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Social Media List: Tweets, Business and Getting Started in a Career

February 17, 2010 by teresa

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!).  I am here to offer a weekly post about one book I am working with and one book I have put on my reading list. The books will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing and self development and inspiration.

#EntryLevel Tweet: Taking Your Career from Classroom to Cubicle

entryleveltweet_coverbig

This week I would like to start off with a book I have read and working with entitled #EntryLevel Tweet by Heather Huhman.

When asked why she wrote #EntryLevel Tweet, Heather replies, “Hiring managers expect young professionals to be job hunting experts. And there’s a strong need for quick, easy-to-digest
information about entry-level job searching.”

When I was reading #EntryLevel Tweet I found myself shaking my head in affirmation because many  of the things stated in the book are right on. Such as:

~You need to choose a career that makes you happy and excited about going to work, but remember that not every day on the job will be fun. —>there is some part, it may only be 1% of your job, that you will not like doing as part of your job.

Also, she adds, Don’t beat yourself up for not making the right choice at first–most of us don’t! —>How true this is! I was going to be a marine biologist, until I went to college and found out I was not as good as math and science as I thought I once was in this subjects.

Huhman then goes on to discuss how the world for those seeking their first job out of college has changed. “Even in a candidate saturated market, there are many more (and better) ways to get in front of hiring managers than there used to be. —>Oh, yes, this is certainly true. There are people who can do a video resume for you. *Actually that is how my niece landed her first job as a reporter.

She continues to help recent grads by providing them stepping stones to secure the proper tools to obtain in order to be more successful at landing the job.

About the Author:

Heather R. Huhman is a career expert and Founder of Come Recommended, an exclusive online community connecting the best internship and entry-level job candidates with the best employers. As an experienced hiring manager and someone who has been in nearly every employment-related situation imaginable, Heather knows and understands the needs of today’s employers and internship and entry-level job seekers.

Her expertise in this area led to her selection as Examiner.com’s entry-level careers columnist in mid-2008. The daily, national column educates high school students through recent college graduates about how to find, land, and succeed at internships and entry-level jobs.

You can pick up your copy of #EntryLevel Tweet here.

@collegegrads read this #book if you want a quick, easy-to-read guide on how to go from a confused graduate to a confident entry-level worker.”
Dan Schawbel, @danschawbel, Author of ‘Me 2.0:Build a Powerful Brand to Achieve Career Success’

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

jacket200

Now it is time for me to share with you a book I have not read but it is on my reading list. My choice for this week is Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne and published by Harvard Business School Press.

Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.

About the Authors:

W. Chan Kim is Co-Director of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France.

Renee Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.

“Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters.” — BusinessWeek, April 4th 2005

You can purchase your copy on Amazon.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Blue-Ocean-Strategy, books, business, career, Heather Huhman, ME_"Liz"_Strauss, published, reading, social-media, Successful-Blog, Teresa Morrow, tweets, Twitter

From PlanetOZH — A Comment Counter Named LIZ!!!

August 25, 2008 by Liz

The WordPress Liz Comment Counter Plugin

If you haven’t heard about it . . . a very nice man by the name of Ozh did something even nicer — he made a plugin named after me. How beautiful is that?!! As Ozh says

Liz Strauss Comment Counter is a highly configurable “internet badge” that shows the number of comments your WordPress blog has. Use it either to show off how social your blog is, as an incentive for commenters to be part of it, or just because it’s fun 🙂

See for yourself!!

The dashboard is cool.

Liz Comment Counter Preview

The colorwheel is fun!

color wheel

Of course, presets come with.

presets

I’ve got to get me one!

Find out all you need to know from Ozh!! Go check it out and do tell Ozh hello from me!

Thank you, Ozh! It’s almost too cool for comment!

–ME “Liz” Strauss

Filed Under: Blog Comments, Successful Blog, Tools Tagged With: bc, Liz Comment Counter Plugin, Liz-Strauss, Ozh, Successful-Blog

The Secret to a Successful and Outstanding Blog

October 24, 2007 by Liz

How to Blog Series

Once upon a time in the real world, I started a blog. . . .

I thought it was going to be a writer’s project. I’ve been wrong before, plenty of times, but I don’t think I was ever quite so spectacularly off. I thought a blog would offer me a place to practice my writing and maybe allow me a chance to offer a thought. I thought a blog was a flat surface for communication. That’s not what I found.

I found the secret to a successful blog is more, and more touching than that.

calculator for head

Readers come for the information in a blog post. There’s no question of that. Readers read what writers write and writers write to teach, inform, entertain, mystify, motivate, and inspire. Every word we write, every idea we construct to share, moves from our minds to others on a fine silver thread of digital thought.

Still the thoughts alone would be sad and lonely without a heart to back them up.

heart box for heart

It’s the heart and the passion that fuel the words, make the magnetic. It’s the heart that plays the beat that resonates to bring readers back. Even when our hearts find themselves in distant places, we still recognize our humanity and our relatedness. When we write with our heads and hearts together, people notice.

Heads engaged, hearts beating, a blog has power.

collage for meaning of life

A truly successful and outstanding blog also has meaning. Somehow, in some way to each individual, a successful and outstanding blog makes a difference by adding something of value to being one who visits. You might call that spirit. You might call that direction or focus. I call that soul.

The soul of a blog is carried by the person who writes it and the folks who come to read it too.

That’s what I found, a successful and outstanding blog is head, heart, and soul. It’s all of what makes us human and worth paying attention to. Bring it who you are and the folks you meet will help you become more.

I know. It happened to me. It happens again every day.

Be irresistible
Thank you to everyone who has made this our successful blog.

Liz's Signature

Work with Liz on your business!!

Want to be a better blogger? Buy the Insider’s Guide to Online Conversation.

Filed Under: Blog Basics, Motivation, Successful Blog Tagged With: bc, blog-writing, blogging, How-to-Blog, LinkedIn, Liz-Strauss, success, Successful-Blog

The Relationsheep Factor: A Successful Blog Birthday Bash Interview with the Phil Gerbyshak and Lisa Gates!

October 23, 2007 by Chris Cree

Phil Gerbyshak, sheep, Liz Strauss, Lisa Gates = Relationship Geeks

In honor of Liz Strauss, the fabulously sticky writer and queen of relationship blogging, Lisa Gates of Design Your Writing Life and Phil Gerbyshak of Make it Great team up to offer this first-time-ever interview to talk about Liz’s impact on the Relationsheep factor and what it’s like to have Liz inside your computer.

Filed Under: Successful Blog Tagged With: bc, Evoca, interview, Lisa-Gates, Liz-Strauss, Phil-Gerbyshak, Successful-Blog

Thank You, Sean, for Code, Class, and Color!

February 17, 2007 by Liz

Would You Look at This!

It is with delight and pleasure
that I get to say thank you

to

SeanRox
of
Have Laptop Will Travel

Have Laptop Will Travel

for the incredible investment of time and energy to produce
this hand-coded, one-of-a-kind design.

and to

My Son — for the building the header
My Husband — for taking the photo
My Dad — for writing the tagline in 1933.

Successful-Blog mini header

Thank you. I mean that.

Liz's Signature

Filed Under: Successful Blog Tagged With: bc, Eric-T.-Strauss, Have-Laptop-Will-Travel, SeanRox, Successful-Blog

The Google Dance: Page Ranks January 2007

January 11, 2007 by Liz

Why Does Anyone Care about Page Rank?

Google uses a numbering system — page rank — to determine how relevant each is blog is. The system is based on a complex algorithm that places weight on how blogs are linked. I explained it this way during the Google Page Rank Update last February.

Page rank determines how relevant your blog is by using linking as a vote system. Google has developed an algorithm that weighs links between blogs A to B to C to A, and also looking also at the importance of the blogs making the links. Quality blogs that are well connected to other quality blogs are considered highly relevant to Google users. Relevant, quality, important blogs receive higher page ranks. Higher page ranks can mean higher advertising payments for blogs that monetize.

Many tools are available to help you query Google’s various data centers to check for any changes in PageRank values for a given URL. During most times the data centers deliver the same rank, however during an update you might get a glimpse of changes URL’s PageRank value. Beaware that the information is only as accurate as the tool you use. I’ve had rankings predictions vary as much as three points between tools.

Google changes their algorithm frequently. This is the tool that I use. Click the image to go there.

Keep in mind that many fluctuations occur and that the dance takes many days before things settle down into their final place.

Also read:
Aaron Wall’s Google PageRank Leakage & Misconceptions on PageRank

–ME “Liz” Strauss

Related
Google Page Ranks Underway Feb. 2006

Filed Under: SEO, Successful Blog Tagged With: bc, Google, page-rank, seo-tools-page-rank-predictor, Successful-Blog

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