Successful Blog

Half Empty, Half Full, or a New View on an Old Question?

by

cooltext443860173_ive-been-thinking

about new views on old questions …

All we we’ve been looking out the window watching the harbor. It’s not completely frozen.

half-frozen_harbor_by_liz_strauss

Though I’d like to think that it’s a sure sign that spring is coming soon. With the temperatures sitting at the freezing point it seems that another cold snap could take the harbor back in short order.

I can’t help but think of the question about the half glass of water … is it half empty or half full? View the question from a different direction, it could be that the glass is the wrong size … The answer could be “full: if the glass were smaller.

It’s got me wondering how I might look at a half-frozen harbor with a different view.

New views on old questions lead to new answers. Ever solved a problem by changing your view?

Liz's Signature

SOBCon BlogIt EarnIt Discount Get $250 off until April 1

by

Because You Asked …

sobcon-vmc

Suppose you could take a weekend retreat away from the noise of the Internet …

  • to focus entirely on your business
  • to work with the support of a mastermind team
  • to get quality time to interact with the top people in social media
  • to get the best information AND time to discuss how you’ll apply it
  • to work with sponsors who are doing the same thing
  • in a room limited to 150 people — all focused in the same direction
  • without worry because the food and the wireless are outstanding.

Imagine a weekend work retreat with these people totally invested in sharing this content.

The BlogIt EarnIt Discount Until April 1!!

I’m delighted to announce that Terry and I get to make this offer …

Write a blog post about what “The Virtual Meets the Concrete” means to you. We want to celebrate how our relationships online help our lives and businesses online and off. Tell us why online and offline relationships and strategies matter.

Here’s how to qualify for the discount

1. Write a blog post about a person (or people) online or off who has (or have) made a difference in your life. Celebrate how they have made your life easier, better, smarter, more productive, more meaningful.

2. Then let us know by tagging your post #SOBCon2010 and leaving a comment with a link to it on this post. Include a working email with your comment and as a thank you for sharing your story, we’ll send you a special code to take $250 off the $895 FULL conference rate – that’s over a 25% savings! (We won’t use your email to spam you.)

Or, if you can’t make to SOBCon2010, you could “pay it forward” and pass the discount on to one of your friends — or offer it back to us as a gift for us to pass on for you.

We’re doing everything we can to bring you all the value, the experts and expertise, and the time to work and network that you need to make your business outstanding and extremely profitable in 2010.

What could you do with a weekend of the time, expertise, and support you need to focus your business?

–ME “Liz” Strauss

Register for SOBCon2010 NOW!!

Make the investment.

SOB Business Cafe 02-26-10

by

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Altitude
Today on Twitter’s #SMChat, DJ Waldow asked about professional uses for Twitter and what we got out of it.

In my first year as an independent consultant, I can attribute over $100K in revenue for my business directly to Twitter. How?

Small Biz Survival
Suzy and Tracie make bread in a little strip mall in Mishawaka, Indiana. They have a franchise with Great Harvest Bread Company. They give you free slices to sample. (Apple Scrapple is very good.) They are like lots of bread stores in lots of towns.

Their store/bakery is only a couple miles from our daughter’s college, but I never would have noticed it. It’s one of many stores in that mall, and there are many strip malls along Grape Road.

So how did Suzy sell me a muffin and a coffee mug?

Servant of Chaos
CMO.com released a handy chart with snapshot social media information designed as a quick heads up for chief marketing officers. It’s not a panacea and it doesn’t cover all the places, spaces and platforms – but it’s a great start.

Social Media Marketing Institute
You can bet I understand the importance of numbers. They are crucial to every business.

BUT…..(you knew this was coming)… everything you do in your life doesn’t have to have a concrete measurement. Todd Carpenter said, “if you coach a softball game”, do you measure the ROI of getting new clients?” Now, that is just silly. Of course not.

Lip Sticking
I’ve decided to step out and say what few people are willing to say: women business owners need to approach social media differently than male business owners.

Related ala carte selections include

Being Five …
If you truly believe something with all your heart …

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of

Use the Power, Wonder Working Power in the Words

by

A Guest Post by Hollie Pollard

cooltext443809437_relationships

This week a christian hymn has rung in my head. The refrain goes like this “there is power, wonder working power in the blood”. With that song ringing in my head I got thinking about power and the power we have as bloggers. The dictionary defines power a couple of ways that I think applies to us as bloggers.

” ablitity to act or produce an effect” and “possession or control, authority, or influence over others”

Each of us who sit down to our computers to write has a power. Have you ever thought about the power behind your typed word? I have learned there is a power to words I and other bloggers use. We tap into that power each and every time our fingers hit the keyboard.

Every time we type we have the ability to become educators, entertainers, comedians, sharers, reporters, engagers, healers, builders of community and the list goes on. As a fairly new blogger I have realized there is power in the word and I have a responsibility with that power:

1. I must be authentic. My words have to be mine. I must share my way. I try hard not to compare myself to others in my niche. I think my story is pretty unique thus my perspective and twist may be different and may connect in ways others would not and with that comes power.

2. I want to inspire. I want to move people to action or at least engagement. In almost every post I try to achieve this goal. For me it is about finding ways to make life a little easier, a little simpler, a little less expensive but then I am a frugal mom blogger. I share how I am doing it. If I can get you to do something then I have tapped into that power.

3. I want to encourage. Every day there are enough trolls and critics. I find there is a real need for encouragers. We need more people willing to lift up others. After all don’t we all need our own cheering section. When I reach out to others I want to build community and lift it up and for me that is the best use of my power.

I have recognized that there is power in the word, wonder working power. Have you? What do you do to utilize the power that is your typed word and how can it make you more successful? For me, I feel successful as a blogger if I am able to tap into that power to be authentic, inspire and encourage.

How do you use the power of your words?

_____
Hollie is a solo flying frugal mom with a love for all things Internet related. You can find her blogging at Common Cents Mom or SimplyHollie.
You can find me tweeting at as well as @CommonCentsMom.

Hollie is also the winner of the FREE trip to SOBCon2010!

Thank you, Hollie!

–ME “Liz” Strauss
Work with Liz to become more visible on the web!!

Buy the ebook. Learn the art of online conversation.

Register Now!! for sobcon-vmc

6 Cold Truths about Building New Business in 2010

by

Strategy and Focus

cooltext443809602_strategy

Yesterday I was working with a serious professional on how to use the Internet to grow his national business. He had sent me a list of questions about strategy, productivity, time management, SEO and directories, how to use Twitter, how to write stronger headlines, and how to follow Chris Brogan’s advice from the SOBCon2010 webinar that online business should concentrate on finding revenue. We looked at his blog for a few moments and talked about what makes a compelling blog post.

Strategy and new business is all focus and knowing the cold truth.

6 Cold Truths about Building New Business

My business client said some thing like,

“I’m having so much fun figuring out Twitter. It’s hard to know that I’m doing the right things with my time.” I suggested he Google, “I’m addicted to Twitter” to see that he’s not alone.

Part of the Internet addiction is the lovely relationships and community that it brings to us. Keeping that going can be very alluring, even when it takes our time and focus away things that might be earning. Managing time and ourselves as we build and manage our relationships is crucial to surviving and thriving as a business.

Until you know and feel your focus as an Internet citizen, review these these cold truths often.

  1. Perceived productivity won’t move you forward. Tweaking a blog, updating a status, and talking on Twitter can all be useful business actions. But stop often to make sure what you’re doing is on the path to getting new business and not work that doesn’t connect to it. Everyday I see folks who talk on Twitter only to their friends … as if some customers or clients will “discover” them. Just as often I guide folks who spend all of their time working their blogs, never meeting a potential client – kind of like someone who stays home forever, dressing up every night to go out, wondering why a date never shows.
  2. Your friends don’t owe you work. A wonderful and cherished ethic of the social web is “givers get.” It’s true, but don’t over-invest in it. It’s not about friends taking their time, their work, and their reputation to build your business for you. We start our work lives getting told what to do and it seems natural to go to our friends and say “put me to work for you.” But a simple “what can I do to help you?” puts the work of finding your strengths, carving out a role, and figuring out how you might fit into their business on them. That’s asking more than most folks have time to do.
  3. An idea is not an offer. Have you noticed that ideas are everywhere, but people who execute on their ideas are fairly rare? If you want to work with someone, go beyond the idea to a plan that shows at least in broad brush strokes how the idea would roll out. Be able to explain the benefits, the timing, and the budget. Even if the client you approach can’t buy in, he or she will be able to tell you more specific reasons. You can tweak the plan and have something tangible to present to the next one.
  4. Most new business is outside your current network. It’s fun to hang on Twitter and talk about business with our colleagues. It’s also easy. We already know where to who’s there and how to start the conversation. But new clients and customers are usually not the people in our existing networks. Move into circles and networks that don’t know you or what you offer.
  5. Negotiation is never about your goals. Align your goals for funding revenue with the goals of the folks you want to buy in. If you can sit on the same side of the table and show how doing what you want will make them a hero while it also makes their jobs easier, smarter, and more meaningful, then you’ll get the attention you’re looking for.
  6. You can’t stay offline. You can’t stay online. Growing businesses are learning that a seamless existence of multiple channels that reach out to clients and customers. Telephone and email are still great social tools and many deals still need to get sealed in person. Don’t make the mistake of thinking the tools determine your strategy. Your customers and the worlds they habit do.

As the recession eases, you might notice that we’re hearing less and less about following links and “shiny objects.” Businesses are realizing that time well invested on the Internet can reap huge benefits.

What other cold truths do we need to know about building new business? Bet you know one I’ve missed.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Register Now!! for sobcon-vmc

Irresistible Value Proposition … Won’t You Always Wonder What Might Have Been?

by

The Proposition of the Old Spice Super Bowl Man

blockquote>Designers of the former type loved the theater of their demos. They loved an audience. They loved performing. Designers of the latter kind of demo preferred participants to spectators. They wanted to watch people having fun with their inventions instead of putting on a show. Their demos weren’t props — they were playgrounds. — Let Your Customers Persuade Themselves

cooltext443809602_strategy

Both can work. Yet both depend on how well the features of the product are communicated in the demonstrations. These days allowing people to interact can have limitations … such as getting the people and the product into the same real time space.

Either way, could bring a customer to find what we’re selling is remarkable and worth purchasing. But neither will necessarily about the irresistible value proposition … that we, our brand, or our product knocks all competition out of the field.

For that to be so, we need to add one further idea that this ad from Old Spice does beautifully.

The message is in every frame:

  • he gets it — seamless, flawless work.
  • he sees you need — heart.
  • and you’ll have getting things done with him.

Did you notice how it doesn’t seem self-promotional or pitchy? Despite the humorous over-stating of his abilities. Imagine just walking into meeting and talking about who you are, what you brand and your products do that the others can’t. When we are fully expressed in our message it looks like that.

Simply stated it sounds like … “Work with all of the rest, they aren’t me.”

Look at them. Look at me.
Look at them. Look at me.
Won’t you always wonder what might have been, if you choose other than me?

A true value proposition sets you apart from the rest of the world.

And delivers on that promise consistently.

What’s your irresistible value proposition?

–ME “Liz” Strauss
Want help with your value proposition? !!

Buy the ebook. Learn the art of online conversation.

Register Now!! for sobcon-vmc

When we want to get a customer interested in ourselves, our brand, or our products … common wisdom has been that we can sell them — give them a demo and tell them — or we can let them sell themselves, give them a problem and let them use the product to solve it.