and more efficiently than anyone else.

Writers are always told, Write what you know.

Customers You Know

Where do you know better than your own neighborhood? The people are the customers you know best. You’re one of them. You live in their world. You go where they go. You have the same problems they have. You know the language and the culture. You even know a lot of the people by name.

Mike Sigers at Simplenomics has a great post today on the many ways that bloggers can make money working with businesses without leaving their own neighborhoods.

You are a customer to your neighbors. Why not have them as your customers as well?

The first advantage of blogging your neighborhood is that your customers have a real world address. What other advantages are working for you when you choose to blog your neighborhood, rather than to blog the world?

–ME “Liz” Strauss

Related articles
Business, Blogs, and Brand-Niche Marketing
Chicago Goes Wi-Fi . . . What Does that Mean to Business?
The Only One

Filed Under: Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, blogging_your_neighborhood, brand-niche_marketing, customer_relationships, customer_think, Mike_Sigers, Simplenomics, thinking_smaller

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