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When Is Being Good Not Good for Business?

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Good Isn’t Good Enough

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A good friend of mine is a designer. His ideas are good. His service is good. The artwork on his blog is good and the information is easy to access. Everyone I know thinks he’s an all around good guy.

He’s the guy everyone invites to every event. They ask his advice and solicit his input. His reputation is impeccable. He has a pile of references. Everything about this guy is good, except his business. No one chooses him for their projects.

Could it be that he’s the wrong kind of good? Can being good be not so good for business?

When Is Being Good Not Good for Business?

In a blogosphere of 80 million blogs, being good isn’t enough to get noticed — that’s something folks might not recognize right away, but eventually we all tune in. This conversation is bigger than that. Some folks I know are more than good and it’s that very fact works against them in at least five ways.

  • Good makes some folks think they don’t need to be nice. Having the skills to do a job well doesn’t go far if folks don’t like to work with them.
  • Good makes some folks think that the world will eventually come to them. It’s naive to think that the rest of world has time to find out what we don’t have time to tell them in a compelling way.
  • Good makes some folks focus on perfection. They end up adding quality only they can see. That drives up their costs and lowers their understanding of how clients see their work.
  • Good makes some folks unable to talk about the price of their work. They feel that a true artist or a “good person” shouldn’t ask for money.
  • Good keeps some folks from being great. It’s hard for some folks to take risks when they’ve achieved a place of some stature. Thoughts turn to defending against what might be lost rather than what could be won.

What good is being good if it’s not good for your business? Being centered on those we serve is more fun and less complicated to do. Deciding how to offer a unique value to the people we work with and for makes a whole slew of “good” issues disappear.

In what ways do you think being good can be not so good for business?

–ME “Liz” Strauss
Analyze whether you’re getting in your own way. Work with Liz!!

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Enough About Me, Let’s Talk About What You Think

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That Couldn’t Be Us Or Could It?

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I share a joke with a friend in California. It’s like a script. It goes like this.

I call him up. He answers.

I say, “Hi, Eddie, how am I?”

He replies, “Oh, you’re fine. What do you think of me?”

I tell him he’s wonderful.

Then he says, “Enough about me. Let’s talk about you. What do you think about my sweater?”

That’s when we laugh to think that we’re not like the people who actually do that.

This morning at Poynter Online something made me realize how it is to do what Eddie I joke about.

Butch Ward gave five New Year’s Resolutions. It’s number 2 that brought this thought home to me. His second resolution was talk to your readers. My thought was I do that. He offered fine advice on ways to engage in dynamic conversation. Then Mr. Ward made a suggestion for this New Year’s conversation . . .

Don’t ask him what he wants you to put in his newspaper or on his news broadcast. Instead, ask what he does. What she thinks. Then you decide how your newsroom can be more relevant to their world.

That’s when I realized it.

Those standard, customer-survey questions sound like “What do you think of my sweater? What do you think of ME?”

Sure, we need to ask how we’re doing, but those can’t be the only questions, or we’ll never know our readers.

Authentic values aren’t revealed by survey questions.

Relationships and understanding come from listening to what folks want to talk about — dreams, desires, unexpressed needs and wishes — what they find marvelous, annoying, heartwarming, concerning, breathtaking. At least, that’s my experience.

But hey, enough about me. Let’s talk about what you think.

What do find worth spending thoughts and words on?

–ME “Liz” Strauss

7 Great Ways to Connect with Other Bloggers While You’re Out Reading Blogs

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Blogging Is Lonely Without Someone to Talk to . . .

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It started in 1993, long before there were blogs. It was named “The Endless September.” That was when AOL unleashed masses of untrained users onto the Internet. Until then, it has only been a yearly advance of college freshmen.

Before that time, such clue-lacking lusers were a small trickle every September when the college freshman hit the computers to which they got free access when they paid their college tuition. At that time, it was manageable with suggestions to lurk a while and observe how others behaved before jumping in with cluelessness, with polite, behind-the scenes education when nettiquette was breached, and with an occasional BOFH wielding a large mallet when the polite education didn’t stick.
The Endless September

I bring this up for a reason. . . . hinky un-blogger-like things have been happening around here. I see the pattern now and it seems that the Endless September is back on.

Ew, how embarrassing to wake up one day and realize that comments and trackbacks are like diamonds . . . they last.

Burned bridges and drive-by comments aren’t pretty.

Relationships, on the other hand, are what blogging’s about.

[Read more…]

How Do You Show Readers You Value Them?

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Content Counts But . . .

People are the key to any brand. People are the center, the edges, and the bottom line. People are the reason that we write.

Want a way to show your readers that you value them? Click the title shot below.

Where Can I Find . . .

Relationships are built one person at a time.

Thank you, Rico, for this example of Successful and Outstanding Blogging.

–ME “Liz” Strauss

10 Reasons Readers Don’t Leave Comments

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My Secret

My name is Liz and I have a secret. I read your blog almost every day, but you you wouldn’t know that. That’s because I hardly ever leave a comment.

I know the value of a well-placed comment. I’m pretty good at writing down what I think. Yet, when it comes time to writing a response to what you wrote, some days I can’t quite get my fingers to the keyboard. I start to write something . . . then I leave without posting it.

There are more readers like me than ones who are not. I know. I’ve talked to them. I’ve been talking to them about why they don’t comment. It seems that we have the same secret reasons for not leaving our calling card. We want to leave our thoughts, but things get between us and that comment box.

It’s time we came clean and let you know what they are.

10 Reasons Readers Don’t Leave Comments

I don’t suppose this is all of the reasons folks choose not to comment. This is only a list of 10 +1 of them that I’ve heard over and over again.

  1. What you write is so complete, that I don’t know what to say except good job. I feel silly writing that, so I read and move on.
  2. You’ve taught me something I didn’t know, and I need to think about it before I even have a question. Much like number 1, I don’t want to embarrass myself. I’m better off moving on.
  3. I get ready to type a comment, but I notice you only respond to a few friends who mostly share inside jokes. I won’t take the risk of being overlooked in public.
  4. The folks who comment on your posts like to argue and I don’t. I’m not sure I’m brave enough to fight my way into the crowd.
  5. You rarely respond to comments. So, there’s no point in writing one.
  6. Your blog has geeky attitude and I’m not geeky enough to keep up.
  7. I really like your blog and your post, but I’m too tired, busy, or any one of a number things that you can’t control. I’ll comment the next I come back to read.
  8. You end your posts with a giant general question like “What do you think of the Big Bang Theory?” That question is such a big one. I don’t have time to answer it. I feel strange answering with a lesser comment.
  9. You put up a fence by making me login to comment. I have too many passwords already and I don’t know you well enough to add one to my list.
  10. Your content wasn’t fresh and exciting, and I couldn’t find anything YOU inside it. It seemed the same post that I’ve read on 10 other blogs. If I commented, I would have to tell you that.
  11. PLUS ONE: Your post was negative. Negative is scary. Most folks don’t like negative stuff, because they know they could be next to be the recipient. I don’t comment, because I don’t want to be part of it.

Sometimes I don’t comment because I’m self-conscious about new groups and fitting in. I suppose most people feel that way now and then. I’m working on that.

Yet when the content is rich and compelling, I lose all self-consciousness. My fingers can’t wait to share what you’ve started me thinking. My hands literally jump to the keyboard and start typing out the words. Other readers have said that is true for them too.

Compelling content causes comments.

Did I miss the reasons that keep you from commenting?

–ME “Liz” Strauss

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